www.booking.com

Report from 7/5/2026, 8:19:10 AM https://www.booking.com/
Latest run · lab, cold cache
0
7/5/2026
28-day score · p75 · the standard
no history yet (nightly)

Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.

The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.

Core Agent Vitals badge  Embed this badge

Show your agent-readiness score anywhere — it links back to this report.

[![Core Agent Vitals](https://agentvitals.dev/badge/booking.com.svg)](https://agentvitals.dev/results?url=https%3A%2F%2Fwww.booking.com%2F)
<a href="https://agentvitals.dev/results?url=https%3A%2F%2Fwww.booking.com%2F"><img src="https://agentvitals.dev/badge/booking.com.svg" alt="Core Agent Vitals" height="20"></a>
What AI tells your customers about youAgent confidence: LOW
Business namenot found
Categorynot found
Pricenot applicable · not applicable to this page type
Locationnot applicable · not applicable to this page type
Hoursnot applicable · not applicable to this page type
Productsnot applicable · not applicable to this page type
Descriptionnot found

An agent is likely to fabricate missing details rather than say “I don’t know”. 0/3 applicable facts come from machine-readable structured data.

An agent recovered no usable content from this page without executing JavaScript.
0
Overall score
weighted CAV (0–100)
FAIL
0–4950–8990–100

Metrics

0%
CRR Content Recovery Poor
0.26
SSD Semantic Signal Density Poor
24 tok
TC Token Cost Good
236 ms
TTFUT Time to First Useful Token N/A

Token Cost breakdown

Where the page's tokens go (≈61,019 across regions). Most tokens are real content — the agent isn't paying much for chrome.

Content
81% · 49,435
Chrome (nav / header / footer)
16% · 9,787
Boilerplate (cookie / ad)
0% · 0
Other
2.9% · 1,797

Final screenshot

Final screenshot of https://www.booking.com/

Diagnostics

high CRR Content is hidden behind JavaScript

pre-JS raw HTML

Evidence100% of content requires JS
ImpactA non-rendering agent never sees the JS-injected content.
Effort1–4 h

Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.

high SSD Low signal-to-noise for agents

content vs chrome/boilerplate

Evidencesignal 0.01 · profile JSON-LD 1/2 · missing: url
ImpactAgent spends tokens parsing nav/boilerplate instead of content.
Effort30–90 min

Fix: Wrap the real content in <main>/<article>, cut repeated nav/boilerplate, and keep the primary content dense and early in the DOM.

Rendered profile: headless

Agent Discoverability 66/100 · Needs Work

Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →

Agent files & endpoints

llms.txt Absent at /llms.txt and /.well-known/llms.txt Learn →
robots.txt (AI bots) Major AI bots allowed Learn →
sitemap.xml No /sitemap.xml Learn →
JSON-LD structured data No JSON-LD found Learn →
~ agents.json Absent (emerging standard) Learn →
~ WebMCP endpoint Absent (emerging standard) Learn →
~ OpenAPI / API docs No OpenAPI/Swagger found Learn →

Issues (6)

llms.txt present high impact Absent at /llms.txt and /.well-known/llms.txt

Business impact llms.txt is the robots.txt for AI: it tells agents what your site is, what matters, and where to find it. Without it AI guesses — and guessing means inaccurate recommendations and lost visibility.

What we measured We fetch /llms.txt and /.well-known/llms.txt and validate the spec (H1 title + a one-line blockquote summary). We also note /llms-full.txt (your full content as Markdown).

How to fix Create /llms.txt with a short summary + key pages; optionally /llms-full.txt with full content in Markdown.

Learn how to implement →

# Your Site
> One-line description for AI agents.

## Key pages
- /products — catalog
- /pricing — plans
- /docs — documentation

Spec: https://llmstxt.org

Structured data (JSON-LD) medium impact No JSON-LD found

Business impact Schema.org JSON-LD tells agents what a page IS (product, article, business) with typed fields (price, rating, hours). Without it agents extract less reliably.

What we measured We parse <script type=application/ld+json>, validate it, and check for populated @type fields.

How to fix Add JSON-LD: Organization/LocalBusiness on the homepage, Product on product pages, Article on posts.

Learn how to implement →

<script type="application/ld+json">{"@context":"https://schema.org","@type":"Organization","name":"Your Co","url":"https://example.com"}</script>

Spec: https://schema.org/

XML sitemap present medium impact No /sitemap.xml

Business impact A sitemap is your table of contents for AI crawlers. Without it agents follow homepage links and miss deep pages (products, docs, pricing) — shrinking what they can recommend.

What we measured We fetch /sitemap.xml (and /sitemap_index.xml), confirm valid XML with <loc> entries, and check <lastmod> freshness.

How to fix Generate an XML sitemap of all public pages with current lastmod dates and reference it in robots.txt.

Learn how to implement →

# robots.txt
Sitemap: https://example.com/sitemap.xml

Spec: https://www.sitemaps.org/

~ agents.json discovery low impact Absent (emerging standard)

Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.

What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.

How to fix Publish /agents.json describing your site's capabilities and actions.

Learn how to implement →

Spec: https://github.com/wild-card-ai/agents-json

~ WebMCP endpoint low impact Absent (emerging standard)

Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.

What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.

How to fix Add a WebMCP endpoint exposing your key actions to agents.

Learn how to implement →

Spec: https://webmcp.org

~ API documentation low impact No OpenAPI/Swagger found

Business impact Programmatic agents prefer a typed API. An OpenAPI/Swagger spec lets them integrate without scraping.

What we measured We probe /openapi.json, /swagger.json, /api-docs and /.well-known/openapi.json.

How to fix Publish an OpenAPI spec at a well-known path.

Learn how to implement →

Spec: https://www.openapis.org/

Passed audits (5)

✓ robots.txt allows AI bots✓ No CAPTCHA wall✓ No content-blocking cookie wall✓ No login wall on public content✓ Server response (TTFB)
Full profile — how to improve · unused JS · network · timing

How to improve

highSplit the heaviest unused bundlehighest leverage

782ad794.013e8ea7.chunk.js — 340 KiB transferred, 89.7% unused (third-party)

EvidenceCDP JS coverage: 305 KiB of this bundle is never executed on load.
Impact~-305 KiB transfer; lower Token Cost + faster agent parse.
Effort30–90 min
FixDynamic-import() the below-the-fold parts of 782ad794.013e8ea7.chunk.js, or drop unused dependencies. It is third-party — lazy-load or remove it.
highCut third-party weight

bstatic.com — 3367 KiB, 124 requests, 925 ms main-thread

EvidenceThird-party is 91.1% of total transfer (176 requests); bstatic.com is the largest.
ImpactFewer bytes + main-thread stalls before your content settles for an agent.
Effort1–3 h
FixLazy-load, self-host, or remove bstatic.com; defer non-critical third-party scripts.
highBreak up long main-thread tasks

longest task 393 ms (7 total)

EvidenceMain thread blocked 393 ms by the longest task.
ImpactFaster interactivity + content settling.
Effort1–4 h
FixSplit heavy work, defer third-party scripts, move compute off the main thread.
mediumCut total transfer weight

5.1 MB total

Evidence5.1 MB transferred.
ImpactCheaper, faster fetch on slow links.
Effort1–3 h
FixEnable Brotli, serve WebP/AVIF images, defer non-critical resources.

Third-party impact

176 third-party requests · 4738 KiB (91.1% of transfer) · 1082 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.

Third-party domainReqsTransferMain-thread
bstatic.com1243367 KiB925 ms
googletagmanager.com4644 KiB157 ms
awswaf.com8309 KiB
cookielaw.org6178 KiB
google.com7100 KiB
doubleclick.net440 KiB
criteo.com637 KiB
redditstatic.com119 KiB
bing.com618 KiB
adsrvr.org415 KiB
yimg.jp112 KiB
onetrust.com10 KiB

Wasted JavaScript (by bundle)

Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).

BundleTransferUnusedWasted
https://cf.bstatic.com/psb/capla/static/js/782ad794.013e8ea7.chunk.js 3P340 KiB89.7%305 KiB
https://www.booking.com/__challenge_h78IRKX3kpQxScCExxShBNwRUlb/d8c14d4960ca/a18a4859af9c/challenge.js302 KiB98.6%297 KiB
https://cf.bstatic.com/psb/capla/static/js/client.2d211519.js 3P470 KiB53.4%251 KiB
https://cf.bstatic.com/psb/capla/static/js/c43f530f.497a2b27.chunk.js 3P247 KiB93.9%232 KiB
https://cf.bstatic.com/psb/capla/static/js/dc32f6b7.99e04ca9.chunk.js 3P204 KiB80.5%165 KiB
https://d8c14d4960ca.edge.sdk.awswaf.com/d8c14d4960ca/a18a4859af9c/challenge.js 3P300 KiB54.7%164 KiB
https://cf.bstatic.com/psb/capla/static/js/c2edf532.062e81cd.chunk.js 3P168 KiB67.3%113 KiB
https://www.googletagmanager.com/gtag/destination?id=AW-988382855&cx=c&gtm=4e69g1 3P163 KiB51.2%83 KiB
https://www.googletagmanager.com/gtag/destination?id=DC-4228414&cx=c&gtm=4e69g1 3P140 KiB57.3%80 KiB
https://www.googletagmanager.com/gtag/js?id=G-A12345&cx=c&gtm=4e69g1 3P148 KiB54.2%80 KiB
https://accounts.google.com/gsi/client 3P99 KiB80.3%79 KiB
https://cdn.cookielaw.org/scripttemplates/202501.2.0/otBannerSdk.js 3P114 KiB69.2%79 KiB
https://cf.bstatic.com/psb/capla/static/js/2c7ad93f.ced62294.chunk.js 3P81 KiB96.7%78 KiB
https://cf.bstatic.com/psb/capla/static/js/81da5f32.1f1cb24d.chunk.js 3P134 KiB52.9%71 KiB
https://www.googletagmanager.com/gtm.js?id=GTM-5Q664QZ 3P194 KiB34.9%68 KiB

Network

241Requests
5204 KiBTransferred
92Scripts
91.1%3rd-party
7Long tasks
Script (92)
4422 KiB
Image (27)
462 KiB
Fetch (54)
120 KiB
Stylesheet (33)
95 KiB
Document (7)
87 KiB
XHR (13)
11 KiB
Ping (5)
4 KiB
Other (10)
2 KiB
Heaviest requests (30)
URLTypeStatusTransfer
https://cf.bstatic.com/psb/capla/static/js/client.2d211519.jsScript200470 KiB
https://cf.bstatic.com/psb/capla/static/js/782ad794.013e8ea7.chunk.jsScript200340 KiB
https://www.booking.com/__challenge_h78IRKX3kpQxScCExxShBNwRUlb/d8c14d4960ca/a18a4859af9c/challenge.jsScript200302 KiB
https://d8c14d4960ca.edge.sdk.awswaf.com/d8c14d4960ca/a18a4859af9c/challenge.jsScript200300 KiB
https://cf.bstatic.com/psb/capla/static/js/c43f530f.497a2b27.chunk.jsScript200247 KiB
https://cf.bstatic.com/psb/capla/static/js/dc32f6b7.99e04ca9.chunk.jsScript200204 KiB
https://www.googletagmanager.com/gtm.js?id=GTM-5Q664QZScript200194 KiB
https://cf.bstatic.com/psb/capla/static/js/c2edf532.062e81cd.chunk.jsScript200168 KiB
https://www.googletagmanager.com/gtag/destination?id=AW-988382855&cx=c&gtm=4e69g1Script200163 KiB
https://www.googletagmanager.com/gtag/js?id=G-A12345&cx=c&gtm=4e69g1Script200148 KiB
https://www.googletagmanager.com/gtag/destination?id=DC-4228414&cx=c&gtm=4e69g1Script200140 KiB
https://cf.bstatic.com/psb/capla/static/js/0d919837.9fa9b940.chunk.jsScript200136 KiB
https://cf.bstatic.com/psb/capla/static/js/81da5f32.1f1cb24d.chunk.jsScript200134 KiB
https://cdn.cookielaw.org/scripttemplates/202501.2.0/otBannerSdk.jsScript200114 KiB
https://cf.bstatic.com/psb/capla/static/js/4bd23c76.6d4662b6.chunk.jsScript200100 KiB
https://accounts.google.com/gsi/clientScript20099 KiB
https://cf.bstatic.com/psb/capla/static/js/8f1f9b37.3a83c9fc.chunk.jsScript20092 KiB
https://cf.bstatic.com/xdata/images/city/600x600/1017524.jpg?k=a91b9d67eb50e6c378c8004172b311c3c77c2d2dbe92e3f9fdaef62e00d3cbe3&o=Image20084 KiB
https://cf.bstatic.com/psb/capla/static/js/2c7ad93f.ced62294.chunk.jsScript20081 KiB
https://www.booking.com/?chal_t=1789818064414&force_referer=Document20077 KiB
https://cf.bstatic.com/xdata/images/city/600x600/971990.jpg?k=6d52fe4a57a984e2d540e3d7a1910f8a76fda3a57708faddd74e2109c3344b5e&o=Image20075 KiB
https://cf.bstatic.com/xdata/images/city/600x600/1016086.jpg?k=33f82be5e3cc98f07b9073d80ce7298cb9ca0f8f711bc6743ec66dcf3af583bd&o=Image20063 KiB
https://cf.bstatic.com/psb/capla/static/js/72736a66.4c273d4a.chunk.jsScript20049 KiB
https://cf.bstatic.com/psb/capla/static/js/d06482ef.2d5a6e20.chunk.jsScript20048 KiB
https://cf.bstatic.com/psb/capla/static/js/b9a82cb8.c2a3d3f5.chunk.jsScript20048 KiB
https://cf.bstatic.com/xdata/images/city/600x600/653240.jpg?k=6b015a87c8443039a685038e97dd58dab6a8748078948b27cca7d1a5fcef308d&o=Image20045 KiB
https://cdn.cookielaw.org/consent/3ea94870-d4b1-483a-b1d2-faf1d982bb31/01971113-172e-78f5-a37b-7e00f3524e9f/en-us.jsonFetch20044 KiB
https://cf.bstatic.com/xdata/images/city/600x600/653231.jpg?k=526fe3dd8fc78cbaccaee3be9e675b624e73b666ab757ecb0ebf31c7f7d96264&o=Image20038 KiB
https://securepubads.g.doubleclick.net/tag/js/gpt.jsScript20037 KiB
https://cf.bstatic.com/psb/capla/static/js/5aeeadf2.52985f37.chunk.jsScript20037 KiB

Long tasks (>50 ms)

StartDuration
1201 ms393 ms
978 ms201 ms
1854 ms89 ms
2470 ms72 ms
849 ms71 ms
2177 ms69 ms
2637 ms61 ms
Analyzing…
running mobile + desktop · ~30s