← Analyze a URL · Tested sites

www.businessinsider.com

Report from 9/21/2026, 11:27:29 AM https://www.businessinsider.com
Latest run · lab, cold cache
57
9/21/2026
28-day score · p75 · the standard
58
26 runs
CRR40%latest
SSD75%latest
TC1114 toklatest
TTFUT26 ms28-day p75

Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.

The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.

Core Agent Vitals badge  Embed this badge

Show your agent-readiness score anywhere — it links back to this report.

[![Core Agent Vitals](https://agentvitals.dev/badge/businessinsider.com.svg)](https://agentvitals.dev/results?url=https%3A%2F%2Fwww.businessinsider.com)
<a href="https://agentvitals.dev/results?url=https%3A%2F%2Fwww.businessinsider.com"><img src="https://agentvitals.dev/badge/businessinsider.com.svg" alt="Core Agent Vitals" height="20"></a>
What AI tells your customers about youAgent confidence: HIGH
✅Business nameBusiness Insider - Latest News in Tech, Markets, Economy & Innovation
✅CategoryWebSite
🟡Price$750 · guessed from page text (no structured data)
➖Locationnot applicable · not applicable to this page type
➖Hoursnot applicable · not applicable to this page type
➖Productsnot applicable · not applicable to this page type
✅DescriptionBusiness Insider tells the global tech, finance, stock market, media, economy, lifestyle, real estate, AI and innovative stories you want to know.

An agent can answer questions about you accurately. 3/4 applicable facts come from machine-readable structured data.

DesktopMobile
57
Overall score
weighted CAV (0–100)
FAIL
0–4950–8990–100

Metrics

40%
CRR Content Recovery Poor
0.75
SSD Semantic Signal Density Good
1,114 tok
TC Token Cost Good
19 ms
TTFUT Time to First Useful Token N/A

Token Cost breakdown

Where the page's tokens go (≈13,190 across regions). 61% is non-content — chrome and boilerplate an agent pays for. Add landmark roles (main/nav/header/footer) so agents can skip it.

Content
39.3% · 5,186
Chrome (nav / header / footer)
21.1% · 2,781
Boilerplate (cookie / ad)
0% · 0
Other
39.6% · 5,223

Final screenshot

Final screenshot of https://www.businessinsider.com

Diagnostics

high CRR Content is hidden behind JavaScript

pre-JS raw HTML

Evidence60% of content requires JS · 40% of rendered content recovered (rest is placeholder/wrong)
ImpactA non-rendering agent never sees the JS-injected content.
Effort1–4 h

Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.

high TC 60.7% of tokens are non-content (boilerplate/chrome)

agent representation — token decomposition

EvidenceToken decomposition: content 39.3%, chrome 21.1%, boilerplate 0%, other 39.6%. Only 39.3% of the agent's tokens are real content.
ImpactAn agent pays for boilerplate on every request and has less context left for the real content.
Effort30–90 min

Fix: Strip repeated nav/header/footer/cookie chrome from the agent-visible output; wrap content in <main>/<article> so the extractor keeps signal and drops boilerplate.

Rendered profile: headless

Agent Discoverability 67/100 · Needs Work

Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →

Agent files & endpoints

✗ llms.txt Absent at /llms.txt and /.well-known/llms.txt Learn →
✗ robots.txt (AI bots) Blocks: * (all) Learn →
✗ sitemap.xml No /sitemap.xml Learn →
✓ JSON-LD structured data Types: CollectionPage, WebSite Learn →
~ agents.json Absent (emerging standard) Learn →
~ WebMCP endpoint Absent (emerging standard) Learn →
~ OpenAPI / API docs No OpenAPI/Swagger found Learn →

Issues (6)

✗ robots.txt allows AI bots high impact Blocks: * (all)

Business impact If robots.txt blocks AI crawlers you are invisible to ChatGPT, Claude and Perplexity — they skip you and recommend a competitor instead.

What we measured We read /robots.txt and test it against 16 AI user-agents (GPTBot, ClaudeBot, PerplexityBot, …) for a Disallow that blocks them.

How to fix Allow major AI bots to public content; restrict only private paths (/admin, /api).

Learn how to implement →

User-agent: GPTBot
Allow: /
Disallow: /admin/

Spec: https://platform.openai.com/docs/gptbot

✗ llms.txt present high impact Absent at /llms.txt and /.well-known/llms.txt

Business impact llms.txt is the robots.txt for AI: it tells agents what your site is, what matters, and where to find it. Without it AI guesses — and guessing means inaccurate recommendations and lost visibility.

What we measured We fetch /llms.txt and /.well-known/llms.txt and validate the spec (H1 title + a one-line blockquote summary). We also note /llms-full.txt (your full content as Markdown).

How to fix Create /llms.txt with a short summary + key pages; optionally /llms-full.txt with full content in Markdown.

Learn how to implement →

# Your Site
> One-line description for AI agents.

## Key pages
- /products — catalog
- /pricing — plans
- /docs — documentation

Spec: https://llmstxt.org

✗ XML sitemap present medium impact No /sitemap.xml

Business impact A sitemap is your table of contents for AI crawlers. Without it agents follow homepage links and miss deep pages (products, docs, pricing) — shrinking what they can recommend.

What we measured We fetch /sitemap.xml (and /sitemap_index.xml), confirm valid XML with <loc> entries, and check <lastmod> freshness.

How to fix Generate an XML sitemap of all public pages with current lastmod dates and reference it in robots.txt.

Learn how to implement →

# robots.txt
Sitemap: https://example.com/sitemap.xml

Spec: https://www.sitemaps.org/

~ agents.json discovery low impact Absent (emerging standard)

Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.

What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.

How to fix Publish /agents.json describing your site's capabilities and actions.

Learn how to implement →

Spec: https://github.com/wild-card-ai/agents-json

~ WebMCP endpoint low impact Absent (emerging standard)

Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.

What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.

How to fix Add a WebMCP endpoint exposing your key actions to agents.

Learn how to implement →

Spec: https://webmcp.org

~ API documentation low impact No OpenAPI/Swagger found

Business impact Programmatic agents prefer a typed API. An OpenAPI/Swagger spec lets them integrate without scraping.

What we measured We probe /openapi.json, /swagger.json, /api-docs and /.well-known/openapi.json.

How to fix Publish an OpenAPI spec at a well-known path.

Learn how to implement →

Spec: https://www.openapis.org/

Passed audits (6)

✓ No CAPTCHA wall✓ No content-blocking cookie wall✓ Machine-readable prices✓ No login wall on public content✓ Structured data (JSON-LD)✓ Server response (TTFB)

Transport & Trust (SEC 1.0.0)

HTTPS, HSTS, CSP, sniffing, referrer and CORS posture. Diagnostic only — this does not affect the CAV score. A security header does not make a page more legible to an agent, so scoring it would reward a CDN toggle that changes nothing an agent can recover. We measure it and say so.

59Transport posture (0–100, unscored)
2pass
1warn
2fail
Per-header findings (6)
HeaderEvidence
✅ HTTPSserved over HTTPS
✅ HSTSmax-age=31536000
❌ Content-Security-Policyno content-security-policy header
❌ X-Content-Type-Optionsmissing nosniff
⚠️ Referrer-Policyno referrer-policy header (browser default applies)
➖ CORS exposureno CORS headers on the document (normal for an HTML page)
Full profile — how to improve · unused JS · network · timing

How to improve

highSplit the heaviest unused bundlehighest leverage

pubads_impl.js — 211 KiB transferred, 58.7% unused (third-party)

EvidenceCDP JS coverage: 124 KiB of this bundle is never executed on load.
Impact~-124 KiB transfer; lower Token Cost + faster agent parse.
Effort30–90 min
FixDynamic-import() the below-the-fold parts of pubads_impl.js, or drop unused dependencies. It is third-party — lazy-load or remove it.
highCut third-party weight

confiant-integrations.net — 327 KiB, 4 requests, 132 ms main-thread

EvidenceThird-party is 88.8% of total transfer (175 requests); confiant-integrations.net is the largest.
ImpactFewer bytes + main-thread stalls before your content settles for an agent.
Effort1–3 h
FixLazy-load, self-host, or remove confiant-integrations.net; defer non-critical third-party scripts.
mediumReduce layout shift

cumulative layout shift

EvidenceCLS is 0.145.
ImpactStable layout for render + screenshot.
Effort30–60 min
FixSet explicit width/height on images; reserve space for late-loading content.
mediumBreak up long main-thread tasks

longest task 236 ms (6 total)

EvidenceMain thread blocked 236 ms by the longest task.
ImpactFaster interactivity + content settling.
Effort1–4 h
FixSplit heavy work, defer third-party scripts, move compute off the main thread.
mediumCut total transfer weight

3.3 MB total

Evidence3.3 MB transferred.
ImpactCheaper, faster fetch on slow links.
Effort1–3 h
FixEnable Brotli, serve WebP/AVIF images, defer non-critical resources.

Third-party impact

175 third-party requests · 2971 KiB (88.8% of transfer) · 627 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.

Third-party domainReqsTransferMain-thread
confiant-integrations.net4327 KiB132 ms
jetpackdigital.com15309 KiB37 ms
googletagmanager.com2307 KiB49 ms
doubleclick.net10293 KiB82 ms
doubleverify.com12250 KiB6 ms
rubiconproject.com7200 KiB77 ms
permutive.app1194 KiB—
facebook.net2169 KiB236 ms
insider.com2159 KiB—
privacymanager.io6126 KiB—
mrf.io4100 KiB—
amazon-adsystem.com599 KiB—

Wasted JavaScript (by bundle)

Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).

BundleTransferUnusedWasted
https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202609160101/pubads_impl.js?cb=122881093 3P211 KiB58.7%124 KiB
https://www.googletagmanager.com/gtag/js?id=G-E21CV80ZCZ&cx=c&gtm=4e69g1 3P159 KiB52.5%83 KiB
https://micro.rubiconproject.com/prebid/dynamic/10306.js 3P195 KiB41.5%81 KiB
https://cdn.confiant-integrations.net/gptprebidnative/202609181619/wrap.js 3P125 KiB58.8%73 KiB
https://www.googletagmanager.com/gtm.js?id=GTM-MP6F46L 3P148 KiB47.4%70 KiB
https://cdn.confiant-integrations.net/video/202609181619/wrap.js 3P109 KiB58.1%64 KiB
https://cdn.doubleverify.com/dvbm.js 3P105 KiB49%52 KiB
https://cdn.doubleverify.com/dv-measurements10554.js 3P118 KiB42.8%51 KiB
https://c.amazon-adsystem.com/aax2/apstag.js 3P93 KiB54%50 KiB
https://connect.facebook.net/en_US/fbevents.js 3P111 KiB42.8%47 KiB
https://www.businessinsider.com/scripts/main.db6ae23fef1704e85ae2.js91 KiB51%47 KiB
https://ats-wrapper.privacymanager.io/ats-modules/011df6f0-3aa0-4d52-a48e-ccdd8dc0ecf8/ats.js 3P78 KiB59.7%46 KiB
https://businessinsider.edge.permutive.app/3aba5292-ba75-422b-8715-bd21146f7836-web.js 3P194 KiB22.5%44 KiB
https://ads.jetpackdigital.com/lineitems/76547/0/jpdli.js?u=https://adclick.g.doubleclick.net/pcs/click%253Fxai%253DAKAOjst1N01h8fAj_5HBUPjuknwumT1vYr5nqunTkQHP0lORhyjkCdxC6hg3npHcW69eYIE4S1PrxWgFqgxaZtKdwJbi4LIiuUjW_Zg7wrYA_o6n3b0OqrsNQ_9MjI7BngkDgLF4Qm9LyhfRxVg01PeVisKzpOC-YrupV8wpgufoTwYp0IciyZKCqcECzAS4CP1u2fMxGXRVEozbsSNjOCe6Iid-ivfG41xj_vpVk1nR2hiSOKsYtsAr8lzHjl4RWtImPlDDyZodtrcgIDr46Al-BGeH1aq3ENGm9OHpggB90UCOF-9Tt1v1tnJJpmBCVaehCPdJ7AnOd1-js5nVaGJXQ7Uhm_0mgBHAKQ7p4rmO-h6Sh8tLd-jTqFMEWvnxzCuk9ibJXzWaerTGbxywEvxBTS0fGGwLiq_TW_tBQV7Y1DI6GRI3-RDOxrpy-i5DLt307IMVkhf16Mr1ulEI36dCW8Xjv2_khLhU2Yy_262W0coDHN0iutEq_FE%2526sai%253DAMfl-YQpEH-3MpxOHjLMaB7m3LKqfMG_jvI1pzPYWZkXGm9N4-F4w_nhhu3JMf-shSifQv46alH1astTvdNABWt8tQnnsrxKB2cnpvCEy1xZfxSr5e6SCIin4Xzu14C4eBEyDwfi_V2hM0J6cJza3KTPj2vuQ0sgNS8n-EcFIsdZfDxiKxYedvw27S7Y1AjSh613vIPXE-HRsL6q1JHHhLnAxGzvcQpVXpbZFC4EZCHlfNR-Fh6gSglz__89ykv4yTzcf6GqvdOZzpY0ORLLVPywpauBFACwNiqfO4chsFMTUc_FjIYBqXJqrKcC1R2M6JbcCkInfp8TSbx2PimoveeJQJa21uaZ8-FLHorMom6nff7viCqy29BNeOvoub_vPDH2Dnzf6T2eU6-acNRyxDzZSdb2P7YPobNLmxcwBvwDCQ%2526sig%253DCg0ArKJSzM_17Hon_lF9EAE%2526fbs_aeid%253D%25255Bgw_fbsaeid%25255D%2526urlfix%253D1%2526adurl%253Dhttps://googleads.g.doubleclick.net/dbm/clk%25253Fsa%25253DL%252526ai%25253DCsMPmjXWuaoDxBsvEkOUPqquTuAiQ86XFiQH17pjPkBbwv6furk4QASD_8PghYP2Y-4DMA6AB14iJiAPIAQmpAtud_P2W_ac-qAMBqgSnAk_QwI1ZV0_BXaoYRoZvXCaaZCZT4i5uzM1qlbZyjSJ2T5taxVEJpUJ58LD0eCAaXrllwF6necC0uzFB6gKx6qt88l3qV70BHgr4HpIoqeFB9G1pMJzhxoa3rFuMRCCb1XhYA1QfG9xRuaCemfYBmNCGjZ714UYoTkfYjrwzGivw-ju5T7vK7FN4GOk_leKyKjABkDZSDwG1SOEe_oadBYWdreYFVzEMj93ExtVZU-tKMm1zbZcQzBXBumtxwxi3S9Io70RnbrRI46ra0O40G-tKQAJ5HDCULxQqLuFkRAU_S6RtzHEF7rPLOFygUBOr36laJjWBXQ2aNIQJ5q5ADdTsW_6z-BE7lgQLDpduwPy9D8hB5PF0d2OJJXp_RIa-v1BwP4DL4IvABLGS5c72BeAEA4gFgrvioFqQBgGgBk2AB5H39neoB6fMsQKoB6a-G6gHzM6xAqgH89EbqAeW2BuoB6qbsQKoB_7osQKoB47OG6gHk9gbqAfw4BuoB-6WsQKoB_6esQKoB6--sQKoB5_hsQKoB6brsQKoB9XJG6gH2baxAqgHmgaoB_-esQKoB9-fsQKoB_jCsQKoB_vCsQKoB-fXsQLYBwDSCDIIgGEQARgdMgiKgoCAgICACDoPgECAwICAgICogAKog4AQSL39wTpYzNWzycj6lgNgAYAKA5gLAcgLAYAMAaoNAkNB4g0TCLqStMnI-pYDFUsipAYdqtUEh-oNEwiL7LTJyPqWAxVLIqQGHarVBIfwDQGIDv___________wGwE5T1zyTYEwPYFAHQFQHKFgIKAPgWAYAXAbIXEBgCKgo0NTcwMjQ0MTgzUAaqGBcJAAAAcK-mgUESCjQ1NzAyNDQxODMYAbIYCRIC7U4YTSIBANAZBQ%252526ae%25253D1%252526num%25253D1%252526cid%25253DCAQSmgIAQM4h3N3fHgwSr6zyGhLbDFX0tyB-OBuLD7ND1_61FpN9xEUNT8_wyS_5SVSs3pCvpKDnjLSDCgThxoydLidBNvtxkdB5X6wGJCHKZm6cRC_gBlkhAleVIQ1wJUsBxUF_V399pGWVuzA8m_64XrNrzv229hjzQuoalE63IGhOOSHuLk9sEgbQ5zi7IfYbzjm-FsdPiQmA-HpgTJrxR2FQC5ucwSm2piyTBsn11e5Q9SyvDxQ0PIuWyWfAyzoC_d-o0EqqZytJdg24MhDNvOhnv0Ubb4qz7K4dVEYattezjIDZzKdEDHpmNRwYwHCyLuEji0Kt11_iuUJuyWhKOW3MfvrvEDoTec8lE3pshfyBlGM1S_40FTe4PyAYAQ%252526sig%25253DAOD64_1cvpSxOLriUWuiepKEGvt124gbIw%252526dbm_c%25253DAKAmf-BGcyUx54WcPsIr1K8CUBZpUZrEqVKNFwk6eqvUHbh_qATY02bYCTegV8EpYH9CkxCmoWxgHtQU0KIaAtOfmRtojks8OTBSVzTCkOu3_BNDOEw5R6Ot9aRYuYqm6dWFOFE3ikQKhrF319l8tltp4cJXCjLVXGMnH7yuu4H8CKb17iqjD_u5KuAbAuZm6feXjzPRuN5p3ETdC_YOhtkPttcwjLC6NNowToQXj6VwAMAPw80v-NbqaZAARUlPxj8RpKXMGcYUZVE2BDroKm77Wlm36fDECqjZyfnaW8I3VKDJ_nug93jQQw-o08rCLUvvsWFAqz5t%252526cry%25253D1%252526dbm_d%25253DAKAmf-Cq9MwwCUu0-c1ZI0ZSJp_rktJilSJrs4Y4IY4M1K4xS1Xw2OoDz4kgZ5QH-7y5nyuKCBNlEIewKE9gV6PB3SSYnuvRbu1jrxDu7sFhhRiXNLzExMqoErJQhzuIOK_Uru0qYQWHf-agttOqAHXkSBFHm4IbW9JekiLWbTMIO42A05Xvh_tc8HSu8K5fmq4G7okiWMN8IHi5RXbFDf6HkjyvPpw0qiWei8mLg4uPRRY6Le8_bsx-9gV4YYKMacc0y90Y1caXxTSCYG_cGYKsZacVr3oFWzmxh63u5NMa9og8gu7KDqDrle5hDlbvQW2OFnaYk7K15I_OOezTFK_ejo9Kl-hFgc3JCKd2zkdz6ozLbd8wfMKczPLSPQvQluEqwtWcaUNyRdds_Yrn_Zcjy7NOFX5otA%252526adurl%25253Dhttps://ad.doubleclick.net/ddm/trackclk/N744228.125865GOOGLECANADA/B36597789.455497520;dc_trk_aid=650084690;dc_trk_cid=116725356;dc_lat=;dc_rdid=;tag_for_child_directed_treatment=;tfua=;gdpr=;gdpr_consent=;ltd=;dc_tdv=1&_=1789818253383 3P79 KiB53.7%43 KiB
https://verticalvideo.businessinsider.com/vs.js?cid=8CU2241SO48 KiB83.6%40 KiB

Network

208Requests
3345 KiBTransferred
76Scripts
88.8%3rd-party
6Long tasks
Script (76)
2737 KiB
Image (36)
361 KiB
Document (18)
83 KiB
Fetch (48)
59 KiB
Stylesheet (2)
29 KiB
Font (1)
27 KiB
Other (6)
24 KiB
XHR (12)
21 KiB
Ping (8)
2 KiB
Manifest (1)
1 KiB
Heaviest requests (30)
URLTypeStatusTransfer
https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202609160101/pubads_impl.js?cb=122881093Script200211 KiB
https://micro.rubiconproject.com/prebid/dynamic/10306.jsScript200195 KiB
https://businessinsider.edge.permutive.app/3aba5292-ba75-422b-8715-bd21146f7836-web.jsScript200194 KiB
https://www.googletagmanager.com/gtag/js?id=G-E21CV80ZCZ&cx=c&gtm=4e69g1Script200159 KiB
https://www.googletagmanager.com/gtm.js?id=GTM-MP6F46LScript200148 KiB
https://i.insider.com/6aad69094a3706ac06f84d5a?width=1000&format=jpeg&auto=webpImage200146 KiB
https://cdn.confiant-integrations.net/gptprebidnative/202609181619/wrap.jsScript200125 KiB
https://ads.jetpackdigital.com/sites/_uploads/1788450989656126_cibc_business_banking_f26_inform_business_insider_programmatic_static_1260x250_en_v32x.avifImage200123 KiB
https://cdn.doubleverify.com/dv-measurements10554.jsScript200118 KiB
https://connect.facebook.net/en_US/fbevents.jsScript200111 KiB
https://cdn.confiant-integrations.net/video/202609181619/wrap.jsScript200109 KiB
https://cdn.doubleverify.com/dvbm.jsScript200105 KiB
https://c.amazon-adsystem.com/aax2/apstag.jsScript20093 KiB
https://www.businessinsider.com/scripts/main.db6ae23fef1704e85ae2.jsScript20091 KiB
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Long tasks (>50 ms)

StartDuration
1099 ms236 ms
729 ms67 ms
269 ms66 ms
1007 ms64 ms
603 ms63 ms
399 ms57 ms
Analyzing…
running mobile + desktop · ~30s