www.chewy.com

Report from 7/24/2026, 11:54:11 AM https://www.chewy.com
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What AI tells your customers about youAgent confidence: LOW
Business namenot found
Categorynot found
Pricenot applicable · not applicable to this page type
Locationnot applicable · not applicable to this page type
Hoursnot applicable · not applicable to this page type
Productsnot applicable · not applicable to this page type
Descriptionnot found

An agent is likely to fabricate missing details rather than say “I don’t know”. 0/3 applicable facts come from machine-readable structured data.

Agent blocked: bot-block (raw HTTP 429, only 0 tokens recovered) — scores reflect the block page, not your content.
BLOCKED
0–4950–8990–100

Metrics

0%
CRR Content Recovery Poor
0.00
SSD Semantic Signal Density Poor
0 tok
TC Token Cost Good
TTFUT Time to First Useful Token N/A

Final screenshot

Final screenshot of https://www.chewy.com

Diagnostics

high CRR Agents are blocked before they see the page

bot wall / WAF challenge

EvidenceA non-browser agent got a block/challenge (bot-block (raw HTTP 429, only 0 tokens recovered)). Every score below is measured against that wall.
ImpactEvery metric below is invalid until agents can reach real content.
Effort1–2 h

Fix: Allowlist legitimate agent user-agents / IP ranges in your WAF or bot-management rules, and serve real content (not a challenge) to them.

high CRR Content is hidden behind JavaScript

pre-JS raw HTML

Evidencerendered page extracted no content (error state)
ImpactA non-rendering agent never sees the JS-injected content.
Effort1–4 h

Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.

high SSD Low signal-to-noise for agents

content vs chrome/boilerplate

Evidencesignal 0.00 · JSON-LD 0/1 · missing: structured-data
ImpactAgent spends tokens parsing nav/boilerplate instead of content.
Effort30–90 min

Fix: Wrap the real content in <main>/<article>, cut repeated nav/boilerplate, and keep the primary content dense and early in the DOM.

high TC 100% of tokens are non-content (boilerplate/chrome)

agent representation — token decomposition

EvidenceToken decomposition: content 0%, chrome 0%, boilerplate 0%, other 0%. Only 0% of the agent's tokens are real content.
ImpactAn agent pays for boilerplate on every request and has less context left for the real content.
Effort30–90 min

Fix: Strip repeated nav/header/footer/cookie chrome from the agent-visible output; wrap content in <main>/<article> so the extractor keeps signal and drops boilerplate.

Rendered profile: headless

Agent Discoverability 52/100 · Needs Work

Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →

Agent files & endpoints

llms.txt Absent at /llms.txt and /.well-known/llms.txt Learn →
robots.txt (AI bots) Blocks: * (all) Learn →
sitemap.xml No /sitemap.xml Learn →
JSON-LD structured data No JSON-LD found Learn →
~ agents.json Absent (emerging standard) Learn →
~ WebMCP endpoint Absent (emerging standard) Learn →
~ OpenAPI / API docs No OpenAPI/Swagger found Learn →

Issues (7)

robots.txt allows AI bots high impact Blocks: * (all)

Business impact If robots.txt blocks AI crawlers you are invisible to ChatGPT, Claude and Perplexity — they skip you and recommend a competitor instead.

What we measured We read /robots.txt and test it against 16 AI user-agents (GPTBot, ClaudeBot, PerplexityBot, …) for a Disallow that blocks them.

How to fix Allow major AI bots to public content; restrict only private paths (/admin, /api).

Learn how to implement →

User-agent: GPTBot
Allow: /
Disallow: /admin/

Spec: https://platform.openai.com/docs/gptbot

llms.txt present high impact Absent at /llms.txt and /.well-known/llms.txt

Business impact llms.txt is the robots.txt for AI: it tells agents what your site is, what matters, and where to find it. Without it AI guesses — and guessing means inaccurate recommendations and lost visibility.

What we measured We fetch /llms.txt and /.well-known/llms.txt and validate the spec (H1 title + a one-line blockquote summary). We also note /llms-full.txt (your full content as Markdown).

How to fix Create /llms.txt with a short summary + key pages; optionally /llms-full.txt with full content in Markdown.

Learn how to implement →

# Your Site
> One-line description for AI agents.

## Key pages
- /products — catalog
- /pricing — plans
- /docs — documentation

Spec: https://llmstxt.org

Structured data (JSON-LD) medium impact No JSON-LD found

Business impact Schema.org JSON-LD tells agents what a page IS (product, article, business) with typed fields (price, rating, hours). Without it agents extract less reliably.

What we measured We parse <script type=application/ld+json>, validate it, and check for populated @type fields.

How to fix Add JSON-LD: Organization/LocalBusiness on the homepage, Product on product pages, Article on posts.

Learn how to implement →

<script type="application/ld+json">{"@context":"https://schema.org","@type":"Organization","name":"Your Co","url":"https://example.com"}</script>

Spec: https://schema.org/

XML sitemap present medium impact No /sitemap.xml

Business impact A sitemap is your table of contents for AI crawlers. Without it agents follow homepage links and miss deep pages (products, docs, pricing) — shrinking what they can recommend.

What we measured We fetch /sitemap.xml (and /sitemap_index.xml), confirm valid XML with <loc> entries, and check <lastmod> freshness.

How to fix Generate an XML sitemap of all public pages with current lastmod dates and reference it in robots.txt.

Learn how to implement →

# robots.txt
Sitemap: https://example.com/sitemap.xml

Spec: https://www.sitemaps.org/

~ agents.json discovery low impact Absent (emerging standard)

Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.

What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.

How to fix Publish /agents.json describing your site's capabilities and actions.

Learn how to implement →

Spec: https://github.com/wild-card-ai/agents-json

~ WebMCP endpoint low impact Absent (emerging standard)

Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.

What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.

How to fix Add a WebMCP endpoint exposing your key actions to agents.

Learn how to implement →

Spec: https://webmcp.org

~ API documentation low impact No OpenAPI/Swagger found

Business impact Programmatic agents prefer a typed API. An OpenAPI/Swagger spec lets them integrate without scraping.

What we measured We probe /openapi.json, /swagger.json, /api-docs and /.well-known/openapi.json.

How to fix Publish an OpenAPI spec at a well-known path.

Learn how to implement →

Spec: https://www.openapis.org/

Passed audits (4)

✓ No CAPTCHA wall✓ No content-blocking cookie wall✓ No login wall on public content✓ Server response (TTFB)

Transport & Trust (SEC 1.0.0)

HTTPS, HSTS, CSP, sniffing, referrer and CORS posture. Diagnostic only — this does not affect the CAV score. A security header does not make a page more legible to an agent, so scoring it would reward a CDN toggle that changes nothing an agent can recover. We measure it and say so.

54Transport posture (0–100, unscored)
2pass
2warn
1fail
Per-header findings (6)
HeaderEvidence
✅ HTTPSserved over HTTPS
⚠️ HSTSmax-age=86400 is below the 180-day baseline
❌ Content-Security-Policyno content-security-policy header
✅ X-Content-Type-Optionsnosniff
⚠️ Referrer-Policyno referrer-policy header (browser default applies)
➖ CORS exposureno CORS headers on the document (normal for an HTML page)
Full profile — how to improve · unused JS · network · timing
This full profile was measured against a block/challenge page (bot-block (raw HTTP 429, only 0 tokens recovered)) — every number below describes the wall, not your content. Resolve the block, then re-run.

How to improve

highProfile reflects a block/challenge page — not your contenthighest leverage

whole profile

EvidenceMeasured against a block/challenge page (the main document returned HTTP 429); every number here describes the wall, not your site.
ImpactAn AI agent hits the same wall and recovers none of your content — fix the block before optimizing anything else.
FixAllowlist legitimate agent user-agents / IP ranges in your WAF or bot-management and serve real content (not a challenge), then re-run.

Third-party impact

3 third-party requests · 1 KiB (0.2% of transfer) — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.

Third-party domainReqsTransferMain-thread
cdndex.io31 KiB

Wasted JavaScript (by bundle)

Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).

BundleTransferUnusedWasted
https://www.chewy.com/149e9513-01fa-4fb0-aad4-566afd725d1b/2d206a39-8ed7-437e-a3be-862e0f06eea3/ips.js?KP_UIDz=0JHdnfJ2LORomDDSKgXubj3lmCkf48TwoRKU0e3oj58w6SA6GbdeHkaeSc7gJbU52R9cT56tTWhaQnfRkPHhKnBXii7yTQFSy5BXuarGpWlfLELPhI3a70EDWOJDPJSOVsYBTh9SupuAumcTYpHU0QTSnOboqSB57W5Q0xp2bD5v&x-kpsdk-im=AALqE9yVbUuADgt0RFRkVjIOOXOmkMFVipGfyuqhceAtweqSSj6iG4lvNqQxvQNuP7NTBoVJoIW8Qim-PRwnrtwe88b2es0FrWSSXlSWbFJx646kKRpR0hTIvnybZy-2vyTOD2zyp48zV7PWeSmM302 KiB0.4%1 KiB

Network

9Requests
310 KiBTransferred
2Scripts
0.2%3rd-party
3Long tasks
Script (2)
302 KiB
Document (1)
3 KiB
Other (2)
3 KiB
XHR (3)
1 KiB
Image (1)
0 KiB
Heaviest requests (9)
URLTypeStatusTransfer
https://www.chewy.com/149e9513-01fa-4fb0-aad4-566afd725d1b/2d206a39-8ed7-437e-a3be-862e0f06eea3/ips.js?KP_UIDz=0JHdnfJ2LORomDDSKgXubj3lmCkf48TwoRKU0e3oj58w6SA6GbdeHkaeSc7gJbU52R9cT56tTWhaQnfRkPHhKnBXii7yTQFSy5BXuarGpWlfLELPhI3a70EDWOJDPJSOVsYBTh9SupuAumcTYpHU0QTSnOboqSB57W5Q0xp2bD5v&x-kpsdk-im=AALqE9yVbUuADgt0RFRkVjIOOXOmkMFVipGfyuqhceAtweqSSj6iG4lvNqQxvQNuP7NTBoVJoIW8Qim-PRwnrtwe88b2es0FrWSSXlSWbFJx646kKRpR0hTIvnybZy-2vyTOD2zyp48zV7PWeSmMScript200302 KiB
https://www.chewy.com/Document4293 KiB
https://www.chewy.com/favicon.icoOther2003 KiB
https://reporting.cdndex.io/errorXHR2000 KiB
https://reporting.cdndex.io/errorXHR2000 KiB
https://www.chewy.com/149e9513-01fa-4fb0-aad4-566afd725d1b/2d206a39-8ed7-437e-a3be-862e0f06eea3/tlXHR2000 KiB
blob:https://www.chewy.com/a1ab3cb5-82b8-447a-b69c-7789db76cac5Script0 KiB
https://reporting.cdndex.io/errorOther2000 KiB
data:image/svg+xml;base64,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 KiB

Long tasks (>50 ms)

StartDuration
415 ms852 ms
1398 ms329 ms
1740 ms105 ms
Analyzing…
running mobile + desktop · ~30s