www.equifax.com

Report from 9/21/2026, 12:09:03 PM https://www.equifax.com
Latest run · lab, cold cache
49
9/21/2026
28-day score · p75 · the standard
49
30 runs
CRR75%latest
SSD84%latest
TC1410 toklatest
TTFUT227 ms28-day p75

Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.

The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.

Core Agent Vitals badge  Embed this badge

Show your agent-readiness score anywhere — it links back to this report.

[![Core Agent Vitals](https://agentvitals.dev/badge/equifax.com.svg)](https://agentvitals.dev/results?url=https%3A%2F%2Fwww.equifax.com)
<a href="https://agentvitals.dev/results?url=https%3A%2F%2Fwww.equifax.com"><img src="https://agentvitals.dev/badge/equifax.com.svg" alt="Core Agent Vitals" height="20"></a>
What AI tells your customers about youAgent confidence: LOW
Business nameEquifax Inc.
CategoryOrganization
🟡Price$9.95 · guessed from page text (no structured data)
Locationnot found
Hoursnot found
Productsnot found
🟡DescriptionGet credit reports and credit scores for businesses and consumers from Equifax today! We also have identity protection tools with daily monitoring and alerts · guessed from page text (no structured data)

⚠️ Your page title reads like a navigation menu, so an agent may cite your business as “Equifax | Credit Bureau | Check Your Credit”.

An agent is likely to fabricate missing details rather than say “I don’t know”. 2/7 applicable facts come from machine-readable structured data.

49
Overall score
weighted CAV (0–100)
FAIL
0–4950–8990–100

Metrics

75%
CRR Content Recovery Poor
0.84
SSD Semantic Signal Density Good
1,410 tok
TC Token Cost Good
169 ms
TTFUT Time to First Useful Token N/A

Token Cost breakdown

Where the page's tokens go (≈7,793 across regions). 56% is non-content — chrome and boilerplate an agent pays for. Add landmark roles (main/nav/header/footer) so agents can skip it.

Content
44.1% · 3,437
Chrome (nav / header / footer)
53.4% · 4,161
Boilerplate (cookie / ad)
1.8% · 140
Other
0.7% · 55

Final screenshot

Final screenshot of https://www.equifax.com

Diagnostics

high CRR Content is hidden behind JavaScript

pre-JS raw HTML

Evidence25% of content requires JS
ImpactA non-rendering agent never sees the JS-injected content.
Effort1–4 h

Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.

medium TC 55.9% of tokens are non-content (boilerplate/chrome)

agent representation — token decomposition

EvidenceToken decomposition: content 44.1%, chrome 53.4%, boilerplate 1.8%, other 0.7%. Only 44.1% of the agent's tokens are real content.
ImpactAn agent pays for boilerplate on every request and has less context left for the real content.
Effort30–90 min

Fix: Strip repeated nav/header/footer/cookie chrome from the agent-visible output; wrap content in <main>/<article> so the extractor keeps signal and drops boilerplate.

Rendered profile: headless

Agent Discoverability 100/100 · Agent Ready

Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →

Agent files & endpoints

llms.txt Found at /llms.txt Learn →
robots.txt (AI bots) Major AI bots allowed Learn →
sitemap.xml Found at /sitemap.xml Learn →
JSON-LD structured data Types: BreadcrumbList, WebPage, Organization Learn →
~ agents.json Absent (emerging standard) Learn →
~ WebMCP endpoint Absent (emerging standard) Learn →
~ OpenAPI / API docs No OpenAPI/Swagger found Learn →

Issues (3)

~ agents.json discovery low impact Absent (emerging standard)

Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.

What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.

How to fix Publish /agents.json describing your site's capabilities and actions.

Learn how to implement →

Spec: https://github.com/wild-card-ai/agents-json

~ WebMCP endpoint low impact Absent (emerging standard)

Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.

What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.

How to fix Add a WebMCP endpoint exposing your key actions to agents.

Learn how to implement →

Spec: https://webmcp.org

~ API documentation low impact No OpenAPI/Swagger found

Business impact Programmatic agents prefer a typed API. An OpenAPI/Swagger spec lets them integrate without scraping.

What we measured We probe /openapi.json, /swagger.json, /api-docs and /.well-known/openapi.json.

How to fix Publish an OpenAPI spec at a well-known path.

Learn how to implement →

Spec: https://www.openapis.org/

Passed audits (9)

✓ robots.txt allows AI bots✓ No CAPTCHA wall✓ No content-blocking cookie wall✓ Machine-readable prices✓ llms.txt present + valid✓ No login wall on public content✓ Structured data (JSON-LD)✓ XML sitemap present + fresh✓ Server response (TTFB)

Transport & Trust (SEC 1.0.0)

HTTPS, HSTS, CSP, sniffing, referrer and CORS posture. Diagnostic only — this does not affect the CAV score. A security header does not make a page more legible to an agent, so scoring it would reward a CDN toggle that changes nothing an agent can recover. We measure it and say so.

100Transport posture (0–100, unscored)
5pass
0warn
0fail
Per-header findings (6)
HeaderEvidence
✅ HTTPSserved over HTTPS
✅ HSTSmax-age=31536000; include subdomains
✅ Content-Security-Policypolicy present, script-src does not allow inline
✅ X-Content-Type-Optionsnosniff
✅ Referrer-Policyno-referrer-when-downgrade
➖ CORS exposureno CORS headers on the document (normal for an HTML page)
Full profile — how to improve · unused JS · network · timing

How to improve

highSplit the heaviest unused bundlehighest leverage

ketch-sdk.js — 328 KiB transferred, 44.3% unused (third-party)

EvidenceCDP JS coverage: 145 KiB of this bundle is never executed on load.
Impact~-145 KiB transfer; lower Token Cost + faster agent parse.
Effort30–90 min
FixDynamic-import() the below-the-fold parts of ketch-sdk.js, or drop unused dependencies. It is third-party — lazy-load or remove it.
mediumCut total transfer weight

3.6 MB total

Evidence3.6 MB transferred.
ImpactCheaper, faster fetch on slow links.
Effort1–3 h
FixEnable Brotli, serve WebP/AVIF images, defer non-critical resources.

Third-party impact

17 third-party requests · 1024 KiB (27.4% of transfer) · 94 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.

Third-party domainReqsTransferMain-thread
googletagmanager.com3542 KiB14 ms
ketchjs.com1328 KiB55 ms
optimizely.com4108 KiB25 ms
ketchcdn.com946 KiB

Wasted JavaScript (by bundle)

Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).

BundleTransferUnusedWasted
https://cdn.ketchjs.com/ketchtag/stable/v2.12/ketch-sdk.js 3P328 KiB44.3%145 KiB
https://www.googletagmanager.com/gtm.js?id=GTM-54LV4JL&gtm=4e69g1 3P185 KiB53.4%99 KiB
https://www.googletagmanager.com/gtm.js?id=GTM-M2F7RLH&gtm=4e69g1 3P221 KiB41%90 KiB
https://www.googletagmanager.com/gtm.js?id=GTM-PQM22XN 3P136 KiB53.9%73 KiB
https://assets.equifax.com/global/js/bootstrap-4.6.2.bundle.min.js82 KiB80.7%66 KiB
https://cdn.optimizely.com/js/24948880293.js 3P108 KiB45.2%49 KiB
https://assets.equifax.com/global/js/jquery-3.7.1.min.js87 KiB52.9%46 KiB
https://assets.equifax.com/global/js/parsley.min.js40 KiB77.9%31 KiB
https://www.equifax.com/o/frontend-js-react-web/__liferay__/exports/react-dom.js43 KiB71.3%31 KiB
https://www.equifax.com/o/frontend-js-clay-web/__liferay__/exports/@clayui$core.js33 KiB88.6%29 KiB
https://www.equifax.com/o/frontend-js-web/Liferay.js29 KiB85%25 KiB
https://assets.equifax.com/global/js/owl.carousel.min.js43 KiB48.5%21 KiB
https://assets.equifax.com/global/js/efx-gcs.js24 KiB79.7%19 KiB
https://www.equifax.com/o/frontend-js-dependencies-web/__liferay__/exports/moment.js20 KiB71.9%14 KiB
https://assets.equifax.com/global/js/efx-navigation.js17 KiB85.3%14 KiB

Network

129Requests
3735 KiBTransferred
60Scripts
27.4%3rd-party
1Long tasks
Script (60)
2024 KiB
Stylesheet (14)
814 KiB
Fetch (5)
486 KiB
Image (39)
305 KiB
Font (3)
67 KiB
Document (2)
37 KiB
Other (3)
1 KiB
Ping (1)
1 KiB
XHR (2)
0 KiB
Heaviest requests (30)
URLTypeStatusTransfer
https://assets.equifax.com/global/css/efx-gcs.cssStylesheet200563 KiB
https://assets.equifax.com/global/json/zipcodes.jsonFetch200464 KiB
https://assets.equifax.com/global/js/efx-mkt-font-awesome.jsScript200431 KiB
https://cdn.ketchjs.com/ketchtag/stable/v2.12/ketch-sdk.jsScript200328 KiB
https://www.googletagmanager.com/gtm.js?id=GTM-M2F7RLH&gtm=4e69g1Script200221 KiB
https://www.googletagmanager.com/gtm.js?id=GTM-54LV4JL&gtm=4e69g1Script200185 KiB
https://assets.equifax.com/global/css/bootstrap-4.6.2.min.cssStylesheet200159 KiB
https://www.googletagmanager.com/gtm.js?id=GTM-PQM22XNScript200136 KiB
https://cdn.optimizely.com/js/24948880293.jsScript200108 KiB
https://assets.equifax.com/global/js/jquery-3.7.1.min.jsScript20087 KiB
https://assets.equifax.com/global/js/bootstrap-4.6.2.bundle.min.jsScript20082 KiB
https://www.equifax.com/o/evolution-generic-theme/css/clay.css?browserId=chrome&themeId=evolutiongenerictheme_WAR_evolutiongenerictheme&minifierType=css&languageId=en_US&t=1789779954000Stylesheet20068 KiB
https://www.equifax.com/combo?browserId=chrome&minifierType=js&languageId=en_US&t=1789779906018&/o/frontend-js-aui-web/aui/aui/aui-min.js&/o/frontend-js-aui-web/liferay/modules.js&/o/frontend-js-aui-web/liferay/aui_sandbox.js&/o/frontend-js-aui-web/aui/attribute-base/attribute-base-min.js&/o/frontend-js-aui-web/aui/attribute-complex/attribute-complex-min.js&/o/frontend-js-aui-web/aui/attribute-core/attribute-core-min.js&/o/frontend-js-aui-web/aui/attribute-observable/attribute-observable-min.js&/o/frontend-js-aui-web/aui/attribute-extras/attribute-extras-min.js&/o/frontend-js-aui-web/aui/event-custom-base/event-custom-base-min.js&/o/frontend-js-aui-web/aui/event-custom-complex/event-custom-complex-min.js&/o/frontend-js-aui-web/aui/oop/oop-min.js&/o/frontend-js-aui-web/aui/aui-base-lang/aui-base-lang-min.js&/o/frontend-js-aui-web/liferay/dependency.jsScript20044 KiB
https://assets.equifax.com/images/us/personal-misc/option1_hero_background_v2_2x.pngImage20043 KiB
https://assets.equifax.com/global/js/owl.carousel.min.jsScript20043 KiB
https://www.equifax.com/o/frontend-js-react-web/__liferay__/exports/react-dom.jsScript20043 KiB
https://assets.equifax.com/images/us/personal-misc/Phone_App_IconLockup.pngImage20043 KiB
https://assets.equifax.com/global/js/parsley.min.jsScript20040 KiB
https://www.equifax.com/Document20037 KiB
https://assets.equifax.com/images/us/personal-misc/edu_desk-right_purchase-672x500px_1X.jpgImage20035 KiB
https://www.equifax.com/o/frontend-js-clay-web/__liferay__/exports/@clayui$core.jsScript20033 KiB
https://assets.equifax.com/images/us/personal-misc/dot_bkg_hero_white_TALL_centered-layouts_2880x1780_2x.pngImage20030 KiB
https://www.equifax.com/o/frontend-js-web/Liferay.jsScript20029 KiB
https://assets.equifax.com/global/js/efx-gcs.jsScript20024 KiB
https://assets.equifax.com/global/fonts/OpenSans-Semibold.woffFont20022 KiB
https://assets.equifax.com/global/fonts/OpenSans-Regular.woffFont20022 KiB
https://assets.equifax.com/global/fonts/OpenSans-Bold.woffFont20022 KiB
https://www.equifax.com/o/frontend-js-dependencies-web/__liferay__/exports/moment.jsScript20020 KiB
https://global.ketchcdn.com/web/v3/config/equifax/equifax_us/production/Canada/en-US/config.json?hash=8509302054024807840Fetch20019 KiB
https://global.ketchcdn.com/web/v2/assetsv1/orgs/equifax/1758209902533/application-accessibility-button-icon/Ketch_Modal_Icon.pngImage20018 KiB

Long tasks (>50 ms)

StartDuration
493 ms54 ms
Analyzing…
running mobile + desktop · ~30s