www.forbes.com
Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.
The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.
Metrics
Final screenshot
Diagnostics
43% of content requires JS
Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.
4,359 tokens · ~3.4% of a 128K window
Fix: Trim boilerplate, collapse repeated structures, and drop decorative markup from agent-visible content so an agent spends fewer tokens to read the page.
Rendered profile: headless
Metrics
Final screenshot
Diagnostics
36% of content requires JS
Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.
Rendered profile: headless
Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →
Agent files & endpoints
Issues (6)
✗ robots.txt allows AI bots high impact Blocks: * (all)
Business impact If robots.txt blocks AI crawlers you are invisible to ChatGPT, Claude and Perplexity — they skip you and recommend a competitor instead.
What we measured We read /robots.txt and test it against 16 AI user-agents (GPTBot, ClaudeBot, PerplexityBot, …) for a Disallow that blocks them.
How to fix Allow major AI bots to public content; restrict only private paths (/admin, /api).
User-agent: GPTBot
Allow: /
Disallow: /admin/
✗ llms.txt present high impact Absent at /llms.txt and /.well-known/llms.txt
Business impact llms.txt is the robots.txt for AI: it tells agents what your site is, what matters, and where to find it. Without it AI guesses — and guessing means inaccurate recommendations and lost visibility.
What we measured We fetch /llms.txt and /.well-known/llms.txt and validate the spec (H1 title + a one-line blockquote summary). We also note /llms-full.txt (your full content as Markdown).
How to fix Create /llms.txt with a short summary + key pages; optionally /llms-full.txt with full content in Markdown.
# Your Site
> One-line description for AI agents.
## Key pages
- /products — catalog
- /pricing — plans
- /docs — documentationSpec: https://llmstxt.org
✗ XML sitemap present medium impact No /sitemap.xml
Business impact A sitemap is your table of contents for AI crawlers. Without it agents follow homepage links and miss deep pages (products, docs, pricing) — shrinking what they can recommend.
What we measured We fetch /sitemap.xml (and /sitemap_index.xml), confirm valid XML with <loc> entries, and check <lastmod> freshness.
How to fix Generate an XML sitemap of all public pages with current lastmod dates and reference it in robots.txt.
# robots.txt
Sitemap: https://example.com/sitemap.xml
~ agents.json discovery low impact Absent (emerging standard)
Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.
What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.
How to fix Publish /agents.json describing your site's capabilities and actions.
Spec: https://agents-json.org
~ WebMCP endpoint low impact Absent (emerging standard)
Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.
What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.
How to fix Add a WebMCP endpoint exposing your key actions to agents.
Spec: https://webmcp.org
~ API documentation low impact No OpenAPI/Swagger found
Business impact Programmatic agents prefer a typed API. An OpenAPI/Swagger spec lets them integrate without scraping.
What we measured We probe /openapi.json, /swagger.json, /api-docs and /.well-known/openapi.json.
How to fix Publish an OpenAPI spec at a well-known path.
Passed audits (6)
How to improve
whole profile
Third-party impact
302 third-party requests · 6313 KiB (59.7% of transfer) · 823 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.
| Third-party domain | Reqs | Transfer | Main-thread |
|---|---|---|---|
| ytimg.com | 20 | 1624 KiB | — |
| forbesimg.com | 36 | 739 KiB | 227 ms |
| googletagmanager.com | 4 | 621 KiB | — |
| googleapis.com | 1 | 384 KiB | — |
| gstatic.com | 1 | 346 KiB | 131 ms |
| ketchjs.com | 3 | 329 KiB | 119 ms |
| doubleclick.net | 20 | 311 KiB | 26 ms |
| media.net | 14 | 257 KiB | 63 ms |
| facebook.net | 2 | 222 KiB | — |
| visualwebsiteoptimizer.com | 6 | 213 KiB | — |
| blueconic.net | 8 | 206 KiB | 82 ms |
| doubleverify.com | 15 | 137 KiB | 70 ms |
Wasted JavaScript (by bundle)
Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).
| Bundle | Transfer | Unused | Wasted |
|---|---|---|---|
| https://www.gstatic.com/recaptcha/releases/zqB-6Xpbd3lCIvi7Tr2D0pob/recaptcha__en.js 3P | 346 KiB | 72.1% | 249 KiB |
| https://i.forbesimg.com/simple-site/_next/static/chunks/framework-588df21cddab7865.js 3P | 130 KiB | 81.2% | 106 KiB |
| https://warp.media.net/js/tags/clientag.js?cid=8CU4ZAPFY&dn=www.forbes.com&version=1 3P | 250 KiB | 38.6% | 96 KiB |
| https://www.googletagmanager.com/gtag/js?id=DC-9476342 3P | 137 KiB | 63.8% | 87 KiB |
| https://www.googletagmanager.com/gtag/destination?id=G-DLD85VJ5QY&cx=c>m=4e69f3 3P | 167 KiB | 49.9% | 83 KiB |
| https://www.googletagmanager.com/gtag/js?id=AW-10801493403&cx=c>m=4e69f3 3P | 164 KiB | 47.6% | 78 KiB |
| https://adtech-cdn.theglobeandmail.com/prebid/riker_pbjs_11.25.0.js 3P | 131 KiB | 52.4% | 68 KiB |
| https://www.googletagmanager.com/gtm.js?id=GTM-NMQJM4 3P | 154 KiB | 43.8% | 68 KiB |
| https://i.forbesimg.com/simple-site/dist/js/nextJS-5e54497e291153b452f9.js 3P | 103 KiB | 56.5% | 58 KiB |
| https://connect.facebook.net/en_US/fbevents.js 3P | 108 KiB | 44.6% | 48 KiB |
| https://forbes.blueconic.net/plugin/library/51785a6f38724031b12a3b1538690ac9 3P | 63 KiB | 73.7% | 47 KiB |
| https://client.aps.amazon-adsystem.com/publisher.js 3P | 86 KiB | 54.1% | 47 KiB |
| https://pixel.adsafeprotected.com/jload?anId=930392&campId=1x1&pubId=17094022&chanId=23320017293&placementId=6322960292&pubCreative=138557021115&pubOrder=2347912927&cb=1491498730&adsafe_par&impId=home_usa 3P | 81 KiB | 52.2% | 42 KiB |
| https://connect.facebook.net/signals/config/1494993704116832?v=2.9.401&r=stable&domain=www.forbes.com&hme=2506fb1e365be93f3ccf36e3d92699c622e55613e451d1a2c96bc6095b3873de&ex_m=117%2C232%2C168%2C27%2C81%2C82%2C160%2C77%2C76%2C11%2C178%2C101%2C20%2C152%2C140%2C46%2C84%2C89%2C148%2C173%2C180%2C8%2C4%2C5%2C7%2C6%2C3%2C102%2C114%2C32%2C17%2C31%2C18%2C33%2C34%2C35%2C37%2C55%2C161%2C86%2C125%2C22%2C24%2C51%2C47%2C49%2C48%2C94%2C103%2C107%2C123%2C159%2C162%2C53%2C124%2C29%2C26%2C132%2C78%2C43%2C164%2C163%2C165%2C156%2C154%2C30%2C42%2C66%2C122%2C175%2C79%2C21%2C127%2C92%2C75%2C23%2C96%2C97%2C129%2C95%2C150%2C149%2C153%2C108%2C174%2C177%2C41%2C56%2C126%2C54%2C182%2C109%2C181%2C199%2C246%2C83%2C260%2C259%2C258%2C14%2C25%2C28%2C40%2C62%2C116%2C68%2C10%2C72%2C110%2C111%2C112%2C118%2C143%2C38%2C36%2C145%2C146%2C147%2C142%2C141%2C169%2C85%2C172%2C170%2C171%2C57%2C67%2C136%2C19%2C176%2C52%2C309%2C310%2C311%2C308%2C324%2C349%2C239%2C228%2C69%2C229%2C227%2C352%2C343%2C59%2C240%2C120%2C144%2C91%2C134%2C61%2C133%2C139%2C138%2C65%2C73%2C71%2C166%2C87%2C88%2C128%2C44%2C39%2C60%2C63%2C113%2C179%2C1%2C137%2C16%2C135%2C12%2C2%2C64%2C104%2C15%2C74%2C70%2C131%2C100%2C99%2C184%2C185%2C105%2C106%2C9%2C115%2C183%2C58%2C157%2C98%2C90%2C80%2C130%2C119%2C50%2C158%2C0%2C93%2C151%2C155%2C167%2C45%2C121%2C13%2C186 3P | 114 KiB | 32.8% | 37 KiB |
| https://i.forbesimg.com/simple-site/_next/static/chunks/175-0511ae9f24f43fa8.js 3P | 77 KiB | 48.2% | 37 KiB |
Network
Heaviest requests (30)
| URL | Type | Status | Transfer |
|---|---|---|---|
| https://www.forbes.com/genai-flowapi/videos?start=0&limit=500 | Fetch | 200 | 1488 KiB |
| https://images.forbes.com/hp/forbes_daily.png | Image | 200 | 987 KiB |
| https://www.forbes.com/paywallManagerResponse/paywallManagerResponseLive.json | Fetch | 200 | 660 KiB |
| https://storage.googleapis.com/bacon-forbes-prd/brief/briefs.json | Fetch | 200 | 384 KiB |
| https://www.gstatic.com/recaptcha/releases/zqB-6Xpbd3lCIvi7Tr2D0pob/recaptcha__en.js | Script | 200 | 346 KiB |
| https://cdn.ketchjs.com/ketchtag/stable/v2.12/ketch-sdk.js | Script | 200 | 327 KiB |
| https://warp.media.net/js/tags/clientag.js?cid=8CU4ZAPFY&dn=www.forbes.com&version=1 | Script | 200 | 250 KiB |
| https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202609110101/pubads_impl.js?cb=122881036 | Script | 200 | 210 KiB |
| https://www.googletagmanager.com/gtag/destination?id=G-DLD85VJ5QY&cx=c>m=4e69f3 | Script | 200 | 167 KiB |
| https://www.googletagmanager.com/gtag/js?id=AW-10801493403&cx=c>m=4e69f3 | Script | 200 | 164 KiB |
| https://i.ytimg.com/vi/d0DdSt49W-0/maxresdefault.jpg | Image | 200 | 162 KiB |
| https://www.googletagmanager.com/gtm.js?id=GTM-NMQJM4 | Script | 200 | 154 KiB |
| https://www.googletagmanager.com/gtag/js?id=DC-9476342 | Script | 200 | 137 KiB |
| https://www.forbes.com/ | Document | 200 | 134 KiB |
| https://adtech-cdn.theglobeandmail.com/prebid/riker_pbjs_11.25.0.js | Script | 200 | 131 KiB |
| https://i.forbesimg.com/simple-site/_next/static/chunks/framework-588df21cddab7865.js | Script | 200 | 130 KiB |
| https://imageio.forbes.com/specials-images/imageserve/6a22784459f41ae0761a28c6/0x0.jpg?width=960 | Image | 200 | 125 KiB |
| https://i.ytimg.com/vi/qtikgUCTI20/maxresdefault.jpg | Image | 200 | 123 KiB |
| https://i.ytimg.com/vi/387WahlR8XA/maxresdefault.jpg | Image | 200 | 121 KiB |
| https://imageio.forbes.com/specials-images/imageserve/6aa8249a4979e708b3c2aa36/0x0.jpg?format=jpg&crop=1919,1079,x0,y0,safe&width=960 | Image | 200 | 118 KiB |
| https://imageio.forbes.com/specials-images/imageserve/6aa94dd66ef44382980c4127/0x0.jpg?format=jpg&crop=1362,765,x588,y16,safe&width=960 | Image | 200 | 116 KiB |
| https://connect.facebook.net/signals/config/1494993704116832?v=2.9.401&r=stable&domain=www.forbes.com&hme=2506fb1e365be93f3ccf36e3d92699c622e55613e451d1a2c96bc6095b3873de&ex_m=117%2C232%2C168%2C27%2C81%2C82%2C160%2C77%2C76%2C11%2C178%2C101%2C20%2C152%2C140%2C46%2C84%2C89%2C148%2C173%2C180%2C8%2C4%2C5%2C7%2C6%2C3%2C102%2C114%2C32%2C17%2C31%2C18%2C33%2C34%2C35%2C37%2C55%2C161%2C86%2C125%2C22%2C24%2C51%2C47%2C49%2C48%2C94%2C103%2C107%2C123%2C159%2C162%2C53%2C124%2C29%2C26%2C132%2C78%2C43%2C164%2C163%2C165%2C156%2C154%2C30%2C42%2C66%2C122%2C175%2C79%2C21%2C127%2C92%2C75%2C23%2C96%2C97%2C129%2C95%2C150%2C149%2C153%2C108%2C174%2C177%2C41%2C56%2C126%2C54%2C182%2C109%2C181%2C199%2C246%2C83%2C260%2C259%2C258%2C14%2C25%2C28%2C40%2C62%2C116%2C68%2C10%2C72%2C110%2C111%2C112%2C118%2C143%2C38%2C36%2C145%2C146%2C147%2C142%2C141%2C169%2C85%2C172%2C170%2C171%2C57%2C67%2C136%2C19%2C176%2C52%2C309%2C310%2C311%2C308%2C324%2C349%2C239%2C228%2C69%2C229%2C227%2C352%2C343%2C59%2C240%2C120%2C144%2C91%2C134%2C61%2C133%2C139%2C138%2C65%2C73%2C71%2C166%2C87%2C88%2C128%2C44%2C39%2C60%2C63%2C113%2C179%2C1%2C137%2C16%2C135%2C12%2C2%2C64%2C104%2C15%2C74%2C70%2C131%2C100%2C99%2C184%2C185%2C105%2C106%2C9%2C115%2C183%2C58%2C157%2C98%2C90%2C80%2C130%2C119%2C50%2C158%2C0%2C93%2C151%2C155%2C167%2C45%2C121%2C13%2C186 | Script | 200 | 114 KiB |
| https://imageio.forbes.com/specials-images/imageserve/6aa82522e0fcd48a649412c0/0x0.jpg?format=jpg&crop=1919,1079,x0,y0,safe&width=960 | Image | 200 | 112 KiB |
| https://imageio.forbes.com/specials-images/imageserve/6aa8258b2786fcb8eb4f919f/0x0.jpg?format=jpg&crop=1919,1079,x0,y0,safe&width=960 | Image | 200 | 110 KiB |
| https://connect.facebook.net/en_US/fbevents.js | Script | 200 | 108 KiB |
| https://imageio.forbes.com/specials-images/imageserve/6aa825e549c30f60d33ce8ca/0x0.jpg?format=jpg&crop=1919,1079,x0,y0,safe&width=960 | Image | 200 | 106 KiB |
| https://www.forbes.com/zephr/feature-decisions | Fetch | 200 | 104 KiB |
| https://i.forbesimg.com/simple-site/dist/js/nextJS-5e54497e291153b452f9.js | Script | 200 | 103 KiB |
| https://dev.visualwebsiteoptimizer.com/cdn/edrv/va_gq-715c234f7536a40ef1d88c8b6490b642.br.js | XHR | 200 | 99 KiB |
| https://cdn.doubleverify.com/dv-measurements10554.js | Script | 200 | 97 KiB |
Long tasks (>50 ms)
| Start | Duration |
|---|---|
| 205 ms | 114 ms |
| 2157 ms | 77 ms |
| 696 ms | 63 ms |
| 1625 ms | 61 ms |
| 484 ms | 57 ms |