www.ftc.gov

Report from 9/21/2026, 12:29:53 PM https://www.ftc.gov
Latest run · lab, cold cache
49
9/21/2026
28-day score · p75 · the standard
49
29 runs
CRR98%latest
SSD7%latest
TC208 toklatest
TTFUT354 ms28-day p75

Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.

The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.

Core Agent Vitals badge  Embed this badge

Show your agent-readiness score anywhere — it links back to this report.

[![Core Agent Vitals](https://agentvitals.dev/badge/ftc.gov.svg)](https://agentvitals.dev/results?url=https%3A%2F%2Fwww.ftc.gov)
<a href="https://agentvitals.dev/results?url=https%3A%2F%2Fwww.ftc.gov"><img src="https://agentvitals.dev/badge/ftc.gov.svg" alt="Core Agent Vitals" height="20"></a>
What AI tells your customers about youAgent confidence: LOW
🟡Business nameFederal Trade Commission · guessed from page text (no structured data)
Categorynot found
Pricenot applicable · not applicable to this page type
Locationnot applicable · not applicable to this page type
Hoursnot applicable · not applicable to this page type
Productsnot applicable · not applicable to this page type
🟡DescriptionThe official website of the Federal Trade Commission, protecting America’s consumers for over 100 years. · guessed from page text (no structured data)

An agent is likely to fabricate missing details rather than say “I don’t know”. 0/3 applicable facts come from machine-readable structured data.

49
Overall score
weighted CAV (0–100)
FAIL
0–4950–8990–100

Metrics

98%
CRR Content Recovery Good
0.07
SSD Semantic Signal Density Poor
208 tok
TC Token Cost Good
157 ms
TTFUT Time to First Useful Token N/A

Token Cost breakdown

Where the page's tokens go (≈6,130 across regions). 98% is non-content — chrome and boilerplate an agent pays for. Add landmark roles (main/nav/header/footer) so agents can skip it.

Content
1.6% · 97
Chrome (nav / header / footer)
44.6% · 2,733
Boilerplate (cookie / ad)
0% · 0
Other
53.8% · 3,300

Final screenshot

Final screenshot of https://www.ftc.gov

Diagnostics

high SSD Low signal-to-noise for agents

content vs chrome/boilerplate

Evidencesignal 0.12 · JSON-LD 0/1 · missing: structured-data
ImpactAgent spends tokens parsing nav/boilerplate instead of content.
Effort30–90 min

Fix: Wrap the real content in <main>/<article>, cut repeated nav/boilerplate, and keep the primary content dense and early in the DOM.

high TC 98.4% of tokens are non-content (boilerplate/chrome)

agent representation — token decomposition

EvidenceToken decomposition: content 1.6%, chrome 44.6%, boilerplate 0%, other 53.8%. Only 1.5999999999999943% of the agent's tokens are real content.
ImpactAn agent pays for boilerplate on every request and has less context left for the real content.
Effort30–90 min

Fix: Strip repeated nav/header/footer/cookie chrome from the agent-visible output; wrap content in <main>/<article> so the extractor keeps signal and drops boilerplate.

Rendered profile: headless

Agent Discoverability 68/100 · Needs Work

Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →

Agent files & endpoints

llms.txt Absent at /llms.txt and /.well-known/llms.txt Learn →
robots.txt (AI bots) Major AI bots allowed Learn →
sitemap.xml No /sitemap.xml Learn →
JSON-LD structured data No JSON-LD found Learn →
~ agents.json Absent (emerging standard) Learn →
~ WebMCP endpoint Absent (emerging standard) Learn →
~ OpenAPI / API docs No OpenAPI/Swagger found Learn →

Issues (6)

llms.txt present high impact Absent at /llms.txt and /.well-known/llms.txt

Business impact llms.txt is the robots.txt for AI: it tells agents what your site is, what matters, and where to find it. Without it AI guesses — and guessing means inaccurate recommendations and lost visibility.

What we measured We fetch /llms.txt and /.well-known/llms.txt and validate the spec (H1 title + a one-line blockquote summary). We also note /llms-full.txt (your full content as Markdown).

How to fix Create /llms.txt with a short summary + key pages; optionally /llms-full.txt with full content in Markdown.

Learn how to implement →

# Your Site
> One-line description for AI agents.

## Key pages
- /products — catalog
- /pricing — plans
- /docs — documentation

Spec: https://llmstxt.org

Structured data (JSON-LD) medium impact No JSON-LD found

Business impact Schema.org JSON-LD tells agents what a page IS (product, article, business) with typed fields (price, rating, hours). Without it agents extract less reliably.

What we measured We parse <script type=application/ld+json>, validate it, and check for populated @type fields.

How to fix Add JSON-LD: Organization/LocalBusiness on the homepage, Product on product pages, Article on posts.

Learn how to implement →

<script type="application/ld+json">{"@context":"https://schema.org","@type":"Organization","name":"Your Co","url":"https://example.com"}</script>

Spec: https://schema.org/

XML sitemap present medium impact No /sitemap.xml

Business impact A sitemap is your table of contents for AI crawlers. Without it agents follow homepage links and miss deep pages (products, docs, pricing) — shrinking what they can recommend.

What we measured We fetch /sitemap.xml (and /sitemap_index.xml), confirm valid XML with <loc> entries, and check <lastmod> freshness.

How to fix Generate an XML sitemap of all public pages with current lastmod dates and reference it in robots.txt.

Learn how to implement →

# robots.txt
Sitemap: https://example.com/sitemap.xml

Spec: https://www.sitemaps.org/

~ agents.json discovery low impact Absent (emerging standard)

Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.

What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.

How to fix Publish /agents.json describing your site's capabilities and actions.

Learn how to implement →

Spec: https://github.com/wild-card-ai/agents-json

~ WebMCP endpoint low impact Absent (emerging standard)

Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.

What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.

How to fix Add a WebMCP endpoint exposing your key actions to agents.

Learn how to implement →

Spec: https://webmcp.org

~ API documentation low impact No OpenAPI/Swagger found

Business impact Programmatic agents prefer a typed API. An OpenAPI/Swagger spec lets them integrate without scraping.

What we measured We probe /openapi.json, /swagger.json, /api-docs and /.well-known/openapi.json.

How to fix Publish an OpenAPI spec at a well-known path.

Learn how to implement →

Spec: https://www.openapis.org/

Passed audits (6)

✓ robots.txt allows AI bots✓ No CAPTCHA wall✓ No content-blocking cookie wall✓ Machine-readable prices✓ No login wall on public content✓ Server response (TTFB)

Transport & Trust (SEC 1.0.0)

HTTPS, HSTS, CSP, sniffing, referrer and CORS posture. Diagnostic only — this does not affect the CAV score. A security header does not make a page more legible to an agent, so scoring it would reward a CDN toggle that changes nothing an agent can recover. We measure it and say so.

70Transport posture (0–100, unscored)
3pass
1warn
1fail
Per-header findings (6)
HeaderEvidence
✅ HTTPSserved over HTTPS
✅ HSTSmax-age=31536000 ; preload
❌ Content-Security-Policyno content-security-policy header
✅ X-Content-Type-Optionsnosniff
⚠️ Referrer-Policyno referrer-policy header (browser default applies)
➖ CORS exposureno CORS headers on the document (normal for an HTML page)
Full profile — how to improve · unused JS · network · timing

How to improve

highSplit the heaviest unused bundlehighest leverage

js — 155 KiB transferred, 74% unused (third-party)

EvidenceCDP JS coverage: 115 KiB of this bundle is never executed on load.
Impact~-115 KiB transfer; lower Token Cost + faster agent parse.
Effort30–90 min
FixDynamic-import() the below-the-fold parts of js, or drop unused dependencies. It is third-party — lazy-load or remove it.
mediumCut third-party weight

googletagmanager.com — 608 KiB, 4 requests, 27 ms main-thread

EvidenceThird-party is 44.6% of total transfer (18 requests); googletagmanager.com is the largest.
ImpactFewer bytes + main-thread stalls before your content settles for an agent.
Effort1–3 h
FixLazy-load, self-host, or remove googletagmanager.com; defer non-critical third-party scripts.
mediumCut total transfer weight

2.7 MB total

Evidence2.7 MB transferred.
ImpactCheaper, faster fetch on slow links.
Effort1–3 h
FixEnable Brotli, serve WebP/AVIF images, defer non-critical resources.

Third-party impact

18 third-party requests · 1243 KiB (44.6% of transfer) · 27 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.

Third-party domainReqsTransferMain-thread
googletagmanager.com4608 KiB27 ms
fontawesome.com2504 KiB
gstatic.com282 KiB
addtoany.com328 KiB
digitalgov.gov214 KiB
vimeocdn.com16 KiB
googleapis.com11 KiB
google-analytics.com20 KiB
usa.gov10 KiB

Wasted JavaScript (by bundle)

Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).

BundleTransferUnusedWasted
https://www.googletagmanager.com/gtag/js?id=G-CSLL4ZEK4L&cx=c&gtm=4e69g1h1 3P155 KiB74%115 KiB
https://www.googletagmanager.com/gtag/js?id=G-B59RVWNH5N&cx=c&gtm=4e69g1h1 3P162 KiB52.6%85 KiB
https://www.googletagmanager.com/gtag/js?id=G-CSLL4ZEK4L 3P155 KiB54%84 KiB
https://www.googletagmanager.com/gtm.js?id=GTM-KFKRFZQ 3P135 KiB52.8%72 KiB
https://www.ftc.gov/themes/custom/ftc_uswds/uswds/dist/js/uswds.js?v=1153 KiB19%29 KiB
https://static.addtoany.com/menu/modules/core.iho16r34.js 3P26 KiB82.4%21 KiB
https://www.ftc.gov/core/assets/vendor/jquery/jquery.min.js?v=3.7.130 KiB71.2%21 KiB
https://www.ftc.gov/core/misc/ajax.js?v=10.6.1417 KiB63.8%11 KiB
https://use.fontawesome.com/releases/v6.4.2/js/all.js 3P495 KiB1.5%7 KiB
https://dap.digitalgov.gov/Universal-Federated-Analytics-Min.js?agency=FTC 3P9 KiB63.9%6 KiB
https://www.ftc.gov/core/assets/vendor/jquery.ui/ui/widgets/resizable-min.js?v=10.6.146 KiB92.4%5 KiB
https://extend.vimeocdn.com/ga/98318866.js 3P6 KiB85.6%5 KiB
https://www.ftc.gov/core/assets/vendor/jquery.ui/ui/widgets/draggable-min.js?v=10.6.145 KiB91.1%4 KiB
https://www.ftc.gov/core/misc/position.js?v=10.6.146 KiB75.7%4 KiB
https://www.ftc.gov/modules/contrib/extlink/js/extlink.js?tlihij6 KiB62%3 KiB

Network

99Requests
2787 KiBTransferred
61Scripts
44.6%3rd-party
0Long tasks
Script (61)
1436 KiB
Stylesheet (19)
676 KiB
Document (2)
379 KiB
Image (12)
214 KiB
Font (2)
82 KiB
Other (1)
0 KiB
Fetch (2)
0 KiB
Heaviest requests (30)
URLTypeStatusTransfer
https://www.ftc.gov/themes/custom/ftc_uswds/build/css/styles.css?tlihijStylesheet200658 KiB
https://use.fontawesome.com/releases/v6.4.2/js/all.jsScript200495 KiB
https://www.ftc.gov/Document200379 KiB
https://www.googletagmanager.com/gtag/js?id=G-B59RVWNH5N&cx=c&gtm=4e69g1h1Script200162 KiB
https://www.googletagmanager.com/gtag/js?id=G-CSLL4ZEK4L&cx=c&gtm=4e69g1h1Script200155 KiB
https://www.googletagmanager.com/gtag/js?id=G-CSLL4ZEK4LScript200155 KiB
https://www.ftc.gov/themes/custom/ftc_uswds/uswds/dist/js/uswds.js?v=1Script200153 KiB
https://www.googletagmanager.com/gtm.js?id=GTM-KFKRFZQScript200135 KiB
https://www.ftc.gov/system/files/styles/wide_standard_banner/private/ftc_gov/images/child-laptop-hero-istock-1090162870.jpg?itok=GqpdClmOImage20069 KiB
https://fonts.gstatic.com/s/inter/v20/UcC73FwrK3iLTeHuS_nVMrMxCp50SjIa1ZL7.woff2Font20047 KiB
https://www.ftc.gov/themes/custom/ftc_uswds/img/cta-email-signup.pngImage20046 KiB
https://www.ftc.gov/system/files/styles/wide_standard_sm/private/ftc_gov/images/woman-calculating-expenses-smaller-istock-1145001327.jpg?h=82f92a78&itok=cvhFW_L2Image20037 KiB
https://www.ftc.gov/system/files/styles/wide_standard_sm/private/ftc_gov/images/money-mouse-istock_000043950858small.jpg?h=c9c76477&itok=uDw29MdJImage20036 KiB
https://fonts.gstatic.com/s/cormorant/v24/H4clBXOCl9bbnla_nHIq75u9.woff2Font20035 KiB
https://www.ftc.gov/core/assets/vendor/jquery/jquery.min.js?v=3.7.1Script20030 KiB
https://static.addtoany.com/menu/modules/core.iho16r34.jsScript20026 KiB
https://www.ftc.gov/system/files/styles/wide_standard_sm/private/ftc_gov/images/handingovercarkeys-dealership-smaller-istock-846377962.jpg?h=82f92a78&itok=8MmKNisAImage20022 KiB
https://www.ftc.gov/core/misc/ajax.js?v=10.6.14Script20017 KiB
https://dap.digitalgov.gov/Universal-Federated-Analytics-Min.js?agency=FTCScript2009 KiB
https://use.fontawesome.com/releases/v6.4.2/js/v4-shims.jsScript2009 KiB
https://www.ftc.gov/core/misc/drupal.js?v=10.6.14Script2006 KiB
https://extend.vimeocdn.com/ga/98318866.jsScript2006 KiB
https://www.ftc.gov/modules/contrib/extlink/js/extlink.js?tlihijScript2006 KiB
https://www.ftc.gov/core/assets/vendor/jquery.ui/ui/widgets/resizable-min.js?v=10.6.14Script2006 KiB
https://www.ftc.gov/core/misc/position.js?v=10.6.14Script2006 KiB
https://www.ftc.gov/core/assets/vendor/jquery.ui/ui/widgets/draggable-min.js?v=10.6.14Script2005 KiB
https://dap.digitalgov.gov/web-vitals/dist/web-vitals.attribution.iife.jsScript2004 KiB
https://www.ftc.gov/modules/contrib/extlink_extra/js/extlink_extra.js?tlihijScript2004 KiB
https://www.ftc.gov/core/assets/vendor/jquery.ui/ui/widgets/dialog-min.js?v=10.6.14Script2004 KiB
https://www.ftc.gov/core/assets/vendor/jquery.ui/themes/base/theme.css?tlihijStylesheet2003 KiB
Analyzing…
running mobile + desktop · ~30s