www.geico.com
Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.
The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.
An agent is likely to fabricate missing details rather than say “I don’t know”. 2/7 applicable facts come from machine-readable structured data.
Metrics
Token Cost breakdown
Where the page's tokens go (≈4,474 across regions). 56% is non-content — chrome and boilerplate an agent pays for. Add landmark roles (main/nav/header/footer) so agents can skip it.
Final screenshot
Diagnostics
content vs chrome/boilerplate
Fix: Wrap the real content in <main>/<article>, cut repeated nav/boilerplate, and keep the primary content dense and early in the DOM.
agent representation — token decomposition
Fix: Strip repeated nav/header/footer/cookie chrome from the agent-visible output; wrap content in <main>/<article> so the extractor keeps signal and drops boilerplate.
Rendered profile: headless
Metrics
Token Cost breakdown
Where the page's tokens go (≈4,476 across regions). 56% is non-content — chrome and boilerplate an agent pays for. Add landmark roles (main/nav/header/footer) so agents can skip it.
Final screenshot
Diagnostics
content vs chrome/boilerplate
Fix: Wrap the real content in <main>/<article>, cut repeated nav/boilerplate, and keep the primary content dense and early in the DOM.
agent representation — token decomposition
Fix: Strip repeated nav/header/footer/cookie chrome from the agent-visible output; wrap content in <main>/<article> so the extractor keeps signal and drops boilerplate.
Rendered profile: headless
Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →
Agent files & endpoints
Issues (6)
~ No content-blocking cookie wall medium impact Consent platform: optanon (verify it doesn't block content)
Business impact A consent wall that hides content until a click is invisible to agents — they cannot click 'Accept'.
What we measured We fingerprint OneTrust, Cookiebot, Usercentrics and similar managers and flag content-blocking ones.
How to fix Use an overlay banner that leaves content in the DOM, not a blocking interstitial.
Spec: https://gdpr.eu/cookies/
✗ llms.txt present high impact Absent at /llms.txt and /.well-known/llms.txt
Business impact llms.txt is the robots.txt for AI: it tells agents what your site is, what matters, and where to find it. Without it AI guesses — and guessing means inaccurate recommendations and lost visibility.
What we measured We fetch /llms.txt and /.well-known/llms.txt and validate the spec (H1 title + a one-line blockquote summary). We also note /llms-full.txt (your full content as Markdown).
How to fix Create /llms.txt with a short summary + key pages; optionally /llms-full.txt with full content in Markdown.
# Your Site
> One-line description for AI agents.
## Key pages
- /products — catalog
- /pricing — plans
- /docs — documentationSpec: https://llmstxt.org
~ XML sitemap fresh medium impact Stale (lastmod 2025-11-04)
Business impact A sitemap is your table of contents for AI crawlers. Without it agents follow homepage links and miss deep pages (products, docs, pricing) — shrinking what they can recommend.
What we measured We fetch /sitemap.xml (and /sitemap_index.xml), confirm valid XML with <loc> entries, and check <lastmod> freshness.
How to fix Generate an XML sitemap of all public pages with current lastmod dates and reference it in robots.txt.
# robots.txt
Sitemap: https://example.com/sitemap.xml
~ agents.json discovery low impact Absent (emerging standard)
Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.
What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.
How to fix Publish /agents.json describing your site's capabilities and actions.
~ WebMCP endpoint low impact Absent (emerging standard)
Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.
What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.
How to fix Add a WebMCP endpoint exposing your key actions to agents.
Spec: https://webmcp.org
~ API documentation low impact No OpenAPI/Swagger found
Business impact Programmatic agents prefer a typed API. An OpenAPI/Swagger spec lets them integrate without scraping.
What we measured We probe /openapi.json, /swagger.json, /api-docs and /.well-known/openapi.json.
How to fix Publish an OpenAPI spec at a well-known path.
Passed audits (6)
Transport & Trust (SEC 1.0.0)
HTTPS, HSTS, CSP, sniffing, referrer and CORS posture. Diagnostic only — this does not affect the CAV score. A security header does not make a page more legible to an agent, so scoring it would reward a CDN toggle that changes nothing an agent can recover. We measure it and say so.
Per-header findings (6)
| Header | Evidence |
|---|---|
| ✅ HTTPS | served over HTTPS |
| ✅ HSTS | max-age=31536000; includeSubDomains; preload |
| ✅ Content-Security-Policy | policy present, script-src does not allow inline |
| ✅ X-Content-Type-Options | nosniff |
| ⚠️ Referrer-Policy | no referrer-policy header (browser default applies) |
| ➖ CORS exposure | no CORS headers on the document (normal for an HTML page) |
How to improve
js — 171 KiB transferred, 48.3% unused (third-party)
googletagmanager.com — 307 KiB, 2 requests, 130 ms main-thread
longest task 194 ms (10 total)
2.6 MB total
Third-party impact
43 third-party requests · 833 KiB (31.1% of transfer) · 584 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.
| Third-party domain | Reqs | Transfer | Main-thread |
|---|---|---|---|
| googletagmanager.com | 2 | 307 KiB | 130 ms |
| cookielaw.org | 10 | 201 KiB | 99 ms |
| quantummetric.com | 14 | 152 KiB | 254 ms |
| facebook.net | 2 | 142 KiB | 101 ms |
| sc-static.net | 1 | 25 KiB | — |
| qualtrics.com | 4 | 5 KiB | — |
| snapchat.com | 4 | 1 KiB | — |
| doubleclick.net | 2 | 1 KiB | — |
| onetrust.com | 1 | 0 KiB | — |
| google.com | 2 | 0 KiB | — |
| google.ca | 1 | 0 KiB | — |
Wasted JavaScript (by bundle)
Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).
| Bundle | Transfer | Unused | Wasted |
|---|---|---|---|
| https://www.googletagmanager.com/gtag/js?id=G-91H6GD762W&l=gtmDataLayer 3P | 171 KiB | 48.3% | 83 KiB |
| https://cdn.cookielaw.org/scripttemplates/202510.2.0/otBannerSdk.js 3P | 124 KiB | 63.5% | 79 KiB |
| https://www.googletagmanager.com/gtag/js?id=DC-2992003&l=gtmDataLayer&cx=c>m=4e67f0 3P | 136 KiB | 54.3% | 74 KiB |
| https://www.geico.com/public/scripts/design6/cache-base-js.php | 92 KiB | 66.2% | 61 KiB |
| https://www.geico.com/public/scripts/design6/gds-dotcom-nav-footer.js | 222 KiB | 26% | 58 KiB |
| https://connect.facebook.net/en_US/fbevents.js 3P | 103 KiB | 50.6% | 52 KiB |
| https://cdn.quantummetric.com/qscripts/quantum-geico.js 3P | 152 KiB | 27.7% | 42 KiB |
| https://www.geico.com/public/design-kit/4.0/qualtrics/CoreModule.js?Q_CLIENTVERSION=1.66.1&Q_CLIENTTYPE=hostedjs&Q_BRANDID=geico | 35 KiB | 78.9% | 28 KiB |
| https://www.geico.com/public/experiments/product-selector/homepage.js | 26 KiB | 79.3% | 20 KiB |
| https://www.geico.com/public/scripts/snapchat-pixel.js | 27 KiB | 60.3% | 16 KiB |
| https://www.geico.com/public/scripts/design6/global.js | 21 KiB | 76.7% | 16 KiB |
| https://sc-static.net/scevent.min.js?u=34fb0184-52c9-48d2-86d0-4f16d3e91c3e 3P | 25 KiB | 56% | 14 KiB |
| https://connect.facebook.net/signals/config/980746741982743?v=2.9.357&r=stable&domain=www.geico.com&hme=1179b74563cacb97c6ebae600e40937237ab12824fb84996eee07eca65cabbd4&ex_m=107%2C208%2C158%2C22%2C73%2C74%2C149%2C69%2C68%2C11%2C167%2C93%2C16%2C141%2C130%2C39%2C76%2C81%2C137%2C163%2C169%2C26%2C27%2C28%2C30%2C48%2C150%2C78%2C115%2C18%2C20%2C44%2C40%2C42%2C41%2C86%2C95%2C99%2C113%2C148%2C151%2C46%2C114%2C24%2C21%2C122%2C70%2C36%2C153%2C152%2C154%2C145%2C143%2C25%2C35%2C59%2C112%2C165%2C71%2C17%2C156%2C117%2C84%2C67%2C19%2C88%2C89%2C119%2C87%2C139%2C138%2C142%2C164%2C34%2C49%2C116%2C47%2C8%2C4%2C5%2C7%2C6%2C3%2C94%2C104%2C170%2C175%2C222%2C75%2C235%2C234%2C233%2C23%2C33%2C55%2C106%2C61%2C10%2C64%2C100%2C101%2C102%2C108%2C133%2C31%2C29%2C135%2C136%2C132%2C131%2C159%2C77%2C162%2C160%2C161%2C50%2C60%2C126%2C15%2C166%2C45%2C280%2C281%2C279%2C294%2C310%2C215%2C204%2C62%2C205%2C203%2C313%2C304%2C52%2C216%2C110%2C134%2C83%2C124%2C54%2C123%2C129%2C128%2C58%2C65%2C63%2C155%2C79%2C80%2C118%2C37%2C32%2C53%2C56%2C103%2C168%2C1%2C127%2C14%2C125%2C12%2C2%2C57%2C96%2C66%2C121%2C92%2C91%2C171%2C172%2C97%2C98%2C9%2C105%2C51%2C146%2C90%2C82%2C72%2C120%2C109%2C43%2C147%2C0%2C85%2C140%2C144%2C157%2C38%2C111%2C13%2C173 3P | 39 KiB | 31% | 12 KiB |
| https://www.geico.com/public/design-kit/4.0/qualtrics/11.34ed0ce7b7dc2fb23323.chunk.js?Q_CLIENTVERSION=1.66.1&Q_CLIENTTYPE=hostedjs&Q_BRANDID=geico | 20 KiB | 58% | 11 KiB |
| https://www.geico.com/public/design-kit/4.0/qualtrics/1.0d33d21532a17dad866d.chunk.js?Q_CLIENTVERSION=1.66.1&Q_CLIENTTYPE=hostedjs&Q_BRANDID=geico | 7 KiB | 79.2% | 6 KiB |
Network
Heaviest requests (30)
| URL | Type | Status | Transfer |
|---|---|---|---|
| https://www.geico.com/public/images/geico-gecko-dark.png | Image | 200 | 252 KiB |
| https://www.geico.com/public/images/geico-gecko.png | Image | 200 | 250 KiB |
| https://www.geico.com/public/scripts/design6/gds-dotcom-nav-footer.js | Script | 200 | 222 KiB |
| https://www.googletagmanager.com/gtag/js?id=G-91H6GD762W&l=gtmDataLayer | Script | 200 | 171 KiB |
| https://cdn.quantummetric.com/qscripts/quantum-geico.js | Script | 200 | 152 KiB |
| https://www.googletagmanager.com/gtag/js?id=DC-2992003&l=gtmDataLayer&cx=c>m=4e67f0 | Script | 200 | 136 KiB |
| https://cdn.cookielaw.org/scripttemplates/202510.2.0/otBannerSdk.js | Script | 200 | 124 KiB |
| https://www.geico.com/public/experiments/product-selector/images/gecko_map_circle.png | Image | 200 | 124 KiB |
| https://connect.facebook.net/en_US/fbevents.js | Script | 200 | 103 KiB |
| https://www.geico.com/public/scripts/design6/cache-base-js.php | Script | 200 | 92 KiB |
| https://tags.geico.com/676569/gtm.js | Script | 200 | 89 KiB |
| https://www.geico.com/public/layout_images/homepage/design6/geico-mobile.png | Image | 200 | 70 KiB |
| https://www.geico.com/public/design-kit/4.0/fonts/geico.ttf | Font | 200 | 67 KiB |
| https://www.geico.com/public/css/design6/cache-base-css.php | Stylesheet | 200 | 47 KiB |
| https://www.geico.com/public/experiments/product-selector/images/G-Background.svg | Image | 200 | 45 KiB |
| https://connect.facebook.net/signals/config/980746741982743?v=2.9.357&r=stable&domain=www.geico.com&hme=1179b74563cacb97c6ebae600e40937237ab12824fb84996eee07eca65cabbd4&ex_m=107%2C208%2C158%2C22%2C73%2C74%2C149%2C69%2C68%2C11%2C167%2C93%2C16%2C141%2C130%2C39%2C76%2C81%2C137%2C163%2C169%2C26%2C27%2C28%2C30%2C48%2C150%2C78%2C115%2C18%2C20%2C44%2C40%2C42%2C41%2C86%2C95%2C99%2C113%2C148%2C151%2C46%2C114%2C24%2C21%2C122%2C70%2C36%2C153%2C152%2C154%2C145%2C143%2C25%2C35%2C59%2C112%2C165%2C71%2C17%2C156%2C117%2C84%2C67%2C19%2C88%2C89%2C119%2C87%2C139%2C138%2C142%2C164%2C34%2C49%2C116%2C47%2C8%2C4%2C5%2C7%2C6%2C3%2C94%2C104%2C170%2C175%2C222%2C75%2C235%2C234%2C233%2C23%2C33%2C55%2C106%2C61%2C10%2C64%2C100%2C101%2C102%2C108%2C133%2C31%2C29%2C135%2C136%2C132%2C131%2C159%2C77%2C162%2C160%2C161%2C50%2C60%2C126%2C15%2C166%2C45%2C280%2C281%2C279%2C294%2C310%2C215%2C204%2C62%2C205%2C203%2C313%2C304%2C52%2C216%2C110%2C134%2C83%2C124%2C54%2C123%2C129%2C128%2C58%2C65%2C63%2C155%2C79%2C80%2C118%2C37%2C32%2C53%2C56%2C103%2C168%2C1%2C127%2C14%2C125%2C12%2C2%2C57%2C96%2C66%2C121%2C92%2C91%2C171%2C172%2C97%2C98%2C9%2C105%2C51%2C146%2C90%2C82%2C72%2C120%2C109%2C43%2C147%2C0%2C85%2C140%2C144%2C157%2C38%2C111%2C13%2C173 | Script | 200 | 39 KiB |
| https://www.geico.com/ | Document | 200 | 39 KiB |
| https://www.geico.com/public/design-kit/4.0/qualtrics/CoreModule.js?Q_CLIENTVERSION=1.66.1&Q_CLIENTTYPE=hostedjs&Q_BRANDID=geico | Script | 200 | 35 KiB |
| https://www.geico.com/public/design-kit/4.0/fonts/GEICORoobert-Medium.woff2 | Font | 200 | 35 KiB |
| https://www.geico.com/public/design-kit/4.0/fonts/GEICORoobert-Bold.woff2 | Font | 200 | 35 KiB |
| https://www.geico.com/public/design-kit/4.0/fonts/GEICORoobert-SemiBold.woff2 | Font | 200 | 35 KiB |
| https://cdn.cookielaw.org/consent/eb20606c-7113-4979-a840-7e3b77473302/019e99b6-1306-738a-a422-ea04431b79ef/en.json | Fetch | 200 | 34 KiB |
| https://www.geico.com/public/design-kit/4.0/fonts/GEICORoobert-Regular.woff2 | Font | 200 | 34 KiB |
| https://www.geico.com/favicon.ico | Other | 200 | 34 KiB |
| https://www.geico.com/public/experiments/product-selector/images/gecko-wide-arms.png | Image | 200 | 30 KiB |
| https://www.geico.com/public/scripts/snapchat-pixel.js | Script | 200 | 27 KiB |
| https://www.geico.com/public/layout_images/homepage/design6/property-insurance.jpg | Image | 200 | 26 KiB |
| https://www.geico.com/public/experiments/product-selector/homepage.js | Script | 200 | 26 KiB |
| https://sc-static.net/scevent.min.js?u=34fb0184-52c9-48d2-86d0-4f16d3e91c3e | Script | 200 | 25 KiB |
| https://www.geico.com/public/layout_images/homepage/design6/vehicle-insurance.jpg | Image | 200 | 23 KiB |
Long tasks (>50 ms)
| Start | Duration |
|---|---|
| 2567 ms | 194 ms |
| 1691 ms | 179 ms |
| 1386 ms | 109 ms |
| 1971 ms | 101 ms |
| 1609 ms | 82 ms |
| 545 ms | 74 ms |
| 2331 ms | 73 ms |
| 1129 ms | 70 ms |
| 740 ms | 65 ms |
| 2118 ms | 56 ms |