www.scmp.com
Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.
The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.
An agent is likely to fabricate missing details rather than say “I don’t know”. 2/7 applicable facts come from machine-readable structured data.
Metrics
Token Cost breakdown
Where the page's tokens go (≈32,545 across regions). Most tokens are real content — the agent isn't paying much for chrome.
Final screenshot
Diagnostics
pre-JS raw HTML
Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.
agent representation (Chrome/markdown output)
Fix: Trim boilerplate, collapse repeated structures, and drop decorative markup from agent-visible content so an agent spends fewer tokens to read the page.
Rendered profile: headless
Metrics
Token Cost breakdown
Where the page's tokens go (≈8,537 across regions). Most tokens are real content — the agent isn't paying much for chrome.
Final screenshot
Diagnostics
pre-JS raw HTML
Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.
Rendered profile: headless
Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →
Agent files & endpoints
Issues (5)
✗ llms.txt present high impact Absent at /llms.txt and /.well-known/llms.txt
Business impact llms.txt is the robots.txt for AI: it tells agents what your site is, what matters, and where to find it. Without it AI guesses — and guessing means inaccurate recommendations and lost visibility.
What we measured We fetch /llms.txt and /.well-known/llms.txt and validate the spec (H1 title + a one-line blockquote summary). We also note /llms-full.txt (your full content as Markdown).
How to fix Create /llms.txt with a short summary + key pages; optionally /llms-full.txt with full content in Markdown.
# Your Site
> One-line description for AI agents.
## Key pages
- /products — catalog
- /pricing — plans
- /docs — documentationSpec: https://llmstxt.org
✗ XML sitemap present medium impact No /sitemap.xml
Business impact A sitemap is your table of contents for AI crawlers. Without it agents follow homepage links and miss deep pages (products, docs, pricing) — shrinking what they can recommend.
What we measured We fetch /sitemap.xml (and /sitemap_index.xml), confirm valid XML with <loc> entries, and check <lastmod> freshness.
How to fix Generate an XML sitemap of all public pages with current lastmod dates and reference it in robots.txt.
# robots.txt
Sitemap: https://example.com/sitemap.xml
~ agents.json discovery low impact Absent (emerging standard)
Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.
What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.
How to fix Publish /agents.json describing your site's capabilities and actions.
~ WebMCP endpoint low impact Absent (emerging standard)
Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.
What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.
How to fix Add a WebMCP endpoint exposing your key actions to agents.
Spec: https://webmcp.org
~ API documentation low impact No OpenAPI/Swagger found
Business impact Programmatic agents prefer a typed API. An OpenAPI/Swagger spec lets them integrate without scraping.
What we measured We probe /openapi.json, /swagger.json, /api-docs and /.well-known/openapi.json.
How to fix Publish an OpenAPI spec at a well-known path.
Passed audits (7)
Transport & Trust (SEC 1.0.0)
HTTPS, HSTS, CSP, sniffing, referrer and CORS posture. Diagnostic only — this does not affect the CAV score. A security header does not make a page more legible to an agent, so scoring it would reward a CDN toggle that changes nothing an agent can recover. We measure it and say so.
Per-header findings (6)
| Header | Evidence |
|---|---|
| ✅ HTTPS | served over HTTPS |
| ❌ HSTS | no strict-transport-security header |
| ✅ Content-Security-Policy | policy present, script-src does not allow inline |
| ❌ X-Content-Type-Options | missing nosniff |
| ⚠️ Referrer-Policy | no referrer-policy header (browser default applies) |
| ➖ CORS exposure | no CORS headers on the document (normal for an HTML page) |
How to improve
whole profile
Third-party impact
400 third-party requests · 6812 KiB (94.4% of transfer) · 1407 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.
| Third-party domain | Reqs | Transfer | Main-thread |
|---|---|---|---|
| i-scmp.com | 143 | 3674 KiB | 1188 ms |
| gstatic.com | 7 | 753 KiB | — |
| googletagmanager.com | 5 | 670 KiB | 47 ms |
| doubleclick.net | 12 | 294 KiB | — |
| facebook.net | 3 | 273 KiB | 41 ms |
| google.com | 38 | 183 KiB | — |
| googleapis.com | 6 | 165 KiB | — |
| rubiconproject.com | 49 | 150 KiB | 114 ms |
| tinypass.com | 2 | 139 KiB | 17 ms |
| amazon-adsystem.com | 16 | 107 KiB | — |
| optimizely.com | 3 | 91 KiB | — |
| hotjar.com | 2 | 63 KiB | — |
Wasted JavaScript (by bundle)
Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).
| Bundle | Transfer | Unused | Wasted |
|---|---|---|---|
| https://www.gstatic.com/recaptcha/releases/BnqMGSY_YP4cCmbNINHpJPkd/recaptcha__en.js 3P | 347 KiB | 68.1% | 237 KiB |
| https://assets-v2.i-scmp.com/production/_next/static/chunks/pages/_app-c9cf6701d17878fb.js 3P | 368 KiB | 61.2% | 225 KiB |
| https://assets.i-scmp.com/subscription-template/checkout-flow.js?ts=497098 3P | 219 KiB | 78.8% | 173 KiB |
| https://assets.i-scmp.com/subscription-template/soft-paywall.js?ts=497098 3P | 217 KiB | 78.9% | 171 KiB |
| https://assets.i-scmp.com/subscription-template/abandoned-cart-flow.js?ts=497098 3P | 215 KiB | 79% | 170 KiB |
| https://assets.i-scmp.com/subscription-template/campaignPopup.js?ts=497098 3P | 217 KiB | 76.1% | 165 KiB |
| https://assets.i-scmp.com/subscription-template/mastheadrenewpopup.js?ts=497098 3P | 221 KiB | 73.5% | 163 KiB |
| https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202609040101/pubads_impl.js 3P | 212 KiB | 57.6% | 122 KiB |
| https://imasdk.googleapis.com/js/sdkloader/ima3.js 3P | 154 KiB | 78% | 120 KiB |
| https://cdn.tinypass.com/api/tinypass.min.js 3P | 138 KiB | 68.4% | 94 KiB |
| https://www.googletagmanager.com/gtag/js?id=G-VD9LCVW2ZV&cx=c>m=4e69e1 3P | 181 KiB | 45.3% | 82 KiB |
| https://accounts.google.com/gsi/client 3P | 100 KiB | 80% | 80 KiB |
| https://www.googletagmanager.com/gtag/js?id=AW-963446016&cx=c>m=4e69e1 3P | 160 KiB | 49% | 78 KiB |
| https://www.googletagmanager.com/gtag/js?id=AW-11146733413&cx=c>m=4e69e1 3P | 151 KiB | 48.3% | 73 KiB |
| https://www.googletagmanager.com/gtm.js?id=GTM-KC359G6 3P | 178 KiB | 40.2% | 71 KiB |
Network
Heaviest requests (30)
| URL | Type | Status | Transfer |
|---|---|---|---|
| https://assets-v2.i-scmp.com/production/_next/static/chunks/pages/_app-c9cf6701d17878fb.js | Script | 200 | 368 KiB |
| https://www.gstatic.com/recaptcha/releases/BnqMGSY_YP4cCmbNINHpJPkd/recaptcha__en.js | Script | 200 | 347 KiB |
| https://assets.i-scmp.com/subscription-template/mastheadrenewpopup.js?ts=497098 | Script | 200 | 221 KiB |
| https://assets.i-scmp.com/subscription-template/checkout-flow.js?ts=497098 | Script | 200 | 219 KiB |
| https://assets.i-scmp.com/subscription-template/soft-paywall.js?ts=497098 | Script | 200 | 217 KiB |
| https://assets.i-scmp.com/subscription-template/campaignPopup.js?ts=497098 | Script | 200 | 217 KiB |
| https://assets.i-scmp.com/subscription-template/abandoned-cart-flow.js?ts=497098 | Script | 200 | 215 KiB |
| https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202609040101/pubads_impl.js | Script | 200 | 212 KiB |
| https://www.googletagmanager.com/gtag/js?id=G-VD9LCVW2ZV&cx=c>m=4e69e1 | Script | 200 | 181 KiB |
| https://www.googletagmanager.com/gtm.js?id=GTM-KC359G6 | Script | 200 | 178 KiB |
| https://www.googletagmanager.com/gtag/js?id=AW-963446016&cx=c>m=4e69e1 | Script | 200 | 160 KiB |
| https://imasdk.googleapis.com/js/sdkloader/ima3.js | Script | 200 | 154 KiB |
| https://www.googletagmanager.com/gtag/js?id=AW-11146733413&cx=c>m=4e69e1 | Script | 200 | 151 KiB |
| https://micro.rubiconproject.com/prebid/dynamic/16912.js | Script | 200 | 142 KiB |
| https://cdn.tinypass.com/api/tinypass.min.js | Script | 200 | 138 KiB |
| https://fonts.gstatic.com/s/sourceserif4/v14/vEFK2_tTDB4M7-auWDN0ahZJW1gewtW_Wg.woff2 | Font | 200 | 127 KiB |
| https://assets-v2.i-scmp.com/production/_next/static/chunks/main-4853deb52433bf80.js | Script | 200 | 125 KiB |
| https://fonts.gstatic.com/s/sourceserif4/v14/vEFI2_tTDB4M7-auWDN0ahZJW1gb8tc.woff2 | Font | 200 | 120 KiB |
| https://cdn.i-scmp.com/sites/default/files/styles/1200x800/public/d8/images/canvas/2026/09/16/b9b7c268-74e9-48df-b70d-f8d08910173d_dece6376.jpg?itok=5IpeSDEp&v=1789531684 | Image | 200 | 113 KiB |
| https://www.scmp.com/ | Document | 200 | 109 KiB |
| https://connect.facebook.net/en_US/fbevents.js | Script | 200 | 108 KiB |
| https://assets-v2.i-scmp.com/production/_next/static/media/essential.f61d5067.gif | Image | 200 | 104 KiB |
| https://assets-v2.i-scmp.com/production/_next/static/chunks/2297.55e9407d52f5482f.js | Script | 200 | 102 KiB |
| https://accounts.google.com/gsi/client | Script | 200 | 100 KiB |
| https://cdn.i-scmp.com/sites/default/files/styles/1200x800/public/d8/images/canvas/2026/09/16/07c80334-513a-4737-bb18-76de61f6ca37_93d1d98c.jpg?itok=hGTcfjoI&v=1789551300 | Image | 200 | 94 KiB |
| https://assets-v2.i-scmp.com/production/_next/static/chunks/pages/home-31df804b4c21466d.js | Script | 200 | 94 KiB |
| https://c.amazon-adsystem.com/aax2/apstag.js | Script | 200 | 93 KiB |
| https://cdn.optimizely.com/js/27195450406.js | Script | 200 | 90 KiB |
| https://cdn.i-scmp.com/sites/default/files/styles/1200x800/public/d8/images/canvas/2026/09/16/0b512dfb-c616-4d3d-934e-a45841e28ad7_f74c1e15.jpg?itok=4gbsm3J0&v=1789533320 | Image | 200 | 86 KiB |
| https://connect.facebook.net/signals/config/546719842096991?v=2.9.401&r=stable&domain=www.scmp.com&hme=2506fb1e365be93f3ccf36e3d92699c622e55613e451d1a2c96bc6095b3873de&ex_m=117%2C232%2C168%2C27%2C81%2C82%2C160%2C77%2C76%2C11%2C178%2C101%2C20%2C152%2C140%2C46%2C84%2C89%2C148%2C173%2C180%2C8%2C4%2C5%2C7%2C6%2C3%2C102%2C114%2C32%2C17%2C31%2C18%2C33%2C34%2C35%2C37%2C55%2C161%2C86%2C125%2C22%2C24%2C51%2C47%2C49%2C48%2C94%2C103%2C107%2C123%2C159%2C162%2C53%2C124%2C29%2C26%2C132%2C78%2C43%2C164%2C163%2C165%2C156%2C154%2C30%2C42%2C66%2C122%2C175%2C79%2C21%2C127%2C92%2C75%2C23%2C96%2C97%2C129%2C95%2C150%2C149%2C153%2C108%2C174%2C177%2C41%2C56%2C126%2C54%2C182%2C109%2C181%2C199%2C246%2C83%2C260%2C259%2C258%2C14%2C25%2C28%2C40%2C62%2C116%2C68%2C10%2C72%2C110%2C111%2C112%2C118%2C143%2C38%2C36%2C145%2C146%2C147%2C142%2C141%2C169%2C85%2C172%2C170%2C171%2C57%2C67%2C136%2C19%2C176%2C52%2C309%2C310%2C311%2C308%2C324%2C349%2C239%2C228%2C69%2C229%2C227%2C352%2C343%2C59%2C240%2C120%2C144%2C91%2C134%2C61%2C133%2C139%2C138%2C65%2C73%2C71%2C166%2C87%2C88%2C128%2C44%2C39%2C60%2C63%2C113%2C179%2C1%2C137%2C16%2C135%2C12%2C2%2C64%2C104%2C15%2C74%2C70%2C131%2C100%2C99%2C184%2C185%2C105%2C106%2C9%2C115%2C183%2C58%2C157%2C98%2C90%2C80%2C130%2C119%2C50%2C158%2C0%2C93%2C151%2C155%2C167%2C45%2C121%2C13%2C186 | Script | 200 | 85 KiB |
Long tasks (>50 ms)
| Start | Duration |
|---|---|
| 2607 ms | 505 ms |
| 749 ms | 205 ms |
| 2296 ms | 94 ms |
| 370 ms | 91 ms |
| 3122 ms | 69 ms |
| 1600 ms | 64 ms |
| 299 ms | 53 ms |