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www.segment.com

Report from 7/20/2026, 10:26:13 AM https://www.segment.com
Latest run · lab, cold cache
63
7/20/2026
28-day score · p75 · the standard
63
7 runs
CRR100%latest
SSD35%latest
TC316 toklatest
TTFUT37 ms28-day p75

Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.

The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.

Core Agent Vitals badge  Embed this badge

Show your agent-readiness score anywhere — it links back to this report.

[![Core Agent Vitals](https://agentvitals.dev/badge/segment.com.svg)](https://agentvitals.dev/results?url=https%3A%2F%2Fwww.segment.com)
<a href="https://agentvitals.dev/results?url=https%3A%2F%2Fwww.segment.com"><img src="https://agentvitals.dev/badge/segment.com.svg" alt="Core Agent Vitals" height="20"></a>
What AI tells your customers about youAgent confidence: LOW
🟡Business nameTwilio · guessed from page text (no structured data)
❌Categorynot found
➖Pricenot applicable · not applicable to this page type
➖Locationnot applicable · not applicable to this page type
➖Hoursnot applicable · not applicable to this page type
➖Productsnot applicable · not applicable to this page type
🟡DescriptionCollect, unify, and enrich customer data across any app or device with the Twilio Segment CDP, now available on Twilio.com. · guessed from page text (no structured data)

An agent is likely to fabricate missing details rather than say “I don’t know”. 0/3 applicable facts come from machine-readable structured data.

DesktopMobile
63
Overall score
weighted CAV (0–100)
FAIL
0–4950–8990–100

Metrics

100%
CRR Content Recovery Good
0.35
SSD Semantic Signal Density Poor
316 tok
TC Token Cost Good
37 ms
TTFUT Time to First Useful Token N/A

Token Cost breakdown

Where the page's tokens go (≈2,368 across regions). 60% is non-content — chrome and boilerplate an agent pays for. Add landmark roles (main/nav/header/footer) so agents can skip it.

Content
39.9% · 946
Chrome (nav / header / footer)
48.5% · 1,148
Boilerplate (cookie / ad)
0% · 0
Other
11.6% · 274

Final screenshot

Final screenshot of https://www.segment.com

Diagnostics

high SSD Low signal-to-noise for agents

content vs chrome/boilerplate

Evidencesignal 0.59 · JSON-LD 0/1 · missing: structured-data
ImpactAgent spends tokens parsing nav/boilerplate instead of content.
Effort30–90 min

Fix: Wrap the real content in <main>/<article>, cut repeated nav/boilerplate, and keep the primary content dense and early in the DOM.

high TC 60.1% of tokens are non-content (boilerplate/chrome)

agent representation — token decomposition

EvidenceToken decomposition: content 39.9%, chrome 48.5%, boilerplate 0%, other 11.6%. Only 39.9% of the agent's tokens are real content.
ImpactAn agent pays for boilerplate on every request and has less context left for the real content.
Effort30–90 min

Fix: Strip repeated nav/header/footer/cookie chrome from the agent-visible output; wrap content in <main>/<article> so the extractor keeps signal and drops boilerplate.

Rendered profile: headless

Agent Discoverability 73/100 · Needs Work

Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →

Agent files & endpoints

~ llms.txt Found at /llms.txt but missing H1/blockquote Learn →
✓ robots.txt (AI bots) Major AI bots allowed Learn →
~ sitemap.xml Stale (lastmod 2025-12-16T12:00:17.714Z) Learn →
✗ JSON-LD structured data No JSON-LD found Learn →
✓ agents.json Found at /agents.json Learn →
✓ WebMCP endpoint Found at /.well-known/webmcp Learn →
✓ OpenAPI / API docs Found at /openapi.json Learn →

Issues (4)

~ No content-blocking cookie wall medium impact Consent platform: trustarc (verify it doesn't block content)

Business impact A consent wall that hides content until a click is invisible to agents — they cannot click 'Accept'.

What we measured We fingerprint OneTrust, Cookiebot, Usercentrics and similar managers and flag content-blocking ones.

How to fix Use an overlay banner that leaves content in the DOM, not a blocking interstitial.

Spec: https://gdpr.eu/cookies/

~ llms.txt present + valid high impact Found at /llms.txt but missing H1/blockquote

Business impact llms.txt is the robots.txt for AI: it tells agents what your site is, what matters, and where to find it. Without it AI guesses — and guessing means inaccurate recommendations and lost visibility.

What we measured We fetch /llms.txt and /.well-known/llms.txt and validate the spec (H1 title + a one-line blockquote summary). We also note /llms-full.txt (your full content as Markdown).

How to fix Create /llms.txt with a short summary + key pages; optionally /llms-full.txt with full content in Markdown.

Learn how to implement →

# Your Site
> One-line description for AI agents.

## Key pages
- /products — catalog
- /pricing — plans
- /docs — documentation

Spec: https://llmstxt.org

✗ Structured data (JSON-LD) medium impact No JSON-LD found

Business impact Schema.org JSON-LD tells agents what a page IS (product, article, business) with typed fields (price, rating, hours). Without it agents extract less reliably.

What we measured We parse <script type=application/ld+json>, validate it, and check for populated @type fields.

How to fix Add JSON-LD: Organization/LocalBusiness on the homepage, Product on product pages, Article on posts.

Learn how to implement →

<script type="application/ld+json">{"@context":"https://schema.org","@type":"Organization","name":"Your Co","url":"https://example.com"}</script>

Spec: https://schema.org/

~ XML sitemap fresh medium impact Stale (lastmod 2025-12-16T12:00:17.714Z)

Business impact A sitemap is your table of contents for AI crawlers. Without it agents follow homepage links and miss deep pages (products, docs, pricing) — shrinking what they can recommend.

What we measured We fetch /sitemap.xml (and /sitemap_index.xml), confirm valid XML with <loc> entries, and check <lastmod> freshness.

How to fix Generate an XML sitemap of all public pages with current lastmod dates and reference it in robots.txt.

Learn how to implement →

# robots.txt
Sitemap: https://example.com/sitemap.xml

Spec: https://www.sitemaps.org/

Passed audits (8)

✓ robots.txt allows AI bots✓ No CAPTCHA wall✓ Machine-readable prices✓ No login wall on public content✓ Server response (TTFB)✓ agents.json discovery✓ WebMCP endpoint✓ API documentation

Transport & Trust (SEC 1.0.0)

HTTPS, HSTS, CSP, sniffing, referrer and CORS posture. Diagnostic only — this does not affect the CAV score. A security header does not make a page more legible to an agent, so scoring it would reward a CDN toggle that changes nothing an agent can recover. We measure it and say so.

70Transport posture (0–100, unscored)
3pass
1warn
1fail
Per-header findings (6)
HeaderEvidence
✅ HTTPSserved over HTTPS
✅ HSTSmax-age=31557600
❌ Content-Security-Policyno content-security-policy header
✅ X-Content-Type-Optionsnosniff
⚠️ Referrer-Policyno referrer-policy header (browser default applies)
➖ CORS exposureno CORS headers on the document (normal for an HTML page)
Full profile — how to improve · unused JS · network · timing

How to improve

highCut third-party weighthighest leverage

googletagmanager.com — 958 KiB, 6 requests, 1493 ms main-thread

EvidenceThird-party is 67.8% of total transfer (188 requests); googletagmanager.com is the largest.
ImpactFewer bytes + main-thread stalls before your content settles for an agent.
Effort1–3 h
FixLazy-load, self-host, or remove googletagmanager.com; defer non-critical third-party scripts.
highBreak up long main-thread tasks

longest task 440 ms (10 total)

EvidenceMain thread blocked 440 ms by the longest task.
ImpactFaster interactivity + content settling.
Effort1–4 h
FixSplit heavy work, defer third-party scripts, move compute off the main thread.
mediumSplit the heaviest unused bundle

js — 180 KiB transferred, 47% unused (third-party)

EvidenceCDP JS coverage: 84 KiB of this bundle is never executed on load.
Impact~-84 KiB transfer; lower Token Cost + faster agent parse.
Effort30–90 min
FixDynamic-import() the below-the-fold parts of js, or drop unused dependencies. It is third-party — lazy-load or remove it.
mediumCut total transfer weight

3.3 MB total

Evidence3.3 MB transferred.
ImpactCheaper, faster fetch on slow links.
Effort1–3 h
FixEnable Brotli, serve WebP/AVIF images, defer non-critical resources.

Third-party impact

188 third-party requests · 2289 KiB (67.8% of transfer) · 3635 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.

Third-party domainReqsTransferMain-thread
googletagmanager.com6958 KiB1493 ms
qualified.com21515 KiB486 ms
visualwebsiteoptimizer.com3211 KiB—
facebook.net2167 KiB809 ms
adobedtm.com277 KiB105 ms
datadoghq-browser-agent.com159 KiB108 ms
powerrobotflower.com954 KiB315 ms
segment.com748 KiB226 ms
licdn.com240 KiB93 ms
6sc.co1723 KiB—
redditstatic.com120 KiB—
doubleclick.net1219 KiB—

Wasted JavaScript (by bundle)

Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).

BundleTransferUnusedWasted
https://www.googletagmanager.com/gtag/js?id=G-RRP8K4M4F3&cx=c&gtm=4e67g0h2 3P180 KiB47%84 KiB
https://www.googletagmanager.com/gtag/js?id=AW-751085158&cx=c&gtm=4e67g0h2 3P143 KiB52.3%75 KiB
https://www.googletagmanager.com/gtag/js?id=AW-923471531&cx=c&gtm=4e67g0h2 3P143 KiB51.7%74 KiB
https://www.googletagmanager.com/gtag/js?id=DC-11875831&cx=c&gtm=4e67g0h2 3P135 KiB54.1%73 KiB
https://www.googletagmanager.com/gtm.js?id=GTM-5JLZ694 3P203 KiB35.3%72 KiB
https://www.googletagmanager.com/gtag/js?id=AW-923239173&cx=c&gtm=4e67g0h2 3P154 KiB46%71 KiB
https://js.qualified.com/qualified.js?token=zCnvhQFqeieM7u15 3P118 KiB55.9%66 KiB
https://js.qualified.com/packs/js/multimodal_v2-5a67bc15.js 3P109 KiB55.4%60 KiB
https://www.twilio.com/etc.clientlibs/twilio-foundation/clientlibs/clientlib-dynamic-modules/resources/4596.1318e8fe271c36db24a7.js56 KiB90.2%50 KiB
https://www.twilio.com/etc.clientlibs/twilio-foundation/clientlibs/clientlib-dynamic-modules/resources/5874.c1d494a1c6eb384691be.js62 KiB79.1%49 KiB
https://connect.facebook.net/en_US/fbevents.js 3P103 KiB42.5%44 KiB
https://assets.adobedtm.com/a62564f453ce/b1b9d7ec982b/launch-29605e749a31.min.js 3P76 KiB45.3%34 KiB
https://www.datadoghq-browser-agent.com/us1/v6/datadog-rum.js 3P59 KiB55.1%33 KiB
https://connect.facebook.net/signals/config/1040773425961662?v=2.9.357&r=stable&domain=www.twilio.com&hme=1179b74563cacb97c6ebae600e40937237ab12824fb84996eee07eca65cabbd4&ex_m=107%2C208%2C158%2C22%2C73%2C74%2C149%2C69%2C68%2C11%2C167%2C93%2C16%2C141%2C130%2C39%2C76%2C81%2C137%2C163%2C169%2C26%2C27%2C28%2C30%2C48%2C150%2C78%2C115%2C18%2C20%2C44%2C40%2C42%2C41%2C86%2C95%2C99%2C113%2C148%2C151%2C46%2C114%2C24%2C21%2C122%2C70%2C36%2C153%2C152%2C154%2C145%2C143%2C25%2C35%2C59%2C112%2C165%2C71%2C17%2C156%2C117%2C84%2C67%2C19%2C88%2C89%2C119%2C87%2C139%2C138%2C142%2C164%2C34%2C49%2C116%2C47%2C8%2C4%2C5%2C7%2C6%2C3%2C94%2C104%2C170%2C175%2C222%2C75%2C235%2C234%2C233%2C23%2C33%2C55%2C106%2C61%2C10%2C64%2C100%2C101%2C102%2C108%2C133%2C31%2C29%2C135%2C136%2C132%2C131%2C159%2C77%2C162%2C160%2C161%2C50%2C60%2C126%2C15%2C166%2C45%2C280%2C281%2C279%2C294%2C310%2C215%2C204%2C62%2C205%2C203%2C313%2C304%2C52%2C216%2C110%2C134%2C83%2C124%2C54%2C123%2C129%2C128%2C58%2C65%2C63%2C155%2C79%2C80%2C118%2C37%2C32%2C53%2C56%2C103%2C168%2C1%2C127%2C14%2C125%2C12%2C2%2C57%2C96%2C66%2C121%2C92%2C91%2C171%2C172%2C97%2C98%2C9%2C105%2C51%2C146%2C90%2C82%2C72%2C120%2C109%2C43%2C147%2C0%2C85%2C140%2C144%2C157%2C38%2C111%2C13%2C173 3P64 KiB43.6%28 KiB
https://www.twilio.com/etc.clientlibs/twilio-com/clientlibs/clientlib-site.lc-063dd44a83051b4fe768454a07d09661-lc.min.js39 KiB71.8%28 KiB

Network

224Requests
3378 KiBTransferred
70Scripts
67.8%3rd-party
10Long tasks
Script (70)
2050 KiB
Image (39)
344 KiB
Font (4)
293 KiB
Media (1)
284 KiB
XHR (23)
219 KiB
Stylesheet (5)
102 KiB
Document (6)
73 KiB
Fetch (66)
9 KiB
Other (5)
2 KiB
Ping (4)
2 KiB
Manifest (1)
1 KiB
Heaviest requests (30)
URLTypeStatusTransfer
https://assets.qualified.com/static-media/piperx-loading/Ruby.mp4Media206284 KiB
https://www.googletagmanager.com/gtm.js?id=GTM-5JLZ694Script200203 KiB
https://www.googletagmanager.com/gtag/js?id=G-RRP8K4M4F3&cx=c&gtm=4e67g0h2Script200180 KiB
https://www.twilio.com/content/dam/twilio-com/global/en/products/segment/rebrand/Segment_cdp_twilio.png/_jcr_content/renditions/compressed-original.webpImage200158 KiB
https://www.googletagmanager.com/gtag/js?id=AW-923239173&cx=c&gtm=4e67g0h2Script200154 KiB
https://www.googletagmanager.com/gtag/js?id=AW-923471531&cx=c&gtm=4e67g0h2Script200143 KiB
https://www.googletagmanager.com/gtag/js?id=AW-751085158&cx=c&gtm=4e67g0h2Script200143 KiB
https://www.googletagmanager.com/gtag/js?id=DC-11875831&cx=c&gtm=4e67g0h2Script200135 KiB
https://www.twilio.com/content/dam/twilio-com/global/en/products/segment/rebrand/Segment_customer-pipeline_twilio.png/_jcr_content/renditions/compressed-original.webpImage200133 KiB
https://js.qualified.com/qualified.js?token=zCnvhQFqeieM7u15Script200118 KiB
https://dev.visualwebsiteoptimizer.com/cdn/edrv/va-8c1453e22475d2f8f7e09f5c32f1b43c.br.jsXHR200113 KiB
https://js.qualified.com/packs/js/multimodal_v2-5a67bc15.jsScript200109 KiB
https://connect.facebook.net/en_US/fbevents.jsScript200103 KiB
https://assets.adobedtm.com/a62564f453ce/b1b9d7ec982b/launch-29605e749a31.min.jsScript20076 KiB
https://www.twilio.com/etc.clientlibs/twilio-foundation/clientlibs/clientlib-site/resources/220e5b59f8588716f4d8.woff2Font20074 KiB
https://www.twilio.com/etc.clientlibs/twilio-foundation/clientlibs/clientlib-site/resources/ee7a891efcbc6ef61942.woff2Font20074 KiB
https://www.twilio.com/etc.clientlibs/twilio-foundation/clientlibs/clientlib-site/resources/a20a647d19af27011c7c.woff2Font20073 KiB
https://www.twilio.com/en-us/segmentDocument20073 KiB
https://dev.visualwebsiteoptimizer.com/cdn/edrv/worker-a3543c004a18f1dce5849b76f102633f.br.jsXHR20073 KiB
https://www.twilio.com/etc.clientlibs/twilio-foundation/clientlibs/clientlib-site/resources/e408c138892b0f08a23d.woff2Font20073 KiB
https://connect.facebook.net/signals/config/1040773425961662?v=2.9.357&r=stable&domain=www.twilio.com&hme=1179b74563cacb97c6ebae600e40937237ab12824fb84996eee07eca65cabbd4&ex_m=107%2C208%2C158%2C22%2C73%2C74%2C149%2C69%2C68%2C11%2C167%2C93%2C16%2C141%2C130%2C39%2C76%2C81%2C137%2C163%2C169%2C26%2C27%2C28%2C30%2C48%2C150%2C78%2C115%2C18%2C20%2C44%2C40%2C42%2C41%2C86%2C95%2C99%2C113%2C148%2C151%2C46%2C114%2C24%2C21%2C122%2C70%2C36%2C153%2C152%2C154%2C145%2C143%2C25%2C35%2C59%2C112%2C165%2C71%2C17%2C156%2C117%2C84%2C67%2C19%2C88%2C89%2C119%2C87%2C139%2C138%2C142%2C164%2C34%2C49%2C116%2C47%2C8%2C4%2C5%2C7%2C6%2C3%2C94%2C104%2C170%2C175%2C222%2C75%2C235%2C234%2C233%2C23%2C33%2C55%2C106%2C61%2C10%2C64%2C100%2C101%2C102%2C108%2C133%2C31%2C29%2C135%2C136%2C132%2C131%2C159%2C77%2C162%2C160%2C161%2C50%2C60%2C126%2C15%2C166%2C45%2C280%2C281%2C279%2C294%2C310%2C215%2C204%2C62%2C205%2C203%2C313%2C304%2C52%2C216%2C110%2C134%2C83%2C124%2C54%2C123%2C129%2C128%2C58%2C65%2C63%2C155%2C79%2C80%2C118%2C37%2C32%2C53%2C56%2C103%2C168%2C1%2C127%2C14%2C125%2C12%2C2%2C57%2C96%2C66%2C121%2C92%2C91%2C171%2C172%2C97%2C98%2C9%2C105%2C51%2C146%2C90%2C82%2C72%2C120%2C109%2C43%2C147%2C0%2C85%2C140%2C144%2C157%2C38%2C111%2C13%2C173Script20064 KiB
https://www.twilio.com/etc.clientlibs/twilio-foundation/clientlibs/clientlib-dynamic-modules/resources/5874.c1d494a1c6eb384691be.jsScript20062 KiB
https://www.datadoghq-browser-agent.com/us1/v6/datadog-rum.jsScript20059 KiB
https://www.twilio.com/etc.clientlibs/twilio-foundation/clientlibs/clientlib-site.lc-4af2efeedea6ca3c4fb43106a99d6b23-lc.min.cssStylesheet20058 KiB
https://www.twilio.com/etc.clientlibs/twilio-foundation/clientlibs/clientlib-dynamic-modules/resources/4596.1318e8fe271c36db24a7.jsScript20056 KiB
https://euob.powerrobotflower.com/sxp/i/40532d5df9f288cf593998bcff0654c9.jsScript20051 KiB
https://www.twilio.com/content/dam/twilio-com/global/en/products/segment/rebrand/Segment_hero_twilio.png/_jcr_content/renditions/compressed-original.webpImage20047 KiB
https://www.twilio.com/etc.clientlibs/twilio-com/clientlibs/clientlib-site.lc-a2efcc0826c9215d95677b14fd9d1a91-lc.min.cssStylesheet20042 KiB
https://www.twilio.com/etc.clientlibs/twilio-com/clientlibs/clientlib-site.lc-063dd44a83051b4fe768454a07d09661-lc.min.jsScript20039 KiB
https://www.twilio.com/etc.clientlibs/twilio-foundation/clientlibs/clientlib-site.lc-0638854a3ece47ebcd09900558f42484-lc.min.jsScript20039 KiB

Long tasks (>50 ms)

StartDuration
3178 ms440 ms
3825 ms400 ms
4906 ms369 ms
5296 ms336 ms
2208 ms269 ms
1865 ms258 ms
4495 ms211 ms
4715 ms186 ms
1275 ms155 ms
276 ms130 ms
Analyzing…
running mobile + desktop · ~30s