www.visa.com

Report from 9/20/2026, 10:25:40 AM https://www.visa.com
Latest run · lab, cold cache
49
9/20/2026
28-day score · p75 · the standard
4/7 runs — building history (nightly)

Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.

The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.

Core Agent Vitals badge  Embed this badge

Show your agent-readiness score anywhere — it links back to this report.

[![Core Agent Vitals](https://agentvitals.dev/badge/visa.com.svg)](https://agentvitals.dev/results?url=https%3A%2F%2Fwww.visa.com)
<a href="https://agentvitals.dev/results?url=https%3A%2F%2Fwww.visa.com"><img src="https://agentvitals.dev/badge/visa.com.svg" alt="Core Agent Vitals" height="20"></a>
What AI tells your customers about youAgent confidence: LOW
🟡Business nameVisa, a trusted leader in digital payments | Visa · guessed from page text (no structured data)
CategoryOrganization
Pricenot found
Locationnot found
Hoursnot found
Productsnot found
Descriptionnot found

An agent is likely to fabricate missing details rather than say “I don’t know”. 1/7 applicable facts come from machine-readable structured data.

We recovered only a shell of this page (under 200 tokens) — likely a soft bot-block or a client-rendered app that served our scanner almost no content. The metrics below reflect that shell, not your real site; the score is capped until an agent can retrieve real content.
49
Overall score
weighted CAV (0–100)
FAIL
0–4950–8990–100

Metrics

100%
CRR Content Recovery Good
0.26
SSD Semantic Signal Density Poor
83 tok
TC Token Cost Good
97 ms
TTFUT Time to First Useful Token N/A

Token Cost breakdown

Where the page's tokens go (≈6,193 across regions). 92% is non-content — chrome and boilerplate an agent pays for. Add landmark roles (main/nav/header/footer) so agents can skip it.

Content
8.4% · 519
Chrome (nav / header / footer)
42% · 2,598
Boilerplate (cookie / ad)
0% · 0
Other
49.7% · 3,076

Final screenshot

Final screenshot of https://www.visa.com

Diagnostics

high SSD Low signal-to-noise for agents

content vs chrome/boilerplate

Evidencesignal 0.02 · website JSON-LD 1/2 · missing: name
ImpactAgent spends tokens parsing nav/boilerplate instead of content.
Effort30–90 min

Fix: Wrap the real content in <main>/<article>, cut repeated nav/boilerplate, and keep the primary content dense and early in the DOM.

high TC 91.6% of tokens are non-content (boilerplate/chrome)

agent representation — token decomposition

EvidenceToken decomposition: content 8.4%, chrome 42%, boilerplate 0%, other 49.7%. Only 8.400000000000006% of the agent's tokens are real content.
ImpactAn agent pays for boilerplate on every request and has less context left for the real content.
Effort30–90 min

Fix: Strip repeated nav/header/footer/cookie chrome from the agent-visible output; wrap content in <main>/<article> so the extractor keeps signal and drops boilerplate.

Rendered profile: headless

Agent Discoverability 76/100 · Needs Work

Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →

Agent files & endpoints

llms.txt Absent at /llms.txt and /.well-known/llms.txt Learn →
robots.txt (AI bots) No robots.txt → nothing blocked Learn →
sitemap.xml No /sitemap.xml Learn →
JSON-LD structured data Types: Organization, WebSite Learn →
~ agents.json Absent (emerging standard) Learn →
~ WebMCP endpoint Absent (emerging standard) Learn →
~ OpenAPI / API docs No OpenAPI/Swagger found Learn →

Issues (5)

llms.txt present high impact Absent at /llms.txt and /.well-known/llms.txt

Business impact llms.txt is the robots.txt for AI: it tells agents what your site is, what matters, and where to find it. Without it AI guesses — and guessing means inaccurate recommendations and lost visibility.

What we measured We fetch /llms.txt and /.well-known/llms.txt and validate the spec (H1 title + a one-line blockquote summary). We also note /llms-full.txt (your full content as Markdown).

How to fix Create /llms.txt with a short summary + key pages; optionally /llms-full.txt with full content in Markdown.

Learn how to implement →

# Your Site
> One-line description for AI agents.

## Key pages
- /products — catalog
- /pricing — plans
- /docs — documentation

Spec: https://llmstxt.org

XML sitemap present medium impact No /sitemap.xml

Business impact A sitemap is your table of contents for AI crawlers. Without it agents follow homepage links and miss deep pages (products, docs, pricing) — shrinking what they can recommend.

What we measured We fetch /sitemap.xml (and /sitemap_index.xml), confirm valid XML with <loc> entries, and check <lastmod> freshness.

How to fix Generate an XML sitemap of all public pages with current lastmod dates and reference it in robots.txt.

Learn how to implement →

# robots.txt
Sitemap: https://example.com/sitemap.xml

Spec: https://www.sitemaps.org/

~ agents.json discovery low impact Absent (emerging standard)

Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.

What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.

How to fix Publish /agents.json describing your site's capabilities and actions.

Learn how to implement →

Spec: https://github.com/wild-card-ai/agents-json

~ WebMCP endpoint low impact Absent (emerging standard)

Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.

What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.

How to fix Add a WebMCP endpoint exposing your key actions to agents.

Learn how to implement →

Spec: https://webmcp.org

~ API documentation low impact No OpenAPI/Swagger found

Business impact Programmatic agents prefer a typed API. An OpenAPI/Swagger spec lets them integrate without scraping.

What we measured We probe /openapi.json, /swagger.json, /api-docs and /.well-known/openapi.json.

How to fix Publish an OpenAPI spec at a well-known path.

Learn how to implement →

Spec: https://www.openapis.org/

Passed audits (6)

✓ robots.txt allows AI bots✓ No CAPTCHA wall✓ No content-blocking cookie wall✓ No login wall on public content✓ Structured data (JSON-LD)✓ Server response (TTFB)

Transport & Trust (SEC 1.0.0)

HTTPS, HSTS, CSP, sniffing, referrer and CORS posture. Diagnostic only — this does not affect the CAV score. A security header does not make a page more legible to an agent, so scoring it would reward a CDN toggle that changes nothing an agent can recover. We measure it and say so.

100Transport posture (0–100, unscored)
5pass
0warn
0fail
Per-header findings (6)
HeaderEvidence
✅ HTTPSserved over HTTPS
✅ HSTSmax-age=31536000; includeSubdomains;
✅ Content-Security-Policypolicy present, script-src does not allow inline
✅ X-Content-Type-Optionsnosniff
✅ Referrer-Policystrict-origin-when-cross-origin, no-referrer-when-downgrade
➖ CORS exposureno CORS headers on the document (normal for an HTML page)
Full profile — how to improve · unused JS · network · timing

How to improve

highReduce layout shifthighest leverage

cumulative layout shift

EvidenceCLS is 0.973.
ImpactStable layout for render + screenshot.
Effort30–60 min
FixSet explicit width/height on images; reserve space for late-loading content.
mediumSplit the heaviest unused bundle

cms-jquery.min.js — 110 KiB transferred, 79.1% unused

EvidenceCDP JS coverage: 87 KiB of this bundle is never executed on load.
Impact~-87 KiB transfer; lower Token Cost + faster agent parse.
Effort30–90 min
FixDynamic-import() the below-the-fold parts of cms-jquery.min.js, or drop unused dependencies.
mediumCut third-party weight

visa.com — 239 KiB, 9 requests

EvidenceThird-party is 51% of total transfer (19 requests); visa.com is the largest.
ImpactFewer bytes + main-thread stalls before your content settles for an agent.
Effort1–3 h
FixLazy-load, self-host, or remove visa.com; defer non-critical third-party scripts.

Third-party impact

19 third-party requests · 421 KiB (51% of transfer) — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.

Third-party domainReqsTransferMain-thread
visa.com9239 KiB
optimizely.com293 KiB
tiqcdn.com347 KiB
cookiereports.com330 KiB
youtube.com212 KiB

Wasted JavaScript (by bundle)

Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).

BundleTransferUnusedWasted
https://www.visa.ca/etc.clientlibs/cms-rest/clientlibs/cms-jquery.min.js110 KiB79.1%87 KiB
https://cdn.optimizely.com/js/20283570581.js 3P93 KiB56.1%52 KiB
https://tags.tiqcdn.com/utag/visa/visa-com/prod/utag.js 3P45 KiB64.9%29 KiB
https://cdn.visa.com/cdn/scripts/components/3.7.5/navigation.js 3P28 KiB62.1%18 KiB
https://www.youtube.com/s/player/4fd832e7/www-widgetapi.vflset/www-widgetapi.js 3P9 KiB79.9%7 KiB
https://www.visa.ca/etc/ui/visa-stencil/build/p-DcOW36bG.js11 KiB60.4%7 KiB
https://www.visa.ca/etc/ui/visa-stencil/assets/analytics/analytics.js8 KiB84.4%6 KiB
https://policy.cookiereports.com/b36439c1_panel-en-gb.js 3P26 KiB22.7%6 KiB
https://www.visa.ca/etc.clientlibs/cms-rest/clientlibs/modal.min.js4 KiB92.5%3 KiB
https://www.visa.ca/etc/ui/headless-ui/scripts/core/stencil-components/promotion-offer/p-db50db1a.js7 KiB46.6%3 KiB
https://www.visa.ca/etc/ui/headless-ui/scripts/core/stencil-components/promotion-offer/p-c97cd60b.js6 KiB49.6%3 KiB
https://www.visa.ca/etc/ui/visa-stencil/assets/animation/scroll-animation.js4 KiB63.6%3 KiB
https://www.visa.ca/etc/ui/headless-ui/scripts/core/analytics.js3 KiB50.9%2 KiB
https://www.visa.ca/etc.clientlibs/cms-rest/clientlibs/tealium.min.js2 KiB75.6%1 KiB
https://www.visa.ca/etc.clientlibs/cms-rest/components/core/marquee-container/v2/heromarquee-item/clientlibs/site.min.js2 KiB37.9%1 KiB

Network

52Requests
824 KiBTransferred
27Scripts
51%3rd-party
0Long tasks
Script (27)
376 KiB
Image (5)
224 KiB
Font (4)
158 KiB
Stylesheet (10)
51 KiB
Document (2)
8 KiB
Fetch (2)
5 KiB
Other (1)
1 KiB
Media (1)
0 KiB
Heaviest requests (30)
URLTypeStatusTransfer
https://www.visa.ca/content/dam/VCOM/regional/na/canada/homepage/images/visa_down_pour_1920x1080.jpgImage200163 KiB
https://www.visa.ca/etc.clientlibs/cms-rest/clientlibs/cms-jquery.min.jsScript200110 KiB
https://cdn.optimizely.com/js/20283570581.jsScript20093 KiB
https://usa.visa.com/etc/ui/headless-ui/styles/core/assets/fonts/icons/visaFont.woffFont20078 KiB
https://www.visa.ca/content/dam/VCOM/regional/na/canada/homepage/images/visa_down_pour_800x450.jpgImage20048 KiB
https://tags.tiqcdn.com/utag/visa/visa-com/prod/utag.jsScript20045 KiB
https://usa.visa.com/etc/ui/headless-ui/styles/core/1.0.0/assets/styles/vcom/vcom.cssStylesheet20035 KiB
https://cdn.visa.com/cdn/scripts/components/3.7.5/navigation.jsScript20028 KiB
https://usa.visa.com/etc/ui/headless-ui/styles/core/assets/fonts/types/dialect/latin/visa_font_regular.woff2Font20027 KiB
https://usa.visa.com/etc/ui/headless-ui/styles/core/assets/fonts/types/dialect/latin/visa_font_semi_bold.woff2Font20027 KiB
https://policy.cookiereports.com/b36439c1_panel-en-gb.jsScript20026 KiB
https://usa.visa.com/etc/ui/headless-ui/styles/core/assets/fonts/types/dialect/latin/visa_font_light.woff2Font20026 KiB
https://www.visa.ca/etc/ui/visa-stencil/build/p-DcOW36bG.jsScript20011 KiB
https://cdn.visa.com/v2/assets/images/logos/visa/blue/logo.pngImage20010 KiB
https://www.youtube.com/s/player/4fd832e7/www-widgetapi.vflset/www-widgetapi.jsScript2009 KiB
https://www.visa.ca/Document2008 KiB
https://www.visa.ca/etc/ui/visa-stencil/assets/analytics/analytics.jsScript2008 KiB
https://www.visa.ca/etc/ui/headless-ui/scripts/core/stencil-components/promotion-offer/p-db50db1a.jsScript2007 KiB
https://www.visa.ca/etc/ui/headless-ui/scripts/core/stencil-components/promotion-offer/p-c97cd60b.jsScript2006 KiB
https://usa.visa.com/etc/ui/headless-ui/styles/core/1.0.0/assets/styles/global/navigation.cssStylesheet2006 KiB
https://www.visa.ca/etc/ui/headless-ui/scripts/core/stencil-components/promotion-offer/promotion-offer.esm.jsScript2005 KiB
https://www.visa.ca/etc/ui/visa-stencil/build/visa-reimagine.esm.jsScript2004 KiB
https://www.visa.ca/cmsapi/navigation/VISA/www_visa_ca/en_ca/default.nav.json?siteId=www_visa_caFetch2004 KiB
https://www.visa.ca/etc/ui/visa-stencil/assets/animation/scroll-animation.jsScript2004 KiB
https://www.visa.ca/etc.clientlibs/cms-rest/clientlibs/modal.min.jsScript2004 KiB
https://www.youtube.com/iframe_apiScript2003 KiB
https://www.visa.ca/etc/ui/headless-ui/scripts/core/analytics.jsScript2003 KiB
https://www.visa.ca/etc/ui/headless-ui/styles/core/1.0.0/assets/styles/vcom/list/lists.cssStylesheet2003 KiB
https://policy.cookiereports.com/i/visa/new-window-gold.svgImage2002 KiB
https://www.visa.ca/etc.clientlibs/cms-rest/clientlibs/tealium.min.jsScript2002 KiB
Analyzing…
running mobile + desktop · ~30s