www.wired.com
Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.
The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.
An agent is likely to fabricate missing details rather than say “I don’t know”. 2/7 applicable facts come from machine-readable structured data.
Metrics
Token Cost breakdown
Where the page's tokens go (≈12,491 across regions). Most tokens are real content — the agent isn't paying much for chrome.
Final screenshot
Diagnostics
No issues found — this page is well-prepared for agents.
Rendered profile: headless
Metrics
Token Cost breakdown
Where the page's tokens go (≈12,150 across regions). Most tokens are real content — the agent isn't paying much for chrome.
Final screenshot
Diagnostics
No issues found — this page is well-prepared for agents.
Rendered profile: headless
Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →
Agent files & endpoints
Issues (7)
✗ robots.txt allows AI bots high impact Blocks: * (all)
Business impact If robots.txt blocks AI crawlers you are invisible to ChatGPT, Claude and Perplexity — they skip you and recommend a competitor instead.
What we measured We read /robots.txt and test it against 16 AI user-agents (GPTBot, ClaudeBot, PerplexityBot, …) for a Disallow that blocks them.
How to fix Allow major AI bots to public content; restrict only private paths (/admin, /api).
User-agent: GPTBot
Allow: /
Disallow: /admin/
~ No content-blocking cookie wall medium impact Consent platform: onetrust (verify it doesn't block content)
Business impact A consent wall that hides content until a click is invisible to agents — they cannot click 'Accept'.
What we measured We fingerprint OneTrust, Cookiebot, Usercentrics and similar managers and flag content-blocking ones.
How to fix Use an overlay banner that leaves content in the DOM, not a blocking interstitial.
Spec: https://gdpr.eu/cookies/
✗ llms.txt present high impact Absent at /llms.txt and /.well-known/llms.txt
Business impact llms.txt is the robots.txt for AI: it tells agents what your site is, what matters, and where to find it. Without it AI guesses — and guessing means inaccurate recommendations and lost visibility.
What we measured We fetch /llms.txt and /.well-known/llms.txt and validate the spec (H1 title + a one-line blockquote summary). We also note /llms-full.txt (your full content as Markdown).
How to fix Create /llms.txt with a short summary + key pages; optionally /llms-full.txt with full content in Markdown.
# Your Site
> One-line description for AI agents.
## Key pages
- /products — catalog
- /pricing — plans
- /docs — documentationSpec: https://llmstxt.org
~ No login wall on public content high impact Login signal: please log in
Business impact Public content behind authentication is unreachable to agents (they have no account). Gate only genuinely private material.
What we measured We follow redirects and detect 401/403 and login-form signals on content pages.
How to fix Separate public marketing/docs from authenticated areas; keep public pages reachable without login.
Spec: https://llmstxt.org
~ agents.json discovery low impact Absent (emerging standard)
Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.
What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.
How to fix Publish /agents.json describing your site's capabilities and actions.
~ WebMCP endpoint low impact Absent (emerging standard)
Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.
What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.
How to fix Add a WebMCP endpoint exposing your key actions to agents.
Spec: https://webmcp.org
~ API documentation low impact No OpenAPI/Swagger found
Business impact Programmatic agents prefer a typed API. An OpenAPI/Swagger spec lets them integrate without scraping.
What we measured We probe /openapi.json, /swagger.json, /api-docs and /.well-known/openapi.json.
How to fix Publish an OpenAPI spec at a well-known path.
Passed audits (5)
Transport & Trust (SEC 1.0.0)
HTTPS, HSTS, CSP, sniffing, referrer and CORS posture. Diagnostic only — this does not affect the CAV score. A security header does not make a page more legible to an agent, so scoring it would reward a CDN toggle that changes nothing an agent can recover. We measure it and say so.
Per-header findings (6)
| Header | Evidence |
|---|---|
| ✅ HTTPS | served over HTTPS |
| ❌ HSTS | no strict-transport-security header |
| ❌ Content-Security-Policy | no content-security-policy header |
| ✅ X-Content-Type-Options | nosniff |
| ⚠️ Referrer-Policy | no referrer-policy header (browser default applies) |
| ➖ CORS exposure | no CORS headers on the document (normal for an HTML page) |
How to improve
1454.9516e7c00abe2c0ff130.js — 484 KiB transferred, 52.5% unused
longest task 1280 ms (10 total)
29.2 MB total
Third-party impact
308 third-party requests · 5998 KiB (20% of transfer) · 17248 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.
| Third-party domain | Reqs | Transfer | Main-thread |
|---|---|---|---|
| googletagmanager.com | 14 | 1962 KiB | 2414 ms |
| permutive.app | 2 | 512 KiB | 442 ms |
| 2mdn.net | 2 | 446 KiB | — |
| doubleclick.net | 25 | 317 KiB | 785 ms |
| facebook.net | 3 | 304 KiB | 1077 ms |
| googlesyndication.com | 11 | 298 KiB | 1491 ms |
| bounceexchange.com | 12 | 256 KiB | 1412 ms |
| condenastdigital.com | 4 | 252 KiB | 654 ms |
| conde.digital | 11 | 212 KiB | 1184 ms |
| tiktok.com | 9 | 162 KiB | 231 ms |
| adsafeprotected.com | 11 | 134 KiB | 849 ms |
| fwpub1.com | 1 | 119 KiB | 69 ms |
Wasted JavaScript (by bundle)
Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).
| Bundle | Transfer | Unused | Wasted |
|---|---|---|---|
| https://www.wired.com/verso/static/1454.9516e7c00abe2c0ff130.js | 484 KiB | 52.5% | 254 KiB |
| https://www.wired.com/verso/static/9309.2d93f1969cf2455b15d2.js | 330 KiB | 54.3% | 179 KiB |
| https://www.wired.com/verso/static/652.65e0b330582c800c7824.js | 313 KiB | 50.1% | 157 KiB |
| https://pagead2.googlesyndication.com/pagead/managed/js/adsense/m202607140101/show_ads_impl_fy2021.js?bust=31099754 3P | 166 KiB | 79% | 131 KiB |
| https://www.wired.com/verso/static/1283.a1c133ceeaef1ddf397d.js | 156 KiB | 77% | 120 KiB |
| https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202607140101/pubads_impl.js 3P | 195 KiB | 57.2% | 112 KiB |
| https://www.googletagmanager.com/gtag/js?id=G-R5ETWVDD06&cx=c>m=4e67f0 3P | 149 KiB | 57.1% | 85 KiB |
| https://www.googletagmanager.com/gtag/js?id=G-D4708NJLD1&cx=c>m=4e67f0 3P | 170 KiB | 47.8% | 81 KiB |
| https://assets.bounceexchange.com/assets/smart-tag/versioned/main-v2_d00396375262470286769945137483f9.br.js 3P | 117 KiB | 68.9% | 80 KiB |
| https://www.googletagmanager.com/gtag/js?id=AW-11370537242&cx=c>m=4e67f0 3P | 151 KiB | 52.1% | 78 KiB |
| https://www.googletagmanager.com/gtag/js?id=AW-1057508264&cx=c>m=4e67f0 3P | 153 KiB | 51% | 78 KiB |
| https://www.googletagmanager.com/gtag/js?id=AW-11168361023&cx=c>m=4e67f0 3P | 151 KiB | 51.7% | 78 KiB |
| https://martech.condenastdigital.com/lib/martech.js 3P | 118 KiB | 65.9% | 78 KiB |
| https://www.googletagmanager.com/gtag/js?id=AW-1043790215&cx=c>m=4e67f0 3P | 151 KiB | 49.5% | 75 KiB |
| https://www.googletagmanager.com/gtag/js?id=DC-12275089&cx=c>m=4e67f0 3P | 134 KiB | 55.9% | 75 KiB |
Network
Heaviest requests (30)
| URL | Type | Status | Transfer |
|---|---|---|---|
| https://media.wired.com/photos/6a553fec9abf9605b011c81e/1:1/w_1024%2Cc_limit/Culture_TumblrNudityProblem_v4.gif | Image | 200 | 5868 KiB |
| https://media.wired.com/photos/6a57b7f003633be86b3dcdae/16:9/w_1280,c_limit/OldLeo_Lead2_1.gif | Image | 200 | 4533 KiB |
| https://media.wired.com/photos/6a3d3f34f829e485b6552884/1:1/w_1024%2Cc_limit/Aerial_Illuminations-Highres.gif | Image | 200 | 4482 KiB |
| https://media.wired.com/clips/6a510d69d859f07ebf1da200/master/pass/sf-cops-leaked-surveillance-top-art-LR.mp4 | Media | 206 | 2469 KiB |
| https://media.wired.com/photos/69eba788c53bb7315821630f/original/pass/WIR_Cutout_2b_Rollover_600x400_02b.gif?format=original | Image | 200 | 899 KiB |
| https://bd1cec50-00d1-4ce9-9572-785857419a1e.edge.permutive.app/1dfc40bb-d155-4f15-970e-99450dbfa0e2-web.js | Script | 200 | 512 KiB |
| https://www.wired.com/verso/static/1454.9516e7c00abe2c0ff130.js | Script | 200 | 484 KiB |
| https://s0.2mdn.net/simgad/16208227901501995037 | Image | 200 | 433 KiB |
| https://www.wired.com/verso/static/9309.2d93f1969cf2455b15d2.js | Script | 200 | 330 KiB |
| https://www.wired.com/verso/static/652.65e0b330582c800c7824.js | Script | 200 | 313 KiB |
| https://media.wired.com/photos/6a552821d75c37609df0acb3/1:1/w_1024%2Cc_limit/Odyssey-Postmortem-Culture-MCDODYS_UV019.jpg | Image | 200 | 243 KiB |
| https://media.wired.com/photos/6a5ab6e1745fd6cf42953ce1/16:9/w_1280,c_limit/World-Cup-Halftime-Show-Culture.jpg | Image | 200 | 238 KiB |
| https://media.wired.com/photos/6a56a73aa8c3319e5ecf8c80/1:1/w_1024%2Cc_limit/AI-Lab-AI-Still-Isnt-Smarter-Than-a-Baby-Business.jpg | Image | 200 | 236 KiB |
| https://media.wired.com/photos/645900e34a854832b16fcf7d/1:1/w_1024%2Cc_limit/jason_parham_smj_backchannel_IMG_7268.jpg | Image | 200 | 233 KiB |
| https://media.wired.com/photos/6a1fe7c1687fab906bddd9be/16:9/w_1280,c_limit/WIRED-WC26-Cristian-Mera-How-To-Watch.png | Image | 200 | 232 KiB |
| https://media.wired.com/photos/64efb3c9af4311d908021147/1:1/w_1024%2Cc_limit/WI100123_FF_DiplomacyGame_01.jpg | Image | 200 | 226 KiB |
| https://media.wired.com/photos/6a581351c2deddeba2cfe152/16:9/w_1024%2Cc_limit/Uncanny-Valley-OpenAI-Hectic-Week-2282053697.jpg | Image | 200 | 223 KiB |
| https://www.googletagmanager.com/gtm.js?id=GTM-5HBJC2K&l=dataLayer | Script | 200 | 210 KiB |
| https://media.wired.com/photos/6a592344318daecd403c4caa/1:1/w_1024%2Cc_limit/Everyone%2520Thinks%2520They%2520Have%2520the%2520Diarrhea%2520Parasite_v5.jpg | Image | 200 | 198 KiB |
| https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202607140101/pubads_impl.js | Script | 200 | 195 KiB |
| https://www.wired.com/ | Document | 200 | 186 KiB |
| https://media.wired.com/photos/6a4ece7dd12b964679cc8452/1:1/w_1024%2Cc_limit/business_claude_price_increase.jpg | Image | 200 | 185 KiB |
| https://connect.facebook.net/signals/config/228464857488266?v=2.9.357&r=stable&domain=www.wired.com&hme=1179b74563cacb97c6ebae600e40937237ab12824fb84996eee07eca65cabbd4&ex_m=107%2C208%2C158%2C22%2C73%2C74%2C149%2C69%2C68%2C11%2C167%2C93%2C16%2C141%2C130%2C39%2C76%2C81%2C137%2C163%2C169%2C26%2C27%2C28%2C30%2C48%2C150%2C78%2C115%2C18%2C20%2C44%2C40%2C42%2C41%2C86%2C95%2C99%2C113%2C148%2C151%2C46%2C114%2C24%2C21%2C122%2C70%2C36%2C153%2C152%2C154%2C145%2C143%2C25%2C35%2C59%2C112%2C165%2C71%2C17%2C156%2C117%2C84%2C67%2C19%2C88%2C89%2C119%2C87%2C139%2C138%2C142%2C164%2C34%2C49%2C116%2C47%2C8%2C4%2C5%2C7%2C6%2C3%2C94%2C104%2C170%2C175%2C222%2C75%2C235%2C234%2C233%2C23%2C33%2C55%2C106%2C61%2C10%2C64%2C100%2C101%2C102%2C108%2C133%2C31%2C29%2C135%2C136%2C132%2C131%2C159%2C77%2C162%2C160%2C161%2C50%2C60%2C126%2C15%2C166%2C45%2C280%2C281%2C279%2C294%2C310%2C215%2C204%2C62%2C205%2C203%2C313%2C304%2C52%2C216%2C110%2C134%2C83%2C124%2C54%2C123%2C129%2C128%2C58%2C65%2C63%2C155%2C79%2C80%2C118%2C37%2C32%2C53%2C56%2C103%2C168%2C1%2C127%2C14%2C125%2C12%2C2%2C57%2C96%2C66%2C121%2C92%2C91%2C171%2C172%2C97%2C98%2C9%2C105%2C51%2C146%2C90%2C82%2C72%2C120%2C109%2C43%2C147%2C0%2C85%2C140%2C144%2C157%2C38%2C111%2C13%2C173 | Script | 200 | 176 KiB |
| https://www.googletagmanager.com/gtag/js?id=G-D4708NJLD1&cx=c>m=4e67f0 | Script | 200 | 170 KiB |
| https://media.wired.com/photos/6a5af789573ebecb668f5c7d/1:1/w_1024%2Cc_limit/Review--Balmuda-NatureWind-Studio.jpg | Image | 200 | 167 KiB |
| https://pagead2.googlesyndication.com/pagead/managed/js/adsense/m202607140101/show_ads_impl_fy2021.js?bust=31099754 | Script | 200 | 166 KiB |
| https://media.wired.com/photos/6a42d5f50a2d48b162fabdd7/3:2/w_1024%2Cc_limit/Eric-Trump-Wants-to-Create-Terminator-Business.jpg | Image | 200 | 160 KiB |
| https://media.wired.com/photos/5b16fcb244335046642e3ea6/1:1/w_1024%2Cc_limit/WI070118_FF_WillieBrown_LO_01.jpg | Image | 200 | 158 KiB |
| https://www.wired.com/verso/static/1283.a1c133ceeaef1ddf397d.js | Script | 200 | 156 KiB |
| https://www.googletagmanager.com/gtag/js?id=AW-1057508264&cx=c>m=4e67f0 | Script | 200 | 153 KiB |
Long tasks (>50 ms)
| Start | Duration |
|---|---|
| 48573 ms | 1280 ms |
| 10585 ms | 983 ms |
| 39076 ms | 874 ms |
| 4694 ms | 688 ms |
| 19065 ms | 625 ms |
| 771 ms | 622 ms |
| 14886 ms | 605 ms |
| 17466 ms | 590 ms |
| 1997 ms | 589 ms |
| 2879 ms | 551 ms |