www.zara.com

Report from 7/22/2026, 9:58:19 AM https://www.zara.com
Latest run · lab, cold cache
0
7/22/2026
28-day score · p75 · the standard
3/7 runs — building history (nightly)

Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.

The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.

Core Agent Vitals badge  Embed this badge

Show your agent-readiness score anywhere — it links back to this report.

[![Core Agent Vitals](https://agentvitals.dev/badge/zara.com.svg)](https://agentvitals.dev/results?url=https%3A%2F%2Fwww.zara.com)
<a href="https://agentvitals.dev/results?url=https%3A%2F%2Fwww.zara.com"><img src="https://agentvitals.dev/badge/zara.com.svg" alt="Core Agent Vitals" height="20"></a>
What AI tells your customers about youAgent confidence: LOW
Business namenot found
Categorynot found
Pricenot applicable · not applicable to this page type
Locationnot applicable · not applicable to this page type
Hoursnot applicable · not applicable to this page type
Productsnot applicable · not applicable to this page type
Descriptionnot found

An agent is likely to fabricate missing details rather than say “I don’t know”. 0/3 applicable facts come from machine-readable structured data.

An agent recovered no usable content from this page without executing JavaScript.
0
Overall score
weighted CAV (0–100)
FAIL
0–4950–8990–100

Metrics

0%
CRR Content Recovery Poor
0.32
SSD Semantic Signal Density Poor
842 tok
TC Token Cost Good
TTFUT Time to First Useful Token N/A

Token Cost breakdown

Where the page's tokens go (≈2,136 across regions). 54% is non-content — chrome and boilerplate an agent pays for. Add landmark roles (main/nav/header/footer) so agents can skip it.

Content
46.3% · 988
Chrome (nav / header / footer)
2.5% · 54
Boilerplate (cookie / ad)
38.6% · 825
Other
12.6% · 269

Final screenshot

Final screenshot of https://www.zara.com

Diagnostics

high CRR Content is hidden behind JavaScript

pre-JS raw HTML

Evidence100% of content requires JS
ImpactA non-rendering agent never sees the JS-injected content.
Effort1–4 h

Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.

high SSD Low signal-to-noise for agents

content vs chrome/boilerplate

Evidencesignal 0.55 · JSON-LD 0/1 · missing: structured-data
ImpactAgent spends tokens parsing nav/boilerplate instead of content.
Effort30–90 min

Fix: Wrap the real content in <main>/<article>, cut repeated nav/boilerplate, and keep the primary content dense and early in the DOM.

medium TC 53.7% of tokens are non-content (boilerplate/chrome)

agent representation — token decomposition

EvidenceToken decomposition: content 46.3%, chrome 2.5%, boilerplate 38.6%, other 12.6%. Only 46.3% of the agent's tokens are real content.
ImpactAn agent pays for boilerplate on every request and has less context left for the real content.
Effort30–90 min

Fix: Strip repeated nav/header/footer/cookie chrome from the agent-visible output; wrap content in <main>/<article> so the extractor keeps signal and drops boilerplate.

Rendered profile: headless

Agent Discoverability 66/100 · Needs Work

Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →

Agent files & endpoints

llms.txt Absent at /llms.txt and /.well-known/llms.txt Learn →
robots.txt (AI bots) Major AI bots allowed Learn →
sitemap.xml No /sitemap.xml Learn →
JSON-LD structured data No JSON-LD found Learn →
~ agents.json Absent (emerging standard) Learn →
~ WebMCP endpoint Absent (emerging standard) Learn →
~ OpenAPI / API docs No OpenAPI/Swagger found Learn →

Issues (6)

llms.txt present high impact Absent at /llms.txt and /.well-known/llms.txt

Business impact llms.txt is the robots.txt for AI: it tells agents what your site is, what matters, and where to find it. Without it AI guesses — and guessing means inaccurate recommendations and lost visibility.

What we measured We fetch /llms.txt and /.well-known/llms.txt and validate the spec (H1 title + a one-line blockquote summary). We also note /llms-full.txt (your full content as Markdown).

How to fix Create /llms.txt with a short summary + key pages; optionally /llms-full.txt with full content in Markdown.

Learn how to implement →

# Your Site
> One-line description for AI agents.

## Key pages
- /products — catalog
- /pricing — plans
- /docs — documentation

Spec: https://llmstxt.org

Structured data (JSON-LD) medium impact No JSON-LD found

Business impact Schema.org JSON-LD tells agents what a page IS (product, article, business) with typed fields (price, rating, hours). Without it agents extract less reliably.

What we measured We parse <script type=application/ld+json>, validate it, and check for populated @type fields.

How to fix Add JSON-LD: Organization/LocalBusiness on the homepage, Product on product pages, Article on posts.

Learn how to implement →

<script type="application/ld+json">{"@context":"https://schema.org","@type":"Organization","name":"Your Co","url":"https://example.com"}</script>

Spec: https://schema.org/

XML sitemap present medium impact No /sitemap.xml

Business impact A sitemap is your table of contents for AI crawlers. Without it agents follow homepage links and miss deep pages (products, docs, pricing) — shrinking what they can recommend.

What we measured We fetch /sitemap.xml (and /sitemap_index.xml), confirm valid XML with <loc> entries, and check <lastmod> freshness.

How to fix Generate an XML sitemap of all public pages with current lastmod dates and reference it in robots.txt.

Learn how to implement →

# robots.txt
Sitemap: https://example.com/sitemap.xml

Spec: https://www.sitemaps.org/

~ agents.json discovery low impact Absent (emerging standard)

Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.

What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.

How to fix Publish /agents.json describing your site's capabilities and actions.

Learn how to implement →

Spec: https://github.com/wild-card-ai/agents-json

~ WebMCP endpoint low impact Absent (emerging standard)

Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.

What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.

How to fix Add a WebMCP endpoint exposing your key actions to agents.

Learn how to implement →

Spec: https://webmcp.org

~ API documentation low impact No OpenAPI/Swagger found

Business impact Programmatic agents prefer a typed API. An OpenAPI/Swagger spec lets them integrate without scraping.

What we measured We probe /openapi.json, /swagger.json, /api-docs and /.well-known/openapi.json.

How to fix Publish an OpenAPI spec at a well-known path.

Learn how to implement →

Spec: https://www.openapis.org/

Passed audits (5)

✓ robots.txt allows AI bots✓ No CAPTCHA wall✓ No content-blocking cookie wall✓ No login wall on public content✓ Server response (TTFB)

Transport & Trust (SEC 1.0.0)

HTTPS, HSTS, CSP, sniffing, referrer and CORS posture. Diagnostic only — this does not affect the CAV score. A security header does not make a page more legible to an agent, so scoring it would reward a CDN toggle that changes nothing an agent can recover. We measure it and say so.

59Transport posture (0–100, unscored)
2pass
1warn
2fail
Per-header findings (6)
HeaderEvidence
✅ HTTPSserved over HTTPS
✅ HSTSmax-age=31536000 ; includeSubDomains ; preload
❌ Content-Security-Policyno content-security-policy header
❌ X-Content-Type-Optionsmissing nosniff
⚠️ Referrer-Policyno referrer-policy header (browser default applies)
➖ CORS exposureno CORS headers on the document (normal for an HTML page)
Full profile — how to improve · unused JS · network · timing

How to improve

highSplit the heaviest unused bundlehighest leverage

recom-chat-alma.js — 637 KiB transferred, 75% unused

EvidenceCDP JS coverage: 478 KiB of this bundle is never executed on load.
Impact~-478 KiB transfer; lower Token Cost + faster agent parse.
Effort30–90 min
FixDynamic-import() the below-the-fold parts of recom-chat-alma.js, or drop unused dependencies.
highCut third-party weight

zara.net — 1249 KiB, 43 requests, 952 ms main-thread

EvidenceThird-party is 71% of total transfer (81 requests); zara.net is the largest.
ImpactFewer bytes + main-thread stalls before your content settles for an agent.
Effort1–3 h
FixLazy-load, self-host, or remove zara.net; defer non-critical third-party scripts.
highBreak up long main-thread tasks

longest task 393 ms (10 total)

EvidenceMain thread blocked 393 ms by the longest task.
ImpactFaster interactivity + content settling.
Effort1–4 h
FixSplit heavy work, defer third-party scripts, move compute off the main thread.
mediumSpeed up main-content render

largest contentful paint

EvidenceLCP is 3.3s.
ImpactFaster usable content; SSR also raises CRR.
Effort1–4 h
FixPreload the hero image/font, remove render-blocking resources, and server-render the main content.
mediumCut total transfer weight

3.3 MB total

Evidence3.3 MB transferred.
ImpactCheaper, faster fetch on slow links.
Effort1–3 h
FixEnable Brotli, serve WebP/AVIF images, defer non-critical resources.

Third-party impact

81 third-party requests · 2406 KiB (71% of transfer) · 1802 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.

Third-party domainReqsTransferMain-thread
zara.net431249 KiB952 ms
googletagmanager.com6747 KiB537 ms
cookielaw.org11221 KiB61 ms
jscrambler.com2122 KiB233 ms
cdn-apple.com345 KiB12 ms
riskified.com822 KiB7 ms
onetrust.com10 KiB
inditex.com40 KiB
googlesyndication.com30 KiB

Wasted JavaScript (by bundle)

Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).

BundleTransferUnusedWasted
https://www.zara.com/stdstatic-recoms/recom-chat-alma-0.15.0/za/web/recom-chat-alma.js637 KiB75%478 KiB
https://static.zara.net/stdstatic/9.4.0/js/v2/vendor.js 3P341 KiB74.6%254 KiB
https://www.googletagmanager.com/gtag/js?id=G-NOTFORGA4TRACKING&cx=c&gtm=4e67k1h1 3P145 KiB59.3%86 KiB
https://cdn.cookielaw.org/scripttemplates/202606.1.0/otBannerSdk.js 3P136 KiB62.4%85 KiB
https://www.googletagmanager.com/gtag/js?id=AW-983274422&cx=c&gtm=4e67k1h1 3P150 KiB54.5%82 KiB
https://www.googletagmanager.com/gtag/js?id=AW-false&cx=c&gtm=4e67k1h1 3P143 KiB57.3%82 KiB
https://www.googletagmanager.com/gtm.js?id=GTM-NK4BSSL 3P174 KiB45.2%79 KiB
https://www.googletagmanager.com/gtm.js?id=GTM-5CVGN7D&l=analyticsDataLayer 3P135 KiB48.8%66 KiB
https://bdyoomvaq5bp.eu.wpi.jscrambler.com/8j3lcd6j46o2/1588655105.js 3P121 KiB31.7%38 KiB
https://static.zara.net/stdstatic/9.4.0/js/v2/app.js 3P98 KiB37.6%37 KiB
https://static.zara.net/stdstatic/9.4.0/js/v2/bundles/93695.js 3P18 KiB91.9%17 KiB
https://static.zara.net/stdstatic/9.4.0/js/v2/bundles/39770.js 3P19 KiB78.4%15 KiB
https://static.zara.net/stdstatic/9.4.0/js/v2/bundles/29674.js 3P18 KiB72.6%13 KiB
https://static.zara.net/stdstatic/9.4.0/js/v2/bundles/1170.js 3P17 KiB63.7%11 KiB
https://static.zara.net/stdstatic/9.4.0/js/v2/common.js 3P29 KiB36.6%11 KiB

Network

103Requests
3386 KiBTransferred
37Scripts
71%3rd-party
10Long tasks
Script (37)
2490 KiB
Font (11)
522 KiB
Fetch (19)
125 KiB
Document (3)
93 KiB
Image (13)
88 KiB
Stylesheet (7)
58 KiB
XHR (8)
5 KiB
Other (3)
4 KiB
Manifest (1)
1 KiB
Ping (1)
0 KiB
Heaviest requests (30)
URLTypeStatusTransfer
https://www.zara.com/stdstatic-recoms/recom-chat-alma-0.15.0/za/web/recom-chat-alma.jsScript200637 KiB
https://static.zara.net/stdstatic/9.4.0/js/v2/vendor.jsScript200341 KiB
https://www.zara.com/7vx8BrOJF/z6YM9qox/vx4zzDOk/1c/N9pifNO79az3EiOE/WWdFNA/Gi8bakt/bZF0BScript200179 KiB
https://www.googletagmanager.com/gtm.js?id=GTM-NK4BSSLScript200174 KiB
https://www.googletagmanager.com/gtag/js?id=AW-983274422&cx=c&gtm=4e67k1h1Script200150 KiB
https://www.googletagmanager.com/gtag/js?id=G-NOTFORGA4TRACKING&cx=c&gtm=4e67k1h1Script200145 KiB
https://www.googletagmanager.com/gtag/js?id=AW-false&cx=c&gtm=4e67k1h1Script200143 KiB
https://cdn.cookielaw.org/scripttemplates/202606.1.0/otBannerSdk.jsScript200136 KiB
https://www.googletagmanager.com/gtm.js?id=GTM-5CVGN7D&l=analyticsDataLayerScript200135 KiB
https://bdyoomvaq5bp.eu.wpi.jscrambler.com/8j3lcd6j46o2/1588655105.jsScript200121 KiB
https://static.zara.net/stdstatic/9.4.0/js/v2/app.jsScript20098 KiB
https://www.zara.com/Document20089 KiB
https://static.zara.net/assets/public/bdec/43b3/2e1b47eba20a/265ca615ac69/image-landscape-c5964fbf-a43c-413a-ad62-6e60e84aadc8-default_0/image-landscape-c5964fbf-a43c-413a-ad62-6e60e84aadc8-default_0.jpg?ts=1773675336878&w=929Image20072 KiB
https://static.zara.net/stdstatic/9.4.0/js/static/media/helveticanowtext_italic_condensed_300-YPWL2OVS.d18585c7.woff2Font20064 KiB
https://static.zara.net/stdstatic/9.4.0/js/static/media/helveticanowtext_normal_condensed_700-RCQKM25A.c7a15564.woff2Font20061 KiB
https://static.zara.net/stdstatic/9.4.0/js/static/media/helveticanowtext_normal_condensed_500-36I4O7G3.e062f594.woff2Font20061 KiB
https://www.zara.com/es/es/util/messages?v=1910&browserLang=en&ajax=trueFetch20059 KiB
https://static.zara.net/stdstatic/9.4.0/js/static/media/helveticanowtext_normal_condensed_400-M2EPOEX7.c163dd6a.woff2Font20058 KiB
https://static.zara.net/stdstatic/9.4.0/js/static/media/helveticanowtext_normal_condensed_300-M3TV7L3J.602eb597.woff2Font20058 KiB
https://static.zara.net/stdstatic/9.4.0/js/static/media/helveticanowtext_italic_normal_300-XNHAC4PX.0a09d045.woff2Font20039 KiB
https://static.zara.net/stdstatic/9.4.0/js/static/media/helveticanowtext_italic_normal_400-TZQK3LIS.83ec3132.woff2Font20037 KiB
https://static.zara.net/stdstatic/9.4.0/js/static/media/helveticanowtext_normal_normal_500-EYZFBSEJ.7903c548.woff2Font20037 KiB
https://static.zara.net/stdstatic/9.4.0/js/static/media/helveticanowtext_normal_normal_300-FXIQ6PXP.ac45821f.woff2Font20036 KiB
https://static.zara.net/stdstatic/9.4.0/js/static/media/helveticanowtext_normal_normal_700-FFDNP4JM.2bd77b8f.woff2Font20035 KiB
https://cdn.cookielaw.org/consent/cadb9218-57dc-4d9d-88e2-9f60895ffd8e/0199567f-742e-7253-9d7b-f8301c191e91/en.jsonFetch20035 KiB
https://static.zara.net/stdstatic/9.4.0/js/static/media/helveticanowtext_normal_normal_400-J7L37R2S.ff8d68de.woff2Font20035 KiB
https://static.zara.net/stdstatic/9.4.0/js/v2/common.jsScript20029 KiB
https://beacon.riskified.com/?shop=www.zara.com&sid=2c40cbd5-5eea-42f0-8e28-045ff6edf2b4Script20020 KiB
https://static.zara.net/stdstatic/9.4.0/js/v2/app.cssStylesheet20020 KiB
https://static.zara.net/stdstatic/9.4.0/js/v2/bundles/39770.jsScript20019 KiB

Long tasks (>50 ms)

StartDuration
351 ms393 ms
1707 ms332 ms
2631 ms270 ms
3895 ms256 ms
2048 ms233 ms
1399 ms207 ms
1020 ms164 ms
2393 ms146 ms
869 ms138 ms
3521 ms103 ms
Analyzing…
running mobile + desktop · ~30s