www.zendesk.com
Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.
The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.
An agent can answer questions about you accurately. 3/3 applicable facts come from machine-readable structured data.
Metrics
Token Cost breakdown
Where the page's tokens go (≈11,940 across regions). 46% is non-content — chrome and boilerplate an agent pays for. Add landmark roles (main/nav/header/footer) so agents can skip it.
Final screenshot
Diagnostics
agent representation — token decomposition
Fix: Strip repeated nav/header/footer/cookie chrome from the agent-visible output; wrap content in <main>/<article> so the extractor keeps signal and drops boilerplate.
Rendered profile: headless
Metrics
Token Cost breakdown
Where the page's tokens go (≈11,581 across regions). 43% is non-content — chrome and boilerplate an agent pays for. Add landmark roles (main/nav/header/footer) so agents can skip it.
Final screenshot
Diagnostics
agent representation — token decomposition
Fix: Strip repeated nav/header/footer/cookie chrome from the agent-visible output; wrap content in <main>/<article> so the extractor keeps signal and drops boilerplate.
Rendered profile: raw-http
Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →
Agent files & endpoints
Issues (4)
~ No content-blocking cookie wall medium impact Consent platform: onetrust (verify it doesn't block content)
Business impact A consent wall that hides content until a click is invisible to agents — they cannot click 'Accept'.
What we measured We fingerprint OneTrust, Cookiebot, Usercentrics and similar managers and flag content-blocking ones.
How to fix Use an overlay banner that leaves content in the DOM, not a blocking interstitial.
Spec: https://gdpr.eu/cookies/
~ agents.json discovery low impact Absent (emerging standard)
Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.
What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.
How to fix Publish /agents.json describing your site's capabilities and actions.
~ WebMCP endpoint low impact Absent (emerging standard)
Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.
What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.
How to fix Add a WebMCP endpoint exposing your key actions to agents.
Spec: https://webmcp.org
~ API documentation low impact No OpenAPI/Swagger found
Business impact Programmatic agents prefer a typed API. An OpenAPI/Swagger spec lets them integrate without scraping.
What we measured We probe /openapi.json, /swagger.json, /api-docs and /.well-known/openapi.json.
How to fix Publish an OpenAPI spec at a well-known path.
Passed audits (8)
Transport & Trust (SEC 1.0.0)
HTTPS, HSTS, CSP, sniffing, referrer and CORS posture. Diagnostic only — this does not affect the CAV score. A security header does not make a page more legible to an agent, so scoring it would reward a CDN toggle that changes nothing an agent can recover. We measure it and say so.
Per-header findings (6)
| Header | Evidence |
|---|---|
| ✅ HTTPS | served over HTTPS |
| ⚠️ HSTS | max-age=0 is below the 180-day baseline |
| ✅ Content-Security-Policy | policy present, script-src does not allow inline |
| ✅ X-Content-Type-Options | nosniff |
| ⚠️ Referrer-Policy | no referrer-policy header (browser default applies) |
| ➖ CORS exposure | no CORS headers on the document (normal for an HTML page) |
How to improve
longest task 627 ms (10 total)
js — 175 KiB transferred, 50.1% unused (third-party)
13.3 MB total
Third-party impact
29 third-party requests · 1683 KiB (12.3% of transfer) · 149 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.
| Third-party domain | Reqs | Transfer | Main-thread |
|---|---|---|---|
| unpkg.com | 2 | 761 KiB | 11 ms |
| googletagmanager.com | 4 | 682 KiB | 126 ms |
| cookielaw.org | 10 | 215 KiB | — |
| redditstatic.com | 1 | 19 KiB | 12 ms |
| cloudfront.net | 2 | 5 KiB | — |
| sentry.io | 1 | 0 KiB | — |
| onetrust.com | 1 | 0 KiB | — |
| googlesyndication.com | 5 | 0 KiB | — |
| zndsk.com | 1 | 0 KiB | — |
| reddit.com | 1 | 0 KiB | — |
| google-analytics.com | 1 | 0 KiB | — |
Wasted JavaScript (by bundle)
Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).
| Bundle | Transfer | Unused | Wasted |
|---|---|---|---|
| https://www.googletagmanager.com/gtag/js?id=G-FBP7C61M6Z&cx=c>m=4e69g1h1 3P | 175 KiB | 50.1% | 88 KiB |
| https://cdn.cookielaw.org/scripttemplates/202604.2.0/otBannerSdk.js 3P | 136 KiB | 62.1% | 84 KiB |
| https://www.googletagmanager.com/gtag/js?id=AW-972607400&cx=c>m=4e69g1h1 3P | 162 KiB | 50.9% | 82 KiB |
| https://www.googletagmanager.com/gtag/destination?id=DC-15086586&cx=c>m=4e69g1h1 3P | 142 KiB | 57% | 81 KiB |
| https://www.googletagmanager.com/gtm.js?id=GTM-Z4DV 3P | 203 KiB | 35.5% | 72 KiB |
| https://www.zendesk.com/web-assets/_next/static/chunks/fec483df-b3c5d29b019879f5.js | 99 KiB | 71.1% | 70 KiB |
| https://www.zendesk.com/web-assets/_next/static/chunks/71128-56e708f292b4532b.js | 93 KiB | 70.5% | 65 KiB |
| https://www.zendesk.com/web-assets/_next/static/chunks/pages/_app-6acc35d60fc89b77.js | 85 KiB | 61.6% | 53 KiB |
| https://www.zendesk.com/web-assets/_next/static/chunks/33189-f05740f26c9d2b8b.js | 78 KiB | 40.8% | 32 KiB |
| https://www.zendesk.com/web-assets/_next/static/chunks/4354-649c9d63eefa124f.js | 33 KiB | 77.7% | 26 KiB |
| https://www.zendesk.com/web-assets/_next/static/chunks/framework-ea624fa794affdb6.js | 45 KiB | 48.3% | 22 KiB |
| https://www.zendesk.com/web-assets/_next/static/chunks/a0909c7e-b1df520f41ca2179.js | 43 KiB | 50.5% | 22 KiB |
| https://www.zendesk.com/web-assets/_next/static/chunks/58400-50f0acbfca9e7789.js | 29 KiB | 72.7% | 21 KiB |
| https://www.zendesk.com/web-assets/_next/static/chunks/84969-0a44caa9a42547f4.js | 30 KiB | 70.6% | 21 KiB |
| https://www.zendesk.com/web-assets/_next/static/chunks/main-33379439199aa675.js | 40 KiB | 51.2% | 20 KiB |
Network
Heaviest requests (30)
| URL | Type | Status | Transfer |
|---|---|---|---|
| https://web-assets.zendesk.com/zendesk/pages/home/rive/RLL_Section-03-20260520__en_us.riv | Fetch | 200 | 6017 KiB |
| https://web-assets.zendesk.com/zendesk/pages/home/rive/RLL_Section-01-20260520__en_us.riv | Fetch | 200 | 1914 KiB |
| https://web-assets.zendesk.com/zendesk/pages/home/rive/Hero-20260520__en_us.riv | Fetch | 200 | 1733 KiB |
| https://unpkg.com/@rive-app/[email protected]/rive.wasm | Fetch | 200 | 758 KiB |
| https://web-assets.zendesk.com/zendesk/pages/home/rive/RLL_Section-02-20260520__en_us.riv | Fetch | 200 | 721 KiB |
| https://www.googletagmanager.com/gtm.js?id=GTM-Z4DV | Script | 200 | 203 KiB |
| https://www.googletagmanager.com/gtag/js?id=G-FBP7C61M6Z&cx=c>m=4e69g1h1 | Script | 200 | 175 KiB |
| https://web-assets.zendesk.com/zendesk/pages/home/animation-fallbacks/hero/Hero_Homepage__en_us.png | Image | 200 | 170 KiB |
| https://www.googletagmanager.com/gtag/js?id=AW-972607400&cx=c>m=4e69g1h1 | Script | 200 | 162 KiB |
| https://www.googletagmanager.com/gtag/destination?id=DC-15086586&cx=c>m=4e69g1h1 | Script | 200 | 142 KiB |
| https://cdn.cookielaw.org/scripttemplates/202604.2.0/otBannerSdk.js | Script | 200 | 136 KiB |
| https://www.zendesk.com/web-assets/_next/static/chunks/fec483df-b3c5d29b019879f5.js | Script | 200 | 99 KiB |
| https://www.zendesk.com/web-assets/_next/static/chunks/71128-56e708f292b4532b.js | Script | 200 | 93 KiB |
| https://www.zendesk.com/web-assets/_next/static/chunks/pages/_app-6acc35d60fc89b77.js | Script | 200 | 85 KiB |
| https://www.zendesk.com/ | Document | 200 | 83 KiB |
| https://www.zendesk.com/web-assets/_next/static/chunks/33189-f05740f26c9d2b8b.js | Script | 200 | 78 KiB |
| https://www.zendesk.com/web-assets/_next/static/chunks/framework-ea624fa794affdb6.js | Script | 200 | 45 KiB |
| https://www.zendesk.com/web-assets/_next/static/chunks/a0909c7e-b1df520f41ca2179.js | Script | 200 | 43 KiB |
| https://www.zendesk.com/web-assets/_next/static/chunks/main-33379439199aa675.js | Script | 200 | 40 KiB |
| https://www.zendesk.com/web-assets/_next/static/chunks/webpack-a80acae4e0689f69.js | Script | 200 | 39 KiB |
| https://web-assets.zendesk.com/cdn-cgi/image/q=65,f=auto,width=1600,fit=scale-down/zendesk/pages/home/Hero-image_V01.jpg | Image | 200 | 39 KiB |
| https://web-assets.zendesk.com/fonts/VanillaSans/VanillaSans-SemiBold.woff2 | Font | 200 | 34 KiB |
| https://web-assets.zendesk.com/fonts/VanillaSans/VanillaSans-Bold.woff2 | Font | 200 | 33 KiB |
| https://web-assets.zendesk.com/fonts/VanillaSans/VanillaSans-Medium.woff2 | Font | 200 | 33 KiB |
| https://www.zendesk.com/web-assets/_next/static/chunks/4354-649c9d63eefa124f.js | Script | 200 | 33 KiB |
| https://web-assets.zendesk.com/fonts/VanillaSans/VanillaSans-Regular.woff2 | Font | 200 | 33 KiB |
| https://www.zendesk.com/web-assets/_next/static/chunks/4591-f9de1971bebb9a74.js | Script | 200 | 30 KiB |
| https://www.zendesk.com/web-assets/_next/static/chunks/84969-0a44caa9a42547f4.js | Script | 200 | 30 KiB |
| https://www.zendesk.com/web-assets/_next/static/chunks/58400-50f0acbfca9e7789.js | Script | 200 | 29 KiB |
| https://cdn.cookielaw.org/consent/4952526b-ac3d-4b18-88eb-7a42e6133c04/019e1cd3-6ac1-7424-8145-fe5293dd5695/en.json | Fetch | 200 | 24 KiB |
Long tasks (>50 ms)
| Start | Duration |
|---|---|
| 7351 ms | 627 ms |
| 4854 ms | 547 ms |
| 1972 ms | 518 ms |
| 6783 ms | 445 ms |
| 578 ms | 371 ms |
| 2630 ms | 305 ms |
| 4616 ms | 237 ms |
| 3967 ms | 207 ms |
| 3156 ms | 184 ms |
| 4270 ms | 175 ms |