www.affirm.com

Report from 7/24/2026, 11:20:38 AM https://www.affirm.com
Latest run · lab, cold cache
45
7/24/2026
28-day score · p75 · the standard
46
8 runs
CRR53%latest
SSD27%latest
TC725 toklatest
TTFUT50 ms28-day p75

Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.

The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.

Core Agent Vitals badge  Embed this badge

Show your agent-readiness score anywhere — it links back to this report.

[![Core Agent Vitals](https://agentvitals.dev/badge/affirm.com.svg)](https://agentvitals.dev/results?url=https%3A%2F%2Fwww.affirm.com)
<a href="https://agentvitals.dev/results?url=https%3A%2F%2Fwww.affirm.com"><img src="https://agentvitals.dev/badge/affirm.com.svg" alt="Core Agent Vitals" height="20"></a>
What AI tells your customers about youAgent confidence: LOW
🟡Business nameAffirm | Pay over time with flexible payment plans and no fees · guessed from page text (no structured data)
Categorynot found
Pricenot applicable · not applicable to this page type
Locationnot applicable · not applicable to this page type
Hoursnot applicable · not applicable to this page type
Productsnot applicable · not applicable to this page type
🟡DescriptionBuy now pay later without the fees. Flexible payment options with longer plans, lower payments, and no fees. Pay in 4 interest-free or get more time and see your total cost upfront. · guessed from page text (no structured data)

An agent is likely to fabricate missing details rather than say “I don’t know”. 0/3 applicable facts come from machine-readable structured data.

45
Overall score
weighted CAV (0–100)
FAIL
0–4950–8990–100

Metrics

53%
CRR Content Recovery Poor
0.28
SSD Semantic Signal Density Poor
725 tok
TC Token Cost Good
54 ms
TTFUT Time to First Useful Token N/A

Token Cost breakdown

Where the page's tokens go (≈29,580 across regions). 96% is non-content — chrome and boilerplate an agent pays for. Add landmark roles (main/nav/header/footer) so agents can skip it.

Content
4.1% · 1,212
Chrome (nav / header / footer)
34.2% · 10,104
Boilerplate (cookie / ad)
2.6% · 758
Other
59.2% · 17,506

Final screenshot

Final screenshot of https://www.affirm.com

Diagnostics

high CRR Content is hidden behind JavaScript

pre-JS raw HTML

Evidence47% of content requires JS
ImpactA non-rendering agent never sees the JS-injected content.
Effort1–4 h

Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.

high SSD Low signal-to-noise for agents

content vs chrome/boilerplate

Evidencesignal 0.48 · JSON-LD 0/1 · missing: structured-data
ImpactAgent spends tokens parsing nav/boilerplate instead of content.
Effort30–90 min

Fix: Wrap the real content in <main>/<article>, cut repeated nav/boilerplate, and keep the primary content dense and early in the DOM.

high TC 95.9% of tokens are non-content (boilerplate/chrome)

agent representation — token decomposition

EvidenceToken decomposition: content 4.1%, chrome 34.2%, boilerplate 2.6%, other 59.2%. Only 4.099999999999994% of the agent's tokens are real content.
ImpactAn agent pays for boilerplate on every request and has less context left for the real content.
Effort30–90 min

Fix: Strip repeated nav/header/footer/cookie chrome from the agent-visible output; wrap content in <main>/<article> so the extractor keeps signal and drops boilerplate.

Rendered profile: headless

Agent Discoverability 72/100 · Needs Work

Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →

Agent files & endpoints

llms.txt Absent at /llms.txt and /.well-known/llms.txt Learn →
robots.txt (AI bots) Major AI bots allowed Learn →
sitemap.xml Found at /sitemap.xml Learn →
JSON-LD structured data No JSON-LD found Learn →
~ agents.json Absent (emerging standard) Learn →
~ WebMCP endpoint Absent (emerging standard) Learn →
~ OpenAPI / API docs No OpenAPI/Swagger found Learn →

Issues (6)

~ No content-blocking cookie wall medium impact Consent platform: onetrust (verify it doesn't block content)

Business impact A consent wall that hides content until a click is invisible to agents — they cannot click 'Accept'.

What we measured We fingerprint OneTrust, Cookiebot, Usercentrics and similar managers and flag content-blocking ones.

How to fix Use an overlay banner that leaves content in the DOM, not a blocking interstitial.

Spec: https://gdpr.eu/cookies/

llms.txt present high impact Absent at /llms.txt and /.well-known/llms.txt

Business impact llms.txt is the robots.txt for AI: it tells agents what your site is, what matters, and where to find it. Without it AI guesses — and guessing means inaccurate recommendations and lost visibility.

What we measured We fetch /llms.txt and /.well-known/llms.txt and validate the spec (H1 title + a one-line blockquote summary). We also note /llms-full.txt (your full content as Markdown).

How to fix Create /llms.txt with a short summary + key pages; optionally /llms-full.txt with full content in Markdown.

Learn how to implement →

# Your Site
> One-line description for AI agents.

## Key pages
- /products — catalog
- /pricing — plans
- /docs — documentation

Spec: https://llmstxt.org

Structured data (JSON-LD) medium impact No JSON-LD found

Business impact Schema.org JSON-LD tells agents what a page IS (product, article, business) with typed fields (price, rating, hours). Without it agents extract less reliably.

What we measured We parse <script type=application/ld+json>, validate it, and check for populated @type fields.

How to fix Add JSON-LD: Organization/LocalBusiness on the homepage, Product on product pages, Article on posts.

Learn how to implement →

<script type="application/ld+json">{"@context":"https://schema.org","@type":"Organization","name":"Your Co","url":"https://example.com"}</script>

Spec: https://schema.org/

~ agents.json discovery low impact Absent (emerging standard)

Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.

What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.

How to fix Publish /agents.json describing your site's capabilities and actions.

Learn how to implement →

Spec: https://github.com/wild-card-ai/agents-json

~ WebMCP endpoint low impact Absent (emerging standard)

Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.

What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.

How to fix Add a WebMCP endpoint exposing your key actions to agents.

Learn how to implement →

Spec: https://webmcp.org

~ API documentation low impact No OpenAPI/Swagger found

Business impact Programmatic agents prefer a typed API. An OpenAPI/Swagger spec lets them integrate without scraping.

What we measured We probe /openapi.json, /swagger.json, /api-docs and /.well-known/openapi.json.

How to fix Publish an OpenAPI spec at a well-known path.

Learn how to implement →

Spec: https://www.openapis.org/

Passed audits (6)

✓ robots.txt allows AI bots✓ No CAPTCHA wall✓ Machine-readable prices✓ No login wall on public content✓ XML sitemap present + fresh✓ Server response (TTFB)

Transport & Trust (SEC 1.0.0)

HTTPS, HSTS, CSP, sniffing, referrer and CORS posture. Diagnostic only — this does not affect the CAV score. A security header does not make a page more legible to an agent, so scoring it would reward a CDN toggle that changes nothing an agent can recover. We measure it and say so.

59Transport posture (0–100, unscored)
2pass
1warn
2fail
Per-header findings (6)
HeaderEvidence
✅ HTTPSserved over HTTPS
✅ HSTSmax-age=31557600; includeSubDomains
❌ Content-Security-Policyno content-security-policy header
❌ X-Content-Type-Optionsmissing nosniff
⚠️ Referrer-Policyno referrer-policy header (browser default applies)
➖ CORS exposureno CORS headers on the document (normal for an HTML page)
Full profile — how to improve · unused JS · network · timing

How to improve

highSplit the heaviest unused bundlehighest leverage

app-78b437cce7590e49e183.js — 342 KiB transferred, 29.4% unused

EvidenceCDP JS coverage: 100 KiB of this bundle is never executed on load.
Impact~-100 KiB transfer; lower Token Cost + faster agent parse.
Effort30–90 min
FixDynamic-import() the below-the-fold parts of app-78b437cce7590e49e183.js, or drop unused dependencies.
highCut third-party weight

ctfassets.net — 2798 KiB, 21 requests

EvidenceThird-party is 80.2% of total transfer (63 requests); ctfassets.net is the largest.
ImpactFewer bytes + main-thread stalls before your content settles for an agent.
Effort1–3 h
FixLazy-load, self-host, or remove ctfassets.net; defer non-critical third-party scripts.
highReduce layout shift

cumulative layout shift

EvidenceCLS is 0.98.
ImpactStable layout for render + screenshot.
Effort30–60 min
FixSet explicit width/height on images; reserve space for late-loading content.
highBreak up long main-thread tasks

longest task 311 ms (10 total)

EvidenceMain thread blocked 311 ms by the longest task.
ImpactFaster interactivity + content settling.
Effort1–4 h
FixSplit heavy work, defer third-party scripts, move compute off the main thread.
mediumSpeed up main-content render

largest contentful paint

EvidenceLCP is 4.0s.
ImpactFaster usable content; SSR also raises CRR.
Effort1–4 h
FixPreload the hero image/font, remove render-blocking resources, and server-render the main content.
mediumCut total transfer weight

6.3 MB total

Evidence6.3 MB transferred.
ImpactCheaper, faster fetch on slow links.
Effort1–3 h
FixEnable Brotli, serve WebP/AVIF images, defer non-critical resources.

Third-party impact

63 third-party requests · 5201 KiB (80.2% of transfer) · 584 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.

Third-party domainReqsTransferMain-thread
ctfassets.net212798 KiB
googletagmanager.com71084 KiB424 ms
jsdelivr.net1544 KiB
lottie.host7489 KiB
cookielaw.org11273 KiB160 ms
cloudflareinsights.com111 KiB
featureassets.org11 KiB
google-analytics.com11 KiB
sentry.io10 KiB
onetrust.com10 KiB
googlesyndication.com90 KiB
ipapi.co20 KiB

Wasted JavaScript (by bundle)

Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).

BundleTransferUnusedWasted
https://www.affirm.com/app-78b437cce7590e49e183.js342 KiB29.4%100 KiB
https://www.googletagmanager.com/gtag/js?id=G-D1YW74LCS3&cx=c&gtm=4e67l1 3P175 KiB50.5%89 KiB
https://cdn.cookielaw.org/scripttemplates/202605.1.0/otBannerSdk.js 3P136 KiB63%86 KiB
https://www.googletagmanager.com/gtm.js?id=GTM-5KXB9LP 3P174 KiB47.7%83 KiB
https://www.googletagmanager.com/gtag/destination?id=AW-10803892916&cx=c&gtm=4e67l1 3P142 KiB57.6%82 KiB
https://www.googletagmanager.com/gtag/js?id=AW-684728001&cx=c&gtm=4e67l1 3P151 KiB53.7%81 KiB
https://www.googletagmanager.com/gtag/js?id=AW-684730367&cx=c&gtm=4e67l1 3P153 KiB52.4%80 KiB
https://www.googletagmanager.com/gtag/js?id=AW-16769629829&cx=c&gtm=4e67l1 3P153 KiB52.4%80 KiB
https://www.googletagmanager.com/gtag/js?id=DC-13382940&cx=c&gtm=4e67l1 3P135 KiB54.7%74 KiB
https://www.affirm.com/component---src-templates-page-index-tsx-dc4228a93b1adada20c9.js166 KiB43.7%72 KiB
https://www.affirm.com/4d3f3674-6d941a5c742b70a5b182.js66 KiB96.2%64 KiB
https://www.affirm.com/framework-bc90121c166bc32c3787.js68 KiB57.5%39 KiB
https://www.affirm.com/dc6a8720040df98778fe970bf6c000a41750d3ae-59184f4c73da1103bec3.js43 KiB50.5%22 KiB
https://www.affirm.com/d904c7bf-3194f3f7f32a435c5090.js39 KiB42.3%17 KiB
https://cdn1.affirm.com/assets/trackjs/8.0.0/master/tracker-d778a9f6ebb704f8330b.js16 KiB56.7%9 KiB

Network

118Requests
6484 KiBTransferred
28Scripts
80.2%3rd-party
10Long tasks
Media (1)
2744 KiB
Script (28)
2016 KiB
Fetch (29)
1096 KiB
Font (8)
317 KiB
Document (1)
146 KiB
Image (44)
119 KiB
XHR (7)
46 KiB
Heaviest requests (30)
URLTypeStatusTransfer
https://videos.ctfassets.net/4rc1asww3mw7/4T3CP6S0DlURj8xsC2LXi/efecab44c88662ccba3585daa84affee/2026-homepage-desktop-hero-animation.mp4Media2062744 KiB
https://cdn.jsdelivr.net/npm/@lottiefiles/[email protected]/dist/dotlottie-player.wasmFetch200544 KiB
https://lottie.host/a31d4dbb-36f3-4ddf-b928-059b13abcdbf/8DNIIsp79P.lottieFetch200451 KiB
https://www.affirm.com/app-78b437cce7590e49e183.jsScript200342 KiB
https://www.googletagmanager.com/gtag/js?id=G-D1YW74LCS3&cx=c&gtm=4e67l1Script200175 KiB
https://www.googletagmanager.com/gtm.js?id=GTM-5KXB9LPScript200174 KiB
https://www.affirm.com/component---src-templates-page-index-tsx-dc4228a93b1adada20c9.jsScript200166 KiB
https://www.googletagmanager.com/gtag/js?id=AW-16769629829&cx=c&gtm=4e67l1Script200153 KiB
https://www.googletagmanager.com/gtag/js?id=AW-684730367&cx=c&gtm=4e67l1Script200153 KiB
https://www.googletagmanager.com/gtag/js?id=AW-684728001&cx=c&gtm=4e67l1Script200151 KiB
https://www.affirm.com/Document200146 KiB
https://www.googletagmanager.com/gtag/destination?id=AW-10803892916&cx=c&gtm=4e67l1Script200142 KiB
https://cdn.cookielaw.org/scripttemplates/202605.1.0/otBannerSdk.jsScript200136 KiB
https://www.googletagmanager.com/gtag/js?id=DC-13382940&cx=c&gtm=4e67l1Script200135 KiB
https://www.affirm.com/framework-bc90121c166bc32c3787.jsScript20068 KiB
https://www.affirm.com/4d3f3674-6d941a5c742b70a5b182.jsScript20066 KiB
https://www.affirm.com/static/AxiformaforAffirm-SemiBold-cfd45a0ff04c7fe3579a3687f7409466.woff2Font20046 KiB
https://www.affirm.com/static/AxiformaforAffirm-Medium-390b2cb0c946952cb95c3ba0a2273d0b.woff2Font20046 KiB
https://www.affirm.com/static/AxiformaforAffirm-27d9c5be39f434f9838de1b2c1527703.woff2Font20045 KiB
https://www.affirm.com/static/AxiformaforAffirm-Light-f957387b7fd641744567b02af315edf1.woff2Font20043 KiB
https://www.affirm.com/dc6a8720040df98778fe970bf6c000a41750d3ae-59184f4c73da1103bec3.jsScript20043 KiB
https://www.affirm.com/static/Axiforma-Light-b3c4848a9dc50cce0d5cec458ed5b577.woff2Font20043 KiB
https://www.affirm.com/page-data/index/page-data.jsonXHR20041 KiB
https://www.affirm.com/d904c7bf-3194f3f7f32a435c5090.jsScript20039 KiB
https://cdn.cookielaw.org/consent/018fdfea-149a-7405-990e-dcc7e644f2bc/019f7f9a-bfb6-7d90-b910-7458d3b1ce16/en.jsonFetch20039 KiB
https://cdn.cookielaw.org/logos/5c46989e-fa55-4550-92f5-27fdfbb181e2/01988a59-271a-7018-bb60-be62af22ff74/23577291-7944-4408-8f54-c23b7d01d380/Affirm_Icon_2_color_HEX.pngImage20037 KiB
https://www.affirm.com/static/CalibreWeb-Bold-c0a295d928388222864fd66ea681f189.woff2Font20032 KiB
https://www.affirm.com/static/CalibreWeb-Regular-4dd57d9179e958e4824e104f9d1feb4c.woff2Font20031 KiB
https://www.affirm.com/static/CalibreWeb-Semibold-191c32431eb5d1ebd758787617309f6e.woff2Font20031 KiB
https://cdn.cookielaw.org/logos/5c46989e-fa55-4550-92f5-27fdfbb181e2/01988a59-271a-7018-bb60-be62af22ff74/47256278-39d2-4ce6-9568-48021c375ab5/Affirm_2_color_HEX.pngImage20025 KiB

Long tasks (>50 ms)

StartDuration
984 ms311 ms
1470 ms212 ms
3536 ms209 ms
594 ms192 ms
3785 ms161 ms
2003 ms158 ms
2183 ms156 ms
215 ms151 ms
2662 ms149 ms
1683 ms119 ms
Analyzing…
running mobile + desktop · ~30s