www.amazon.com
Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.
The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.
Metrics
Final screenshot
Diagnostics
100% of content requires JS
Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.
signal 1.00 · JSON-LD 0/1 · missing: structured-data
Fix: Wrap the real content in <main>/<article>, cut repeated nav/boilerplate, and keep the primary content dense and early in the DOM.
Rendered profile: headless
Metrics
Final screenshot
Diagnostics
100% of content requires JS
Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.
signal 0.83 · JSON-LD 0/1 · missing: structured-data
Fix: Wrap the real content in <main>/<article>, cut repeated nav/boilerplate, and keep the primary content dense and early in the DOM.
Rendered profile: headless
Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →
Agent files & endpoints
Issues (7)
✗ robots.txt allows AI bots high impact Blocks: * (all)
Business impact If robots.txt blocks AI crawlers you are invisible to ChatGPT, Claude and Perplexity — they skip you and recommend a competitor instead.
What we measured We read /robots.txt and test it against 16 AI user-agents (GPTBot, ClaudeBot, PerplexityBot, …) for a Disallow that blocks them.
How to fix Allow major AI bots to public content; restrict only private paths (/admin, /api).
User-agent: GPTBot
Allow: /
Disallow: /admin/
✗ llms.txt present high impact Absent at /llms.txt and /.well-known/llms.txt
Business impact llms.txt is the robots.txt for AI: it tells agents what your site is, what matters, and where to find it. Without it AI guesses — and guessing means inaccurate recommendations and lost visibility.
What we measured We fetch /llms.txt and /.well-known/llms.txt and validate the spec (H1 title + a one-line blockquote summary). We also note /llms-full.txt (your full content as Markdown).
How to fix Create /llms.txt with a short summary + key pages; optionally /llms-full.txt with full content in Markdown.
# Your Site
> One-line description for AI agents.
## Key pages
- /products — catalog
- /pricing — plans
- /docs — documentationSpec: https://llmstxt.org
✗ Structured data (JSON-LD) medium impact No JSON-LD found
Business impact Schema.org JSON-LD tells agents what a page IS (product, article, business) with typed fields (price, rating, hours). Without it agents extract less reliably.
What we measured We parse <script type=application/ld+json>, validate it, and check for populated @type fields.
How to fix Add JSON-LD: Organization/LocalBusiness on the homepage, Product on product pages, Article on posts.
<script type="application/ld+json">{"@context":"https://schema.org","@type":"Organization","name":"Your Co","url":"https://example.com"}</script>Spec: https://schema.org/
✗ XML sitemap present medium impact No /sitemap.xml
Business impact A sitemap is your table of contents for AI crawlers. Without it agents follow homepage links and miss deep pages (products, docs, pricing) — shrinking what they can recommend.
What we measured We fetch /sitemap.xml (and /sitemap_index.xml), confirm valid XML with <loc> entries, and check <lastmod> freshness.
How to fix Generate an XML sitemap of all public pages with current lastmod dates and reference it in robots.txt.
# robots.txt
Sitemap: https://example.com/sitemap.xml
~ agents.json discovery low impact Absent (emerging standard)
Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.
What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.
How to fix Publish /agents.json describing your site's capabilities and actions.
Spec: https://agents-json.org
~ WebMCP endpoint low impact Absent (emerging standard)
Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.
What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.
How to fix Add a WebMCP endpoint exposing your key actions to agents.
Spec: https://webmcp.org
~ API documentation low impact No OpenAPI/Swagger found
Business impact Programmatic agents prefer a typed API. An OpenAPI/Swagger spec lets them integrate without scraping.
What we measured We probe /openapi.json, /swagger.json, /api-docs and /.well-known/openapi.json.
How to fix Publish an OpenAPI spec at a well-known path.
Passed audits (5)
How to improve
challenge.js — 306 KiB transferred, 99.1% unused (third-party)
media-amazon.com — 3474 KiB, 247 requests, 756 ms main-thread
largest contentful paint
longest task 138 ms (10 total)
4.3 MB total
Third-party impact
323 third-party requests · 4197 KiB (95.2% of transfer) · 756 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.
| Third-party domain | Reqs | Transfer | Main-thread |
|---|---|---|---|
| media-amazon.com | 247 | 3474 KiB | 756 ms |
| ssl-images-amazon.com | 71 | 412 KiB | — |
| awswaf.com | 3 | 308 KiB | — |
| amazon-adsystem.com | 2 | 3 KiB | — |
Wasted JavaScript (by bundle)
Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).
| Bundle | Transfer | Unused | Wasted |
|---|---|---|---|
| https://1c5c1ecf7303.b053132e.ca-central-1.token.awswaf.com/1c5c1ecf7303/d6a7a58005ec/04c5ab18cd2d/challenge.js 3P | 306 KiB | 99.1% | 303 KiB |
| https://m.media-amazon.com/images/I/51rG04VN8cL._RC%7C71SQlPx3FQL.js,41ttzQBl5jL.js,01QvReFeJyL.js,01kC46b9vjL.js,81-Zm3I+R7L.js,01m0EuyLqIL.js,41jBieyCvYL.js,01wXnKULArL.js,01+pnQJuQ0L.js,21gBwAAfnjL.js,51D+BomCJLL.js,41GvVRH6GqL.js,31yCF4ftzxL.js,11lw6J7z8iL.js,31xP+jauM-L.js,01VYGE8lGhL.js_.js?AUIClients/NavDesktopUberAsset 3P | 129 KiB | 67.7% | 87 KiB |
| https://m.media-amazon.com/images/I/71oZ4bQq5dL._RC%7C81kCF8wuZEL.js,410X6e4fxpL.js_.js?AUIClients/IdentityBaseAssets 3P | 102 KiB | 58.4% | 59 KiB |
| https://m.media-amazon.com/images/I/11I0WXrZVoL._RC%7C11Y+5x+kkTL.js,51DFoGfFeXL.js,115zbyk371L.js,11GgN1+C7hL.js,01+z+uIeJ-L.js,01VRMV3FBdL.js,21NadQlXUWL.js,01vRf9id2EL.js,31on-La90vL.js,11a7qqY8xXL.js,11PZSUl3FLL.js,51C4kaFbiAL.js,11FhdH2HZwL.js,11wb9K3sw0L.js,11BrgrMAHUL.js,11GPhx42StL.js,21F6z4HaEVL.js,01Svfxfy8OL.js,61lbT4bHNWL.js,01ikBbTAneL.js,31xywoXPfpL.js,01qXJuwGmxL.js,01WlsjNmqIL.js,11F929pmpYL.js,31Zn4S+IOkL.js,01rpauTep4L.js,31rqCOnXDNL.js,011FfPwYqHL.js,21P5VvHf-XL.js,01-E15R8CKL.js,21kN0q4IA-L.js,01VvIkYCafL.js,11vb6P5C5AL.js,01+2Aw8C0FL.js_.js?AUIClients/AmazonUI 3P | 71 KiB | 66.3% | 47 KiB |
| https://m.media-amazon.com/images/I/61xJcNKKLXL.js?AUIClients/AmazonUIjQuery 3P | 29 KiB | 43.6% | 13 KiB |
| https://m.media-amazon.com/images/I/516npEhK50L.js?AUIClients/CardJsRuntimeBuzzCopyBuild 3P | 14 KiB | 86.8% | 13 KiB |
| https://m.media-amazon.com/images/I/41UqG0Va6AL.js?AUIClients/BotCXMetricsCollectionJSAsset 3P | 12 KiB | 95.7% | 12 KiB |
| https://m.media-amazon.com/images/I/11Zd3cDInBL._RC%7C61xgboVfIXL.js_.js?AUIClients/AmazonGatewayAuiAssets 3P | 16 KiB | 53.2% | 9 KiB |
| https://m.media-amazon.com/images/I/51htaz1stoL.js?AUIClients/AmazonLightsaberPageAssets 3P | 8 KiB | 76% | 6 KiB |
| https://m.media-amazon.com/images/I/31da309R+5L.js?AUIClients/PuffAuiAssets 3P | 4 KiB | 73% | 3 KiB |
| https://images-na.ssl-images-amazon.com/images/I/215h87l68bL.js 3P | 3 KiB | 79.7% | 3 KiB |
| https://m.media-amazon.com/images/I/21a1o3dUMiL.js?AUIClients/WebFlowIngressJs 3P | 2 KiB | 86% | 2 KiB |
| https://m.media-amazon.com/images/I/31V3bn3enqL.js?AUIClients/AmazonGatewayHerotatorJS 3P | 4 KiB | 38.6% | 2 KiB |
| https://c.amazon-adsystem.com/bao-csm/forensics/a9-tq-forensics-incremental.min.js 3P | 3 KiB | 30.1% | 1 KiB |
| https://m.media-amazon.com/images/I/11+d9I1l9AL.js?xcp 3P | 1 KiB | 56.6% | 1 KiB |
Network
Heaviest requests (30)
| URL | Type | Status | Transfer |
|---|---|---|---|
| https://1c5c1ecf7303.b053132e.ca-central-1.token.awswaf.com/1c5c1ecf7303/d6a7a58005ec/04c5ab18cd2d/challenge.js | Script | 200 | 306 KiB |
| https://www.amazon.com/ | Document | 200 | 184 KiB |
| https://m.media-amazon.com/images/I/71ROLBmB4AL._SX3000_.jpg | Image | 200 | 155 KiB |
| https://m.media-amazon.com/images/I/71qcoYgEhzL._SX3000_.jpg | Image | 200 | 137 KiB |
| https://m.media-amazon.com/images/I/51rG04VN8cL._RC%7C71SQlPx3FQL.js,41ttzQBl5jL.js,01QvReFeJyL.js,01kC46b9vjL.js,81-Zm3I+R7L.js,01m0EuyLqIL.js,41jBieyCvYL.js,01wXnKULArL.js,01+pnQJuQ0L.js,21gBwAAfnjL.js,51D+BomCJLL.js,41GvVRH6GqL.js,31yCF4ftzxL.js,11lw6J7z8iL.js,31xP+jauM-L.js,01VYGE8lGhL.js_.js?AUIClients/NavDesktopUberAsset | Script | 200 | 129 KiB |
| https://m.media-amazon.com/images/I/61Yx5-N155L._SX3000_.jpg | Image | 200 | 103 KiB |
| https://m.media-amazon.com/images/I/71oZ4bQq5dL._RC%7C81kCF8wuZEL.js,410X6e4fxpL.js_.js?AUIClients/IdentityBaseAssets | Script | 200 | 102 KiB |
| https://m.media-amazon.com/images/S/sash/YixBCot3QJnxh4p.woff2 | Font | 200 | 92 KiB |
| https://m.media-amazon.com/images/I/61p+AmQBgRL._SX1500_.jpg | Image | 200 | 80 KiB |
| https://m.media-amazon.com/images/I/11I0WXrZVoL._RC%7C11Y+5x+kkTL.js,51DFoGfFeXL.js,115zbyk371L.js,11GgN1+C7hL.js,01+z+uIeJ-L.js,01VRMV3FBdL.js,21NadQlXUWL.js,01vRf9id2EL.js,31on-La90vL.js,11a7qqY8xXL.js,11PZSUl3FLL.js,51C4kaFbiAL.js,11FhdH2HZwL.js,11wb9K3sw0L.js,11BrgrMAHUL.js,11GPhx42StL.js,21F6z4HaEVL.js,01Svfxfy8OL.js,61lbT4bHNWL.js,01ikBbTAneL.js,31xywoXPfpL.js,01qXJuwGmxL.js,01WlsjNmqIL.js,11F929pmpYL.js,31Zn4S+IOkL.js,01rpauTep4L.js,31rqCOnXDNL.js,011FfPwYqHL.js,21P5VvHf-XL.js,01-E15R8CKL.js,21kN0q4IA-L.js,01VvIkYCafL.js,11vb6P5C5AL.js,01+2Aw8C0FL.js_.js?AUIClients/AmazonUI | Script | 200 | 71 KiB |
| https://m.media-amazon.com/images/I/619geyiQI5L._SX3000_.jpg | Image | 200 | 67 KiB |
| https://m.media-amazon.com/images/I/61gkmopG9gL._SX1500_.jpg | Image | 200 | 65 KiB |
| https://m.media-amazon.com/images/I/51waPb-h-9L._RC%7C71M-boLUTYL.css,41WcY5PbsbL.css,61p+Jc2B9kL.css,51eqg4JPCVL.css,31b0NaRP9sL.css,01FcI3FsaiL.css,21Hc1s0-E4L.css,01-Mnqi69mL.css,31YZpDCYJPL.css,21DwGGPS1eL.css,41vWFCvFunL.css,21CB9R4dxNL.css,111Bp55OByL.css,01Acb9NWohL.css,21KQnzhmfTL.css,41KjMVCHsoL.css,61f0dQ2ffRL.css,01NLp3ZKNoL.css_.css?AUIClients/NavDesktopUberAsset | Stylesheet | 200 | 61 KiB |
| https://m.media-amazon.com/images/S/sash/MAbi1rCjQI9H2y0.png | Image | 200 | 45 KiB |
| https://m.media-amazon.com/images/I/512bU93rrIL._SX1500_.jpg | Image | 200 | 43 KiB |
| https://m.media-amazon.com/images/S/sash/-w6hwcDxlefrOYI.woff2 | Font | 200 | 42 KiB |
| https://m.media-amazon.com/images/S/sash/NvWNxKhmDbgI1lq.woff2 | Font | 200 | 42 KiB |
| https://m.media-amazon.com/images/S/sash/pnZF3$c0rgepEUt.woff2 | Font | 200 | 41 KiB |
| https://m.media-amazon.com/images/S/sash/lZemoC3awOEEzLR.woff2 | Font | 200 | 41 KiB |
| https://m.media-amazon.com/images/S/sash/Wdqa3S7nfGc3Naj.woff2 | Font | 200 | 41 KiB |
| https://m.media-amazon.com/images/S/sash/1Ep1kWVX5g73xrY.woff2 | Font | 200 | 40 KiB |
| https://m.media-amazon.com/images/S/sash/1yLvxs7jafx7AW$.woff2 | Font | 200 | 35 KiB |
| https://m.media-amazon.com/images/S/sash/8AuIu4whVB5EMoJ.woff2 | Font | 200 | 35 KiB |
| https://m.media-amazon.com/images/S/sash/rlTCFdyUZFR9mQI.woff2 | Font | 200 | 34 KiB |
| https://m.media-amazon.com/images/S/sash/gyrV-mLs7VcgiFC.woff2 | Font | 200 | 34 KiB |
| https://m.media-amazon.com/images/S/sash/ukoYNzKrqDRxhTq.woff2 | Font | 200 | 33 KiB |
| https://m.media-amazon.com/images/S/sash/MexTn601PAhMvAn.woff2 | Font | 200 | 33 KiB |
| https://m.media-amazon.com/images/I/61xJcNKKLXL.js?AUIClients/AmazonUIjQuery | Script | 200 | 29 KiB |
| https://m.media-amazon.com/images/S/sash/ozb5-CLHQWI6Soc.woff2 | Font | 200 | 29 KiB |
| https://m.media-amazon.com/images/I/11WsGYSItxL._RC%7C01DE6WSvLKL.css,51-rItlKGTL.css,31zRoguzRzL.css,21JMC7OC91L.css,01xH+fhFIJL.css,01oplyhwgTL.css,413Vvv3GONL.css,1170nDgl0uL.css,01Rw4F+QU6L.css,11GW2DCngTL.css,01dwEpLmO4L.css,01IdKcBuAdL.css,01iHqjS7YfL.css,21D3IemrALL.css,11Cv7swYm2L.css,51kR4v4RCcL.css,01yC8kk5kkL.css,11aX6hlPzjL.css,01GAxF7K5tL.css,01ZM-s8Z3xL.css,21gEzBqpmtL.css,11FeoxrgiyL.css,21Yuul0BcnL.css,01rSTIgNJIL.css,21HqyYwP3xL.css,31u+uM+C07L.css,01i092IYHUL.css,01oaPOLX+-L.css,31g3RABPKHL.css,11PDZ29p-PL.css,117zDsOznQL.css,215WpAjwzoL.css,11INh4d+2FL.css,114aTS6SjML.css,01Uw64cHNCL.css,21GcfcmbahL.css,21OD8FuBraL.css,11XozyxiH7L.css,210W8HxtP4L.css,11GyUpf9PlL.css,119Cktja74L.css,11PMguLK6gL.css,01890+Vwk8L.css,11TZSntL0oL.css,01qiwJ7qDfL.css,21jZ2Hny6UL.css,01pps5qPjtL.css,0136+UFOtpL.css,31un+UKeIeL.css,21MLYj6O8gL.css,013-xYw+SRL.css_.css?AUIClients/AmazonUI | Stylesheet | 200 | 29 KiB |
Long tasks (>50 ms)
| Start | Duration |
|---|---|
| 2023 ms | 138 ms |
| 2316 ms | 101 ms |
| 2713 ms | 100 ms |
| 1677 ms | 95 ms |
| 2523 ms | 92 ms |
| 1780 ms | 86 ms |
| 919 ms | 73 ms |
| 1266 ms | 68 ms |
| 1612 ms | 64 ms |
| 1338 ms | 62 ms |