www.betterment.com
Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.
The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.
An agent gets the basics but will guess on the gaps. 3/7 applicable facts come from machine-readable structured data.
Metrics
Token Cost breakdown
Where the page's tokens go (≈14,361 across regions). 51% is non-content — chrome and boilerplate an agent pays for. Add landmark roles (main/nav/header/footer) so agents can skip it.
Final screenshot
Diagnostics
pre-JS raw HTML
Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.
agent representation — token decomposition
Fix: Strip repeated nav/header/footer/cookie chrome from the agent-visible output; wrap content in <main>/<article> so the extractor keeps signal and drops boilerplate.
Rendered profile: headless
Metrics
Token Cost breakdown
Where the page's tokens go (≈14,524 across regions). 53% is non-content — chrome and boilerplate an agent pays for. Add landmark roles (main/nav/header/footer) so agents can skip it.
Final screenshot
Diagnostics
pre-JS raw HTML
Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.
agent representation — token decomposition
Fix: Strip repeated nav/header/footer/cookie chrome from the agent-visible output; wrap content in <main>/<article> so the extractor keeps signal and drops boilerplate.
Rendered profile: headless
Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →
Agent files & endpoints
Issues (5)
~ No login wall on public content high impact Login signal: please log in
Business impact Public content behind authentication is unreachable to agents (they have no account). Gate only genuinely private material.
What we measured We follow redirects and detect 401/403 and login-form signals on content pages.
How to fix Separate public marketing/docs from authenticated areas; keep public pages reachable without login.
Spec: https://llmstxt.org
~ XML sitemap fresh medium impact Stale (lastmod 2025-11-10)
Business impact A sitemap is your table of contents for AI crawlers. Without it agents follow homepage links and miss deep pages (products, docs, pricing) — shrinking what they can recommend.
What we measured We fetch /sitemap.xml (and /sitemap_index.xml), confirm valid XML with <loc> entries, and check <lastmod> freshness.
How to fix Generate an XML sitemap of all public pages with current lastmod dates and reference it in robots.txt.
# robots.txt
Sitemap: https://example.com/sitemap.xml
~ agents.json discovery low impact Absent (emerging standard)
Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.
What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.
How to fix Publish /agents.json describing your site's capabilities and actions.
~ WebMCP endpoint low impact Absent (emerging standard)
Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.
What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.
How to fix Add a WebMCP endpoint exposing your key actions to agents.
Spec: https://webmcp.org
~ API documentation low impact No OpenAPI/Swagger found
Business impact Programmatic agents prefer a typed API. An OpenAPI/Swagger spec lets them integrate without scraping.
What we measured We probe /openapi.json, /swagger.json, /api-docs and /.well-known/openapi.json.
How to fix Publish an OpenAPI spec at a well-known path.
Passed audits (7)
Transport & Trust (SEC 1.0.0)
HTTPS, HSTS, CSP, sniffing, referrer and CORS posture. Diagnostic only — this does not affect the CAV score. A security header does not make a page more legible to an agent, so scoring it would reward a CDN toggle that changes nothing an agent can recover. We measure it and say so.
Per-header findings (6)
| Header | Evidence |
|---|---|
| ✅ HTTPS | served over HTTPS |
| ⚠️ HSTS | max-age=3628800 is below the 180-day baseline |
| ✅ Content-Security-Policy | policy present, script-src does not allow inline |
| ✅ X-Content-Type-Options | nosniff |
| ✅ Referrer-Policy | origin-when-cross-origin |
| ➖ CORS exposure | no CORS headers on the document (normal for an HTML page) |
How to improve
ketch-sdk.js — 274 KiB transferred, 49.9% unused (third-party)
6.0 MB total
Third-party impact
108 third-party requests · 1435 KiB (23.3% of transfer) · 48 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.
| Third-party domain | Reqs | Transfer | Main-thread |
|---|---|---|---|
| googletagmanager.com | 2 | 304 KiB | — |
| ketchjs.com | 1 | 274 KiB | 48 ms |
| hubspotusercontent20.net | 5 | 273 KiB | — |
| ketchcdn.com | 9 | 113 KiB | — |
| facebook.net | 1 | 103 KiB | — |
| segment.com | 10 | 84 KiB | — |
| hubspot.com | 27 | 66 KiB | — |
| adroll.com | 19 | 48 KiB | — |
| hs-analytics.net | 1 | 43 KiB | — |
| mxpnl.com | 1 | 33 KiB | — |
| cloudflare.com | 2 | 32 KiB | — |
| hs-banner.com | 1 | 24 KiB | — |
Wasted JavaScript (by bundle)
Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).
| Bundle | Transfer | Unused | Wasted |
|---|---|---|---|
| https://cdn.ketchjs.com/ketchtag/stable/v2.12/ketch-sdk.js 3P | 274 KiB | 49.9% | 137 KiB |
| https://www.googletagmanager.com/gtag/js?id=AW-882399023&cx=c>m=4e67f0 3P | 152 KiB | 50.9% | 77 KiB |
| https://www.googletagmanager.com/gtag/js?id=AW-934964042 3P | 152 KiB | 48.8% | 74 KiB |
| https://connect.facebook.net/en_US/fbevents.js 3P | 103 KiB | 53.3% | 55 KiB |
| https://s.adroll.com/j/CWX7J3OCSZHGVD5OVW7E4C/roundtrip.js 3P | 32 KiB | 67.4% | 21 KiB |
| https://cdnjs.cloudflare.com/ajax/libs/jquery/3.5.1/jquery.min.js 3P | 28 KiB | 75.4% | 21 KiB |
| https://js.hs-analytics.net/analytics/1784373300000/5274572.js 3P | 43 KiB | 48.4% | 21 KiB |
| https://cdn.mxpnl.com/libs/mixpanel-2-latest.min.js 3P | 33 KiB | 60.5% | 20 KiB |
| https://js.hubspot.com/web-interactives-embed.js 3P | 28 KiB | 63.6% | 18 KiB |
| https://js.hs-banner.com/v2/5274572/banner.js 3P | 24 KiB | 66.7% | 16 KiB |
| https://cdn.segment.com/next-integrations/integrations/vendor/commons.59560acdd69ed701c941.js.gz 3P | 22 KiB | 69.8% | 15 KiB |
| https://cdn.segment.com/analytics.js/v1/U4px15EFnbiaUtS3KNGnfD7cRLLWcUWw/analytics.min.js 3P | 29 KiB | 44.2% | 13 KiB |
| https://cdn.segment.com/next-integrations/actions/3962/1faa179dfb20d0a3f5a0.js 3P | 9 KiB | 88.6% | 8 KiB |
| https://www.betterment.com/hs/cta/cta/current.js | 8 KiB | 79.6% | 6 KiB |
| https://collector-55161.us.tvsquared.com/tv2track.js 3P | 9 KiB | 51.7% | 4 KiB |
Network
Heaviest requests (30)
| URL | Type | Status | Transfer |
|---|---|---|---|
| https://www.betterment.com/hs-fs/hubfs/Frame%201000006188.png?width=1260&name=Frame%201000006188.png | Image | 200 | 842 KiB |
| https://www.betterment.com/hubfs/Video/BMT_GenZ_LandingPage_Hero_Phone_alpha-1.webm | Media | 206 | 667 KiB |
| https://www.betterment.com/hs-fs/hubfs/BMT_SDI_KeyVis_01_00086400%201.png?width=1332&name=BMT_SDI_KeyVis_01_00086400%201.png | Image | 200 | 640 KiB |
| https://www.betterment.com/hs-fs/hubfs/group-Nov-24-2025-03-07-34-9610-PM.png?width=1204&name=group-Nov-24-2025-03-07-34-9610-PM.png | Image | 200 | 596 KiB |
| https://www.betterment.com/hs-fs/hubfs/Portfolio%20strategy%20bento.png?width=1204&name=Portfolio%20strategy%20bento.png | Image | 200 | 515 KiB |
| https://www.betterment.com/hubfs/hub_generated/template_assets/1/49666399874/1784324211405/template_main.min.js | Script | 200 | 371 KiB |
| https://cdn.ketchjs.com/ketchtag/stable/v2.12/ketch-sdk.js | Script | 200 | 274 KiB |
| https://www.betterment.com/hubfs/hub_generated/template_assets/1/57001203564/1784324208905/template_btTrackingInit.min.js | Script | 200 | 191 KiB |
| https://www.googletagmanager.com/gtag/js?id=AW-934964042 | Script | 200 | 152 KiB |
| https://www.googletagmanager.com/gtag/js?id=AW-882399023&cx=c>m=4e67f0 | Script | 200 | 152 KiB |
| https://www.betterment.com/hubfs/BmtInvestingTieredOfferApr26PaidSocialFeed1080X-3.png | Image | 200 | 148 KiB |
| https://www.betterment.com/hs-fs/hubfs/APY%20images/Cash%20Boost%204.00.png?width=1280&name=Cash%20Boost%204.00.png | Image | 200 | 145 KiB |
| https://www.betterment.com/hubfs/hub_generated/module_assets/1/56155603474/1782919671739/module_text_image_section.min.js | Script | 200 | 112 KiB |
| https://connect.facebook.net/en_US/fbevents.js | Script | 200 | 103 KiB |
| https://global.ketchcdn.com/gvl/eu/vendor-list.json | Fetch | 200 | 91 KiB |
| https://www.betterment.com/hubfs/automated-investing-supernav.png | Image | 200 | 87 KiB |
| https://www.betterment.com/hubfs/updatedoverlay-1.png | Image | 200 | 85 KiB |
| https://www.betterment.com/ | Document | 200 | 60 KiB |
| https://f.hubspotusercontent20.net/hubfs/5274572/Fonts/SeasonMix/SeasonMix-Medium.woff | Font | 200 | 60 KiB |
| https://www.betterment.com/hubfs/APY%20images/Cast%20Boost%20APY.png | Image | 200 | 57 KiB |
| https://f.hubspotusercontent20.net/hubfs/5274572/Fonts/GT-America/GT-America-Black.woff | Font | 200 | 56 KiB |
| https://f.hubspotusercontent20.net/hubfs/5274572/Fonts/GT-America/GT-America-Standard-Bold.woff | Font | 200 | 54 KiB |
| https://f.hubspotusercontent20.net/hubfs/5274572/Fonts/GT-America/GT-America-Standard-Medium.woff | Font | 200 | 53 KiB |
| https://f.hubspotusercontent20.net/hubfs/5274572/Fonts/GT-America/GT-America-Standard-Regular.woff | Font | 200 | 50 KiB |
| https://js.hs-analytics.net/analytics/1784373300000/5274572.js | Script | 200 | 43 KiB |
| https://www.betterment.com/hubfs/thumbnail.png | Image | 200 | 34 KiB |
| https://cdn.mxpnl.com/libs/mixpanel-2-latest.min.js | Script | 200 | 33 KiB |
| https://s.adroll.com/j/CWX7J3OCSZHGVD5OVW7E4C/roundtrip.js | Script | 200 | 32 KiB |
| https://cdn.segment.com/analytics.js/v1/U4px15EFnbiaUtS3KNGnfD7cRLLWcUWw/analytics.min.js | Script | 200 | 29 KiB |
| https://js.hubspot.com/web-interactives-embed.js | Script | 200 | 28 KiB |