← Analyze a URL · Tested sites

www.experian.com

Report from 7/23/2026, 12:13:35 PM https://www.experian.com
Latest run · lab, cold cache
52
7/23/2026
28-day score · p75 · the standard
52
11 runs
CRR100%latest
SSD6%latest
TC278 toklatest
TTFUT154 ms28-day p75

Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.

The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.

Core Agent Vitals badge  Embed this badge

Show your agent-readiness score anywhere — it links back to this report.

[![Core Agent Vitals](https://agentvitals.dev/badge/experian.com.svg)](https://agentvitals.dev/results?url=https%3A%2F%2Fwww.experian.com)
<a href="https://agentvitals.dev/results?url=https%3A%2F%2Fwww.experian.com"><img src="https://agentvitals.dev/badge/experian.com.svg" alt="Core Agent Vitals" height="20"></a>
What AI tells your customers about youAgent confidence: LOW
🟡Business nameExperian: Credit Report, FICO® Score & Financial Tools · guessed from page text (no structured data)
❌Categorynot found
🟡Price$700 · guessed from page text (no structured data)
➖Locationnot applicable · not applicable to this page type
➖Hoursnot applicable · not applicable to this page type
➖Productsnot applicable · not applicable to this page type
🟡DescriptionGet your free credit report and FICO® Score. Experian is your Big Financial Friend, helping you with credit cards, loans, insurance, and more. · guessed from page text (no structured data)

An agent is likely to fabricate missing details rather than say “I don’t know”. 0/4 applicable facts come from machine-readable structured data.

DesktopMobile
52
Overall score
weighted CAV (0–100)
FAIL
0–4950–8990–100

Metrics

100%
CRR Content Recovery Good
0.06
SSD Semantic Signal Density Poor
278 tok
TC Token Cost Good
142 ms
TTFUT Time to First Useful Token N/A

Token Cost breakdown

Where the page's tokens go (≈12,481 across regions). 64% is non-content — chrome and boilerplate an agent pays for. Add landmark roles (main/nav/header/footer) so agents can skip it.

Content
36.1% · 4,511
Chrome (nav / header / footer)
59.1% · 7,375
Boilerplate (cookie / ad)
0% · 0
Other
4.8% · 595

Final screenshot

Final screenshot of https://www.experian.com

Diagnostics

high SSD Low signal-to-noise for agents

content vs chrome/boilerplate

Evidencesignal 0.09 · JSON-LD 0/1 · missing: structured-data
ImpactAgent spends tokens parsing nav/boilerplate instead of content.
Effort30–90 min

Fix: Wrap the real content in <main>/<article>, cut repeated nav/boilerplate, and keep the primary content dense and early in the DOM.

high TC 63.9% of tokens are non-content (boilerplate/chrome)

agent representation — token decomposition

EvidenceToken decomposition: content 36.1%, chrome 59.1%, boilerplate 0%, other 4.8%. Only 36.1% of the agent's tokens are real content.
ImpactAn agent pays for boilerplate on every request and has less context left for the real content.
Effort30–90 min

Fix: Strip repeated nav/header/footer/cookie chrome from the agent-visible output; wrap content in <main>/<article> so the extractor keeps signal and drops boilerplate.

Rendered profile: headless

Agent Discoverability 68/100 · Needs Work

Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →

Agent files & endpoints

✗ llms.txt Absent at /llms.txt and /.well-known/llms.txt Learn →
✓ robots.txt (AI bots) Major AI bots allowed Learn →
✗ sitemap.xml No /sitemap.xml Learn →
✗ JSON-LD structured data No JSON-LD found Learn →
~ agents.json Absent (emerging standard) Learn →
~ WebMCP endpoint Absent (emerging standard) Learn →
~ OpenAPI / API docs No OpenAPI/Swagger found Learn →

Issues (6)

✗ llms.txt present high impact Absent at /llms.txt and /.well-known/llms.txt

Business impact llms.txt is the robots.txt for AI: it tells agents what your site is, what matters, and where to find it. Without it AI guesses — and guessing means inaccurate recommendations and lost visibility.

What we measured We fetch /llms.txt and /.well-known/llms.txt and validate the spec (H1 title + a one-line blockquote summary). We also note /llms-full.txt (your full content as Markdown).

How to fix Create /llms.txt with a short summary + key pages; optionally /llms-full.txt with full content in Markdown.

Learn how to implement →

# Your Site
> One-line description for AI agents.

## Key pages
- /products — catalog
- /pricing — plans
- /docs — documentation

Spec: https://llmstxt.org

✗ Structured data (JSON-LD) medium impact No JSON-LD found

Business impact Schema.org JSON-LD tells agents what a page IS (product, article, business) with typed fields (price, rating, hours). Without it agents extract less reliably.

What we measured We parse <script type=application/ld+json>, validate it, and check for populated @type fields.

How to fix Add JSON-LD: Organization/LocalBusiness on the homepage, Product on product pages, Article on posts.

Learn how to implement →

<script type="application/ld+json">{"@context":"https://schema.org","@type":"Organization","name":"Your Co","url":"https://example.com"}</script>

Spec: https://schema.org/

✗ XML sitemap present medium impact No /sitemap.xml

Business impact A sitemap is your table of contents for AI crawlers. Without it agents follow homepage links and miss deep pages (products, docs, pricing) — shrinking what they can recommend.

What we measured We fetch /sitemap.xml (and /sitemap_index.xml), confirm valid XML with <loc> entries, and check <lastmod> freshness.

How to fix Generate an XML sitemap of all public pages with current lastmod dates and reference it in robots.txt.

Learn how to implement →

# robots.txt
Sitemap: https://example.com/sitemap.xml

Spec: https://www.sitemaps.org/

~ agents.json discovery low impact Absent (emerging standard)

Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.

What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.

How to fix Publish /agents.json describing your site's capabilities and actions.

Learn how to implement →

Spec: https://github.com/wild-card-ai/agents-json

~ WebMCP endpoint low impact Absent (emerging standard)

Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.

What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.

How to fix Add a WebMCP endpoint exposing your key actions to agents.

Learn how to implement →

Spec: https://webmcp.org

~ API documentation low impact No OpenAPI/Swagger found

Business impact Programmatic agents prefer a typed API. An OpenAPI/Swagger spec lets them integrate without scraping.

What we measured We probe /openapi.json, /swagger.json, /api-docs and /.well-known/openapi.json.

How to fix Publish an OpenAPI spec at a well-known path.

Learn how to implement →

Spec: https://www.openapis.org/

Passed audits (6)

✓ robots.txt allows AI bots✓ No CAPTCHA wall✓ No content-blocking cookie wall✓ Machine-readable prices✓ No login wall on public content✓ Server response (TTFB)

Transport & Trust (SEC 1.0.0)

HTTPS, HSTS, CSP, sniffing, referrer and CORS posture. Diagnostic only — this does not affect the CAV score. A security header does not make a page more legible to an agent, so scoring it would reward a CDN toggle that changes nothing an agent can recover. We measure it and say so.

100Transport posture (0–100, unscored)
6pass
0warn
0fail
Per-header findings (6)
HeaderEvidence
✅ HTTPSserved over HTTPS
✅ HSTSmax-age=63072000; includeSubdomains; preload
✅ Content-Security-Policypolicy present, script-src does not allow inline
✅ X-Content-Type-Optionsnosniff
✅ Referrer-Policystrict-origin
✅ CORS exposureaccess-control-allow-origin: *
Full profile — how to improve · unused JS · network · timing

How to improve

highProfile reflects a block/challenge page — not your contenthighest leverage

whole profile

EvidenceMeasured against a block/challenge page (a bot-wall/CAPTCHA was served (www.experian.com)); every number here describes the wall, not your site.
ImpactAn AI agent hits the same wall and recovers none of your content — fix the block before optimizing anything else.
FixAllowlist legitimate agent user-agents / IP ranges in your WAF or bot-management and serve real content (not a challenge), then re-run.

Third-party impact

158 third-party requests · 1539 KiB (59.8% of transfer) · 1457 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.

Third-party domainReqsTransferMain-thread
googletagmanager.com5756 KiB389 ms
facebook.net3250 KiB216 ms
tiktok.com3150 KiB178 ms
allitrk.com282 KiB38 ms
rokt-api.com661 KiB296 ms
taboola.com1446 KiB40 ms
pinimg.com232 KiB43 ms
sc-static.net125 KiB159 ms
googleadservices.com323 KiB37 ms
redditstatic.com120 KiB10 ms
yobi.ai217 KiB5 ms
adsrvr.org615 KiB—

Wasted JavaScript (by bundle)

Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).

BundleTransferUnusedWasted
https://www.googletagmanager.com/gtag/js?id=UA-49381528-9 3P129 KiB67.1%87 KiB
https://www.googletagmanager.com/gtag/js?id=G-7EN8BHB8L8&cx=c&gtm=4e67f0h1 3P167 KiB48.2%80 KiB
https://www.googletagmanager.com/gtag/js?id=G-22YNWJN8Z2&cx=c&gtm=4e67f0h1 3P170 KiB46.2%79 KiB
https://analytics.tiktok.com/i18n/pixel/static/main.MTA2MWE1OWMwMA.js 3P108 KiB70.3%76 KiB
https://www.googletagmanager.com/gtag/js?id=DC-1150992 3P136 KiB53.5%73 KiB
https://www.googletagmanager.com/gtag/js?id=AW-880420905 3P154 KiB44.9%69 KiB
https://cdn.allitrk.com/v1/allitrk.js 3P82 KiB77.4%63 KiB
https://www.experian.com/static/exp/app-6b327b69880ba37e7763.js113 KiB47.9%54 KiB
https://connect.facebook.net/en_US/fbevents.js 3P103 KiB43.1%44 KiB
https://apps.rokt-api.com/js/v2/us2-1b8024226c8d3a41b455a97ad24399a0/app.js?env=0& 3P60 KiB62.1%37 KiB
https://connect.facebook.net/signals/config/680167488685105?v=2.9.357&r=stable&domain=www.experian.com&hme=1179b74563cacb97c6ebae600e40937237ab12824fb84996eee07eca65cabbd4&ex_m=107%2C208%2C158%2C22%2C73%2C74%2C149%2C69%2C68%2C11%2C167%2C93%2C16%2C141%2C130%2C39%2C76%2C81%2C137%2C163%2C169%2C26%2C27%2C28%2C30%2C48%2C150%2C78%2C115%2C18%2C20%2C44%2C40%2C42%2C41%2C86%2C95%2C99%2C113%2C148%2C151%2C46%2C114%2C24%2C21%2C122%2C70%2C36%2C153%2C152%2C154%2C145%2C143%2C25%2C35%2C59%2C112%2C165%2C71%2C17%2C156%2C117%2C84%2C67%2C19%2C88%2C89%2C119%2C87%2C139%2C138%2C142%2C164%2C34%2C49%2C116%2C47%2C8%2C4%2C5%2C7%2C6%2C3%2C94%2C104%2C170%2C175%2C222%2C75%2C235%2C234%2C233%2C23%2C33%2C55%2C106%2C61%2C10%2C64%2C100%2C101%2C102%2C108%2C133%2C31%2C29%2C135%2C136%2C132%2C131%2C159%2C77%2C162%2C160%2C161%2C50%2C60%2C126%2C15%2C166%2C45%2C280%2C281%2C279%2C294%2C310%2C215%2C204%2C62%2C205%2C203%2C313%2C304%2C52%2C216%2C110%2C134%2C83%2C124%2C54%2C123%2C129%2C128%2C58%2C65%2C63%2C155%2C79%2C80%2C118%2C37%2C32%2C53%2C56%2C103%2C168%2C1%2C127%2C14%2C125%2C12%2C2%2C57%2C96%2C66%2C121%2C92%2C91%2C171%2C172%2C97%2C98%2C9%2C105%2C51%2C146%2C90%2C82%2C72%2C120%2C109%2C43%2C147%2C0%2C85%2C140%2C144%2C157%2C38%2C111%2C13%2C173 3P125 KiB29.2%37 KiB
https://www.experian.com/static/analytics/analytics-framework.js47 KiB71.3%33 KiB
https://tms.experian.com/experianus/expcom/code/ae702fb44ca8da4b1e57d5dfbf79ee2a.js?conditionId0=42267654 KiB56.8%31 KiB
https://www.experian.com/static/analytics/at.js51 KiB53.5%27 KiB
https://www.experian.com/static/exp/framework-73658c754fb72bc0a50b.js45 KiB53.2%24 KiB

Network

228Requests
2576 KiBTransferred
63Scripts
59.8%3rd-party
10Long tasks
Script (63)
2239 KiB
Image (64)
178 KiB
Font (4)
67 KiB
Document (8)
55 KiB
Fetch (51)
17 KiB
XHR (25)
15 KiB
Other (5)
5 KiB
Ping (7)
1 KiB
Stylesheet (1)
0 KiB
Heaviest requests (30)
URLTypeStatusTransfer
https://www.experian.com/els-a-Rebele-Macd-What-I-worne-Did-Lampions-I-feScript200233 KiB
https://www.googletagmanager.com/gtag/js?id=G-22YNWJN8Z2&cx=c&gtm=4e67f0h1Script200170 KiB
https://www.googletagmanager.com/gtag/js?id=G-7EN8BHB8L8&cx=c&gtm=4e67f0h1Script200167 KiB
https://www.googletagmanager.com/gtag/js?id=AW-880420905Script200154 KiB
https://www.googletagmanager.com/gtag/js?id=DC-1150992Script200136 KiB
https://www.experian.com/static/exp/static/2c7358d4b0cd8d830fb3135233ecbea4/d2e78/graphic-bff-sam-sitting-with-phone.webpImage200133 KiB
https://www.googletagmanager.com/gtag/js?id=UA-49381528-9Script200129 KiB
https://connect.facebook.net/signals/config/680167488685105?v=2.9.357&r=stable&domain=www.experian.com&hme=1179b74563cacb97c6ebae600e40937237ab12824fb84996eee07eca65cabbd4&ex_m=107%2C208%2C158%2C22%2C73%2C74%2C149%2C69%2C68%2C11%2C167%2C93%2C16%2C141%2C130%2C39%2C76%2C81%2C137%2C163%2C169%2C26%2C27%2C28%2C30%2C48%2C150%2C78%2C115%2C18%2C20%2C44%2C40%2C42%2C41%2C86%2C95%2C99%2C113%2C148%2C151%2C46%2C114%2C24%2C21%2C122%2C70%2C36%2C153%2C152%2C154%2C145%2C143%2C25%2C35%2C59%2C112%2C165%2C71%2C17%2C156%2C117%2C84%2C67%2C19%2C88%2C89%2C119%2C87%2C139%2C138%2C142%2C164%2C34%2C49%2C116%2C47%2C8%2C4%2C5%2C7%2C6%2C3%2C94%2C104%2C170%2C175%2C222%2C75%2C235%2C234%2C233%2C23%2C33%2C55%2C106%2C61%2C10%2C64%2C100%2C101%2C102%2C108%2C133%2C31%2C29%2C135%2C136%2C132%2C131%2C159%2C77%2C162%2C160%2C161%2C50%2C60%2C126%2C15%2C166%2C45%2C280%2C281%2C279%2C294%2C310%2C215%2C204%2C62%2C205%2C203%2C313%2C304%2C52%2C216%2C110%2C134%2C83%2C124%2C54%2C123%2C129%2C128%2C58%2C65%2C63%2C155%2C79%2C80%2C118%2C37%2C32%2C53%2C56%2C103%2C168%2C1%2C127%2C14%2C125%2C12%2C2%2C57%2C96%2C66%2C121%2C92%2C91%2C171%2C172%2C97%2C98%2C9%2C105%2C51%2C146%2C90%2C82%2C72%2C120%2C109%2C43%2C147%2C0%2C85%2C140%2C144%2C157%2C38%2C111%2C13%2C173Script200125 KiB
https://www.experian.com/static/exp/app-6b327b69880ba37e7763.jsScript200113 KiB
https://analytics.tiktok.com/i18n/pixel/static/main.MTA2MWE1OWMwMA.jsScript200108 KiB
https://connect.facebook.net/en_US/fbevents.jsScript200103 KiB
https://cdn.allitrk.com/v1/allitrk.jsScript20082 KiB
https://apps.rokt-api.com/js/v2/us2-1b8024226c8d3a41b455a97ad24399a0/app.js?env=0&Script20060 KiB
https://www.experian.com/Document20055 KiB
https://tms.experian.com/experianus/expcom/code/ae702fb44ca8da4b1e57d5dfbf79ee2a.js?conditionId0=422676Script20054 KiB
https://www.experian.com/static/analytics/at.jsScript20051 KiB
https://www.experian.com/static/analytics/analytics-framework.jsScript20047 KiB
https://www.experian.com/static/exp/commons-ec3f475af351543e76bb.jsScript20045 KiB
https://www.experian.com/static/exp/framework-73658c754fb72bc0a50b.jsScript20045 KiB
https://analytics.tiktok.com/i18n/pixel/static/identify_b8133453.jsScript20039 KiB
https://s.pinimg.com/ct/lib/main.3c5b736e.jsScript20029 KiB
https://cdn.taboola.com/libtrc/unip/2013164/tfa.jsScript20027 KiB
https://sc-static.net/scevent.min.jsScript20025 KiB
https://connect.facebook.net/signals/config/4432920780360438?v=2.9.357&r=stable&domain=www.experian.com&hme=1179b74563cacb97c6ebae600e40937237ab12824fb84996eee07eca65cabbd4&ex_m=107%2C208%2C158%2C22%2C73%2C74%2C149%2C69%2C68%2C11%2C167%2C93%2C16%2C141%2C130%2C39%2C76%2C81%2C137%2C163%2C169%2C26%2C27%2C28%2C30%2C48%2C150%2C78%2C115%2C18%2C20%2C44%2C40%2C42%2C41%2C86%2C95%2C99%2C113%2C148%2C151%2C46%2C114%2C24%2C21%2C122%2C70%2C36%2C153%2C152%2C154%2C145%2C143%2C25%2C35%2C59%2C112%2C165%2C71%2C17%2C156%2C117%2C84%2C67%2C19%2C88%2C89%2C119%2C87%2C139%2C138%2C142%2C164%2C34%2C49%2C116%2C47%2C8%2C4%2C5%2C7%2C6%2C3%2C94%2C104%2C170%2C175%2C222%2C75%2C235%2C234%2C233%2C23%2C33%2C55%2C106%2C61%2C10%2C64%2C100%2C101%2C102%2C108%2C133%2C31%2C29%2C135%2C136%2C132%2C131%2C159%2C77%2C162%2C160%2C161%2C50%2C60%2C126%2C15%2C166%2C45%2C280%2C281%2C279%2C294%2C310%2C215%2C204%2C62%2C205%2C203%2C313%2C304%2C52%2C216%2C110%2C134%2C83%2C124%2C54%2C123%2C129%2C128%2C58%2C65%2C63%2C155%2C79%2C80%2C118%2C37%2C32%2C53%2C56%2C103%2C168%2C1%2C127%2C14%2C125%2C12%2C2%2C57%2C96%2C66%2C121%2C92%2C91%2C171%2C172%2C97%2C98%2C9%2C105%2C51%2C146%2C90%2C82%2C72%2C120%2C109%2C43%2C147%2C0%2C85%2C140%2C144%2C157%2C38%2C111%2C13%2C173%2C237%2C196%2C190%2C194%2C195%2C193%2C188%2C263%2C270%2C271%2C272%2C269%2C273%2C264%2C267%2C261%2C274%2C275%2C266%2C276%2C268%2C277%2C262%2C207%2C265%2C260%2C199%2C191%2C192%2C218%2C189%2C187%2C214%2C213%2C295%2C202%2C201%2C200%2C239%2C209%2C185%2C186%2C184%2C333%2C325%2C326%2C317%2C322%2C319%2C321%2C320%2C318%2C327%2C329%2C324%2C330%2C323%2C328%2C316%2C197Script20022 KiB
https://www.googleadservices.com/pagead/conversion_async.jsScript20022 KiB
https://www.experian.com/static/exp/5676-5a10de083b970a3793f5.jsScript20021 KiB
https://www.experian.com/static/shared/fonts/atlas-icon.woff2?57jj8zFont20021 KiB
https://www.redditstatic.com/ads/pixel.jsScript20020 KiB
https://www.experian.com/_Incapsula_Resource?SWJIYLWA=719d34d31c8e3a6e6fffd425f7e032f3&ns=39&cb=217022213Script20019 KiB
https://www.experian.com/static/exp/static/b58da3f56ffab53fa4d938bb01e3c074/daafe/credit-score-and-usage.webpImage20019 KiB

Long tasks (>50 ms)

StartDuration
1816 ms705 ms
5106 ms262 ms
3218 ms249 ms
618 ms240 ms
3503 ms202 ms
5631 ms175 ms
4214 ms153 ms
1519 ms122 ms
3888 ms116 ms
4518 ms110 ms
Analyzing…
running mobile + desktop · ~30s