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www.forbes.com

Report from 7/2/2026, 1:18:29 AM https://www.forbes.com/
Latest run · lab, cold cache
65
7/2/2026
28-day score · p75 · the standard
—
3/7 runs — building history (nightly)

Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.

The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.

Core Agent Vitals badge  Embed this badge

Show your agent-readiness score anywhere — it links back to this report.

[![Core Agent Vitals](https://agentvitals.dev/badge/forbes.com.svg)](https://agentvitals.dev/results?url=https%3A%2F%2Fwww.forbes.com%2F)
<a href="https://agentvitals.dev/results?url=https%3A%2F%2Fwww.forbes.com%2F"><img src="https://agentvitals.dev/badge/forbes.com.svg" alt="Core Agent Vitals" height="20"></a>
DesktopMobile
69
Overall score
weighted CAV (0–100)
FAIL
0–4950–8990–100

Metrics

64%
CRR Content Recovery Poor
0.79
SSD Semantic Signal Density Good
3,932 tok
TC Token Cost Good
20 ms
TTFUT Time to First Useful Token N/A

Final screenshot

Final screenshot of https://www.forbes.com/

Diagnostics

high CRR Content is hidden behind JavaScript

36% of content requires JS

Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.

Rendered profile: headless

Agent Discoverability 67/100 · Needs Work

Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →

Agent files & endpoints

✗ llms.txt Absent at /llms.txt and /.well-known/llms.txt Learn →
✗ robots.txt (AI bots) Blocks: * (all) Learn →
✗ sitemap.xml No /sitemap.xml Learn →
✓ JSON-LD structured data Types: Organization Learn →
~ agents.json Absent (emerging standard) Learn →
~ WebMCP endpoint Absent (emerging standard) Learn →
~ OpenAPI / API docs No OpenAPI/Swagger found Learn →

Issues (6)

✗ robots.txt allows AI bots high impact Blocks: * (all)

Business impact If robots.txt blocks AI crawlers you are invisible to ChatGPT, Claude and Perplexity — they skip you and recommend a competitor instead.

What we measured We read /robots.txt and test it against 16 AI user-agents (GPTBot, ClaudeBot, PerplexityBot, …) for a Disallow that blocks them.

How to fix Allow major AI bots to public content; restrict only private paths (/admin, /api).

Learn how to implement →

User-agent: GPTBot
Allow: /
Disallow: /admin/

Spec: https://platform.openai.com/docs/gptbot

✗ llms.txt present high impact Absent at /llms.txt and /.well-known/llms.txt

Business impact llms.txt is the robots.txt for AI: it tells agents what your site is, what matters, and where to find it. Without it AI guesses — and guessing means inaccurate recommendations and lost visibility.

What we measured We fetch /llms.txt and /.well-known/llms.txt and validate the spec (H1 title + a one-line blockquote summary). We also note /llms-full.txt (your full content as Markdown).

How to fix Create /llms.txt with a short summary + key pages; optionally /llms-full.txt with full content in Markdown.

Learn how to implement →

# Your Site
> One-line description for AI agents.

## Key pages
- /products — catalog
- /pricing — plans
- /docs — documentation

Spec: https://llmstxt.org

✗ XML sitemap present medium impact No /sitemap.xml

Business impact A sitemap is your table of contents for AI crawlers. Without it agents follow homepage links and miss deep pages (products, docs, pricing) — shrinking what they can recommend.

What we measured We fetch /sitemap.xml (and /sitemap_index.xml), confirm valid XML with <loc> entries, and check <lastmod> freshness.

How to fix Generate an XML sitemap of all public pages with current lastmod dates and reference it in robots.txt.

Learn how to implement →

# robots.txt
Sitemap: https://example.com/sitemap.xml

Spec: https://www.sitemaps.org/

~ agents.json discovery low impact Absent (emerging standard)

Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.

What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.

How to fix Publish /agents.json describing your site's capabilities and actions.

Learn how to implement →

Spec: https://agents-json.org

~ WebMCP endpoint low impact Absent (emerging standard)

Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.

What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.

How to fix Add a WebMCP endpoint exposing your key actions to agents.

Learn how to implement →

Spec: https://webmcp.org

~ API documentation low impact No OpenAPI/Swagger found

Business impact Programmatic agents prefer a typed API. An OpenAPI/Swagger spec lets them integrate without scraping.

What we measured We probe /openapi.json, /swagger.json, /api-docs and /.well-known/openapi.json.

How to fix Publish an OpenAPI spec at a well-known path.

Learn how to implement →

Spec: https://www.openapis.org/

Passed audits (6)

✓ No CAPTCHA wall✓ No content-blocking cookie wall✓ Machine-readable prices✓ No login wall on public content✓ Structured data (JSON-LD)✓ Server response (TTFB)
Full profile — how to improve · unused JS · network · timing

How to improve

highProfile reflects a block/challenge page — not your contenthighest leverage

whole profile

EvidenceMeasured against a block/challenge page (a bot-wall/CAPTCHA was served (www.gstatic.com)); every number here describes the wall, not your site.
ImpactAn AI agent hits the same wall and recovers none of your content — fix the block before optimizing anything else.
FixAllowlist legitimate agent user-agents / IP ranges in your WAF or bot-management and serve real content (not a challenge), then re-run.

Third-party impact

309 third-party requests · 6656 KiB (61.9% of transfer) · 13748 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.

Third-party domainReqsTransferMain-thread
ytimg.com201451 KiB—
forbesimg.com35742 KiB1834 ms
googletagmanager.com4600 KiB1436 ms
gstatic.com1374 KiB2412 ms
googleapis.com1368 KiB—
doubleclick.net21303 KiB961 ms
ketchjs.com3276 KiB818 ms
facebook.net2247 KiB268 ms
jwpcdn.com5244 KiB97 ms
media.net5235 KiB160 ms
adsafeprotected.com24209 KiB883 ms
blueconic.net8207 KiB589 ms

Wasted JavaScript (by bundle)

Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).

BundleTransferUnusedWasted
https://www.gstatic.com/recaptcha/releases/A7KpaEASfhDcK0nXxgQEyyYv/recaptcha__en.js 3P374 KiB66.7%249 KiB
https://warp.media.net/js/tags/clientag.js?cid=8CU4ZAPFY&dn=www.forbes.com&version=1 3P234 KiB54.1%127 KiB
https://i.forbesimg.com/simple-site/_next/static/chunks/framework-588df21cddab7865.js 3P130 KiB81.6%106 KiB
https://ssl.p.jwpcdn.com/player/v/8.49.5/provider.hlsjs.js 3P142 KiB71.6%102 KiB
https://www.googletagmanager.com/gtag/js?id=DC-9476342 3P134 KiB62.8%84 KiB
https://www.googletagmanager.com/gtag/destination?id=G-DLD85VJ5QY&cx=c&gtm=4e67m0 3P161 KiB49.5%80 KiB
https://www.googletagmanager.com/gtag/js?id=AW-10801493403&cx=c&gtm=4e67m0 3P154 KiB47.1%72 KiB
https://adtech-cdn.theglobeandmail.com/prebid/riker_pbjs_10.15.0.js 3P134 KiB52.5%70 KiB
https://www.googletagmanager.com/gtm.js?id=GTM-NMQJM4 3P152 KiB42.1%64 KiB
https://i.forbesimg.com/simple-site/dist/js/nextJS-07c10f2cc8a59225ec9c.js 3P102 KiB56.7%58 KiB
https://connect.facebook.net/signals/config/1494993704116832?v=2.9.361&r=stable&domain=www.forbes.com&hme=eec000113e1e9f56e9fc6cdeb39d59ad805f76a48c77cf3d5c028dcf3b38ee7c&ex_m=108%2C209%2C159%2C22%2C73%2C74%2C150%2C69%2C68%2C11%2C168%2C93%2C16%2C142%2C131%2C39%2C76%2C81%2C138%2C164%2C170%2C26%2C27%2C28%2C30%2C48%2C151%2C78%2C116%2C18%2C20%2C44%2C40%2C42%2C41%2C86%2C95%2C99%2C114%2C149%2C152%2C46%2C115%2C24%2C21%2C123%2C70%2C36%2C154%2C153%2C155%2C146%2C144%2C25%2C35%2C59%2C113%2C166%2C71%2C17%2C157%2C118%2C84%2C67%2C19%2C88%2C89%2C120%2C87%2C140%2C139%2C143%2C100%2C165%2C34%2C49%2C117%2C47%2C8%2C4%2C5%2C7%2C6%2C3%2C94%2C105%2C171%2C176%2C223%2C75%2C236%2C235%2C234%2C23%2C33%2C55%2C107%2C61%2C10%2C64%2C101%2C102%2C103%2C109%2C134%2C31%2C29%2C136%2C137%2C133%2C132%2C160%2C77%2C163%2C161%2C162%2C50%2C60%2C127%2C15%2C167%2C45%2C281%2C282%2C280%2C295%2C311%2C216%2C205%2C62%2C206%2C204%2C314%2C305%2C52%2C217%2C111%2C135%2C83%2C125%2C54%2C124%2C130%2C129%2C58%2C65%2C63%2C156%2C79%2C80%2C119%2C37%2C32%2C53%2C56%2C104%2C169%2C1%2C128%2C14%2C126%2C12%2C2%2C57%2C96%2C66%2C122%2C92%2C91%2C172%2C173%2C97%2C98%2C9%2C106%2C51%2C147%2C90%2C82%2C72%2C121%2C110%2C43%2C148%2C0%2C85%2C141%2C145%2C158%2C38%2C112%2C13%2C174 3P144 KiB39.3%56 KiB
https://connect.facebook.net/en_US/fbevents.js 3P103 KiB46%47 KiB
https://forbes.blueconic.net/plugin/library/c1f9c89f2318ecdb60d7088a813b5219 3P63 KiB72.7%46 KiB
https://client.aps.amazon-adsystem.com/publisher.js 3P84 KiB53.7%45 KiB
https://pixel.adsafeprotected.com/jload?anId=930392&campId=1x1&pubId=17094022&chanId=23320017293&placementId=6322960292&pubCreative=138557021115&pubOrder=2347912927&cb=1268445092&adsafe_par&impId=home_usa 3P82 KiB50.6%41 KiB

Network

352Requests
10751 KiBTransferred
117Scripts
61.9%3rd-party
10Long tasks
Script (117)
4311 KiB
Image (96)
3131 KiB
Fetch (67)
2797 KiB
Font (11)
209 KiB
Document (19)
139 KiB
XHR (25)
137 KiB
Other (8)
24 KiB
Ping (9)
3 KiB
Heaviest requests (30)
URLTypeStatusTransfer
https://www.forbes.com/genai-flowapi/videos?start=0&limit=500Fetch2001543 KiB
https://images.forbes.com/hp/forbes_daily.pngImage200987 KiB
https://www.forbes.com/paywallManagerResponse/paywallManagerResponseLive.jsonFetch200641 KiB
https://www.gstatic.com/recaptcha/releases/A7KpaEASfhDcK0nXxgQEyyYv/recaptcha__en.jsScript200374 KiB
https://storage.googleapis.com/bacon-forbes-prd/brief/briefs.jsonFetch200368 KiB
https://cdn.ketchjs.com/ketchtag/stable/v2.12/ketch-sdk.jsScript200274 KiB
https://warp.media.net/js/tags/clientag.js?cid=8CU4ZAPFY&dn=www.forbes.com&version=1Script200234 KiB
https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202607210101/pubads_impl.jsScript200197 KiB
https://www.googletagmanager.com/gtag/destination?id=G-DLD85VJ5QY&cx=c&gtm=4e67m0Script200161 KiB
https://www.googletagmanager.com/gtag/js?id=AW-10801493403&cx=c&gtm=4e67m0Script200154 KiB
https://www.googletagmanager.com/gtm.js?id=GTM-NMQJM4Script200152 KiB
https://connect.facebook.net/signals/config/1494993704116832?v=2.9.361&r=stable&domain=www.forbes.com&hme=eec000113e1e9f56e9fc6cdeb39d59ad805f76a48c77cf3d5c028dcf3b38ee7c&ex_m=108%2C209%2C159%2C22%2C73%2C74%2C150%2C69%2C68%2C11%2C168%2C93%2C16%2C142%2C131%2C39%2C76%2C81%2C138%2C164%2C170%2C26%2C27%2C28%2C30%2C48%2C151%2C78%2C116%2C18%2C20%2C44%2C40%2C42%2C41%2C86%2C95%2C99%2C114%2C149%2C152%2C46%2C115%2C24%2C21%2C123%2C70%2C36%2C154%2C153%2C155%2C146%2C144%2C25%2C35%2C59%2C113%2C166%2C71%2C17%2C157%2C118%2C84%2C67%2C19%2C88%2C89%2C120%2C87%2C140%2C139%2C143%2C100%2C165%2C34%2C49%2C117%2C47%2C8%2C4%2C5%2C7%2C6%2C3%2C94%2C105%2C171%2C176%2C223%2C75%2C236%2C235%2C234%2C23%2C33%2C55%2C107%2C61%2C10%2C64%2C101%2C102%2C103%2C109%2C134%2C31%2C29%2C136%2C137%2C133%2C132%2C160%2C77%2C163%2C161%2C162%2C50%2C60%2C127%2C15%2C167%2C45%2C281%2C282%2C280%2C295%2C311%2C216%2C205%2C62%2C206%2C204%2C314%2C305%2C52%2C217%2C111%2C135%2C83%2C125%2C54%2C124%2C130%2C129%2C58%2C65%2C63%2C156%2C79%2C80%2C119%2C37%2C32%2C53%2C56%2C104%2C169%2C1%2C128%2C14%2C126%2C12%2C2%2C57%2C96%2C66%2C122%2C92%2C91%2C172%2C173%2C97%2C98%2C9%2C106%2C51%2C147%2C90%2C82%2C72%2C121%2C110%2C43%2C148%2C0%2C85%2C141%2C145%2C158%2C38%2C112%2C13%2C174Script200144 KiB
https://ssl.p.jwpcdn.com/player/v/8.49.5/provider.hlsjs.jsScript200142 KiB
https://imageio.forbes.com/specials-images/imageserve/6a575bfea20c1c47dde1e03e/0x0.jpg?format=jpg&width=960Image200139 KiB
https://adtech-cdn.theglobeandmail.com/prebid/riker_pbjs_10.15.0.jsScript200134 KiB
https://www.googletagmanager.com/gtag/js?id=DC-9476342Script200134 KiB
https://www.forbes.com/Document200132 KiB
https://i.forbesimg.com/simple-site/_next/static/chunks/framework-588df21cddab7865.jsScript200130 KiB
https://imageio.forbes.com/specials-images/imageserve/6a6237078f96276639c98c74/0x0.jpg?format=jpg&width=960Image200117 KiB
https://i.ytimg.com/vi/oAvvNzmD0VY/maxresdefault.jpgImage200108 KiB
https://i.ytimg.com/vi/OXTQYanbe1w/maxresdefault.jpgImage200105 KiB
https://www.forbes.com/zephr/feature-decisionsFetch200104 KiB
https://connect.facebook.net/en_US/fbevents.jsScript200103 KiB
https://i.forbesimg.com/simple-site/dist/js/nextJS-07c10f2cc8a59225ec9c.jsScript200102 KiB
https://i.ytimg.com/vi/DfNAFUp0I7I/maxresdefault.jpgImage20099 KiB
https://cdn.doubleverify.com/dv-measurements10207.jsScript20095 KiB
https://imageio.forbes.com/specials-images/imageserve/67b2c6235e5134f91e2fb71f/0x0.jpg?format=jpg&width=960Image20086 KiB
https://client.aps.amazon-adsystem.com/publisher.jsScript20084 KiB
https://pixel.adsafeprotected.com/jload?anId=930392&campId=1x1&pubId=17094022&chanId=23320017293&placementId=6322960292&pubCreative=138557021115&pubOrder=2347912927&cb=1268445092&adsafe_par&impId=home_usaScript20082 KiB
https://pixel.adsafeprotected.com/jload?anId=930392&campId=970x250&pubId=91127662&chanId=23320017293&placementId=1371013702&pubCreative=138318222298&pubOrder=837849862&cb=1410392418&adsafe_par&impId=home_usaScript20082 KiB

Long tasks (>50 ms)

StartDuration
9796 ms1391 ms
6311 ms617 ms
14199 ms599 ms
9188 ms494 ms
5813 ms487 ms
14822 ms334 ms
4414 ms292 ms
12304 ms288 ms
5112 ms287 ms
4712 ms284 ms
Analyzing…
running mobile + desktop · ~30s