www.johnlewis.com

Report from 9/21/2026, 1:06:38 PM https://www.johnlewis.com
Latest run · lab, cold cache
37
9/21/2026
28-day score · p75 · the standard
38
21 runs
CRR14%latest
SSD49%latest
TC435 toklatest
TTFUT492 ms28-day p75

Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.

The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.

Core Agent Vitals badge  Embed this badge

Show your agent-readiness score anywhere — it links back to this report.

[![Core Agent Vitals](https://agentvitals.dev/badge/johnlewis.com.svg)](https://agentvitals.dev/results?url=https%3A%2F%2Fwww.johnlewis.com)
<a href="https://agentvitals.dev/results?url=https%3A%2F%2Fwww.johnlewis.com"><img src="https://agentvitals.dev/badge/johnlewis.com.svg" alt="Core Agent Vitals" height="20"></a>
What AI tells your customers about youAgent confidence: LOW
Business nameJohn Lewis & Partners
CategoryOrganization
Pricenot found
Locationnot found
Hoursnot found
Productsnot found
🟡DescriptionProudly shaping British life for over 150 years, John Lewis blends timeless tradition with modern living across homeware, fashion, and technology. Discover the difference today. · guessed from page text (no structured data)

An agent is likely to fabricate missing details rather than say “I don’t know”. 2/7 applicable facts come from machine-readable structured data.

36
Overall score
weighted CAV (0–100)
FAIL
0–4950–8990–100

Metrics

12%
CRR Content Recovery Poor
0.46
SSD Semantic Signal Density Needs work
342 tok
TC Token Cost Good
510 ms
TTFUT Time to First Useful Token N/A

Token Cost breakdown

Where the page's tokens go (≈6,061 across regions). Most tokens are real content — the agent isn't paying much for chrome.

Content
64.6% · 3,915
Chrome (nav / header / footer)
33.4% · 2,027
Boilerplate (cookie / ad)
0% · 0
Other
2% · 119

Final screenshot

Final screenshot of https://www.johnlewis.com

Diagnostics

high CRR Content is hidden behind JavaScript

pre-JS raw HTML

Evidence88% of content requires JS · 12% of rendered content recovered (rest is placeholder/wrong)
ImpactA non-rendering agent never sees the JS-injected content.
Effort1–4 h

Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.

medium SSD Low signal-to-noise for agents

content vs chrome/boilerplate

Evidencesignal 0.36 · website JSON-LD 1/2 · missing: name
ImpactAgent spends tokens parsing nav/boilerplate instead of content.
Effort30–90 min

Fix: Wrap the real content in <main>/<article>, cut repeated nav/boilerplate, and keep the primary content dense and early in the DOM.

Rendered profile: headless

Agent Discoverability 78/100 · Needs Work

Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →

Agent files & endpoints

llms.txt Absent at /llms.txt and /.well-known/llms.txt Learn →
robots.txt (AI bots) Major AI bots allowed Learn →
sitemap.xml No /sitemap.xml Learn →
JSON-LD structured data Types: Organization, WebSite Learn →
~ agents.json Absent (emerging standard) Learn →
~ WebMCP endpoint Absent (emerging standard) Learn →
~ OpenAPI / API docs No OpenAPI/Swagger found Learn →

Issues (5)

llms.txt present high impact Absent at /llms.txt and /.well-known/llms.txt

Business impact llms.txt is the robots.txt for AI: it tells agents what your site is, what matters, and where to find it. Without it AI guesses — and guessing means inaccurate recommendations and lost visibility.

What we measured We fetch /llms.txt and /.well-known/llms.txt and validate the spec (H1 title + a one-line blockquote summary). We also note /llms-full.txt (your full content as Markdown).

How to fix Create /llms.txt with a short summary + key pages; optionally /llms-full.txt with full content in Markdown.

Learn how to implement →

# Your Site
> One-line description for AI agents.

## Key pages
- /products — catalog
- /pricing — plans
- /docs — documentation

Spec: https://llmstxt.org

XML sitemap present medium impact No /sitemap.xml

Business impact A sitemap is your table of contents for AI crawlers. Without it agents follow homepage links and miss deep pages (products, docs, pricing) — shrinking what they can recommend.

What we measured We fetch /sitemap.xml (and /sitemap_index.xml), confirm valid XML with <loc> entries, and check <lastmod> freshness.

How to fix Generate an XML sitemap of all public pages with current lastmod dates and reference it in robots.txt.

Learn how to implement →

# robots.txt
Sitemap: https://example.com/sitemap.xml

Spec: https://www.sitemaps.org/

~ agents.json discovery low impact Absent (emerging standard)

Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.

What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.

How to fix Publish /agents.json describing your site's capabilities and actions.

Learn how to implement →

Spec: https://github.com/wild-card-ai/agents-json

~ WebMCP endpoint low impact Absent (emerging standard)

Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.

What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.

How to fix Add a WebMCP endpoint exposing your key actions to agents.

Learn how to implement →

Spec: https://webmcp.org

~ API documentation low impact No OpenAPI/Swagger found

Business impact Programmatic agents prefer a typed API. An OpenAPI/Swagger spec lets them integrate without scraping.

What we measured We probe /openapi.json, /swagger.json, /api-docs and /.well-known/openapi.json.

How to fix Publish an OpenAPI spec at a well-known path.

Learn how to implement →

Spec: https://www.openapis.org/

Passed audits (7)

✓ robots.txt allows AI bots✓ No CAPTCHA wall✓ No content-blocking cookie wall✓ Machine-readable prices✓ No login wall on public content✓ Structured data (JSON-LD)✓ Server response (TTFB)

Transport & Trust (SEC 1.0.0)

HTTPS, HSTS, CSP, sniffing, referrer and CORS posture. Diagnostic only — this does not affect the CAV score. A security header does not make a page more legible to an agent, so scoring it would reward a CDN toggle that changes nothing an agent can recover. We measure it and say so.

70Transport posture (0–100, unscored)
3pass
1warn
1fail
Per-header findings (6)
HeaderEvidence
✅ HTTPSserved over HTTPS
✅ HSTSmax-age=31708800
❌ Content-Security-Policyno content-security-policy header
✅ X-Content-Type-Optionsnosniff
⚠️ Referrer-Policyno referrer-policy header (browser default applies)
➖ CORS exposureno CORS headers on the document (normal for an HTML page)
Full profile — how to improve · unused JS · network · timing

How to improve

highSplit the heaviest unused bundlehighest leverage

QCLyHmOR8ZF_CVtPOFI-lRNRdE_Cd-v6AwZ4CgS1FW0ERyNU — 184 KiB transferred, 70.5% unused

EvidenceCDP JS coverage: 130 KiB of this bundle is never executed on load.
Impact~-130 KiB transfer; lower Token Cost + faster agent parse.
Effort30–90 min
FixDynamic-import() the below-the-fold parts of QCLyHmOR8ZF_CVtPOFI-lRNRdE_Cd-v6AwZ4CgS1FW0ERyNU, or drop unused dependencies.
mediumCut third-party weight

johnlewiscontent.com — 1375 KiB, 43 requests

EvidenceThird-party is 32% of total transfer (66 requests); johnlewiscontent.com is the largest.
ImpactFewer bytes + main-thread stalls before your content settles for an agent.
Effort1–3 h
FixLazy-load, self-host, or remove johnlewiscontent.com; defer non-critical third-party scripts.
mediumLower server response time

time to first byte

EvidenceTTFB is 642 ms.
ImpactEarlier first useful token (TTFUT).
Effort1–3 h
FixCache at the edge (CDN), reduce server work, avoid redirect chains.
mediumCut total transfer weight

4.7 MB total

Evidence4.7 MB transferred.
ImpactCheaper, faster fetch on slow links.
Effort1–3 h
FixEnable Brotli, serve WebP/AVIF images, defer non-critical resources.

Third-party impact

66 third-party requests · 1529 KiB (32% of transfer) — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.

Third-party domainReqsTransferMain-thread
johnlewiscontent.com431375 KiB
monetate.net6100 KiB
unpkg.com133 KiB
apple.com111 KiB
play.google15 KiB
nr-data.net62 KiB
googlesyndication.com31 KiB
google-analytics.com11 KiB
ravelin.click11 KiB
googletagmanager.com10 KiB
amplience.net20 KiB

Wasted JavaScript (by bundle)

Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).

BundleTransferUnusedWasted
https://www.johnlewis.com/googleads/QCLyHmOR8ZF_CVtPOFI-lRNRdE_Cd-v6AwZ4CgS1FW0ERyNU184 KiB70.5%130 KiB
https://www.johnlewis.com/content-assets/client/main-38826.bundle.js191 KiB67.1%128 KiB
https://www.johnlewis.com/cookies/manage-cookies-vendor.a800.js337 KiB34.1%115 KiB
https://www.johnlewis.com/googleads/QCLyHmOR8v8BDTk0RyZA5Q0EKhHZbO-oCU8hUgbpRGUjVA152 KiB74.6%113 KiB
https://www.johnlewis.com/ga4prod/184 KiB51.4%95 KiB
https://www.johnlewis.com/googleads/169 KiB52.6%89 KiB
https://www.johnlewis.com/dblclick/152 KiB55.4%84 KiB
https://www.johnlewis.com/product-card-list-ui/static/client.js136 KiB61%83 KiB
https://www.johnlewis.com/recently-viewed-items/static/js/2.a7eb248.2.chunk.js99 KiB67.2%66 KiB
https://tags.johnlewis.com/johnlewis/browseprod/Bootstrap.js93 KiB62.3%58 KiB
https://se.monetate.net/js/3/a-76ca7dd3/p/johnlewis.com/t1789565951/a3536579cd480ea7/custom.js 3P73 KiB78.8%57 KiB
https://www.johnlewis.com/experimentation-esi/experiments/assets/index.647962610e7234006cc8.js60 KiB77.9%47 KiB
https://www.johnlewis.com/content-app/_next/static/chunks/framework-8808f5a465333f70.js59 KiB72.3%42 KiB
https://www.johnlewis.com/chat-snap-in/2832833784/static/js/main.74a6fddc.js57 KiB70.3%40 KiB
https://www.johnlewis.com/header-ui-assets/static/scaffold.cbe71.js62 KiB61.6%38 KiB

Network

164Requests
4778 KiBTransferred
64Scripts
32%3rd-party
0Long tasks
Script (64)
2848 KiB
Image (52)
1396 KiB
Font (2)
179 KiB
Stylesheet (18)
168 KiB
Document (1)
100 KiB
Fetch (7)
81 KiB
XHR (11)
3 KiB
Other (3)
1 KiB
Ping (3)
1 KiB
Manifest (1)
0 KiB
Media (2)
0 KiB
Heaviest requests (30)
URLTypeStatusTransfer
https://www.johnlewis.com/cookies/manage-cookies-vendor.a800.jsScript200337 KiB
https://media.johnlewiscontent.com/i/JohnLewis/2026%20AUT%20HOME%20SCANDI%20LIVING%20SHOT%2011%20SIDEBOARD%201435?fmt=auto&wid=2048&sm=aspect&aspect=4:5Image200201 KiB
https://www.johnlewis.com/content-assets/client/main-38826.bundle.jsScript200191 KiB
https://www.johnlewis.com/kgEutiJfbq18_/8bYXoIh-5s5sy/U/EG9mmQk48Xmf2tL5J3/FEF2AQ/QG/ReCVw1ACYScript200190 KiB
https://media.johnlewiscontent.com/i/JohnLewis/edit-mon-ami-hero-090926?fmt=auto&wid=2048&sm=aspect&aspect=4:5&scaleFit=poi&poi=0.7193385650224214,0.3108744394618834,0.07701793721973095,0.1540358744394619Image200189 KiB
https://www.johnlewis.com/googleads/QCLyHmOR8ZF_CVtPOFI-lRNRdE_Cd-v6AwZ4CgS1FW0ERyNUScript200184 KiB
https://www.johnlewis.com/ga4prod/Script200184 KiB
https://www.johnlewis.com/googleads/Script200169 KiB
https://media.johnlewiscontent.com/i/JohnLewis/AW26-fashion-img-13-100926?fmt=autoImage200159 KiB
https://www.johnlewis.com/googleads/QCLyHmOR8v8BDTk0RyZA5Q0EKhHZbO-oCU8hUgbpRGUjVAScript200152 KiB
https://www.johnlewis.com/dblclick/Script200152 KiB
https://www.johnlewis.com/product-card-list-ui/static/client.jsScript200136 KiB
https://static.johnlewiscontent.com/v1/static/royalwarrant-footerImage200107 KiB
https://www.johnlewis.com/static/core/fonts/GillSansNovaforJLVar.woff2Font200102 KiB
https://www.johnlewis.com/Document200100 KiB
https://www.johnlewis.com/recently-viewed-items/static/js/2.a7eb248.2.chunk.jsScript20099 KiB
https://tags.johnlewis.com/johnlewis/browseprod/Bootstrap.jsScript20093 KiB
https://www.johnlewis.com/header/api/config?isdesktop=true&premium=trueFetch20079 KiB
https://media.johnlewiscontent.com/i/JohnLewis/Lego-homepage-sept?fmt=auto&wid=1080&sm=aspect&aspect=16%3A9&scaleFit=poi&poi=%7B$this.metadata.pointOfInterest.x%7D,%7B$this.metadata.pointOfInterest.y%7D,%7B$this.metadata.pointOfInterest.w%7D,%7B$this.metadata.pointOfInterest.h%7DImage20077 KiB
https://www.johnlewis.com/static/core/fonts/SourceSerif4ForJLVar.woff2Font20077 KiB
https://media.johnlewiscontent.com/i/JohnLewis/best-autumn-buys-hp-080926?fmt=auto&wid=1366&sm=aspect&aspect=1:1Image20076 KiB
https://media.johnlewiscontent.com/i/JohnLewis/Everyday%20Experts%202026%20Disruptor%20Block%20Cookware?fmt=auto&wid=2048&sm=aspect&aspect=4:5Image20075 KiB
https://se.monetate.net/js/3/a-76ca7dd3/p/johnlewis.com/t1789565951/a3536579cd480ea7/custom.jsScript20073 KiB
https://www.johnlewis.com/content-assets/libs/ampDuplexBanner-96a88.bundle.jsScript20062 KiB
https://www.johnlewis.com/header-ui-assets/static/scaffold.cbe71.jsScript20062 KiB
https://www.johnlewis.com/experimentation-esi/experiments/assets/index.647962610e7234006cc8.jsScript20060 KiB
https://www.johnlewis.com/static/core/js/v6.0/jlp-vendor-bundle-react-production.jsScript20059 KiB
https://www.johnlewis.com/content-app/_next/static/chunks/framework-8808f5a465333f70.jsScript20059 KiB
https://tags.johnlewis.com/johnlewis/browseprod/code/74eef6a8dba17c371350ba20a6fd200e.js?conditionId0=422811Script20057 KiB
https://www.johnlewis.com/chat-snap-in/2832833784/static/js/main.74a6fddc.jsScript20057 KiB
Analyzing…
running mobile + desktop · ~30s