www.kraken.com

Report from 9/21/2026, 1:13:43 PM https://www.kraken.com
Latest run · lab, cold cache
80
9/21/2026
28-day score · p75 · the standard
80
25 runs
CRR76%latest
SSD79%latest
TC1065 toklatest
TTFUT18 ms28-day p75

Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.

The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.

Core Agent Vitals badge  Embed this badge

Show your agent-readiness score anywhere — it links back to this report.

[![Core Agent Vitals](https://agentvitals.dev/badge/kraken.com.svg)](https://agentvitals.dev/results?url=https%3A%2F%2Fwww.kraken.com)
<a href="https://agentvitals.dev/results?url=https%3A%2F%2Fwww.kraken.com"><img src="https://agentvitals.dev/badge/kraken.com.svg" alt="Core Agent Vitals" height="20"></a>
What AI tells your customers about youAgent confidence: MEDIUM
Business nameKraken
CategoryOrganization
🟡Price$2 · guessed from page text (no structured data)
Location1603 Capitol Ave Suite 517B, Cheyenne, WY, 82001, US
Hoursnot found
Productsnot found
DescriptionKraken is a global cryptocurrency exchange offering spot trading, derivatives, staking, institutional custody, and fiat on-ramps.

⚠️ Your page title reads like a navigation menu, so an agent may cite your business as “Kraken | Own the Power of Your Money — Crypto, Stocks & more”.

An agent gets the basics but will guess on the gaps. 4/7 applicable facts come from machine-readable structured data.

80
Overall score
weighted CAV (0–100)
FAIL
0–4950–8990–100

Metrics

75%
CRR Content Recovery Poor
0.79
SSD Semantic Signal Density Good
1,085 tok
TC Token Cost Good
15 ms
TTFUT Time to First Useful Token N/A

Token Cost breakdown

Where the page's tokens go (≈11,057 across regions). 50% is non-content — chrome and boilerplate an agent pays for. Add landmark roles (main/nav/header/footer) so agents can skip it.

Content
50.4% · 5,570
Chrome (nav / header / footer)
37.5% · 4,147
Boilerplate (cookie / ad)
6% · 661
Other
6.1% · 679

Final screenshot

Final screenshot of https://www.kraken.com

Diagnostics

high CRR Content is hidden behind JavaScript

pre-JS raw HTML

Evidence25% of content requires JS
ImpactA non-rendering agent never sees the JS-injected content.
Effort1–4 h

Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.

medium TC 49.6% of tokens are non-content (boilerplate/chrome)

agent representation — token decomposition

EvidenceToken decomposition: content 50.4%, chrome 37.5%, boilerplate 6%, other 6.1%. Only 50.4% of the agent's tokens are real content.
ImpactAn agent pays for boilerplate on every request and has less context left for the real content.
Effort30–90 min

Fix: Strip repeated nav/header/footer/cookie chrome from the agent-visible output; wrap content in <main>/<article> so the extractor keeps signal and drops boilerplate.

Rendered profile: headless

Agent Discoverability 88/100 · Agent Ready

Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →

Agent files & endpoints

~ llms.txt Found at /llms.txt but missing H1/blockquote Learn →
robots.txt (AI bots) Major AI bots allowed Learn →
sitemap.xml Found at /sitemap.xml Learn →
JSON-LD structured data Types: Organization, Service, WebSite, BreadcrumbList, WebPage Learn →
~ agents.json Absent (emerging standard) Learn →
~ WebMCP endpoint Absent (emerging standard) Learn →
OpenAPI / API docs Found at /openapi.json Learn →

Issues (4)

~ No content-blocking cookie wall medium impact Consent platform: onetrust (verify it doesn't block content)

Business impact A consent wall that hides content until a click is invisible to agents — they cannot click 'Accept'.

What we measured We fingerprint OneTrust, Cookiebot, Usercentrics and similar managers and flag content-blocking ones.

How to fix Use an overlay banner that leaves content in the DOM, not a blocking interstitial.

Spec: https://gdpr.eu/cookies/

~ llms.txt present + valid high impact Found at /llms.txt but missing H1/blockquote

Business impact llms.txt is the robots.txt for AI: it tells agents what your site is, what matters, and where to find it. Without it AI guesses — and guessing means inaccurate recommendations and lost visibility.

What we measured We fetch /llms.txt and /.well-known/llms.txt and validate the spec (H1 title + a one-line blockquote summary). We also note /llms-full.txt (your full content as Markdown).

How to fix Create /llms.txt with a short summary + key pages; optionally /llms-full.txt with full content in Markdown.

Learn how to implement →

# Your Site
> One-line description for AI agents.

## Key pages
- /products — catalog
- /pricing — plans
- /docs — documentation

Spec: https://llmstxt.org

~ agents.json discovery low impact Absent (emerging standard)

Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.

What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.

How to fix Publish /agents.json describing your site's capabilities and actions.

Learn how to implement →

Spec: https://github.com/wild-card-ai/agents-json

~ WebMCP endpoint low impact Absent (emerging standard)

Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.

What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.

How to fix Add a WebMCP endpoint exposing your key actions to agents.

Learn how to implement →

Spec: https://webmcp.org

Passed audits (8)

✓ robots.txt allows AI bots✓ No CAPTCHA wall✓ Machine-readable prices✓ No login wall on public content✓ Structured data (JSON-LD)✓ XML sitemap present + fresh✓ Server response (TTFB)✓ API documentation

Transport & Trust (SEC 1.0.0)

HTTPS, HSTS, CSP, sniffing, referrer and CORS posture. Diagnostic only — this does not affect the CAV score. A security header does not make a page more legible to an agent, so scoring it would reward a CDN toggle that changes nothing an agent can recover. We measure it and say so.

78Transport posture (0–100, unscored)
4pass
0warn
1fail
Per-header findings (6)
HeaderEvidence
✅ HTTPSserved over HTTPS
✅ HSTSmax-age=31536000; includeSubDomains; preload
❌ Content-Security-Policyno content-security-policy header
✅ X-Content-Type-Optionsnosniff
✅ Referrer-Policystrict-origin-when-cross-origin
➖ CORS exposureno CORS headers on the document (normal for an HTML page)
Full profile — how to improve · unused JS · network · timing

How to improve

highSplit the heaviest unused bundlehighest leverage

0da1ef75.js — 335 KiB transferred, 45.7% unused

EvidenceCDP JS coverage: 153 KiB of this bundle is never executed on load.
Impact~-153 KiB transfer; lower Token Cost + faster agent parse.
Effort30–90 min
FixDynamic-import() the below-the-fold parts of 0da1ef75.js, or drop unused dependencies.
highBreak up long main-thread tasks

longest task 481 ms (5 total)

EvidenceMain thread blocked 481 ms by the longest task.
ImpactFaster interactivity + content settling.
Effort1–4 h
FixSplit heavy work, defer third-party scripts, move compute off the main thread.
mediumCut third-party weight

googletagmanager.com — 665 KiB, 4 requests, 14 ms main-thread

EvidenceThird-party is 38.5% of total transfer (109 requests); googletagmanager.com is the largest.
ImpactFewer bytes + main-thread stalls before your content settles for an agent.
Effort1–3 h
FixLazy-load, self-host, or remove googletagmanager.com; defer non-critical third-party scripts.
mediumCut total transfer weight

3.4 MB total

Evidence3.4 MB transferred.
ImpactCheaper, faster fetch on slow links.
Effort1–3 h
FixEnable Brotli, serve WebP/AVIF images, defer non-critical resources.

Third-party impact

109 third-party requests · 1338 KiB (38.5% of transfer) · 14 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.

Third-party domainReqsTransferMain-thread
googletagmanager.com4665 KiB14 ms
facebook.net3222 KiB
cookielaw.org11177 KiB
adrsbl.io641 KiB
bing.com633 KiB
impactcdn.com127 KiB
sc-static.net125 KiB
licdn.com121 KiB
redditstatic.com121 KiB
upsellit.com120 KiB
appsflyersdk.com217 KiB
ads-twitter.com117 KiB

Wasted JavaScript (by bundle)

Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).

BundleTransferUnusedWasted
https://www.kraken.com/_static/js/0da1ef75.js335 KiB45.7%153 KiB
https://www.kraken.com/_static/js/217367ed.js202 KiB49.4%100 KiB
https://www.googletagmanager.com/gtm.js?id=GTM-P9HF8V65&l=dataLayer&gtm_preview=env-1&gtm_auth=54ZYNPYorI22RDUkrGINDA 3P182 KiB45.4%83 KiB
https://www.googletagmanager.com/gtag/js?id=G-5MVYWBPCBE 3P182 KiB44.7%82 KiB
https://www.googletagmanager.com/gtag/js?id=AW-763159290&cx=c&gtm=4e69g1 3P161 KiB49%79 KiB
https://www.googletagmanager.com/gtag/destination?id=DC-14975515&cx=c&gtm=4e69g1 3P140 KiB56.2%79 KiB
https://cdn.cookielaw.org/scripttemplates/202403.2.0/otBannerSdk.js 3P109 KiB61.6%67 KiB
https://connect.facebook.net/en_US/fbevents.js 3P111 KiB44.4%49 KiB
https://www.kraken.com/_static/js/aec1801d.js67 KiB61.1%41 KiB
https://cdn.seg.kraken.com/next-integrations/integrations/vendor/commons.1b78f84a8c1751144d06.js.gz56 KiB60.9%34 KiB
https://cdn.seg.kraken.com/next-integrations/actions/google-analytics-4-web/51e68a22e5622640852a.js58 KiB58.8%34 KiB
https://www.kraken.com/_static/js/async/374af5f6.js33 KiB82.6%27 KiB
https://cdn.seg.kraken.com/next-integrations/actions/4596/98c634b6302314f5278d.js28 KiB90.7%25 KiB
https://connect.facebook.net/signals/config/666531641854919?v=2.9.405&r=canary&domain=www.kraken.com&hme=ecef7557496abce7ebfd30d9fec7f02b78383ffbf3f454783aea671f0dea1dfc&ex_m=117%2C234%2C168%2C27%2C81%2C82%2C160%2C77%2C76%2C11%2C178%2C101%2C20%2C152%2C140%2C46%2C84%2C89%2C148%2C173%2C180%2C8%2C4%2C5%2C7%2C6%2C3%2C102%2C114%2C32%2C17%2C31%2C18%2C33%2C34%2C35%2C37%2C55%2C161%2C86%2C125%2C22%2C24%2C51%2C47%2C49%2C48%2C94%2C103%2C107%2C123%2C159%2C162%2C53%2C124%2C29%2C26%2C132%2C78%2C43%2C164%2C163%2C165%2C156%2C154%2C30%2C42%2C66%2C122%2C175%2C79%2C21%2C127%2C92%2C75%2C23%2C96%2C97%2C129%2C95%2C150%2C149%2C153%2C108%2C174%2C177%2C41%2C56%2C126%2C54%2C182%2C109%2C181%2C201%2C248%2C83%2C262%2C261%2C260%2C14%2C25%2C28%2C40%2C62%2C116%2C68%2C10%2C72%2C110%2C111%2C112%2C118%2C143%2C38%2C36%2C145%2C146%2C147%2C142%2C141%2C169%2C85%2C172%2C170%2C171%2C57%2C67%2C136%2C19%2C176%2C52%2C311%2C312%2C313%2C310%2C73%2C90%2C318%2C317%2C326%2C351%2C241%2C230%2C69%2C231%2C229%2C354%2C345%2C59%2C242%2C120%2C144%2C91%2C134%2C61%2C133%2C139%2C138%2C65%2C71%2C166%2C87%2C88%2C128%2C44%2C39%2C60%2C63%2C113%2C179%2C1%2C137%2C16%2C135%2C12%2C2%2C64%2C104%2C15%2C74%2C70%2C131%2C100%2C99%2C184%2C185%2C105%2C106%2C9%2C115%2C183%2C58%2C157%2C98%2C80%2C130%2C119%2C50%2C158%2C0%2C93%2C151%2C155%2C167%2C45%2C121%2C13%2C186 3P111 KiB21.7%24 KiB
https://www.kraken.com/js/_seg.f6429126.js56 KiB40%22 KiB

Network

222Requests
3474 KiBTransferred
97Scripts
38.5%3rd-party
5Long tasks
Script (97)
2432 KiB
Font (8)
318 KiB
Image (48)
298 KiB
Stylesheet (2)
190 KiB
Document (6)
156 KiB
Fetch (38)
71 KiB
XHR (10)
6 KiB
Other (10)
2 KiB
Ping (3)
1 KiB
Heaviest requests (30)
URLTypeStatusTransfer
https://www.kraken.com/_static/js/0da1ef75.jsScript200335 KiB
https://www.kraken.com/_static/js/217367ed.jsScript200202 KiB
https://www.kraken.com/_static/css/f44f9f3c.cssStylesheet200190 KiB
https://www.googletagmanager.com/gtag/js?id=G-5MVYWBPCBEScript200182 KiB
https://www.googletagmanager.com/gtm.js?id=GTM-P9HF8V65&l=dataLayer&gtm_preview=env-1&gtm_auth=54ZYNPYorI22RDUkrGINDAScript200182 KiB
https://www.googletagmanager.com/gtag/js?id=AW-763159290&cx=c&gtm=4e69g1Script200161 KiB
https://www.kraken.com/Document200156 KiB
https://www.googletagmanager.com/gtag/destination?id=DC-14975515&cx=c&gtm=4e69g1Script200140 KiB
https://connect.facebook.net/en_US/fbevents.jsScript200111 KiB
https://connect.facebook.net/signals/config/666531641854919?v=2.9.405&r=canary&domain=www.kraken.com&hme=ecef7557496abce7ebfd30d9fec7f02b78383ffbf3f454783aea671f0dea1dfc&ex_m=117%2C234%2C168%2C27%2C81%2C82%2C160%2C77%2C76%2C11%2C178%2C101%2C20%2C152%2C140%2C46%2C84%2C89%2C148%2C173%2C180%2C8%2C4%2C5%2C7%2C6%2C3%2C102%2C114%2C32%2C17%2C31%2C18%2C33%2C34%2C35%2C37%2C55%2C161%2C86%2C125%2C22%2C24%2C51%2C47%2C49%2C48%2C94%2C103%2C107%2C123%2C159%2C162%2C53%2C124%2C29%2C26%2C132%2C78%2C43%2C164%2C163%2C165%2C156%2C154%2C30%2C42%2C66%2C122%2C175%2C79%2C21%2C127%2C92%2C75%2C23%2C96%2C97%2C129%2C95%2C150%2C149%2C153%2C108%2C174%2C177%2C41%2C56%2C126%2C54%2C182%2C109%2C181%2C201%2C248%2C83%2C262%2C261%2C260%2C14%2C25%2C28%2C40%2C62%2C116%2C68%2C10%2C72%2C110%2C111%2C112%2C118%2C143%2C38%2C36%2C145%2C146%2C147%2C142%2C141%2C169%2C85%2C172%2C170%2C171%2C57%2C67%2C136%2C19%2C176%2C52%2C311%2C312%2C313%2C310%2C73%2C90%2C318%2C317%2C326%2C351%2C241%2C230%2C69%2C231%2C229%2C354%2C345%2C59%2C242%2C120%2C144%2C91%2C134%2C61%2C133%2C139%2C138%2C65%2C71%2C166%2C87%2C88%2C128%2C44%2C39%2C60%2C63%2C113%2C179%2C1%2C137%2C16%2C135%2C12%2C2%2C64%2C104%2C15%2C74%2C70%2C131%2C100%2C99%2C184%2C185%2C105%2C106%2C9%2C115%2C183%2C58%2C157%2C98%2C80%2C130%2C119%2C50%2C158%2C0%2C93%2C151%2C155%2C167%2C45%2C121%2C13%2C186Script200111 KiB
https://cdn.cookielaw.org/scripttemplates/202403.2.0/otBannerSdk.jsScript200109 KiB
https://assets-cms.kraken.com/images/51n36hrp/facade/94670e838d81f32713c41c5ba8d5ffdab856011f-1506x870.png?w=1536&fit=min&fm=webpImage200106 KiB
https://assets-cms.kraken.com/images/51n36hrp/facade/18bdae5aa5c55c7079759a3b3f0791a7ccf6b3e7-3528x1922.png?w=1536&fit=min&fm=webpImage20080 KiB
https://assets-cms.kraken.com/images/51n36hrp/facade/7a64626dac7f5ff621bcff3d314882b9fa609e9e-1410x694.jpgImage20077 KiB
https://www.kraken.com/_static/js/aec1801d.jsScript20067 KiB
https://cdn.seg.kraken.com/next-integrations/actions/google-analytics-4-web/51e68a22e5622640852a.jsScript20058 KiB
https://cdn.seg.kraken.com/next-integrations/integrations/vendor/commons.1b78f84a8c1751144d06.js.gzScript20056 KiB
https://www.kraken.com/js/_seg.f6429126.jsScript20056 KiB
https://www.kraken.com/_assets/fonts/Kraken-Brand-Medium.otfFont20052 KiB
https://www.kraken.com/_assets/fonts/Kraken-Brand-Regular.otfFont20052 KiB
https://www.kraken.com/_assets/fonts/financier-display-regular.woff2Font20045 KiB
https://tag.adrsbl.io/p.js?tid=2054123243b7432d9a12693b70934204Script20041 KiB
https://www.kraken.com/_assets/fonts/Kraken-Product-Medium.woff2Font20037 KiB
https://www.kraken.com/_assets/fonts/Kraken-Product-SemiBold.woff2Font20036 KiB
https://www.kraken.com/_assets/fonts/Kraken-Product-Bold.woff2Font20036 KiB
https://www.kraken.com/_assets/fonts/Kraken-Product-Regular.woff2Font20036 KiB
https://www.kraken.com/_static/js/async/374af5f6.jsScript20033 KiB
https://cdn.seg.kraken.com/next-integrations/actions/4596/98c634b6302314f5278d.jsScript20028 KiB
https://utt.impactcdn.com/A1957137-7ae7-4023-811b-47d848a378c81.jsScript20027 KiB
https://sc-static.net/scevent.min.jsScript20025 KiB

Long tasks (>50 ms)

StartDuration
449 ms481 ms
995 ms118 ms
1125 ms106 ms
189 ms88 ms
1860 ms77 ms
Analyzing…
running mobile + desktop · ~30s