www.kroger.com

Report from 7/24/2026, 1:12:56 PM https://www.kroger.com
Latest run · lab, cold cache
64
7/24/2026
28-day score · p75 · the standard
64
11 runs
CRR61%latest
SSD50%latest
TC899 toklatest
TTFUT1042 ms28-day p75

Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.

The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.

Core Agent Vitals badge  Embed this badge

Show your agent-readiness score anywhere — it links back to this report.

[![Core Agent Vitals](https://agentvitals.dev/badge/kroger.com.svg)](https://agentvitals.dev/results?url=https%3A%2F%2Fwww.kroger.com)
<a href="https://agentvitals.dev/results?url=https%3A%2F%2Fwww.kroger.com"><img src="https://agentvitals.dev/badge/kroger.com.svg" alt="Core Agent Vitals" height="20"></a>
What AI tells your customers about youAgent confidence: MEDIUM
Business nameKroger
CategoryOrganization
🟡Price$35 · guessed from page text (no structured data)
Location1014 Vine Street, Cincinnati, OH, 45202, US
Hoursnot found
Productsnot found
DescriptionShop low prices on groceries & choose pickup or delivery. Fill prescriptions, save with 100s of digital coupons, get fuel points, cash checks, send money & more at Kroger.

An agent gets the basics but will guess on the gaps. 4/7 applicable facts come from machine-readable structured data.

62
Overall score
weighted CAV (0–100)
FAIL
0–4950–8990–100

Metrics

54%
CRR Content Recovery Poor
0.51
SSD Semantic Signal Density Needs work
1,012 tok
TC Token Cost Good
842 ms
TTFUT Time to First Useful Token N/A

Token Cost breakdown

Where the page's tokens go (≈9,139 across regions). Most tokens are real content — the agent isn't paying much for chrome.

Content
63.6% · 5,812
Chrome (nav / header / footer)
22.8% · 2,088
Boilerplate (cookie / ad)
11.1% · 1,010
Other
2.5% · 229

Final screenshot

Final screenshot of https://www.kroger.com

Diagnostics

high CRR Content is hidden behind JavaScript

pre-JS raw HTML

Evidence46% of content requires JS
ImpactA non-rendering agent never sees the JS-injected content.
Effort1–4 h

Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.

medium SSD Low signal-to-noise for agents

content vs chrome/boilerplate

Evidencesignal 0.44 · website JSON-LD 1/2 · missing: name
ImpactAgent spends tokens parsing nav/boilerplate instead of content.
Effort30–90 min

Fix: Wrap the real content in <main>/<article>, cut repeated nav/boilerplate, and keep the primary content dense and early in the DOM.

Rendered profile: headless

Agent Discoverability 77/100 · Needs Work

Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →

Agent files & endpoints

llms.txt Absent at /llms.txt and /.well-known/llms.txt Learn →
robots.txt (AI bots) Major AI bots allowed Learn →
sitemap.xml Found at /sitemap.xml Learn →
JSON-LD structured data Types: WebSite, Organization Learn →
~ agents.json Absent (emerging standard) Learn →
~ WebMCP endpoint Absent (emerging standard) Learn →
~ OpenAPI / API docs No OpenAPI/Swagger found Learn →

Issues (6)

~ No content-blocking cookie wall medium impact Consent platform: onetrust (verify it doesn't block content)

Business impact A consent wall that hides content until a click is invisible to agents — they cannot click 'Accept'.

What we measured We fingerprint OneTrust, Cookiebot, Usercentrics and similar managers and flag content-blocking ones.

How to fix Use an overlay banner that leaves content in the DOM, not a blocking interstitial.

Spec: https://gdpr.eu/cookies/

llms.txt present high impact Absent at /llms.txt and /.well-known/llms.txt

Business impact llms.txt is the robots.txt for AI: it tells agents what your site is, what matters, and where to find it. Without it AI guesses — and guessing means inaccurate recommendations and lost visibility.

What we measured We fetch /llms.txt and /.well-known/llms.txt and validate the spec (H1 title + a one-line blockquote summary). We also note /llms-full.txt (your full content as Markdown).

How to fix Create /llms.txt with a short summary + key pages; optionally /llms-full.txt with full content in Markdown.

Learn how to implement →

# Your Site
> One-line description for AI agents.

## Key pages
- /products — catalog
- /pricing — plans
- /docs — documentation

Spec: https://llmstxt.org

~ Server response (TTFB) low impact 1047ms (good ≤800, warn ≤1800)

Business impact Slow servers cause agents to time out and move on. Fast response keeps you in the running.

What we measured We time the response (time-to-first-byte) against good (<800ms) / warn (<1800ms) thresholds.

How to fix Use a CDN, caching and an optimized origin to get TTFB under 800ms.

Spec: https://web.dev/ttfb/

~ agents.json discovery low impact Absent (emerging standard)

Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.

What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.

How to fix Publish /agents.json describing your site's capabilities and actions.

Learn how to implement →

Spec: https://github.com/wild-card-ai/agents-json

~ WebMCP endpoint low impact Absent (emerging standard)

Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.

What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.

How to fix Add a WebMCP endpoint exposing your key actions to agents.

Learn how to implement →

Spec: https://webmcp.org

~ API documentation low impact No OpenAPI/Swagger found

Business impact Programmatic agents prefer a typed API. An OpenAPI/Swagger spec lets them integrate without scraping.

What we measured We probe /openapi.json, /swagger.json, /api-docs and /.well-known/openapi.json.

How to fix Publish an OpenAPI spec at a well-known path.

Learn how to implement →

Spec: https://www.openapis.org/

Passed audits (6)

✓ robots.txt allows AI bots✓ No CAPTCHA wall✓ Machine-readable prices✓ No login wall on public content✓ Structured data (JSON-LD)✓ XML sitemap present + fresh

Transport & Trust (SEC 1.0.0)

HTTPS, HSTS, CSP, sniffing, referrer and CORS posture. Diagnostic only — this does not affect the CAV score. A security header does not make a page more legible to an agent, so scoring it would reward a CDN toggle that changes nothing an agent can recover. We measure it and say so.

59Transport posture (0–100, unscored)
2pass
1warn
2fail
Per-header findings (6)
HeaderEvidence
✅ HTTPSserved over HTTPS
✅ HSTSmax-age=31536000 ; preload
❌ Content-Security-Policyno content-security-policy header
❌ X-Content-Type-Optionsmissing nosniff
⚠️ Referrer-Policyno referrer-policy header (browser default applies)
➖ CORS exposureno CORS headers on the document (normal for an HTML page)
Full profile — how to improve · unused JS · network · timing

How to improve

highSplit the heaviest unused bundlehighest leverage

internal.55c9fcbf962e9b075f95.js — 327 KiB transferred, 50.4% unused

EvidenceCDP JS coverage: 165 KiB of this bundle is never executed on load.
Impact~-165 KiB transfer; lower Token Cost + faster agent parse.
Effort30–90 min
FixDynamic-import() the below-the-fold parts of internal.55c9fcbf962e9b075f95.js, or drop unused dependencies.
highBreak up long main-thread tasks

longest task 686 ms (10 total)

EvidenceMain thread blocked 686 ms by the longest task.
ImpactFaster interactivity + content settling.
Effort1–4 h
FixSplit heavy work, defer third-party scripts, move compute off the main thread.
mediumSpeed up main-content render

largest contentful paint

EvidenceLCP is 3.4s.
ImpactFaster usable content; SSR also raises CRR.
Effort1–4 h
FixPreload the hero image/font, remove render-blocking resources, and server-render the main content.
mediumLower server response time

time to first byte

EvidenceTTFB is 1509 ms.
ImpactEarlier first useful token (TTFUT).
Effort1–3 h
FixCache at the edge (CDN), reduce server work, avoid redirect chains.
mediumCut total transfer weight

3.7 MB total

Evidence3.7 MB transferred.
ImpactCheaper, faster fetch on slow links.
Effort1–3 h
FixEnable Brotli, serve WebP/AVIF images, defer non-critical resources.

Third-party impact

40 third-party requests · 741 KiB (19.7% of transfer) · 177 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.

Third-party domainReqsTransferMain-thread
googletagmanager.com2305 KiB78 ms
cookielaw.org10205 KiB64 ms
adobedtm.com297 KiB
qualtrics.com464 KiB16 ms
go-mpulse.net458 KiB19 ms
tiktok.com29 KiB
undertone.com11 KiB
pinterest.com11 KiB
bing.com11 KiB
doubleclick.net51 KiB
adsrvr.org11 KiB
onetrust.com10 KiB

Wasted JavaScript (by bundle)

Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).

BundleTransferUnusedWasted
https://www.kroger.com/cdn/internal.55c9fcbf962e9b075f95.js327 KiB50.4%165 KiB
https://www.kroger.com/cdn/vendors.419a1d4dc2aaee2fd3dc.js230 KiB40.4%93 KiB
https://www.kroger.com/ruxitagentjs_ICA15789NPQRTUVXfhqrtux_10341260622154106.js161 KiB54.6%88 KiB
https://www.googletagmanager.com/gtag/js?id=G-8WFSX616HR 3P171 KiB49.2%84 KiB
https://cdn.cookielaw.org/scripttemplates/202510.2.0/otBannerSdk.js 3P124 KiB63.5%79 KiB
https://www.googletagmanager.com/gtag/js?id=DC-5442571&cx=c&gtm=4e67k0h2 3P134 KiB53.8%72 KiB
https://www.kroger.com/cdn/redux.17cf9859cf7e85ba5834.js95 KiB52.6%50 KiB
https://assets.adobedtm.com/launch-ENc65675e0c6e24b419ed7b0a71a1df7ee.min.js 3P83 KiB40%33 KiB
https://www.kroger.com/cdn/react.d8165afb8e660cbdaa74.js62 KiB48.1%30 KiB
https://siteintercept.qualtrics.com/dxjsmodule/941.769e075aa2ef88969a43.chunk.js?Q_CLIENTVERSION=2.53.0&Q_CLIENTTYPE=web&Q_BRANDID=www.kroger.com 3P38 KiB73.5%28 KiB
https://www.kroger.com/cdn/@kroger/postorder-pickup-notifications.6c655b83591e5f80a2a1.js29 KiB79%23 KiB
https://www.kroger.com/cdn/coupons.62e7d9874397cc8fbe39.js36 KiB61.1%22 KiB
https://www.kroger.com/cdn/components/header-v2.edf284f77746176c0b38.js29 KiB75.2%22 KiB
https://www.kroger.com/cdn/common.8f364918966817729fc7.js41 KiB46.9%19 KiB
https://www.kroger.com/cdn/citrus.19148247c0b72b26589d.js29 KiB59.8%17 KiB

Network

216Requests
3754 KiBTransferred
63Scripts
19.7%3rd-party
10Long tasks
Script (63)
2252 KiB
Image (54)
821 KiB
Other (2)
222 KiB
Document (3)
193 KiB
Stylesheet (20)
98 KiB
Font (7)
70 KiB
Fetch (32)
53 KiB
XHR (32)
43 KiB
Ping (2)
1 KiB
Manifest (1)
1 KiB
Heaviest requests (30)
URLTypeStatusTransfer
https://www.kroger.com/cdn/internal.55c9fcbf962e9b075f95.jsScript200327 KiB
https://www.kroger.com/cdn/vendors.419a1d4dc2aaee2fd3dc.jsScript200230 KiB
https://www.kroger.com/cdn/images/citrus.icons-1bUAk2h.svgOther200219 KiB
https://www.googletagmanager.com/gtag/js?id=G-8WFSX616HRScript200171 KiB
https://www.kroger.com/ruxitagentjs_ICA15789NPQRTUVXfhqrtux_10341260622154106.jsScript200161 KiB
https://www.kroger.com/6AxWrh/z/K/qLaONAZSamLM/tQuEzJ3tD7/bSQ2UAROBg/YRRFB/zh1YHgL?v=9279af88-439e-9b23-6475-ecb0978ccfc2Script200147 KiB
https://www.googletagmanager.com/gtag/js?id=DC-5442571&cx=c&gtm=4e67k0h2Script200134 KiB
https://cdn.cookielaw.org/scripttemplates/202510.2.0/otBannerSdk.jsScript200124 KiB
https://www.kroger.com/Document200103 KiB
https://www.kroger.com/cdn/redux.17cf9859cf7e85ba5834.jsScript20095 KiB
https://www.kroger.com/cdn/Syncinjector18Jun2026_Config18Jun2026.htmlDocument20090 KiB
https://assets.adobedtm.com/launch-ENc65675e0c6e24b419ed7b0a71a1df7ee.min.jsScript20083 KiB
https://www.kroger.com/content/v2/binary/image/10123205_26_p2w4_hp_baby_icon_330_March_23_2026_407pm.pngImage20076 KiB
https://www.kroger.com/6AxWrh/z/K/qLaONAZSamLM/ipuEzJ3tD7uVVp3O/TVIrUAROBg/MS8vO/x0WLyUBScript20075 KiB
https://www.kroger.com/6AxWrh/z/K/qLaONAZSamLM/ipuEzJ3tD7uVVp3O/TVIrUAROBg/MS8vO/x0WLyUBScript20075 KiB
https://www.kroger.com/content/v2/binary/image/10480704_26_hp_p6w3_sela_pricecuts_dsk_948x312_2_July_7_2026_205pm.jpgImage20062 KiB
https://www.kroger.com/cdn/react.d8165afb8e660cbdaa74.jsScript20062 KiB
https://www.kroger.com/content/v2/binary/image/10566342_26_p6w3_w4_meat_icon_330.pngImage20059 KiB
https://s2.go-mpulse.net/boomerang/WMLZF-VDF6N-EK8WB-MYJ2V-M9NYPScript20057 KiB
https://www.kroger.com/resources/1f4b7cdbfd03cb204a2ba5ee8d0c2be4f278e07179439Script20056 KiB
https://www.kroger.com/content/v2/binary/image/generalmillsinc_1280x160_webdesktopskinnyespot_1280x160v2.jpgImage20047 KiB
https://www.kroger.com/content/v2/binary/image/10480704_26_hp_sela_mp_hex_dsk_948x312.jpgImage20047 KiB
https://www.kroger.com/cdn/common.8f364918966817729fc7.jsScript20041 KiB
https://www.kroger.com/cdn/citrus.ba26d1d790.cssStylesheet20041 KiB
https://www.kroger.com/content/v2/binary/image/10073794_26_p3w2_hp_aiassistant_sela_dsk_1280x312_July_13_2026_835am.jpgImage20038 KiB
https://siteintercept.qualtrics.com/dxjsmodule/941.769e075aa2ef88969a43.chunk.js?Q_CLIENTVERSION=2.53.0&Q_CLIENTTYPE=web&Q_BRANDID=www.kroger.comScript20038 KiB
https://www.kroger.com/cdn/coupons.62e7d9874397cc8fbe39.jsScript20036 KiB
https://www.kroger.com/resources/1f4b7cdbfd03cb204a2ba5ee8d0c2be4f278e07179439/e/65226_747628217.jsScript20033 KiB
https://www.kroger.com/cdn/@kroger/postorder-pickup-notifications.6c655b83591e5f80a2a1.jsScript20029 KiB
https://www.kroger.com/content/v2/binary/image/10480704_26_hp_p6w4_hex_eff7fd_vc_dsk_400x400.jpgImage20029 KiB

Long tasks (>50 ms)

StartDuration
4768 ms686 ms
2030 ms657 ms
5799 ms490 ms
9125 ms478 ms
4279 ms405 ms
7352 ms330 ms
3097 ms287 ms
6877 ms240 ms
2795 ms202 ms
8313 ms174 ms
Analyzing…
running mobile + desktop · ~30s