www.mashable.com

Report from 9/21/2026, 1:29:27 PM https://www.mashable.com
Latest run · lab, cold cache
49
9/21/2026
28-day score · p75 · the standard
49
18 runs
CRR100%latest
SSD62%latest
TC444 toklatest
TTFUT26 ms28-day p75

Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.

The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.

Core Agent Vitals badge  Embed this badge

Show your agent-readiness score anywhere — it links back to this report.

[![Core Agent Vitals](https://agentvitals.dev/badge/mashable.com.svg)](https://agentvitals.dev/results?url=https%3A%2F%2Fwww.mashable.com)
<a href="https://agentvitals.dev/results?url=https%3A%2F%2Fwww.mashable.com"><img src="https://agentvitals.dev/badge/mashable.com.svg" alt="Core Agent Vitals" height="20"></a>
What AI tells your customers about youAgent confidence: MEDIUM
Business nameMashable
CategoryOrganization
Pricenot found
Locationnot found
Hoursnot found
Productsnot found
DescriptionMashable is a global, multi-platform media and entertainment company. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and…

An agent gets the basics but will guess on the gaps. 3/7 applicable facts come from machine-readable structured data.

49
Overall score
weighted CAV (0–100)
PASS
0–4950–8990–100

Metrics

100%
CRR Content Recovery Good
0.62
SSD Semantic Signal Density Good
444 tok
TC Token Cost Good
31 ms
TTFUT Time to First Useful Token N/A

Token Cost breakdown

Where the page's tokens go (≈11,758 across regions). 100% is non-content — chrome and boilerplate an agent pays for. Add landmark roles (main/nav/header/footer) so agents can skip it.

Content
0% · 0
Chrome (nav / header / footer)
30.1% · 3,544
Boilerplate (cookie / ad)
0% · 0
Other
69.9% · 8,214

Final screenshot

Final screenshot of https://www.mashable.com

Diagnostics

high TC 100% of tokens are non-content (boilerplate/chrome)

agent representation — token decomposition

EvidenceToken decomposition: content 0%, chrome 30.1%, boilerplate 0%, other 69.9%. Only 0% of the agent's tokens are real content.
ImpactAn agent pays for boilerplate on every request and has less context left for the real content.
Effort30–90 min

Fix: Strip repeated nav/header/footer/cookie chrome from the agent-visible output; wrap content in <main>/<article> so the extractor keeps signal and drops boilerplate.

Rendered profile: headless

Agent Discoverability 67/100 · Needs Work

Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →

Agent files & endpoints

llms.txt Absent at /llms.txt and /.well-known/llms.txt Learn →
robots.txt (AI bots) Blocks: * (all) Learn →
sitemap.xml No /sitemap.xml Learn →
JSON-LD structured data Types: WebSite, Organization, BreadcrumbList, CollectionPage Learn →
~ agents.json Absent (emerging standard) Learn →
~ WebMCP endpoint Absent (emerging standard) Learn →
~ OpenAPI / API docs No OpenAPI/Swagger found Learn →

Issues (6)

robots.txt allows AI bots high impact Blocks: * (all)

Business impact If robots.txt blocks AI crawlers you are invisible to ChatGPT, Claude and Perplexity — they skip you and recommend a competitor instead.

What we measured We read /robots.txt and test it against 16 AI user-agents (GPTBot, ClaudeBot, PerplexityBot, …) for a Disallow that blocks them.

How to fix Allow major AI bots to public content; restrict only private paths (/admin, /api).

Learn how to implement →

User-agent: GPTBot
Allow: /
Disallow: /admin/

Spec: https://platform.openai.com/docs/gptbot

llms.txt present high impact Absent at /llms.txt and /.well-known/llms.txt

Business impact llms.txt is the robots.txt for AI: it tells agents what your site is, what matters, and where to find it. Without it AI guesses — and guessing means inaccurate recommendations and lost visibility.

What we measured We fetch /llms.txt and /.well-known/llms.txt and validate the spec (H1 title + a one-line blockquote summary). We also note /llms-full.txt (your full content as Markdown).

How to fix Create /llms.txt with a short summary + key pages; optionally /llms-full.txt with full content in Markdown.

Learn how to implement →

# Your Site
> One-line description for AI agents.

## Key pages
- /products — catalog
- /pricing — plans
- /docs — documentation

Spec: https://llmstxt.org

XML sitemap present medium impact No /sitemap.xml

Business impact A sitemap is your table of contents for AI crawlers. Without it agents follow homepage links and miss deep pages (products, docs, pricing) — shrinking what they can recommend.

What we measured We fetch /sitemap.xml (and /sitemap_index.xml), confirm valid XML with <loc> entries, and check <lastmod> freshness.

How to fix Generate an XML sitemap of all public pages with current lastmod dates and reference it in robots.txt.

Learn how to implement →

# robots.txt
Sitemap: https://example.com/sitemap.xml

Spec: https://www.sitemaps.org/

~ agents.json discovery low impact Absent (emerging standard)

Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.

What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.

How to fix Publish /agents.json describing your site's capabilities and actions.

Learn how to implement →

Spec: https://github.com/wild-card-ai/agents-json

~ WebMCP endpoint low impact Absent (emerging standard)

Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.

What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.

How to fix Add a WebMCP endpoint exposing your key actions to agents.

Learn how to implement →

Spec: https://webmcp.org

~ API documentation low impact No OpenAPI/Swagger found

Business impact Programmatic agents prefer a typed API. An OpenAPI/Swagger spec lets them integrate without scraping.

What we measured We probe /openapi.json, /swagger.json, /api-docs and /.well-known/openapi.json.

How to fix Publish an OpenAPI spec at a well-known path.

Learn how to implement →

Spec: https://www.openapis.org/

Passed audits (6)

✓ No CAPTCHA wall✓ No content-blocking cookie wall✓ Machine-readable prices✓ No login wall on public content✓ Structured data (JSON-LD)✓ Server response (TTFB)

Transport & Trust (SEC 1.0.0)

HTTPS, HSTS, CSP, sniffing, referrer and CORS posture. Diagnostic only — this does not affect the CAV score. A security header does not make a page more legible to an agent, so scoring it would reward a CDN toggle that changes nothing an agent can recover. We measure it and say so.

67Transport posture (0–100, unscored)
3pass
0warn
2fail
Per-header findings (6)
HeaderEvidence
✅ HTTPSserved over HTTPS
✅ HSTSmax-age=31536000; includeSubDomains
❌ Content-Security-Policyno content-security-policy header
❌ X-Content-Type-Optionsmissing nosniff
✅ Referrer-Policyno-referrer-when-downgrade
➖ CORS exposureno CORS headers on the document (normal for an HTML page)
Full profile — how to improve · unused JS · network · timing

How to improve

highSplit the heaviest unused bundlehighest leverage

js — 182 KiB transferred, 67.7% unused (third-party)

EvidenceCDP JS coverage: 123 KiB of this bundle is never executed on load.
Impact~-123 KiB transfer; lower Token Cost + faster agent parse.
Effort30–90 min
FixDynamic-import() the below-the-fold parts of js, or drop unused dependencies. It is third-party — lazy-load or remove it.
highCut third-party weight

ziffstatic.com — 570 KiB, 8 requests, 60 ms main-thread

EvidenceThird-party is 69.6% of total transfer (252 requests); ziffstatic.com is the largest.
ImpactFewer bytes + main-thread stalls before your content settles for an agent.
Effort1–3 h
FixLazy-load, self-host, or remove ziffstatic.com; defer non-critical third-party scripts.
mediumCut total transfer weight

4.1 MB total

Evidence4.1 MB transferred.
ImpactCheaper, faster fetch on slow links.
Effort1–3 h
FixEnable Brotli, serve WebP/AVIF images, defer non-critical resources.

Third-party impact

252 third-party requests · 2954 KiB (69.6% of transfer) · 275 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.

Third-party domainReqsTransferMain-thread
ziffstatic.com8570 KiB60 ms
googletagmanager.com3499 KiB
doubleclick.net16334 KiB60 ms
bounceexchange.com13263 KiB
amazon-adsystem.com11197 KiB
facebook.net2191 KiB65 ms
zdbb.net6180 KiB
doubleverify.com29141 KiB90 ms
pubmatic.com685 KiB
cookielaw.org376 KiB
googlesyndication.com1174 KiB
taboola.com1148 KiB

Wasted JavaScript (by bundle)

Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).

BundleTransferUnusedWasted
https://www.googletagmanager.com/gtag/js?id=G-BPBF083TYP&cx=c&gtm=4e69g1 3P182 KiB67.7%123 KiB
https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202609160101/pubads_impl.js?cb=122881093 3P211 KiB56.7%120 KiB
https://cdn.ziffstatic.com/pg/mashable.prebid.js 3P193 KiB54.5%105 KiB
https://forms.mashable.com/w37htfhcq2/vendor/21eb8417-1342-4fb5-bf97-c723ef76f297/main.js?cb=54BE5223F9E8C681A9AB2367B9E8E9E6123 KiB76.4%94 KiB
https://cdn.ziffstatic.com/jst/otBannerSdk.202604.2.0.js 3P136 KiB69.1%94 KiB
https://www.googletagmanager.com/gtag/js?id=G-BPBF083TYP 3P182 KiB49.2%89 KiB
https://assets.bounceexchange.com/assets/smart-tag/versioned/main-v2_8756feeb2342411c9fa94b812da5e6d8.br.js 3P119 KiB67.5%80 KiB
https://cdn.ziffstatic.com/pg/mashable.js 3P91 KiB83.9%76 KiB
https://www.googletagmanager.com/gtm.js?id=GTM-MN78SWW 3P135 KiB54.1%73 KiB
https://mashable.com/js/app.js?id=7fe6059be9f39e5831ccec27bedf507383 KiB79.3%66 KiB
https://c.amazon-adsystem.com/aax2/apstag.js 3P93 KiB65.2%61 KiB
https://cdn.static.zdbb.net/js/z0WVjCBSEeGLoxIxOQVEwQ.min.js 3P178 KiB29.6%53 KiB
https://cdn.ziffstatic.com/pg/openads.js 3P97 KiB52.4%51 KiB
https://ads.pubmatic.com/AdServer/js/pwt/156512/7601/pwt.js 3P84 KiB58.7%50 KiB
https://connect.facebook.net/en_US/fbevents.js 3P108 KiB42.4%46 KiB

Network

290Requests
4242 KiBTransferred
83Scripts
69.6%3rd-party
1Long tasks
Script (83)
2940 KiB
Image (40)
944 KiB
Fetch (92)
194 KiB
Document (30)
51 KiB
Font (1)
33 KiB
XHR (24)
28 KiB
Stylesheet (4)
28 KiB
Other (7)
22 KiB
Ping (8)
2 KiB
Manifest (1)
0 KiB
Heaviest requests (30)
URLTypeStatusTransfer
https://mashable.com/images/mashable-101-banner.pngImage200245 KiB
https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202609160101/pubads_impl.js?cb=122881093Script200211 KiB
https://cdn.ziffstatic.com/pg/mashable.prebid.jsScript200193 KiB
https://www.googletagmanager.com/gtag/js?id=G-BPBF083TYP&cx=c&gtm=4e69g1Script200182 KiB
https://www.googletagmanager.com/gtag/js?id=G-BPBF083TYPScript200182 KiB
https://cdn.static.zdbb.net/js/z0WVjCBSEeGLoxIxOQVEwQ.min.jsScript200178 KiB
https://helios-i.mashable.com/imagery/articles/05lUepCJC6qYmqxlx05gQeu/hero-image.fill.size_1400x538.v1789763491.jpgImage200159 KiB
https://cdn.ziffstatic.com/jst/otBannerSdk.202604.2.0.jsScript200136 KiB
https://www.googletagmanager.com/gtm.js?id=GTM-MN78SWWScript200135 KiB
https://mashable.com/images/classic-solitaire.jpgImage200124 KiB
https://forms.mashable.com/w37htfhcq2/vendor/21eb8417-1342-4fb5-bf97-c723ef76f297/main.js?cb=54BE5223F9E8C681A9AB2367B9E8E9E6Script200123 KiB
https://assets.bounceexchange.com/assets/smart-tag/versioned/main-v2_8756feeb2342411c9fa94b812da5e6d8.br.jsScript200119 KiB
https://connect.facebook.net/en_US/fbevents.jsScript200108 KiB
https://cdn.doubleverify.com/dv-measurements10554.jsScript20097 KiB
https://cdn.ziffstatic.com/pg/openads.jsScript20097 KiB
https://c.amazon-adsystem.com/aax2/apstag.jsScript20093 KiB
https://cdn.ziffstatic.com/pg/mashable.jsScript20091 KiB
https://ads.pubmatic.com/AdServer/js/pwt/156512/7601/pwt.jsScript20084 KiB
https://client.aps.amazon-adsystem.com/publisher.jsScript20084 KiB
https://connect.facebook.net/signals/config/1453039084979896?v=2.9.403&r=stable&domain=mashable.com&hme=ecef7557496abce7ebfd30d9fec7f02b78383ffbf3f454783aea671f0dea1dfc&ex_m=117%2C234%2C168%2C27%2C81%2C82%2C160%2C77%2C76%2C11%2C178%2C101%2C20%2C152%2C140%2C46%2C84%2C89%2C148%2C173%2C180%2C8%2C4%2C5%2C7%2C6%2C3%2C102%2C114%2C32%2C17%2C31%2C18%2C33%2C34%2C35%2C37%2C55%2C161%2C86%2C125%2C22%2C24%2C51%2C47%2C49%2C48%2C94%2C103%2C107%2C123%2C159%2C162%2C53%2C124%2C29%2C26%2C132%2C78%2C43%2C164%2C163%2C165%2C156%2C154%2C30%2C42%2C66%2C122%2C175%2C79%2C21%2C127%2C92%2C75%2C23%2C96%2C97%2C129%2C95%2C150%2C149%2C153%2C108%2C174%2C177%2C41%2C56%2C126%2C54%2C182%2C109%2C181%2C201%2C248%2C83%2C262%2C261%2C260%2C14%2C25%2C28%2C40%2C62%2C116%2C68%2C10%2C72%2C110%2C111%2C112%2C118%2C143%2C38%2C36%2C145%2C146%2C147%2C142%2C141%2C169%2C85%2C172%2C170%2C171%2C57%2C67%2C136%2C19%2C176%2C52%2C311%2C312%2C313%2C310%2C326%2C351%2C241%2C230%2C69%2C231%2C229%2C354%2C345%2C59%2C242%2C120%2C144%2C91%2C134%2C61%2C133%2C139%2C138%2C65%2C73%2C71%2C166%2C87%2C88%2C128%2C44%2C39%2C60%2C63%2C113%2C179%2C1%2C137%2C16%2C135%2C12%2C2%2C64%2C104%2C15%2C74%2C70%2C131%2C100%2C99%2C184%2C185%2C105%2C106%2C9%2C115%2C183%2C58%2C157%2C98%2C90%2C80%2C130%2C119%2C50%2C158%2C0%2C93%2C151%2C155%2C167%2C45%2C121%2C13%2C186Script20083 KiB
https://mashable.com/js/app.js?id=7fe6059be9f39e5831ccec27bedf5073Script20083 KiB
https://pagead2.googlesyndication.com/pagead/managed/js/activeview/current/ufs_web_display.jsScript20074 KiB
https://helios-i.mashable.com/imagery/articles/04zz2blY4kq3APwKtNt8mup/hero-image.fill.size_672x378.v1758729513.jpgImage20069 KiB
https://cdn.cookielaw.org/consent/258625cb-f903-4789-81df-8bc695a4da12/019e0d34-779f-755b-ace4-becd03f4de03/en.jsonFetch20068 KiB
https://helios-i.mashable.com/imagery/videos/06lk4lEcvaAz55CxFE7BqXu/hero-image.fill.size_672x378.v1789380730.pngImage20061 KiB
https://helios-i.mashable.com/imagery/articles/04w1l0SnoriAqN99w26jFrq/hero-image.fill.size_672x378.v1788381405.jpgImage20052 KiB
https://mashable.com/Document20051 KiB
https://helios-i.mashable.com/imagery/articles/05hOIlY3tn9B7ZVzToN0Nv7/hero-image.fill.size_672x378.v1789600107.jpgImage20048 KiB
https://helios-i.mashable.com/imagery/videos/00GTO8qUuEJp3P1h0Ebnq4G/hero-image.fill.size_672x378.v1789687998.pngImage20045 KiB
https://assets.bounceexchange.com/assets/smart-tag/versioned/ads-v2_8143f230be6e314098ddc76aa43e8ba3.br.jsScript20044 KiB

Long tasks (>50 ms)

StartDuration
862 ms65 ms
Analyzing…
running mobile + desktop · ~30s