www.vox.com

Report from 9/17/2026, 10:05:00 AM https://www.vox.com
Latest run · lab, cold cache
72
9/17/2026
28-day score · p75 · the standard
3/7 runs — building history (nightly)

Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.

The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.

Core Agent Vitals badge  Embed this badge

Show your agent-readiness score anywhere — it links back to this report.

[![Core Agent Vitals](https://agentvitals.dev/badge/vox.com.svg)](https://agentvitals.dev/results?url=https%3A%2F%2Fwww.vox.com)
<a href="https://agentvitals.dev/results?url=https%3A%2F%2Fwww.vox.com"><img src="https://agentvitals.dev/badge/vox.com.svg" alt="Core Agent Vitals" height="20"></a>
What AI tells your customers about youAgent confidence: MEDIUM
Business nameVox
CategoryNewsMediaOrganization
🟡Price$84,00 · guessed from page text (no structured data)
Locationnot found
Hoursnot found
Productsnot found
DescriptionVox is a general interest news outlet founded in 2014 with a focus on explanatory journalism. Vox's staff of over 100 journalists and subject-matter experts research, report and produce articles, v…

An agent gets the basics but will guess on the gaps. 3/7 applicable facts come from machine-readable structured data.

72
Overall score
weighted CAV (0–100)
WARN
0–4950–8990–100

Metrics

95%
CRR Content Recovery Needs work
0.95
SSD Semantic Signal Density Good
2,777 tok
TC Token Cost Good
18 ms
TTFUT Time to First Useful Token N/A

Token Cost breakdown

Where the page's tokens go (≈17,293 across regions). Most tokens are real content — the agent isn't paying much for chrome.

Content
90% · 15,563
Chrome (nav / header / footer)
3.1% · 533
Boilerplate (cookie / ad)
5.6% · 961
Other
1.4% · 236

Final screenshot

Final screenshot of https://www.vox.com

Diagnostics

medium CRR Content is hidden behind JavaScript

pre-JS raw HTML

Evidence5% of content requires JS
ImpactA non-rendering agent never sees the JS-injected content.
Effort1–4 h

Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.

Rendered profile: headless

Agent Discoverability 61/100 · Needs Work

Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →

Agent files & endpoints

llms.txt Absent at /llms.txt and /.well-known/llms.txt Learn →
robots.txt (AI bots) Blocks: GPTBot, ChatGPT-User, ClaudeBot, Claude-Web, anthropic-ai, PerplexityBot, Google-Extended, Applebot-Extended, CCBot, Bytespider, cohere-ai, Diffbot, FacebookBot, YouBot, Amazonbot Learn →
sitemap.xml No /sitemap.xml Learn →
JSON-LD structured data Types: NewsMediaOrganization, WebSite Learn →
~ agents.json Absent (emerging standard) Learn →
~ WebMCP endpoint Absent (emerging standard) Learn →
OpenAPI / API docs Found at /swagger.json Learn →

Issues (6)

robots.txt allows AI bots high impact Blocks: GPTBot, ChatGPT-User, ClaudeBot, Claude-Web, anthropic-ai, PerplexityBot, Google-Extended, Applebot-Extended, CCBot, Bytespider, cohere-ai, Diffbot, FacebookBot, YouBot, Amazonbot

Business impact If robots.txt blocks AI crawlers you are invisible to ChatGPT, Claude and Perplexity — they skip you and recommend a competitor instead.

What we measured We read /robots.txt and test it against 16 AI user-agents (GPTBot, ClaudeBot, PerplexityBot, …) for a Disallow that blocks them.

How to fix Allow major AI bots to public content; restrict only private paths (/admin, /api).

Learn how to implement →

User-agent: GPTBot
Allow: /
Disallow: /admin/

Spec: https://platform.openai.com/docs/gptbot

~ No content-blocking cookie wall medium impact Consent platform: optanon (verify it doesn't block content)

Business impact A consent wall that hides content until a click is invisible to agents — they cannot click 'Accept'.

What we measured We fingerprint OneTrust, Cookiebot, Usercentrics and similar managers and flag content-blocking ones.

How to fix Use an overlay banner that leaves content in the DOM, not a blocking interstitial.

Spec: https://gdpr.eu/cookies/

llms.txt present high impact Absent at /llms.txt and /.well-known/llms.txt

Business impact llms.txt is the robots.txt for AI: it tells agents what your site is, what matters, and where to find it. Without it AI guesses — and guessing means inaccurate recommendations and lost visibility.

What we measured We fetch /llms.txt and /.well-known/llms.txt and validate the spec (H1 title + a one-line blockquote summary). We also note /llms-full.txt (your full content as Markdown).

How to fix Create /llms.txt with a short summary + key pages; optionally /llms-full.txt with full content in Markdown.

Learn how to implement →

# Your Site
> One-line description for AI agents.

## Key pages
- /products — catalog
- /pricing — plans
- /docs — documentation

Spec: https://llmstxt.org

XML sitemap present medium impact No /sitemap.xml

Business impact A sitemap is your table of contents for AI crawlers. Without it agents follow homepage links and miss deep pages (products, docs, pricing) — shrinking what they can recommend.

What we measured We fetch /sitemap.xml (and /sitemap_index.xml), confirm valid XML with <loc> entries, and check <lastmod> freshness.

How to fix Generate an XML sitemap of all public pages with current lastmod dates and reference it in robots.txt.

Learn how to implement →

# robots.txt
Sitemap: https://example.com/sitemap.xml

Spec: https://www.sitemaps.org/

~ agents.json discovery low impact Absent (emerging standard)

Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.

What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.

How to fix Publish /agents.json describing your site's capabilities and actions.

Learn how to implement →

Spec: https://github.com/wild-card-ai/agents-json

~ WebMCP endpoint low impact Absent (emerging standard)

Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.

What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.

How to fix Add a WebMCP endpoint exposing your key actions to agents.

Learn how to implement →

Spec: https://webmcp.org

Passed audits (6)

✓ No CAPTCHA wall✓ Machine-readable prices✓ No login wall on public content✓ Structured data (JSON-LD)✓ Server response (TTFB)✓ API documentation

Transport & Trust (SEC 1.0.0)

HTTPS, HSTS, CSP, sniffing, referrer and CORS posture. Diagnostic only — this does not affect the CAV score. A security header does not make a page more legible to an agent, so scoring it would reward a CDN toggle that changes nothing an agent can recover. We measure it and say so.

89Transport posture (0–100, unscored)
4pass
0warn
1fail
Per-header findings (6)
HeaderEvidence
✅ HTTPSserved over HTTPS
✅ HSTSmax-age=31556952; preload
✅ Content-Security-Policypolicy present, script-src does not allow inline
❌ X-Content-Type-Optionsmissing nosniff
✅ Referrer-Policyno-referrer-when-downgrade
➖ CORS exposureno CORS headers on the document (normal for an HTML page)
Full profile — how to improve · unused JS · network · timing

How to improve

highProfile reflects a block/challenge page — not your contenthighest leverage

whole profile

EvidenceMeasured against a block/challenge page (a bot-wall/CAPTCHA was served (www.gstatic.com)); every number here describes the wall, not your site.
ImpactAn AI agent hits the same wall and recovers none of your content — fix the block before optimizing anything else.
FixAllowlist legitimate agent user-agents / IP ranges in your WAF or bot-management and serve real content (not a challenge), then re-run.

Third-party impact

159 third-party requests · 2096 KiB (41% of transfer) · 222 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.

Third-party domainReqsTransferMain-thread
gstatic.com1347 KiB
doubleclick.net18275 KiB60 ms
facebook.net3274 KiB51 ms
cookielaw.org10215 KiB58 ms
permutive.com4181 KiB
rubiconproject.com7171 KiB26 ms
concert.io6125 KiB27 ms
amazon-adsystem.com6102 KiB
privacymanager.io451 KiB
sail-horizon.com149 KiB
luminousboulevard.com345 KiB
googletagservices.com138 KiB

Wasted JavaScript (by bundle)

Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).

BundleTransferUnusedWasted
https://www.vox.com/metrics/gtm.js?id=GTM-P8BMK78P702 KiB37.8%265 KiB
https://www.gstatic.com/recaptcha/releases/BnqMGSY_YP4cCmbNINHpJPkd/recaptcha__en.js 3P347 KiB68.1%237 KiB
https://www.vox.com/_next/static/chunks/pages/_app-e1fce9f2c8eaf7e1.js508 KiB46.4%236 KiB
https://www.vox.com/_next/static/chunks/1bdf6b2c-892d5a67e11b79d1.js139 KiB96%134 KiB
https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202609140101/pubads_impl.js?cb=122881077 3P211 KiB61.5%130 KiB
https://www.vox.com/metrics/X2oVHhh5LfNK-xgBcRtSHNhQ9l3zRBK8Q1QfwZxdWj1VXWwE167 KiB52.1%87 KiB
https://www.vox.com/metrics/X2pNAxh7A7o0iR52GGtQa70l6QuyXxLiGUNUm9xVUTBWWBMRT2wE155 KiB54.8%85 KiB
https://cdn.cookielaw.org/scripttemplates/202602.1.0/otBannerSdk.js 3P129 KiB61.9%80 KiB
https://micro.rubiconproject.com/prebid/dynamic/7470.js 3P165 KiB38%63 KiB
https://cdn.concert.io/lib/concert-ads/v2-latest/concert_ads.js 3P107 KiB56.8%61 KiB
https://www.vox.com/_next/static/chunks/675-1a6b4a167d68831f.js60 KiB89.1%53 KiB
https://c.amazon-adsystem.com/aax2/apstag.js 3P93 KiB53.5%50 KiB
https://connect.facebook.net/signals/config/1056125036010347?v=2.9.401&r=stable&domain=www.vox.com&hme=2506fb1e365be93f3ccf36e3d92699c622e55613e451d1a2c96bc6095b3873de&ex_m=117%2C232%2C168%2C27%2C81%2C82%2C160%2C77%2C76%2C11%2C178%2C101%2C20%2C152%2C140%2C46%2C84%2C89%2C148%2C173%2C180%2C8%2C4%2C5%2C7%2C6%2C3%2C102%2C114%2C32%2C17%2C31%2C18%2C33%2C34%2C35%2C37%2C55%2C161%2C86%2C125%2C22%2C24%2C51%2C47%2C49%2C48%2C94%2C103%2C107%2C123%2C159%2C162%2C53%2C124%2C29%2C26%2C132%2C78%2C43%2C164%2C163%2C165%2C156%2C154%2C30%2C42%2C66%2C122%2C175%2C79%2C21%2C127%2C92%2C75%2C23%2C96%2C97%2C129%2C95%2C150%2C149%2C153%2C108%2C174%2C177%2C41%2C56%2C126%2C54%2C182%2C109%2C181%2C199%2C246%2C83%2C260%2C259%2C258%2C14%2C25%2C28%2C40%2C62%2C116%2C68%2C10%2C72%2C110%2C111%2C112%2C118%2C143%2C38%2C36%2C145%2C146%2C147%2C142%2C141%2C169%2C85%2C172%2C170%2C171%2C57%2C67%2C136%2C19%2C176%2C52%2C309%2C310%2C311%2C308%2C324%2C349%2C239%2C228%2C69%2C229%2C227%2C352%2C343%2C59%2C240%2C120%2C144%2C91%2C134%2C61%2C133%2C139%2C138%2C65%2C73%2C71%2C166%2C87%2C88%2C128%2C44%2C39%2C60%2C63%2C113%2C179%2C1%2C137%2C16%2C135%2C12%2C2%2C64%2C104%2C15%2C74%2C70%2C131%2C100%2C99%2C184%2C185%2C105%2C106%2C9%2C115%2C183%2C58%2C157%2C98%2C90%2C80%2C130%2C119%2C50%2C158%2C0%2C93%2C151%2C155%2C167%2C45%2C121%2C13%2C186 3P138 KiB34.1%47 KiB
https://connect.facebook.net/en_US/fbevents.js 3P111 KiB42.3%47 KiB
https://ak.sail-horizon.com/spm/spm.v1.min.js 3P49 KiB71%35 KiB

Network

224Requests
5108 KiBTransferred
57Scripts
41%3rd-party
6Long tasks
Script (57)
3884 KiB
Image (32)
603 KiB
Font (10)
413 KiB
Fetch (80)
72 KiB
Document (11)
40 KiB
Stylesheet (3)
38 KiB
XHR (17)
33 KiB
Other (11)
25 KiB
Ping (3)
1 KiB
Heaviest requests (30)
URLTypeStatusTransfer
https://www.vox.com/metrics/gtm.js?id=GTM-P8BMK78PScript200702 KiB
https://www.vox.com/_next/static/chunks/pages/_app-e1fce9f2c8eaf7e1.jsScript200508 KiB
https://www.gstatic.com/recaptcha/releases/BnqMGSY_YP4cCmbNINHpJPkd/recaptcha__en.jsScript200347 KiB
https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202609140101/pubads_impl.js?cb=122881077Script200211 KiB
https://cdn.permutive.com/d2fb08da-1c03-4c8a-978f-ad8a96b4c31f-web.jsScript200180 KiB
https://www.vox.com/metrics/X2oVHhh5LfNK-xgBcRtSHNhQ9l3zRBK8Q1QfwZxdWj1VXWwEScript200167 KiB
https://micro.rubiconproject.com/prebid/dynamic/7470.jsScript200165 KiB
https://www.vox.com/metrics/X2pNAxh7A7o0iR52GGtQa70l6QuyXxLiGUNUm9xVUTBWWBMRT2wEScript200155 KiB
https://www.vox.com/_next/static/chunks/1bdf6b2c-892d5a67e11b79d1.jsScript200139 KiB
https://connect.facebook.net/signals/config/1056125036010347?v=2.9.401&r=stable&domain=www.vox.com&hme=2506fb1e365be93f3ccf36e3d92699c622e55613e451d1a2c96bc6095b3873de&ex_m=117%2C232%2C168%2C27%2C81%2C82%2C160%2C77%2C76%2C11%2C178%2C101%2C20%2C152%2C140%2C46%2C84%2C89%2C148%2C173%2C180%2C8%2C4%2C5%2C7%2C6%2C3%2C102%2C114%2C32%2C17%2C31%2C18%2C33%2C34%2C35%2C37%2C55%2C161%2C86%2C125%2C22%2C24%2C51%2C47%2C49%2C48%2C94%2C103%2C107%2C123%2C159%2C162%2C53%2C124%2C29%2C26%2C132%2C78%2C43%2C164%2C163%2C165%2C156%2C154%2C30%2C42%2C66%2C122%2C175%2C79%2C21%2C127%2C92%2C75%2C23%2C96%2C97%2C129%2C95%2C150%2C149%2C153%2C108%2C174%2C177%2C41%2C56%2C126%2C54%2C182%2C109%2C181%2C199%2C246%2C83%2C260%2C259%2C258%2C14%2C25%2C28%2C40%2C62%2C116%2C68%2C10%2C72%2C110%2C111%2C112%2C118%2C143%2C38%2C36%2C145%2C146%2C147%2C142%2C141%2C169%2C85%2C172%2C170%2C171%2C57%2C67%2C136%2C19%2C176%2C52%2C309%2C310%2C311%2C308%2C324%2C349%2C239%2C228%2C69%2C229%2C227%2C352%2C343%2C59%2C240%2C120%2C144%2C91%2C134%2C61%2C133%2C139%2C138%2C65%2C73%2C71%2C166%2C87%2C88%2C128%2C44%2C39%2C60%2C63%2C113%2C179%2C1%2C137%2C16%2C135%2C12%2C2%2C64%2C104%2C15%2C74%2C70%2C131%2C100%2C99%2C184%2C185%2C105%2C106%2C9%2C115%2C183%2C58%2C157%2C98%2C90%2C80%2C130%2C119%2C50%2C158%2C0%2C93%2C151%2C155%2C167%2C45%2C121%2C13%2C186Script200138 KiB
https://cdn.cookielaw.org/scripttemplates/202602.1.0/otBannerSdk.jsScript200129 KiB
https://connect.facebook.net/en_US/fbevents.jsScript200111 KiB
https://cdn.concert.io/lib/concert-ads/v2-latest/concert_ads.jsScript200107 KiB
https://c.amazon-adsystem.com/aax2/apstag.jsScript20093 KiB
https://platform.vox.com/wp-content/uploads/sites/2/2026/09/GettyImages-1812721437.jpg?quality=90&strip=all&crop=0%2C0%2C100%2C100&w=640Image20071 KiB
https://platform.vox.com/wp-content/uploads/sites/2/2026/09/GettyImages-2295412814.jpg?quality=90&strip=all&crop=0.0050000000000026%2C0%2C99.99%2C100&w=640Image20062 KiB
https://www.vox.com/_next/static/chunks/675-1a6b4a167d68831f.jsScript20060 KiB
https://platform.vox.com/wp-content/uploads/sites/2/2026/09/GettyImages-533487703.jpg?quality=90&strip=all&crop=0%2C2.2429564581046%2C100%2C95.514087083791&w=640Image20057 KiB
https://platform.vox.com/wp-content/uploads/sites/2/2026/09/GettyImages-1812721437.jpg?quality=90&strip=all&crop=0%2C10.732984293194%2C100%2C78.534031413613&w=640Image20057 KiB
https://www.vox.com/_next/static/media/e0254450cb20f2df-s.p.woff2Font20051 KiB
https://ak.sail-horizon.com/spm/spm.v1.min.jsScript20049 KiB
https://platform.vox.com/wp-content/uploads/sites/2/2026/09/gettyimages-2285111245.jpg?quality=90&strip=all&crop=0%2C10.752607989199%2C100%2C78.494784021602&w=640Image20048 KiB
https://www.vox.com/_next/static/media/88a8ddbe4e003a07-s.p.woff2Font20047 KiB
https://launchpad.privacymanager.io/latest/launchpad.bundle.jsScript20046 KiB
https://www.vox.com/_next/static/media/02a6a628405a8717-s.p.woff2Font20046 KiB
https://platform.vox.com/wp-content/uploads/sites/2/2026/09/GettyImages-1312677683.jpg?quality=90&strip=all&crop=2.734375%2C0%2C94.53125%2C100&w=640Image20046 KiB
https://luminousboulevard.com/assets/js/n3x3pe0fuo_se.index.jsScript20044 KiB
https://www.vox.com/_next/static/media/cdfe024652dbbf9b-s.p.woff2Font20044 KiB
https://www.vox.com/_next/static/media/10367bf32d09451b-s.p.woff2Font20043 KiB
https://www.vox.com/_next/static/chunks/framework-0d38badde70e1eb1.jsScript20042 KiB

Long tasks (>50 ms)

StartDuration
229 ms82 ms
733 ms61 ms
438 ms59 ms
108 ms58 ms
595 ms52 ms
1132 ms51 ms
Analyzing…
running mobile + desktop · ~30s