www.wired.com

Report from 9/20/2026, 9:57:02 AM https://www.wired.com
Latest run · lab, cold cache
70
9/20/2026
28-day score · p75 · the standard
5/7 runs — building history (nightly)

Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.

The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.

Core Agent Vitals badge  Embed this badge

Show your agent-readiness score anywhere — it links back to this report.

[![Core Agent Vitals](https://agentvitals.dev/badge/wired.com.svg)](https://agentvitals.dev/results?url=https%3A%2F%2Fwww.wired.com)
<a href="https://agentvitals.dev/results?url=https%3A%2F%2Fwww.wired.com"><img src="https://agentvitals.dev/badge/wired.com.svg" alt="Core Agent Vitals" height="20"></a>
What AI tells your customers about youAgent confidence: LOW
Business nameWIRED
CategoryOrganization
🟡Price$31,00 · guessed from page text (no structured data)
Locationnot found
Hoursnot found
Productsnot found
🟡DescriptionWe bring you the future as it happens. From the latest in science and technology to the big stories in business and culture, we've got you covered. · guessed from page text (no structured data)

An agent is likely to fabricate missing details rather than say “I don’t know”. 2/7 applicable facts come from machine-readable structured data.

70
Overall score
weighted CAV (0–100)
WARN
0–4950–8990–100

Metrics

92%
CRR Content Recovery Needs work
0.86
SSD Semantic Signal Density Good
1,426 tok
TC Token Cost Good
126 ms
TTFUT Time to First Useful Token N/A

Token Cost breakdown

Where the page's tokens go (≈10,460 across regions). Most tokens are real content — the agent isn't paying much for chrome.

Content
66.4% · 6,949
Chrome (nav / header / footer)
14.1% · 1,480
Boilerplate (cookie / ad)
5.2% · 544
Other
14.2% · 1,487

Final screenshot

Final screenshot of https://www.wired.com

Diagnostics

medium CRR Content is hidden behind JavaScript

pre-JS raw HTML

Evidence8% of content requires JS
ImpactA non-rendering agent never sees the JS-injected content.
Effort1–4 h

Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.

Rendered profile: headless

Agent Discoverability 65/100 · Needs Work

Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →

Agent files & endpoints

llms.txt Absent at /llms.txt and /.well-known/llms.txt Learn →
robots.txt (AI bots) Blocks: * (all) Learn →
sitemap.xml Found at /sitemap.xml Learn →
JSON-LD structured data Types: Organization, WebSite, ItemList Learn →
~ agents.json Absent (emerging standard) Learn →
~ WebMCP endpoint Absent (emerging standard) Learn →
~ OpenAPI / API docs No OpenAPI/Swagger found Learn →

Issues (7)

robots.txt allows AI bots high impact Blocks: * (all)

Business impact If robots.txt blocks AI crawlers you are invisible to ChatGPT, Claude and Perplexity — they skip you and recommend a competitor instead.

What we measured We read /robots.txt and test it against 16 AI user-agents (GPTBot, ClaudeBot, PerplexityBot, …) for a Disallow that blocks them.

How to fix Allow major AI bots to public content; restrict only private paths (/admin, /api).

Learn how to implement →

User-agent: GPTBot
Allow: /
Disallow: /admin/

Spec: https://platform.openai.com/docs/gptbot

~ No content-blocking cookie wall medium impact Consent platform: onetrust (verify it doesn't block content)

Business impact A consent wall that hides content until a click is invisible to agents — they cannot click 'Accept'.

What we measured We fingerprint OneTrust, Cookiebot, Usercentrics and similar managers and flag content-blocking ones.

How to fix Use an overlay banner that leaves content in the DOM, not a blocking interstitial.

Spec: https://gdpr.eu/cookies/

llms.txt present high impact Absent at /llms.txt and /.well-known/llms.txt

Business impact llms.txt is the robots.txt for AI: it tells agents what your site is, what matters, and where to find it. Without it AI guesses — and guessing means inaccurate recommendations and lost visibility.

What we measured We fetch /llms.txt and /.well-known/llms.txt and validate the spec (H1 title + a one-line blockquote summary). We also note /llms-full.txt (your full content as Markdown).

How to fix Create /llms.txt with a short summary + key pages; optionally /llms-full.txt with full content in Markdown.

Learn how to implement →

# Your Site
> One-line description for AI agents.

## Key pages
- /products — catalog
- /pricing — plans
- /docs — documentation

Spec: https://llmstxt.org

~ No login wall on public content high impact Login signal: please log in

Business impact Public content behind authentication is unreachable to agents (they have no account). Gate only genuinely private material.

What we measured We follow redirects and detect 401/403 and login-form signals on content pages.

How to fix Separate public marketing/docs from authenticated areas; keep public pages reachable without login.

Spec: https://llmstxt.org

~ agents.json discovery low impact Absent (emerging standard)

Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.

What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.

How to fix Publish /agents.json describing your site's capabilities and actions.

Learn how to implement →

Spec: https://github.com/wild-card-ai/agents-json

~ WebMCP endpoint low impact Absent (emerging standard)

Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.

What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.

How to fix Add a WebMCP endpoint exposing your key actions to agents.

Learn how to implement →

Spec: https://webmcp.org

~ API documentation low impact No OpenAPI/Swagger found

Business impact Programmatic agents prefer a typed API. An OpenAPI/Swagger spec lets them integrate without scraping.

What we measured We probe /openapi.json, /swagger.json, /api-docs and /.well-known/openapi.json.

How to fix Publish an OpenAPI spec at a well-known path.

Learn how to implement →

Spec: https://www.openapis.org/

Passed audits (5)

✓ No CAPTCHA wall✓ Machine-readable prices✓ Structured data (JSON-LD)✓ XML sitemap present + fresh✓ Server response (TTFB)

Transport & Trust (SEC 1.0.0)

HTTPS, HSTS, CSP, sniffing, referrer and CORS posture. Diagnostic only — this does not affect the CAV score. A security header does not make a page more legible to an agent, so scoring it would reward a CDN toggle that changes nothing an agent can recover. We measure it and say so.

70Transport posture (0–100, unscored)
3pass
1warn
1fail
Per-header findings (6)
HeaderEvidence
✅ HTTPSserved over HTTPS
❌ HSTSno strict-transport-security header
✅ Content-Security-Policypolicy present, script-src does not allow inline
✅ X-Content-Type-Optionsnosniff
⚠️ Referrer-Policyno referrer-policy header (browser default applies)
➖ CORS exposureno CORS headers on the document (normal for an HTML page)
Full profile — how to improve · unused JS · network · timing

How to improve

highSplit the heaviest unused bundlehighest leverage

5441.706c15a70e9e174ae19f.js — 504 KiB transferred, 52% unused

EvidenceCDP JS coverage: 262 KiB of this bundle is never executed on load.
Impact~-262 KiB transfer; lower Token Cost + faster agent parse.
Effort30–90 min
FixDynamic-import() the below-the-fold parts of 5441.706c15a70e9e174ae19f.js, or drop unused dependencies.
mediumCut third-party weight

googletagmanager.com — 2048 KiB, 13 requests, 148 ms main-thread

EvidenceThird-party is 46.6% of total transfer (408 requests); googletagmanager.com is the largest.
ImpactFewer bytes + main-thread stalls before your content settles for an agent.
Effort1–3 h
FixLazy-load, self-host, or remove googletagmanager.com; defer non-critical third-party scripts.
mediumReduce layout shift

cumulative layout shift

EvidenceCLS is 0.137.
ImpactStable layout for render + screenshot.
Effort30–60 min
FixSet explicit width/height on images; reserve space for late-loading content.
mediumBreak up long main-thread tasks

longest task 210 ms (3 total)

EvidenceMain thread blocked 210 ms by the longest task.
ImpactFaster interactivity + content settling.
Effort1–4 h
FixSplit heavy work, defer third-party scripts, move compute off the main thread.
mediumCut total transfer weight

12.3 MB total

Evidence12.3 MB transferred.
ImpactCheaper, faster fetch on slow links.
Effort1–3 h
FixEnable Brotli, serve WebP/AVIF images, defer non-critical resources.

Third-party impact

408 third-party requests · 5849 KiB (46.6% of transfer) · 333 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.

Third-party domainReqsTransferMain-thread
googletagmanager.com132048 KiB148 ms
permutive.app2510 KiB40 ms
responsiveads.com46354 KiB
doubleclick.net31326 KiB85 ms
googlesyndication.com21293 KiB
facebook.net3283 KiB
bounceexchange.com12259 KiB
condenastdigital.com4256 KiB33 ms
conde.digital11206 KiB
tiktok.com8162 KiB
adsafeprotected.com44131 KiB
fwpub1.com1126 KiB27 ms

Wasted JavaScript (by bundle)

Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).

BundleTransferUnusedWasted
https://www.wired.com/verso/static/5441.706c15a70e9e174ae19f.js504 KiB52%262 KiB
https://www.wired.com/verso/static/5590.e4ec6cf5ca7da0b0d289.js310 KiB55.1%171 KiB
https://www.wired.com/verso/static/7270.39a83335894315a27151.js315 KiB49.4%156 KiB
https://pagead2.googlesyndication.com/pagead/managed/js/adsense/m202609160101/show_ads_impl_fy2021.js?bust=122881097 3P163 KiB78.7%128 KiB
https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202609170101/pubads_impl.js?cb=122881142 3P212 KiB59.4%126 KiB
https://www.wired.com/verso/static/8879.b779f1fcfa89c32129c2.js142 KiB78%111 KiB
https://www.googletagmanager.com/gtag/js?id=G-R5ETWVDD06&cx=c&gtm=4e69g1 3P155 KiB56.8%88 KiB
https://www.googletagmanager.com/gtag/js?id=G-D4708NJLD1&cx=c&gtm=4e69g1 3P174 KiB49.5%86 KiB
https://www.googletagmanager.com/gtag/js?id=AW-1057508264&cx=c&gtm=4e69g1 3P163 KiB50.4%82 KiB
https://www.googletagmanager.com/gtag/js?id=AW-11168361023&cx=c&gtm=4e69g1 3P161 KiB51%82 KiB
https://assets.bounceexchange.com/assets/smart-tag/versioned/main-v2_8756feeb2342411c9fa94b812da5e6d8.br.js 3P119 KiB69%82 KiB
https://www.googletagmanager.com/gtag/js?id=AW-11370537242&cx=c&gtm=4e69g1 3P160 KiB51.1%82 KiB
https://www.googletagmanager.com/gtag/js?id=AW-1043790215&cx=c&gtm=4e69g1 3P161 KiB49.4%79 KiB
https://martech.condenastdigital.com/lib/martech.js 3P120 KiB66%79 KiB
https://asset.fwpub1.com/js/fwn.js 3P126 KiB62.4%79 KiB

Network

521Requests
12561 KiBTransferred
141Scripts
46.6%3rd-party
3Long tasks
Script (141)
6923 KiB
Image (165)
4911 KiB
Font (10)
285 KiB
Document (23)
182 KiB
Fetch (106)
123 KiB
Media (8)
52 KiB
XHR (36)
40 KiB
Other (9)
25 KiB
Stylesheet (2)
11 KiB
Ping (21)
8 KiB
Heaviest requests (30)
URLTypeStatusTransfer
https://media.wired.com/photos/6aaa98648e983d8bad151ad7/original/pass/Wired_App_Rollover_Acquisition_01b.gif?format=originalImage2001154 KiB
https://media.wired.com/photos/6a96e7a402072373527ca410/1:1/w_1024%2Cc_limit/09012026-pangram-main.gifImage200724 KiB
https://bd1cec50-00d1-4ce9-9572-785857419a1e.edge.permutive.app/1dfc40bb-d155-4f15-970e-99450dbfa0e2-web.jsScript200510 KiB
https://www.wired.com/verso/static/5441.706c15a70e9e174ae19f.jsScript200504 KiB
https://media.wired.com/photos/64ecf7e3086141296181b95e/1:1/w_1024%2Cc_limit/WI100123_FF_WhaleTalk_01.pngImage200325 KiB
https://www.wired.com/verso/static/7270.39a83335894315a27151.jsScript200315 KiB
https://www.wired.com/verso/static/5590.e4ec6cf5ca7da0b0d289.jsScript200310 KiB
https://media.wired.com/photos/69f4325923bfb7bf0cbdff79/1:1/w_1024%2Cc_limit/The-Best-Gifts-for-Bird-Lovers.jpgImage200243 KiB
https://media.wired.com/photos/6aa3274315a68f9c2571c796/1:1/w_1024%2Cc_limit/TheBigStory_Garrett%2520Graff%25209-11%2520Truth%2520Anniversary%2520Essay_v2.2.jpgImage200230 KiB
https://media.wired.com/photos/6aacfa7099aa97f60264424c/1:1/w_1024%2Cc_limit/091826-Productivity%2520Doc.jpgImage200220 KiB
https://www.googletagmanager.com/gtm.js?id=GTM-5HBJC2K&l=dataLayerScript200213 KiB
https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202609170101/pubads_impl.js?cb=122881142Script200212 KiB
https://media.wired.com/photos/6aa8849459082b83fd22fcf8/1:1/w_1024%2Cc_limit/AI-Lab-This-Fly-Can-Come-Up-With-WIRED-Stories-Businesspsd.jpgImage200201 KiB
https://www.wired.com/Document200182 KiB
https://media.wired.com/photos/6aa9a839650c7d70ef723d0a/1:1/w_1024%2Cc_limit/politics_ai_regulation_slow.jpgImage200177 KiB
https://www.googletagmanager.com/gtag/js?id=G-D4708NJLD1&cx=c&gtm=4e69g1Script200174 KiB
https://publish.responsiveads.com/ads/6a02cb7c178869ad88f59dc3/img/15335365247156a02cc23178869ad88f59dd0_1783x482.jpgImage200165 KiB
https://www.googletagmanager.com/gtag/js?id=AW-1057508264&cx=c&gtm=4e69g1Script200163 KiB
https://pagead2.googlesyndication.com/pagead/managed/js/adsense/m202609160101/show_ads_impl_fy2021.js?bust=122881097Script200163 KiB
https://www.googletagmanager.com/gtag/js?id=AW-1043790215&cx=c&gtm=4e69g1Script200161 KiB
https://www.googletagmanager.com/gtag/js?id=AW-11168361023&cx=c&gtm=4e69g1Script200161 KiB
https://www.googletagmanager.com/gtag/js?id=AW-11370537242&cx=c&gtm=4e69g1Script200160 KiB
https://www.googletagmanager.com/gtag/js?id=AW-769079830&cx=c&gtm=4e69g1Script200160 KiB
https://www.googletagmanager.com/gtag/js?id=G-R5ETWVDD06&cx=c&gtm=4e69g1Script200155 KiB
https://www.googletagmanager.com/gtag/js?id=AW-816822159Script200149 KiB
https://www.googletagmanager.com/gtag/js?id=AW-977997567Script200149 KiB
https://media.wired.com/photos/6aab266a1bcc9d144a552a68/1:1/w_1024%2Cc_limit/How-AI-Slow-Down-Would-Happen-Business-AB12706.jpgImage200147 KiB
https://connect.facebook.net/signals/config/228464857488266?v=2.9.403&r=stable&domain=www.wired.com&hme=ecef7557496abce7ebfd30d9fec7f02b78383ffbf3f454783aea671f0dea1dfc&ex_m=117%2C234%2C168%2C27%2C81%2C82%2C160%2C77%2C76%2C11%2C178%2C101%2C20%2C152%2C140%2C46%2C84%2C89%2C148%2C173%2C180%2C8%2C4%2C5%2C7%2C6%2C3%2C102%2C114%2C32%2C17%2C31%2C18%2C33%2C34%2C35%2C37%2C55%2C161%2C86%2C125%2C22%2C24%2C51%2C47%2C49%2C48%2C94%2C103%2C107%2C123%2C159%2C162%2C53%2C124%2C29%2C26%2C132%2C78%2C43%2C164%2C163%2C165%2C156%2C154%2C30%2C42%2C66%2C122%2C175%2C79%2C21%2C127%2C92%2C75%2C23%2C96%2C97%2C129%2C95%2C150%2C149%2C153%2C108%2C174%2C177%2C41%2C56%2C126%2C54%2C182%2C109%2C181%2C201%2C248%2C83%2C262%2C261%2C260%2C14%2C25%2C28%2C40%2C62%2C116%2C68%2C10%2C72%2C110%2C111%2C112%2C118%2C143%2C38%2C36%2C145%2C146%2C147%2C142%2C141%2C169%2C85%2C172%2C170%2C171%2C57%2C67%2C136%2C19%2C176%2C52%2C311%2C312%2C313%2C310%2C326%2C351%2C241%2C230%2C69%2C231%2C229%2C354%2C345%2C59%2C242%2C120%2C144%2C91%2C134%2C61%2C133%2C139%2C138%2C65%2C73%2C71%2C166%2C87%2C88%2C128%2C44%2C39%2C60%2C63%2C113%2C179%2C1%2C137%2C16%2C135%2C12%2C2%2C64%2C104%2C15%2C74%2C70%2C131%2C100%2C99%2C184%2C185%2C105%2C106%2C9%2C115%2C183%2C58%2C157%2C98%2C90%2C80%2C130%2C119%2C50%2C158%2C0%2C93%2C151%2C155%2C167%2C45%2C121%2C13%2C186Script200147 KiB
https://media.wired.com/photos/65a989805a4e84a4a9cad4ff/1:1/w_1024%2Cc_limit/moot-space-court-elon-musk.jpgImage200144 KiB
https://www.wired.com/verso/static/8879.b779f1fcfa89c32129c2.jsScript200142 KiB

Long tasks (>50 ms)

StartDuration
453 ms210 ms
667 ms190 ms
1155 ms54 ms
Analyzing…
running mobile + desktop · ~30s