www.betterment.com

Report from 9/21/2026, 11:21:13 AM https://www.betterment.com
Latest run · lab, cold cache
78
9/21/2026
28-day score · p75 · the standard
78
30 runs
CRR89%latest
SSD66%latest
TC802 toklatest
TTFUT1222 ms28-day p75

Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.

The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.

Core Agent Vitals badge  Embed this badge

Show your agent-readiness score anywhere — it links back to this report.

[![Core Agent Vitals](https://agentvitals.dev/badge/betterment.com.svg)](https://agentvitals.dev/results?url=https%3A%2F%2Fwww.betterment.com)
<a href="https://agentvitals.dev/results?url=https%3A%2F%2Fwww.betterment.com"><img src="https://agentvitals.dev/badge/betterment.com.svg" alt="Core Agent Vitals" height="20"></a>
What AI tells your customers about youAgent confidence: MEDIUM
Business nameBetterment
CategoryOrganization
🟡Price$2,00 · guessed from page text (no structured data)
Location450 West 33rd Street, Floor 11, New York, NY, 10001, US
Hoursnot found
Productsnot found
🟡DescriptionBetterment can help grow your money by making saving and investing easy. Invest in a tailored portfolio, set buckets for your goals, and earn rewards. · guessed from page text (no structured data)

An agent gets the basics but will guess on the gaps. 3/7 applicable facts come from machine-readable structured data.

78
Overall score
weighted CAV (0–100)
WARN
0–4950–8990–100

Metrics

89%
CRR Content Recovery Needs work
0.66
SSD Semantic Signal Density Good
802 tok
TC Token Cost Good
815 ms
TTFUT Time to First Useful Token N/A

Token Cost breakdown

Where the page's tokens go (≈11,704 across regions). 59% is non-content — chrome and boilerplate an agent pays for. Add landmark roles (main/nav/header/footer) so agents can skip it.

Content
40.9% · 4,788
Chrome (nav / header / footer)
44.2% · 5,176
Boilerplate (cookie / ad)
0.4% · 48
Other
14.5% · 1,692

Final screenshot

Final screenshot of https://www.betterment.com

Diagnostics

medium CRR Content is hidden behind JavaScript

pre-JS raw HTML

Evidence11% of content requires JS
ImpactA non-rendering agent never sees the JS-injected content.
Effort1–4 h

Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.

medium TC 59.1% of tokens are non-content (boilerplate/chrome)

agent representation — token decomposition

EvidenceToken decomposition: content 40.9%, chrome 44.2%, boilerplate 0.4%, other 14.5%. Only 40.9% of the agent's tokens are real content.
ImpactAn agent pays for boilerplate on every request and has less context left for the real content.
Effort30–90 min

Fix: Strip repeated nav/header/footer/cookie chrome from the agent-visible output; wrap content in <main>/<article> so the extractor keeps signal and drops boilerplate.

Rendered profile: headless

Agent Discoverability 89/100 · Agent Ready

Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →

Agent files & endpoints

llms.txt Found at /llms.txt Learn →
robots.txt (AI bots) Major AI bots allowed Learn →
~ sitemap.xml Stale (lastmod 2025-11-04) Learn →
JSON-LD structured data Types: Organization Learn →
~ agents.json Absent (emerging standard) Learn →
~ WebMCP endpoint Absent (emerging standard) Learn →
~ OpenAPI / API docs No OpenAPI/Swagger found Learn →

Issues (5)

~ No login wall on public content high impact Login signal: please log in

Business impact Public content behind authentication is unreachable to agents (they have no account). Gate only genuinely private material.

What we measured We follow redirects and detect 401/403 and login-form signals on content pages.

How to fix Separate public marketing/docs from authenticated areas; keep public pages reachable without login.

Spec: https://llmstxt.org

~ XML sitemap fresh medium impact Stale (lastmod 2025-11-04)

Business impact A sitemap is your table of contents for AI crawlers. Without it agents follow homepage links and miss deep pages (products, docs, pricing) — shrinking what they can recommend.

What we measured We fetch /sitemap.xml (and /sitemap_index.xml), confirm valid XML with <loc> entries, and check <lastmod> freshness.

How to fix Generate an XML sitemap of all public pages with current lastmod dates and reference it in robots.txt.

Learn how to implement →

# robots.txt
Sitemap: https://example.com/sitemap.xml

Spec: https://www.sitemaps.org/

~ agents.json discovery low impact Absent (emerging standard)

Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.

What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.

How to fix Publish /agents.json describing your site's capabilities and actions.

Learn how to implement →

Spec: https://github.com/wild-card-ai/agents-json

~ WebMCP endpoint low impact Absent (emerging standard)

Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.

What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.

How to fix Add a WebMCP endpoint exposing your key actions to agents.

Learn how to implement →

Spec: https://webmcp.org

~ API documentation low impact No OpenAPI/Swagger found

Business impact Programmatic agents prefer a typed API. An OpenAPI/Swagger spec lets them integrate without scraping.

What we measured We probe /openapi.json, /swagger.json, /api-docs and /.well-known/openapi.json.

How to fix Publish an OpenAPI spec at a well-known path.

Learn how to implement →

Spec: https://www.openapis.org/

Passed audits (7)

✓ robots.txt allows AI bots✓ No CAPTCHA wall✓ No content-blocking cookie wall✓ Machine-readable prices✓ llms.txt present + valid✓ Structured data (JSON-LD)✓ Server response (TTFB)

Transport & Trust (SEC 1.0.0)

HTTPS, HSTS, CSP, sniffing, referrer and CORS posture. Diagnostic only — this does not affect the CAV score. A security header does not make a page more legible to an agent, so scoring it would reward a CDN toggle that changes nothing an agent can recover. We measure it and say so.

84Transport posture (0–100, unscored)
4pass
1warn
0fail
Per-header findings (6)
HeaderEvidence
✅ HTTPSserved over HTTPS
⚠️ HSTSmax-age=3628800 is below the 180-day baseline
✅ Content-Security-Policypolicy present, script-src does not allow inline
✅ X-Content-Type-Optionsnosniff
✅ Referrer-Policyorigin-when-cross-origin
➖ CORS exposureno CORS headers on the document (normal for an HTML page)
Full profile — how to improve · unused JS · network · timing

How to improve

highProfile reflects a block/challenge page — not your contenthighest leverage

whole profile

EvidenceMeasured against a block/challenge page (a bot-wall/CAPTCHA was served (cdnjs.cloudflare.com)); every number here describes the wall, not your site.
ImpactAn AI agent hits the same wall and recovers none of your content — fix the block before optimizing anything else.
FixAllowlist legitimate agent user-agents / IP ranges in your WAF or bot-management and serve real content (not a challenge), then re-run.

Third-party impact

75 third-party requests · 1174 KiB (45.8% of transfer) · 54 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.

Third-party domainReqsTransferMain-thread
ketchjs.com1328 KiB54 ms
hubspotusercontent20.net6325 KiB
segment.com10141 KiB
facebook.net1111 KiB
adroll.com1948 KiB
hs-analytics.net143 KiB
hubspot.com735 KiB
mxpnl.com133 KiB
cloudflare.com232 KiB
ketchcdn.com825 KiB
hs-banner.com124 KiB
tvsquared.com29 KiB

Wasted JavaScript (by bundle)

Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).

BundleTransferUnusedWasted
https://cdn.ketchjs.com/ketchtag/stable/v2.12/ketch-sdk.js 3P328 KiB45.4%149 KiB
https://connect.facebook.net/en_US/fbevents.js 3P111 KiB52%58 KiB
https://cdn.segment.com/next-integrations/integrations/vendor/commons.1b78f84a8c1751144d06.js.gz 3P57 KiB58.5%33 KiB
https://cdn.segment.com/next-integrations/actions/4596/98c634b6302314f5278d.js 3P27 KiB95.9%25 KiB
https://s.adroll.com/j/CWX7J3OCSZHGVD5OVW7E4C/roundtrip.js 3P32 KiB67.4%21 KiB
https://cdnjs.cloudflare.com/ajax/libs/jquery/3.5.1/jquery.min.js 3P28 KiB75.4%21 KiB
https://js.hs-analytics.net/analytics/1789645200000/5274572.js 3P43 KiB48.8%21 KiB
https://cdn.mxpnl.com/libs/mixpanel-2-latest.min.js 3P33 KiB60.4%20 KiB
https://js.hubspot.com/web-interactives-embed.js 3P28 KiB63.6%18 KiB
https://js.hs-banner.com/v2/5274572/banner.js 3P24 KiB66.9%16 KiB
https://cdn.segment.com/analytics.js/v1/U4px15EFnbiaUtS3KNGnfD7cRLLWcUWw/analytics.min.js 3P30 KiB46.1%14 KiB
https://collector-55161.us.tvsquared.com/tv2track.js 3P9 KiB51.7%4 KiB
https://www.betterment.com/hs/hsstatic/HubspotToolsMenu/static-1.640/js/index.js6 KiB67%4 KiB
https://js.zi-scripts.com/zi-tag.js 3P6 KiB63.3%4 KiB
https://www.betterment.com/hs/cta/cta/current.js8 KiB39.2%3 KiB

Network

142Requests
2562 KiBTransferred
40Scripts
45.8%3rd-party
1Long tasks
Script (40)
1398 KiB
Image (60)
606 KiB
Font (8)
427 KiB
Document (1)
60 KiB
Stylesheet (12)
37 KiB
Fetch (10)
28 KiB
XHR (3)
4 KiB
Other (7)
3 KiB
Ping (1)
1 KiB
Heaviest requests (30)
URLTypeStatusTransfer
https://www.betterment.com/hubfs/hub_generated/template_assets/1/49666399874/1789584398079/template_main.min.jsScript200374 KiB
https://cdn.ketchjs.com/ketchtag/stable/v2.12/ketch-sdk.jsScript200328 KiB
https://www.betterment.com/hubfs/hub_generated/template_assets/1/57001203564/1789584397041/template_btTrackingInit.min.jsScript200193 KiB
https://www.betterment.com/hubfs/BmtInvestingTieredOfferApr26PaidSocialFeed1080X-3.pngImage200148 KiB
https://connect.facebook.net/en_US/fbevents.jsScript200111 KiB
https://www.betterment.com/hubfs/Graphics/featured-images/custom-portfolio-featured-image.pngImage200107 KiB
https://www.betterment.com/hs-fs/hubfs/Homepage/assets/hero/hand-holding.png?v=8f0e05723b&width=1440&height=929&name=hand-holding.pngImage20096 KiB
https://www.betterment.com/hubfs/live-chat-supernav.pngImage20086 KiB
https://www.betterment.com/hubfs/Multi-reward%20RAF%20ice%20cream%20photo.pngImage20066 KiB
https://www.betterment.com/Document20060 KiB
https://f.hubspotusercontent20.net/hubfs/5274572/Fonts/SeasonMix/SeasonMix-Medium.woffFont20060 KiB
https://cdn.segment.com/next-integrations/integrations/vendor/commons.1b78f84a8c1751144d06.js.gzScript20057 KiB
https://f.hubspotusercontent20.net/hubfs/5274572/Fonts/GT-America/GT-America-Black.woffFont20056 KiB
https://f.hubspotusercontent20.net/hubfs/5274572/Fonts/GT-America/GT-America-Standard-Bold.woffFont20053 KiB
https://f.hubspotusercontent20.net/hubfs/5274572/Fonts/GT-America/GT-America-Standard-Medium.woffFont20053 KiB
https://www.betterment.com/hubfs/Fonts/GT-America/GT-America-Standard-Regular-Italic.woffFont20052 KiB
https://f.hubspotusercontent20.net/hubfs/5274572/Fonts/GT-America/GT-America-Standard-Regular-Italic.woffFont20052 KiB
https://www.betterment.com/hubfs/Fonts/GT-America/GT-America-Standard-Regular.woffFont20050 KiB
https://f.hubspotusercontent20.net/hubfs/5274572/Fonts/GT-America/GT-America-Standard-Regular.woffFont20050 KiB
https://js.hs-analytics.net/analytics/1789645200000/5274572.jsScript20043 KiB
https://cdn.mxpnl.com/libs/mixpanel-2-latest.min.jsScript20033 KiB
https://s.adroll.com/j/CWX7J3OCSZHGVD5OVW7E4C/roundtrip.jsScript20032 KiB
https://cdn.segment.com/analytics.js/v1/U4px15EFnbiaUtS3KNGnfD7cRLLWcUWw/analytics.min.jsScript20030 KiB
https://js.hubspot.com/web-interactives-embed.jsScript20028 KiB
https://cdnjs.cloudflare.com/ajax/libs/jquery/3.5.1/jquery.min.jsScript20028 KiB
https://cdn.segment.com/next-integrations/actions/4596/98c634b6302314f5278d.jsScript20027 KiB
https://js.hs-banner.com/v2/5274572/banner.jsScript20024 KiB
https://www.betterment.com/hubfs/Homepage/dist/styles.css?v=b6d15eb7e6Stylesheet20022 KiB
https://www.betterment.com/hs-fs/hubfs/Homepage/assets/hero/slide2-montage.png?v=37c095a635&width=610&height=484&name=slide2-montage.pngImage20020 KiB
https://global.ketchcdn.com/web/v3/config/betterment/betterment_com/production/default/en/config.json?hash=11870646890472893772Fetch20016 KiB

Long tasks (>50 ms)

StartDuration
1137 ms53 ms
Analyzing…
running mobile + desktop · ~30s