www.engadget.com
Report from 7/24/2026, 12:28:21 PM
https://www.engadget.com
Latest run · lab, cold cache
73
7/24/2026
28-day score · p75 · the standard
92
8 runs
▼ latest 19 below the 28-day score
CRR47%latest
SSD93%latest
TC2573 toklatest
TTFUT53 ms28-day p75
Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.
The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.
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What AI tells your customers about youAgent confidence: MEDIUM
✅Business nameEngadget
✅CategoryOrganization
🟡Price$100 · guessed from page text (no structured data)
✅Location11787 Lantern Road #201, Fishers, IN, 46038, US
❌Hoursnot found
❌Productsnot found
✅DescriptionBreaking news from the worlds of technology and entertainment, and expert reviews of the latest consumer tech products.
An agent gets the basics but will guess on the gaps. 4/7 applicable facts come from machine-readable structured data.
73
Overall score
weighted CAV (0–100)
FAIL
0–4950–8990–100
Metrics
47%
0.93
2,573 tok
33 ms
Token Cost breakdown
Where the page's tokens go (≈15,700 across regions). Most tokens are real content — the agent isn't paying much for chrome.
Content85.9% · 13,484
Chrome (nav / header / footer)13.1% · 2,051
Boilerplate (cookie / ad)0% · 0
Other1.1% · 165
Final screenshot
Diagnostics
high
CRR
Content is hidden behind JavaScript
pre-JS raw HTML
Evidence53% of content requires JS
ImpactA non-rendering agent never sees the JS-injected content.
Effort1–4 h
Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.
Rendered profile: headless
73
Overall score
weighted CAV (0–100)
FAIL
0–4950–8990–100
Metrics
47%
0.93
2,573 tok
38 ms
Token Cost breakdown
Where the page's tokens go (≈15,700 across regions). Most tokens are real content — the agent isn't paying much for chrome.
Content85.9% · 13,484
Chrome (nav / header / footer)13.1% · 2,051
Boilerplate (cookie / ad)0% · 0
Other1.1% · 165
Final screenshot
Diagnostics
high
CRR
Content is hidden behind JavaScript
pre-JS raw HTML
Evidence53% of content requires JS
ImpactA non-rendering agent never sees the JS-injected content.
Effort1–4 h
Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.
Rendered profile: headless
Agent Discoverability
94/100 · Agent Ready
Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →
Agent files & endpoints
~
llms.txt
Found at /llms.txt but missing H1/blockquote Learn →
✓
robots.txt (AI bots)
Major AI bots allowed Learn →
✓
sitemap.xml
Found at /sitemap_index.xml Learn →
✓
JSON-LD structured data
Types: Organization Learn →
✓
agents.json
Found at /agents.json Learn →
✓
WebMCP endpoint
Found at /webmcp.json Learn →
✓
OpenAPI / API docs
Found at /openapi.json Learn →
Issues (1)
~ llms.txt present + valid high impact Found at /llms.txt but missing H1/blockquote
Business impact llms.txt is the robots.txt for AI: it tells agents what your site is, what matters, and where to find it. Without it AI guesses — and guessing means inaccurate recommendations and lost visibility.
What we measured We fetch /llms.txt and /.well-known/llms.txt and validate the spec (H1 title + a one-line blockquote summary). We also note /llms-full.txt (your full content as Markdown).
How to fix Create /llms.txt with a short summary + key pages; optionally /llms-full.txt with full content in Markdown.
# Your Site
> One-line description for AI agents.
## Key pages
- /products — catalog
- /pricing — plans
- /docs — documentationSpec: https://llmstxt.org
Passed audits (11)
✓ robots.txt allows AI bots✓ No CAPTCHA wall✓ No content-blocking cookie wall✓ Machine-readable prices✓ No login wall on public content✓ Structured data (JSON-LD)✓ XML sitemap present + fresh✓ Server response (TTFB)✓ agents.json discovery✓ WebMCP endpoint✓ API documentation
Transport & Trust (SEC 1.0.0)
HTTPS, HSTS, CSP, sniffing, referrer and CORS posture. Diagnostic only — this does not affect the CAV score. A security header does not make a page more legible to an agent, so scoring it would reward a CDN toggle that changes nothing an agent can recover. We measure it and say so.
37Transport posture (0–100, unscored)
1pass
1warn
3fail
Per-header findings (6)
| Header | Evidence |
|---|---|
| ✅ HTTPS | served over HTTPS |
| ❌ HSTS | no strict-transport-security header |
| ❌ Content-Security-Policy | no content-security-policy header |
| ❌ X-Content-Type-Options | missing nosniff |
| ⚠️ Referrer-Policy | no referrer-policy header (browser default applies) |
| ➖ CORS exposure | no CORS headers on the document (normal for an HTML page) |
Full profile — how to improve · unused JS · network · timing
How to improve
highSplit the heaviest unused bundlehighest leverage
adthrive.min.js — 428 KiB transferred, 42.6% unused (third-party)
EvidenceCDP JS coverage: 182 KiB of this bundle is never executed on load.
Impact~-182 KiB transfer; lower Token Cost + faster agent parse.
Effort30–90 min
FixDynamic-import() the below-the-fold parts of adthrive.min.js, or drop unused dependencies. It is third-party — lazy-load or remove it.
highCut third-party weight
flashtalking.com — 2900 KiB, 1 requests
EvidenceThird-party is 89.5% of total transfer (208 requests); flashtalking.com is the largest.
ImpactFewer bytes + main-thread stalls before your content settles for an agent.
Effort1–3 h
FixLazy-load, self-host, or remove flashtalking.com; defer non-critical third-party scripts.
highBreak up long main-thread tasks
longest task 1294 ms (10 total)
EvidenceMain thread blocked 1294 ms by the longest task.
ImpactFaster interactivity + content settling.
Effort1–4 h
FixSplit heavy work, defer third-party scripts, move compute off the main thread.
mediumCut total transfer weight
5.9 MB total
Evidence5.9 MB transferred.
ImpactCheaper, faster fetch on slow links.
Effort1–3 h
FixEnable Brotli, serve WebP/AVIF images, defer non-critical resources.
Third-party impact
208 third-party requests · 5381 KiB (89.5% of transfer) · 8666 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.
| Third-party domain | Reqs | Transfer | Main-thread |
|---|---|---|---|
| flashtalking.com | 1 | 2900 KiB | — |
| adthrive.com | 18 | 684 KiB | 2895 ms |
| spot.im | 32 | 491 KiB | 2724 ms |
| doubleclick.net | 14 | 297 KiB | 958 ms |
| googletagmanager.com | 2 | 294 KiB | 397 ms |
| googleapis.com | 2 | 151 KiB | 533 ms |
| privacymanager.io | 4 | 105 KiB | 63 ms |
| ad-score.com | 5 | 86 KiB | — |
| mrf.io | 1 | 65 KiB | 687 ms |
| ay.delivery | 3 | 52 KiB | — |
| googletagservices.com | 1 | 51 KiB | — |
| btloader.com | 5 | 31 KiB | 87 ms |
Wasted JavaScript (by bundle)
Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).
| Bundle | Transfer | Unused | Wasted |
|---|---|---|---|
| https://ads.adthrive.com/builds/core/f8b409f/es2018/js/adthrive.min.js?deployment=2026-07-22-05:acd-1982:f8b409f:4&bucket=flex-70&deliveryFeatures=additiveRaptiveFloors,altsdm,altv2,amazonBetaApstag,cfbd,consentManagerCMP,cv2,dlc,es2021,euUsCmp,hb_crid,i262,ld,marmaladeV2,nvc,pbis,raptiveFloors,raptiveManualCookieSync,recencyFrequency,reissuingSticky,removeAdHost,rpbsecs,rrassf,stickyBucketsLocalStorage,stickyV2,switzerlandGdpr,trafficShaping,usdk,prebidLoad,gptLoad,ttdSync&siteid=69cbed962b3eb869315ab4fb 3P | 428 KiB | 42.6% | 182 KiB |
| https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202607200101/pubads_impl.js?cb=31099834 3P | 196 KiB | 56.3% | 110 KiB |
| https://ads.adthrive.com/builds/core/f8b409f/vendor/prebid/es2018/prebid.min.js 3P | 185 KiB | 48.4% | 90 KiB |
| https://imasdk.googleapis.com/js/sdkloader/ima3.js 3P | 151 KiB | 58% | 87 KiB |
| https://www.googletagmanager.com/gtag/js?id=G-H2EP6H9Y3S&cx=c>m=4e67k1 3P | 167 KiB | 47.4% | 79 KiB |
| https://www.googletagmanager.com/gtm.js?id=GTM-TPN2R7LJ 3P | 127 KiB | 53% | 68 KiB |
| https://static-cdn.spot.im/production/social/tags/social-v1.3.8/social/691-bundle.js 3P | 101 KiB | 65.5% | 67 KiB |
| https://static-cdn.spot.im/production/social/tags/social-v1.3.8/social/296-bundle.js 3P | 57 KiB | 67.8% | 38 KiB |
| https://sdk.mrf.io/statics/marfeel-sdk.js?id=3544 3P | 65 KiB | 54.9% | 36 KiB |
| https://launchpad.privacymanager.io/latest/launchpad.bundle.js 3P | 46 KiB | 50.1% | 23 KiB |
| https://static-cdn.spot.im/production/social/tags/social-v1.3.8/social/674-bundle.js 3P | 37 KiB | 61.1% | 23 KiB |
| https://www.googletagservices.com/activeview/js/current/rx_omid_video.js 3P | 51 KiB | 39.9% | 20 KiB |
| https://static-cdn.spot.im/production/social/tags/social-v1.3.8/social/117-bundle.js 3P | 27 KiB | 72.7% | 20 KiB |
| https://static-cdn.spot.im/production/social/tags/social-v1.3.8/notifications/src_components_NotificationItem_NotificationDescription_NotificationDescription_tsx-src_compo-279477-bundle.js 3P | 27 KiB | 70.1% | 19 KiB |
| https://static-cdn.spot.im/production/social/tags/social-v1.3.8/social/223-bundle.js 3P | 22 KiB | 79.6% | 18 KiB |
Network
251Requests
6013 KiBTransferred
43Scripts
89.5%3rd-party
10Long tasks
Media (1)2900 KiB
Script (43)2161 KiB
Image (47)519 KiB
XHR (53)184 KiB
Fetch (65)112 KiB
Font (2)77 KiB
Other (17)32 KiB
Document (18)20 KiB
Stylesheet (2)7 KiB
Ping (3)1 KiB
Heaviest requests (30)
| URL | Type | Status | Transfer |
|---|---|---|---|
| https://cdn.flashtalking.com/172799/FY26Q2_DC_AcrobatDC_AcrobatDC_EN_US_DTWA_VID_1920x1080_GenPodcast_NA_NA_Studio_NA_NA_NA_NA_NA_30s_AudioOverviewSizzle_640_360_600_2398_192_44100_-22.mp4?cb=1784046900000 | Media | 206 | 2900 KiB |
| https://ads.adthrive.com/builds/core/f8b409f/es2018/js/adthrive.min.js?deployment=2026-07-22-05:acd-1982:f8b409f:4&bucket=flex-70&deliveryFeatures=additiveRaptiveFloors,altsdm,altv2,amazonBetaApstag,cfbd,consentManagerCMP,cv2,dlc,es2021,euUsCmp,hb_crid,i262,ld,marmaladeV2,nvc,pbis,raptiveFloors,raptiveManualCookieSync,recencyFrequency,reissuingSticky,removeAdHost,rpbsecs,rrassf,stickyBucketsLocalStorage,stickyV2,switzerlandGdpr,trafficShaping,usdk,prebidLoad,gptLoad,ttdSync&siteid=69cbed962b3eb869315ab4fb | Script | 200 | 428 KiB |
| https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202607200101/pubads_impl.js?cb=31099834 | Script | 200 | 196 KiB |
| https://ads.adthrive.com/builds/core/f8b409f/vendor/prebid/es2018/prebid.min.js | Script | 200 | 185 KiB |
| https://www.googletagmanager.com/gtag/js?id=G-H2EP6H9Y3S&cx=c>m=4e67k1 | Script | 200 | 167 KiB |
| https://imasdk.googleapis.com/js/sdkloader/ima3.js | Script | 200 | 151 KiB |
| https://www.googletagmanager.com/gtm.js?id=GTM-TPN2R7LJ | Script | 200 | 127 KiB |
| https://static-cdn.spot.im/production/social/tags/social-v1.3.8/social/691-bundle.js | Script | 200 | 101 KiB |
| https://js.ad-score.com/score.pub.min.js?pid=1000925&tid=13539&tt=g,vast_imgs,if&l1=225407&l2=DV360&l3=10839191&l4=6101040&l7=0&utid=8234959E-F05E-4906-0E33-88934D188098&cb=1911570858&uadid=6101040-0&interact=[TIMESINCEINTERACTION]&pub_ts=1784720815 | Script | 200 | 85 KiB |
| https://sdk.mrf.io/statics/marfeel-sdk.js?id=3544 | Script | 200 | 65 KiB |
| https://launchpad-wrapper.privacymanager.io/69e75073-3763-483e-a64c-0d281bfd9225/launchpad-liveramp.js | Script | 200 | 59 KiB |
| https://static-cdn.spot.im/production/social/tags/social-v1.3.8/social/296-bundle.js | Script | 200 | 57 KiB |
| https://www.engadget.com/img/gallery/meta-glasses-review-a-bit-less-polish-a-lot-more-baggage/intro-1784311371.webp | Image | 200 | 53 KiB |
| https://www.googletagservices.com/activeview/js/current/rx_omid_video.js | Script | 200 | 51 KiB |
| https://launchpad.privacymanager.io/latest/launchpad.bundle.js | Script | 200 | 46 KiB |
| https://www.engadget.com/font/Guardian-Text-Sans-Web-Bold.woff2 | Font | 200 | 40 KiB |
| https://static-cdn.spot.im/production/social/tags/social-v1.3.8/social/674-bundle.js | Script | 200 | 37 KiB |
| https://www.engadget.com/font/Guardian-Text-Sans-Web-Regular.woff2 | Font | 200 | 36 KiB |
| https://securepubads.g.doubleclick.net/tag/js/gpt.js | Script | 200 | 36 KiB |
| https://www.engadget.com/img/gallery/samsung-galaxy-unpacked-july-2026-liveblog/intro-1784646116.webp | Image | 200 | 34 KiB |
| https://static-cdn.spot.im/production/social/tags/social-v1.3.8/social/shell-bundle.js | Script | 200 | 33 KiB |
| https://www.engadget.com/img/gallery/halliday-g2-smart-glasses/intro-1784640484.webp | Image | 200 | 32 KiB |
| https://www.engadget.com/img/gallery/heres-what-that-trash-can-with-an-x-icon-means-on-your-electronics/intro-1783688702.sm.webp | Image | 200 | 31 KiB |
| https://btloader.com/tag?o=5698917485248512&domain=engadget.com&upapi=true | Script | 200 | 31 KiB |
| https://pbs-raptive-us.ay.delivery/openrtb2/auction | XHR | 200 | 28 KiB |
| https://ads.adthrive.com/sites/69cbed962b3eb869315ab4fb/ads.min.js?referrer=https%3A%2F%2Fwww.engadget.com%2F&cb=23 | Script | 200 | 28 KiB |
| https://static-cdn.spot.im/production/social/tags/social-v1.3.8/social/117-bundle.js | Script | 200 | 27 KiB |
| 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| Fetch | 200 | 27 KiB |
| https://static-cdn.spot.im/production/social/tags/social-v1.3.8/social/511-bundle.js | Script | 200 | 27 KiB |
| https://static-cdn.spot.im/production/social/tags/social-v1.3.8/notifications/src_components_NotificationItem_NotificationDescription_NotificationDescription_tsx-src_compo-279477-bundle.js | Script | 200 | 27 KiB |
Long tasks (>50 ms)
| Start | Duration |
|---|---|
| 6475 ms | 1294 ms |
| 10966 ms | 526 ms |
| 671 ms | 498 ms |
| 4268 ms | 436 ms |
| 3775 ms | 390 ms |
| 4958 ms | 303 ms |
| 8182 ms | 294 ms |
| 2472 ms | 276 ms |
| 1570 ms | 213 ms |
| 9653 ms | 209 ms |
Analyzing…
running mobile + desktop · ~30s