www.forbes.com

Report from 7/2/2026, 1:18:29 AM https://www.forbes.com/
Latest run · lab, cold cache
65
7/2/2026
28-day score · p75 · the standard
no history yet (nightly)

Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.

The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.

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Show your agent-readiness score anywhere — it links back to this report.

[![Core Agent Vitals](https://agentvitals.dev/badge/forbes.com.svg)](https://agentvitals.dev/results?url=https%3A%2F%2Fwww.forbes.com%2F)
<a href="https://agentvitals.dev/results?url=https%3A%2F%2Fwww.forbes.com%2F"><img src="https://agentvitals.dev/badge/forbes.com.svg" alt="Core Agent Vitals" height="20"></a>
65
Overall score
weighted CAV (0–100)
FAIL
0–4950–8990–100

Metrics

57%
CRR Content Recovery Poor
0.80
SSD Semantic Signal Density Good
4,359 tok
TC Token Cost Needs work
16 ms
TTFUT Time to First Useful Token N/A

Final screenshot

Final screenshot of https://www.forbes.com/

Diagnostics

high CRR Content is hidden behind JavaScript

43% of content requires JS

Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.

medium TC Token cost over budget

4,359 tokens · ~3.4% of a 128K window

Fix: Trim boilerplate, collapse repeated structures, and drop decorative markup from agent-visible content so an agent spends fewer tokens to read the page.

Rendered profile: headless

Agent Discoverability 67/100 · Needs Work

Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →

Agent files & endpoints

llms.txt Absent at /llms.txt and /.well-known/llms.txt Learn →
robots.txt (AI bots) Blocks: * (all) Learn →
sitemap.xml No /sitemap.xml Learn →
JSON-LD structured data Types: Organization Learn →
~ agents.json Absent (emerging standard) Learn →
~ WebMCP endpoint Absent (emerging standard) Learn →
~ OpenAPI / API docs No OpenAPI/Swagger found Learn →

Issues (6)

robots.txt allows AI bots high impact Blocks: * (all)

Business impact If robots.txt blocks AI crawlers you are invisible to ChatGPT, Claude and Perplexity — they skip you and recommend a competitor instead.

What we measured We read /robots.txt and test it against 16 AI user-agents (GPTBot, ClaudeBot, PerplexityBot, …) for a Disallow that blocks them.

How to fix Allow major AI bots to public content; restrict only private paths (/admin, /api).

Learn how to implement →

User-agent: GPTBot
Allow: /
Disallow: /admin/

Spec: https://platform.openai.com/docs/gptbot

llms.txt present high impact Absent at /llms.txt and /.well-known/llms.txt

Business impact llms.txt is the robots.txt for AI: it tells agents what your site is, what matters, and where to find it. Without it AI guesses — and guessing means inaccurate recommendations and lost visibility.

What we measured We fetch /llms.txt and /.well-known/llms.txt and validate the spec (H1 title + a one-line blockquote summary). We also note /llms-full.txt (your full content as Markdown).

How to fix Create /llms.txt with a short summary + key pages; optionally /llms-full.txt with full content in Markdown.

Learn how to implement →

# Your Site
> One-line description for AI agents.

## Key pages
- /products — catalog
- /pricing — plans
- /docs — documentation

Spec: https://llmstxt.org

XML sitemap present medium impact No /sitemap.xml

Business impact A sitemap is your table of contents for AI crawlers. Without it agents follow homepage links and miss deep pages (products, docs, pricing) — shrinking what they can recommend.

What we measured We fetch /sitemap.xml (and /sitemap_index.xml), confirm valid XML with <loc> entries, and check <lastmod> freshness.

How to fix Generate an XML sitemap of all public pages with current lastmod dates and reference it in robots.txt.

Learn how to implement →

# robots.txt
Sitemap: https://example.com/sitemap.xml

Spec: https://www.sitemaps.org/

~ agents.json discovery low impact Absent (emerging standard)

Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.

What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.

How to fix Publish /agents.json describing your site's capabilities and actions.

Learn how to implement →

Spec: https://agents-json.org

~ WebMCP endpoint low impact Absent (emerging standard)

Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.

What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.

How to fix Add a WebMCP endpoint exposing your key actions to agents.

Learn how to implement →

Spec: https://webmcp.org

~ API documentation low impact No OpenAPI/Swagger found

Business impact Programmatic agents prefer a typed API. An OpenAPI/Swagger spec lets them integrate without scraping.

What we measured We probe /openapi.json, /swagger.json, /api-docs and /.well-known/openapi.json.

How to fix Publish an OpenAPI spec at a well-known path.

Learn how to implement →

Spec: https://www.openapis.org/

Passed audits (6)

✓ No CAPTCHA wall✓ No content-blocking cookie wall✓ Machine-readable prices✓ No login wall on public content✓ Structured data (JSON-LD)✓ Server response (TTFB)
Full profile — how to improve · unused JS · network · timing

How to improve

highProfile reflects a block/challenge page — not your contenthighest leverage

whole profile

EvidenceMeasured against a block/challenge page (a bot-wall/CAPTCHA was served (www.gstatic.com)); every number here describes the wall, not your site.
ImpactAn AI agent hits the same wall and recovers none of your content — fix the block before optimizing anything else.
FixAllowlist legitimate agent user-agents / IP ranges in your WAF or bot-management and serve real content (not a challenge), then re-run.

Third-party impact

302 third-party requests · 6313 KiB (59.7% of transfer) · 823 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.

Third-party domainReqsTransferMain-thread
ytimg.com201624 KiB
forbesimg.com36739 KiB227 ms
googletagmanager.com4621 KiB
googleapis.com1384 KiB
gstatic.com1346 KiB131 ms
ketchjs.com3329 KiB119 ms
doubleclick.net20311 KiB26 ms
media.net14257 KiB63 ms
facebook.net2222 KiB
visualwebsiteoptimizer.com6213 KiB
blueconic.net8206 KiB82 ms
doubleverify.com15137 KiB70 ms

Wasted JavaScript (by bundle)

Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).

BundleTransferUnusedWasted
https://www.gstatic.com/recaptcha/releases/zqB-6Xpbd3lCIvi7Tr2D0pob/recaptcha__en.js 3P346 KiB72.1%249 KiB
https://i.forbesimg.com/simple-site/_next/static/chunks/framework-588df21cddab7865.js 3P130 KiB81.2%106 KiB
https://warp.media.net/js/tags/clientag.js?cid=8CU4ZAPFY&dn=www.forbes.com&version=1 3P250 KiB38.6%96 KiB
https://www.googletagmanager.com/gtag/js?id=DC-9476342 3P137 KiB63.8%87 KiB
https://www.googletagmanager.com/gtag/destination?id=G-DLD85VJ5QY&cx=c&gtm=4e69f3 3P167 KiB49.9%83 KiB
https://www.googletagmanager.com/gtag/js?id=AW-10801493403&cx=c&gtm=4e69f3 3P164 KiB47.6%78 KiB
https://adtech-cdn.theglobeandmail.com/prebid/riker_pbjs_11.25.0.js 3P131 KiB52.4%68 KiB
https://www.googletagmanager.com/gtm.js?id=GTM-NMQJM4 3P154 KiB43.8%68 KiB
https://i.forbesimg.com/simple-site/dist/js/nextJS-5e54497e291153b452f9.js 3P103 KiB56.5%58 KiB
https://connect.facebook.net/en_US/fbevents.js 3P108 KiB44.6%48 KiB
https://forbes.blueconic.net/plugin/library/51785a6f38724031b12a3b1538690ac9 3P63 KiB73.7%47 KiB
https://client.aps.amazon-adsystem.com/publisher.js 3P86 KiB54.1%47 KiB
https://pixel.adsafeprotected.com/jload?anId=930392&campId=1x1&pubId=17094022&chanId=23320017293&placementId=6322960292&pubCreative=138557021115&pubOrder=2347912927&cb=1491498730&adsafe_par&impId=home_usa 3P81 KiB52.2%42 KiB
https://connect.facebook.net/signals/config/1494993704116832?v=2.9.401&r=stable&domain=www.forbes.com&hme=2506fb1e365be93f3ccf36e3d92699c622e55613e451d1a2c96bc6095b3873de&ex_m=117%2C232%2C168%2C27%2C81%2C82%2C160%2C77%2C76%2C11%2C178%2C101%2C20%2C152%2C140%2C46%2C84%2C89%2C148%2C173%2C180%2C8%2C4%2C5%2C7%2C6%2C3%2C102%2C114%2C32%2C17%2C31%2C18%2C33%2C34%2C35%2C37%2C55%2C161%2C86%2C125%2C22%2C24%2C51%2C47%2C49%2C48%2C94%2C103%2C107%2C123%2C159%2C162%2C53%2C124%2C29%2C26%2C132%2C78%2C43%2C164%2C163%2C165%2C156%2C154%2C30%2C42%2C66%2C122%2C175%2C79%2C21%2C127%2C92%2C75%2C23%2C96%2C97%2C129%2C95%2C150%2C149%2C153%2C108%2C174%2C177%2C41%2C56%2C126%2C54%2C182%2C109%2C181%2C199%2C246%2C83%2C260%2C259%2C258%2C14%2C25%2C28%2C40%2C62%2C116%2C68%2C10%2C72%2C110%2C111%2C112%2C118%2C143%2C38%2C36%2C145%2C146%2C147%2C142%2C141%2C169%2C85%2C172%2C170%2C171%2C57%2C67%2C136%2C19%2C176%2C52%2C309%2C310%2C311%2C308%2C324%2C349%2C239%2C228%2C69%2C229%2C227%2C352%2C343%2C59%2C240%2C120%2C144%2C91%2C134%2C61%2C133%2C139%2C138%2C65%2C73%2C71%2C166%2C87%2C88%2C128%2C44%2C39%2C60%2C63%2C113%2C179%2C1%2C137%2C16%2C135%2C12%2C2%2C64%2C104%2C15%2C74%2C70%2C131%2C100%2C99%2C184%2C185%2C105%2C106%2C9%2C115%2C183%2C58%2C157%2C98%2C90%2C80%2C130%2C119%2C50%2C158%2C0%2C93%2C151%2C155%2C167%2C45%2C121%2C13%2C186 3P114 KiB32.8%37 KiB
https://i.forbesimg.com/simple-site/_next/static/chunks/175-0511ae9f24f43fa8.js 3P77 KiB48.2%37 KiB

Network

341Requests
10579 KiBTransferred
99Scripts
59.7%3rd-party
5Long tasks
Script (99)
3712 KiB
Image (98)
3490 KiB
Fetch (71)
2774 KiB
XHR (23)
262 KiB
Font (10)
175 KiB
Document (25)
141 KiB
Other (6)
22 KiB
Ping (9)
3 KiB
Heaviest requests (30)
URLTypeStatusTransfer
https://www.forbes.com/genai-flowapi/videos?start=0&limit=500Fetch2001488 KiB
https://images.forbes.com/hp/forbes_daily.pngImage200987 KiB
https://www.forbes.com/paywallManagerResponse/paywallManagerResponseLive.jsonFetch200660 KiB
https://storage.googleapis.com/bacon-forbes-prd/brief/briefs.jsonFetch200384 KiB
https://www.gstatic.com/recaptcha/releases/zqB-6Xpbd3lCIvi7Tr2D0pob/recaptcha__en.jsScript200346 KiB
https://cdn.ketchjs.com/ketchtag/stable/v2.12/ketch-sdk.jsScript200327 KiB
https://warp.media.net/js/tags/clientag.js?cid=8CU4ZAPFY&dn=www.forbes.com&version=1Script200250 KiB
https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202609110101/pubads_impl.js?cb=122881036Script200210 KiB
https://www.googletagmanager.com/gtag/destination?id=G-DLD85VJ5QY&cx=c&gtm=4e69f3Script200167 KiB
https://www.googletagmanager.com/gtag/js?id=AW-10801493403&cx=c&gtm=4e69f3Script200164 KiB
https://i.ytimg.com/vi/d0DdSt49W-0/maxresdefault.jpgImage200162 KiB
https://www.googletagmanager.com/gtm.js?id=GTM-NMQJM4Script200154 KiB
https://www.googletagmanager.com/gtag/js?id=DC-9476342Script200137 KiB
https://www.forbes.com/Document200134 KiB
https://adtech-cdn.theglobeandmail.com/prebid/riker_pbjs_11.25.0.jsScript200131 KiB
https://i.forbesimg.com/simple-site/_next/static/chunks/framework-588df21cddab7865.jsScript200130 KiB
https://imageio.forbes.com/specials-images/imageserve/6a22784459f41ae0761a28c6/0x0.jpg?width=960Image200125 KiB
https://i.ytimg.com/vi/qtikgUCTI20/maxresdefault.jpgImage200123 KiB
https://i.ytimg.com/vi/387WahlR8XA/maxresdefault.jpgImage200121 KiB
https://imageio.forbes.com/specials-images/imageserve/6aa8249a4979e708b3c2aa36/0x0.jpg?format=jpg&crop=1919,1079,x0,y0,safe&width=960Image200118 KiB
https://imageio.forbes.com/specials-images/imageserve/6aa94dd66ef44382980c4127/0x0.jpg?format=jpg&crop=1362,765,x588,y16,safe&width=960Image200116 KiB
https://connect.facebook.net/signals/config/1494993704116832?v=2.9.401&r=stable&domain=www.forbes.com&hme=2506fb1e365be93f3ccf36e3d92699c622e55613e451d1a2c96bc6095b3873de&ex_m=117%2C232%2C168%2C27%2C81%2C82%2C160%2C77%2C76%2C11%2C178%2C101%2C20%2C152%2C140%2C46%2C84%2C89%2C148%2C173%2C180%2C8%2C4%2C5%2C7%2C6%2C3%2C102%2C114%2C32%2C17%2C31%2C18%2C33%2C34%2C35%2C37%2C55%2C161%2C86%2C125%2C22%2C24%2C51%2C47%2C49%2C48%2C94%2C103%2C107%2C123%2C159%2C162%2C53%2C124%2C29%2C26%2C132%2C78%2C43%2C164%2C163%2C165%2C156%2C154%2C30%2C42%2C66%2C122%2C175%2C79%2C21%2C127%2C92%2C75%2C23%2C96%2C97%2C129%2C95%2C150%2C149%2C153%2C108%2C174%2C177%2C41%2C56%2C126%2C54%2C182%2C109%2C181%2C199%2C246%2C83%2C260%2C259%2C258%2C14%2C25%2C28%2C40%2C62%2C116%2C68%2C10%2C72%2C110%2C111%2C112%2C118%2C143%2C38%2C36%2C145%2C146%2C147%2C142%2C141%2C169%2C85%2C172%2C170%2C171%2C57%2C67%2C136%2C19%2C176%2C52%2C309%2C310%2C311%2C308%2C324%2C349%2C239%2C228%2C69%2C229%2C227%2C352%2C343%2C59%2C240%2C120%2C144%2C91%2C134%2C61%2C133%2C139%2C138%2C65%2C73%2C71%2C166%2C87%2C88%2C128%2C44%2C39%2C60%2C63%2C113%2C179%2C1%2C137%2C16%2C135%2C12%2C2%2C64%2C104%2C15%2C74%2C70%2C131%2C100%2C99%2C184%2C185%2C105%2C106%2C9%2C115%2C183%2C58%2C157%2C98%2C90%2C80%2C130%2C119%2C50%2C158%2C0%2C93%2C151%2C155%2C167%2C45%2C121%2C13%2C186Script200114 KiB
https://imageio.forbes.com/specials-images/imageserve/6aa82522e0fcd48a649412c0/0x0.jpg?format=jpg&crop=1919,1079,x0,y0,safe&width=960Image200112 KiB
https://imageio.forbes.com/specials-images/imageserve/6aa8258b2786fcb8eb4f919f/0x0.jpg?format=jpg&crop=1919,1079,x0,y0,safe&width=960Image200110 KiB
https://connect.facebook.net/en_US/fbevents.jsScript200108 KiB
https://imageio.forbes.com/specials-images/imageserve/6aa825e549c30f60d33ce8ca/0x0.jpg?format=jpg&crop=1919,1079,x0,y0,safe&width=960Image200106 KiB
https://www.forbes.com/zephr/feature-decisionsFetch200104 KiB
https://i.forbesimg.com/simple-site/dist/js/nextJS-5e54497e291153b452f9.jsScript200103 KiB
https://dev.visualwebsiteoptimizer.com/cdn/edrv/va_gq-715c234f7536a40ef1d88c8b6490b642.br.jsXHR20099 KiB
https://cdn.doubleverify.com/dv-measurements10554.jsScript20097 KiB

Long tasks (>50 ms)

StartDuration
205 ms114 ms
2157 ms77 ms
696 ms63 ms
1625 ms61 ms
484 ms57 ms
Analyzing…
running mobile + desktop · ~30s