www.ft.com

Report from 7/24/2026, 12:42:08 PM https://www.ft.com
Latest run · lab, cold cache
31
7/24/2026
28-day score · p75 · the standard
42
12 runs
▼ latest 11 below the 28-day score
CRR1%latest
SSD83%latest
TC1860 toklatest
TTFUT26 ms28-day p75

Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.

The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.

Core Agent Vitals badge  Embed this badge

Show your agent-readiness score anywhere — it links back to this report.

[![Core Agent Vitals](https://agentvitals.dev/badge/ft.com.svg)](https://agentvitals.dev/results?url=https%3A%2F%2Fwww.ft.com)
<a href="https://agentvitals.dev/results?url=https%3A%2F%2Fwww.ft.com"><img src="https://agentvitals.dev/badge/ft.com.svg" alt="Core Agent Vitals" height="20"></a>
What AI tells your customers about youAgent confidence: LOW
🟡Business nameSecurity Verification · guessed from page text (no structured data)
Categorynot found
🟡PriceCAD8 · guessed from page text (no structured data)
Locationnot applicable · not applicable to this page type
Hoursnot applicable · not applicable to this page type
Productsnot applicable · not applicable to this page type
Descriptionnot found

An agent is likely to fabricate missing details rather than say “I don’t know”. 0/4 applicable facts come from machine-readable structured data.

31
Overall score
weighted CAV (0–100)
FAIL
0–4950–8990–100

Metrics

1%
CRR Content Recovery Poor
0.83
SSD Semantic Signal Density Good
1,860 tok
TC Token Cost Good
18 ms
TTFUT Time to First Useful Token N/A

Token Cost breakdown

Where the page's tokens go (≈18,591 across regions). Most tokens are real content — the agent isn't paying much for chrome.

Content
69.7% · 12,954
Chrome (nav / header / footer)
28.3% · 5,254
Boilerplate (cookie / ad)
0% · 0
Other
2.1% · 383

Final screenshot

Final screenshot of https://www.ft.com

Diagnostics

high CRR Content is hidden behind JavaScript

pre-JS raw HTML

Evidence99% of content requires JS · 1% of rendered content recovered (rest is placeholder/wrong)
ImpactA non-rendering agent never sees the JS-injected content.
Effort1–4 h

Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.

Rendered profile: headless

Agent Discoverability 38/100 · Agent Blocked

Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →

Agent files & endpoints

llms.txt Absent at /llms.txt and /.well-known/llms.txt Learn →
robots.txt (AI bots) Blocks: * (all) Learn →
sitemap.xml No /sitemap.xml Learn →
JSON-LD structured data No JSON-LD found Learn →
~ agents.json Absent (emerging standard) Learn →
~ WebMCP endpoint Absent (emerging standard) Learn →
~ OpenAPI / API docs No OpenAPI/Swagger found Learn →

Issues (8)

robots.txt allows AI bots high impact Blocks: * (all)

Business impact If robots.txt blocks AI crawlers you are invisible to ChatGPT, Claude and Perplexity — they skip you and recommend a competitor instead.

What we measured We read /robots.txt and test it against 16 AI user-agents (GPTBot, ClaudeBot, PerplexityBot, …) for a Disallow that blocks them.

How to fix Allow major AI bots to public content; restrict only private paths (/admin, /api).

Learn how to implement →

User-agent: GPTBot
Allow: /
Disallow: /admin/

Spec: https://platform.openai.com/docs/gptbot

llms.txt present high impact Absent at /llms.txt and /.well-known/llms.txt

Business impact llms.txt is the robots.txt for AI: it tells agents what your site is, what matters, and where to find it. Without it AI guesses — and guessing means inaccurate recommendations and lost visibility.

What we measured We fetch /llms.txt and /.well-known/llms.txt and validate the spec (H1 title + a one-line blockquote summary). We also note /llms-full.txt (your full content as Markdown).

How to fix Create /llms.txt with a short summary + key pages; optionally /llms-full.txt with full content in Markdown.

Learn how to implement →

# Your Site
> One-line description for AI agents.

## Key pages
- /products — catalog
- /pricing — plans
- /docs — documentation

Spec: https://llmstxt.org

No login wall on public content high impact HTTP 403

Business impact Public content behind authentication is unreachable to agents (they have no account). Gate only genuinely private material.

What we measured We follow redirects and detect 401/403 and login-form signals on content pages.

How to fix Separate public marketing/docs from authenticated areas; keep public pages reachable without login.

Spec: https://llmstxt.org

Structured data (JSON-LD) medium impact No JSON-LD found

Business impact Schema.org JSON-LD tells agents what a page IS (product, article, business) with typed fields (price, rating, hours). Without it agents extract less reliably.

What we measured We parse <script type=application/ld+json>, validate it, and check for populated @type fields.

How to fix Add JSON-LD: Organization/LocalBusiness on the homepage, Product on product pages, Article on posts.

Learn how to implement →

<script type="application/ld+json">{"@context":"https://schema.org","@type":"Organization","name":"Your Co","url":"https://example.com"}</script>

Spec: https://schema.org/

XML sitemap present medium impact No /sitemap.xml

Business impact A sitemap is your table of contents for AI crawlers. Without it agents follow homepage links and miss deep pages (products, docs, pricing) — shrinking what they can recommend.

What we measured We fetch /sitemap.xml (and /sitemap_index.xml), confirm valid XML with <loc> entries, and check <lastmod> freshness.

How to fix Generate an XML sitemap of all public pages with current lastmod dates and reference it in robots.txt.

Learn how to implement →

# robots.txt
Sitemap: https://example.com/sitemap.xml

Spec: https://www.sitemaps.org/

~ agents.json discovery low impact Absent (emerging standard)

Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.

What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.

How to fix Publish /agents.json describing your site's capabilities and actions.

Learn how to implement →

Spec: https://github.com/wild-card-ai/agents-json

~ WebMCP endpoint low impact Absent (emerging standard)

Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.

What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.

How to fix Add a WebMCP endpoint exposing your key actions to agents.

Learn how to implement →

Spec: https://webmcp.org

~ API documentation low impact No OpenAPI/Swagger found

Business impact Programmatic agents prefer a typed API. An OpenAPI/Swagger spec lets them integrate without scraping.

What we measured We probe /openapi.json, /swagger.json, /api-docs and /.well-known/openapi.json.

How to fix Publish an OpenAPI spec at a well-known path.

Learn how to implement →

Spec: https://www.openapis.org/

Passed audits (3)

✓ No CAPTCHA wall✓ No content-blocking cookie wall✓ Server response (TTFB)

Transport & Trust (SEC 1.0.0)

HTTPS, HSTS, CSP, sniffing, referrer and CORS posture. Diagnostic only — this does not affect the CAV score. A security header does not make a page more legible to an agent, so scoring it would reward a CDN toggle that changes nothing an agent can recover. We measure it and say so.

78Transport posture (0–100, unscored)
4pass
0warn
1fail
Per-header findings (6)
HeaderEvidence
✅ HTTPSserved over HTTPS
✅ HSTSmax-age=63072000; includeSubDomains; preload
❌ Content-Security-Policyno content-security-policy header
✅ X-Content-Type-Optionsnosniff
✅ Referrer-Policysame-origin
➖ CORS exposureno CORS headers on the document (normal for an HTML page)
Full profile — how to improve · unused JS · network · timing

How to improve

highSplit the heaviest unused bundlehighest leverage

pubads_impl.js — 195 KiB transferred, 79% unused (third-party)

EvidenceCDP JS coverage: 154 KiB of this bundle is never executed on load.
Impact~-154 KiB transfer; lower Token Cost + faster agent parse.
Effort30–90 min
FixDynamic-import() the below-the-fold parts of pubads_impl.js, or drop unused dependencies. It is third-party — lazy-load or remove it.
highBreak up long main-thread tasks

longest task 463 ms (7 total)

EvidenceMain thread blocked 463 ms by the longest task.
ImpactFaster interactivity + content settling.
Effort1–4 h
FixSplit heavy work, defer third-party scripts, move compute off the main thread.
mediumCut total transfer weight

2.3 MB total

Evidence2.3 MB transferred.
ImpactCheaper, faster fetch on slow links.
Effort1–3 h
FixEnable Brotli, serve WebP/AVIF images, defer non-critical resources.

Third-party impact

9 third-party requests · 475 KiB (19.8% of transfer) · 307 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.

Third-party domainReqsTransferMain-thread
doubleclick.net3254 KiB155 ms
googletagmanager.com1188 KiB146 ms
chartbeat.com327 KiB6 ms
adsafeprotected.com17 KiB
chartbeat.net10 KiB

Wasted JavaScript (by bundle)

Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).

BundleTransferUnusedWasted
https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202607140101/pubads_impl.js 3P195 KiB79%154 KiB
https://www.googletagmanager.com/gtm.js?id=GTM-NWQJW68 3P188 KiB44%83 KiB
https://www.ft.com/__assets/hashed/page-kit/227.dd622cde5f74.bundle.js102 KiB73.6%75 KiB
https://consent-manager.ft.com/Notice.97af9.js93 KiB72%67 KiB
https://consent-manager.ft.com/unified/4.40.1/usnat.f12613136193900e32e2.bundle.js42 KiB61.5%26 KiB
https://bloomreach.ft.com/js/exponea.min.js53 KiB47.2%25 KiB
https://consent-manager.ft.com/unified/wrapperMessagingWithoutDetection.js40 KiB52.5%21 KiB
https://securepubads.g.doubleclick.net/tag/js/gpt.js 3P35 KiB46%16 KiB
https://consent-manager.ft.com/unified/4.40.1/gdpr-tcf.27718c8cb9d29947d2c1.bundle.js29 KiB55.2%16 KiB
https://bloomreach.ft.com/webxp/script/d6e5bd4c-9228-11eb-a414-9a67e462410e/0228369d-d42b-4489-b1ab-2b5271be6c71/modifications.min.js?http-referer=https%3A%2F%2Fwww.ft.com%2F&cookie-expires=180017974515 KiB69.2%11 KiB
https://www.ft.com/__assets/hashed/page-kit/scripts.c47f059f9ac0.bundle.js14 KiB74.9%10 KiB
https://pg.ft.com/adapters/dotcom-home-page.min.js12 KiB74.4%9 KiB
https://www.ft.com/__assets/hashed/page-kit/customCodeComponents.5cc70aa54c67.bundle.js8 KiB94.7%7 KiB
https://static.chartbeat.com/js/chartbeat.js 3P16 KiB44.8%7 KiB
https://static.chartbeat.com/js/chartbeat_mab.js 3P10 KiB64.2%7 KiB

Network

127Requests
2402 KiBTransferred
41Scripts
19.8%3rd-party
7Long tasks
Image (42)
958 KiB
Script (41)
952 KiB
Font (4)
247 KiB
Stylesheet (5)
105 KiB
Fetch (13)
57 KiB
Document (2)
41 KiB
Other (4)
24 KiB
XHR (6)
10 KiB
Ping (9)
6 KiB
Manifest (1)
2 KiB
Heaviest requests (30)
URLTypeStatusTransfer
https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202607140101/pubads_impl.jsScript200195 KiB
https://www.googletagmanager.com/gtm.js?id=GTM-NWQJW68Script200188 KiB
https://www.ft.com/__origami/service/build/v3/font?version=1.13&font_name=Metric2-VF&system_code=origami&font_format=woff2Font200121 KiB
https://images.ft.com/v3/image/raw/https%3A%2F%2Fd1e00ek4ebabms.cloudfront.net%2Fproduction%2F76e29770-8b3e-4395-a42e-36a8b00f0e97.jpg?source=next-home-page&dpr=2&width=580&fit=scale-downImage200111 KiB
https://www.ft.com/__assets/hashed/page-kit/227.dd622cde5f74.bundle.jsScript200102 KiB
https://consent-manager.ft.com/Notice.97af9.jsScript20093 KiB
https://images.ft.com/v3/image/raw/https%3A%2F%2Fd1e00ek4ebabms.cloudfront.net%2Fproduction%2Fd9f107b7-838e-4be9-b000-4b8e8008c1c6.jpg?source=next-home-page&dpr=2&width=580&fit=scale-downImage20090 KiB
https://www.ft.com/__origami/service/build/v3/font?version=1.13&font_name=FinancierDisplay-VF&system_code=origami&font_format=woff2Font20064 KiB
https://images.ft.com/v3/image/raw/https%3A%2F%2Fd1e00ek4ebabms.cloudfront.net%2Fproduction%2Fc132706e-c37e-478a-9d12-2bbe43cc7622.jpg?source=next-home-page&dpr=2&width=580&fit=scale-downImage20064 KiB
https://images.ft.com/v3/image/raw/https%3A%2F%2Fd1e00ek4ebabms.cloudfront.net%2Fproduction%2F75e8fea6-ef3c-42ef-a59a-c2e37273f6a7.jpg?source=next-home-page&dpr=2&width=580&fit=scale-downImage20059 KiB
https://bloomreach.ft.com/js/exponea.min.jsScript20053 KiB
https://images.ft.com/v3/image/raw/https%3A%2F%2Fd1e00ek4ebabms.cloudfront.net%2Fproduction%2Ff71792d7-e108-4f15-8a5f-82d42d5724d1.jpg?source=next-home-page&dpr=2&width=580&fit=scale-downImage20050 KiB
https://images.ft.com/v3/image/raw/https%3A%2F%2Fd1e00ek4ebabms.cloudfront.net%2Fproduction%2Fff787c66-25d4-45de-9605-47f61033558b.jpg?source=next-home-page&dpr=2&height=435&fit=cover&gravity=poi&width=580Image20047 KiB
https://images.ft.com/v3/image/raw/https%3A%2F%2Fd1e00ek4ebabms.cloudfront.net%2Fproduction%2Ff9f61527-e9b7-41b5-be7c-5e9c8b283964.jpg?source=next-home-page&dpr=2&width=580&fit=scale-downImage20046 KiB
https://consent-manager.ft.com/unified/4.40.1/usnat.f12613136193900e32e2.bundle.jsScript20042 KiB
https://consent-manager.ft.com/unified/wrapperMessagingWithoutDetection.jsScript20040 KiB
https://www.ft.com/Document20039 KiB
https://images.ft.com/v3/image/raw/https%3A%2F%2Fd1e00ek4ebabms.cloudfront.net%2Fproduction%2Fc649a421-d0aa-4670-8898-f4a7664e7097.jpg?source=next-home-page&dpr=2&width=280&fit=scale-downImage20038 KiB
https://securepubads.g.doubleclick.net/tag/js/gpt.jsScript20035 KiB
https://images.ft.com/v3/image/raw/https%3A%2F%2Fd1e00ek4ebabms.cloudfront.net%2Fproduction%2Fuploaded-files%2FJemima_kelly-byline_cutout-02783fe4-c694-4c34-aff0-0e110ab46fdf.png?source=next-home-page&dpr=2&height=40&fit=cover&gravity=faces&width=40Image20032 KiB
https://www.ft.com/__origami/service/build/v3/font?font_format=woff2&font_name=MetricWeb-Semibold&system_code=origami&version=1.12Font20032 KiB
https://images.ft.com/v3/image/raw/https%3A%2F%2Fd1e00ek4ebabms.cloudfront.net%2Fproduction%2F4d3e39f2-9ab6-4559-bb07-d21595ef44b0.jpg?source=next-home-page&dpr=2&width=280&fit=scale-downImage20032 KiB
https://www.ft.com/__origami/service/build/v3/font?font_format=woff2&font_name=MetricWeb-Regular&system_code=origami&version=1.12Font20030 KiB
https://consent-manager.ft.com/unified/4.40.1/gdpr-tcf.27718c8cb9d29947d2c1.bundle.jsScript20029 KiB
https://images.ft.com/v3/image/raw/https%3A%2F%2Fd1e00ek4ebabms.cloudfront.net%2Fproduction%2F8c09df53-84bc-4bfc-9b73-5baf66ae93ca.jpg?source=next-home-page&dpr=2&width=580&fit=scale-downImage20029 KiB
https://images.ft.com/v3/image/raw/https%3A%2F%2Fd1e00ek4ebabms.cloudfront.net%2Fproduction%2F8d5108e2-dbf6-4ba4-9089-c900b6344b30.jpg?source=next-home-page&dpr=2&width=280&fit=scale-downImage20028 KiB
https://www.ft.com/__assets/hashed/page-kit/styles.fc5c277c4879.cssStylesheet20028 KiB
https://www.ft.com/__assets/hashed/page-kit/579.fc5bb38924ff.cssStylesheet20028 KiB
https://www.ft.com/__assets/hashed/page-kit/632.d01de9f81419.cssStylesheet20028 KiB
https://images.ft.com/v3/image/raw/https%3A%2F%2Fd1e00ek4ebabms.cloudfront.net%2Fproduction%2Ff5b13a4b-17b8-445d-beb4-78f69bdb384a.jpg?source=next-home-page&dpr=2&width=280&fit=scale-downImage20026 KiB

Long tasks (>50 ms)

StartDuration
809 ms463 ms
1288 ms119 ms
2010 ms102 ms
1636 ms90 ms
1544 ms84 ms
1458 ms81 ms
2136 ms74 ms
Analyzing…
running mobile + desktop · ~30s