www.potterybarn.com

Report from 7/22/2026, 9:55:38 AM https://www.potterybarn.com
Latest run · lab, cold cache
47
7/22/2026
28-day score · p75 · the standard
5/7 runs — building history (nightly)

Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.

The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.

Core Agent Vitals badge  Embed this badge

Show your agent-readiness score anywhere — it links back to this report.

[![Core Agent Vitals](https://agentvitals.dev/badge/potterybarn.com.svg)](https://agentvitals.dev/results?url=https%3A%2F%2Fwww.potterybarn.com)
<a href="https://agentvitals.dev/results?url=https%3A%2F%2Fwww.potterybarn.com"><img src="https://agentvitals.dev/badge/potterybarn.com.svg" alt="Core Agent Vitals" height="20"></a>
What AI tells your customers about youAgent confidence: LOW
🟡Business nameHome Furniture, Home Decor & Outdoor Furniture | Pottery Barn · guessed from page text (no structured data)
Categorynot found
Pricenot applicable · not applicable to this page type
Locationnot applicable · not applicable to this page type
Hoursnot applicable · not applicable to this page type
Productsnot applicable · not applicable to this page type
🟡DescriptionShop Pottery Barn and find everything you need to decorate your home. Browse our expertly crafted indoor and outdoor furniture, accessories, decor, and more. Curbside pickup available. · guessed from page text (no structured data)

⚠️ Your page title reads like a navigation menu, so an agent may cite your business as “Home Furniture, Home Decor & Outdoor Furniture | Pottery Barn”.

An agent is likely to fabricate missing details rather than say “I don’t know”. 0/3 applicable facts come from machine-readable structured data.

We recovered only a shell of this page (under 200 tokens) — likely a soft bot-block or a client-rendered app that served our scanner almost no content. The metrics below reflect that shell, not your real site; the score is capped until an agent can retrieve real content.
47
Overall score
weighted CAV (0–100)
FAIL
0–4950–8990–100

Metrics

48%
CRR Content Recovery Poor
0.54
SSD Semantic Signal Density Needs work
150 tok
TC Token Cost Good
76 ms
TTFUT Time to First Useful Token N/A

Token Cost breakdown

Where the page's tokens go (≈14,683 across regions). 65% is non-content — chrome and boilerplate an agent pays for. Add landmark roles (main/nav/header/footer) so agents can skip it.

Content
34.8% · 5,117
Chrome (nav / header / footer)
60.1% · 8,825
Boilerplate (cookie / ad)
0% · 0
Other
5% · 741

Final screenshot

Final screenshot of https://www.potterybarn.com

Diagnostics

high CRR Content is hidden behind JavaScript

pre-JS raw HTML

Evidence52% of content requires JS · 48% of rendered content recovered (rest is placeholder/wrong)
ImpactA non-rendering agent never sees the JS-injected content.
Effort1–4 h

Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.

high TC 65.2% of tokens are non-content (boilerplate/chrome)

agent representation — token decomposition

EvidenceToken decomposition: content 34.8%, chrome 60.1%, boilerplate 0%, other 5%. Only 34.8% of the agent's tokens are real content.
ImpactAn agent pays for boilerplate on every request and has less context left for the real content.
Effort30–90 min

Fix: Strip repeated nav/header/footer/cookie chrome from the agent-visible output; wrap content in <main>/<article> so the extractor keeps signal and drops boilerplate.

medium SSD Low signal-to-noise for agents

content vs chrome/boilerplate

Evidencesignal 0.07 · website JSON-LD 2/2
ImpactAgent spends tokens parsing nav/boilerplate instead of content.
Effort30–90 min

Fix: Wrap the real content in <main>/<article>, cut repeated nav/boilerplate, and keep the primary content dense and early in the DOM.

Rendered profile: headless

Agent Discoverability 59/100 · Needs Work

Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →

Agent files & endpoints

~ llms.txt Found at /llms.txt but missing H1/blockquote Learn →
robots.txt (AI bots) Major AI bots allowed Learn →
sitemap.xml No /sitemap.xml Learn →
JSON-LD structured data No JSON-LD found Learn →
~ agents.json Absent (emerging standard) Learn →
~ WebMCP endpoint Absent (emerging standard) Learn →
OpenAPI / API docs Found at /api-docs Learn →

Issues (7)

~ No content-blocking cookie wall medium impact Consent platform: onetrust (verify it doesn't block content)

Business impact A consent wall that hides content until a click is invisible to agents — they cannot click 'Accept'.

What we measured We fingerprint OneTrust, Cookiebot, Usercentrics and similar managers and flag content-blocking ones.

How to fix Use an overlay banner that leaves content in the DOM, not a blocking interstitial.

Spec: https://gdpr.eu/cookies/

~ llms.txt present + valid high impact Found at /llms.txt but missing H1/blockquote

Business impact llms.txt is the robots.txt for AI: it tells agents what your site is, what matters, and where to find it. Without it AI guesses — and guessing means inaccurate recommendations and lost visibility.

What we measured We fetch /llms.txt and /.well-known/llms.txt and validate the spec (H1 title + a one-line blockquote summary). We also note /llms-full.txt (your full content as Markdown).

How to fix Create /llms.txt with a short summary + key pages; optionally /llms-full.txt with full content in Markdown.

Learn how to implement →

# Your Site
> One-line description for AI agents.

## Key pages
- /products — catalog
- /pricing — plans
- /docs — documentation

Spec: https://llmstxt.org

~ No login wall on public content high impact Login signal: /account/login

Business impact Public content behind authentication is unreachable to agents (they have no account). Gate only genuinely private material.

What we measured We follow redirects and detect 401/403 and login-form signals on content pages.

How to fix Separate public marketing/docs from authenticated areas; keep public pages reachable without login.

Spec: https://llmstxt.org

Structured data (JSON-LD) medium impact No JSON-LD found

Business impact Schema.org JSON-LD tells agents what a page IS (product, article, business) with typed fields (price, rating, hours). Without it agents extract less reliably.

What we measured We parse <script type=application/ld+json>, validate it, and check for populated @type fields.

How to fix Add JSON-LD: Organization/LocalBusiness on the homepage, Product on product pages, Article on posts.

Learn how to implement →

<script type="application/ld+json">{"@context":"https://schema.org","@type":"Organization","name":"Your Co","url":"https://example.com"}</script>

Spec: https://schema.org/

XML sitemap present medium impact No /sitemap.xml

Business impact A sitemap is your table of contents for AI crawlers. Without it agents follow homepage links and miss deep pages (products, docs, pricing) — shrinking what they can recommend.

What we measured We fetch /sitemap.xml (and /sitemap_index.xml), confirm valid XML with <loc> entries, and check <lastmod> freshness.

How to fix Generate an XML sitemap of all public pages with current lastmod dates and reference it in robots.txt.

Learn how to implement →

# robots.txt
Sitemap: https://example.com/sitemap.xml

Spec: https://www.sitemaps.org/

~ agents.json discovery low impact Absent (emerging standard)

Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.

What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.

How to fix Publish /agents.json describing your site's capabilities and actions.

Learn how to implement →

Spec: https://github.com/wild-card-ai/agents-json

~ WebMCP endpoint low impact Absent (emerging standard)

Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.

What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.

How to fix Add a WebMCP endpoint exposing your key actions to agents.

Learn how to implement →

Spec: https://webmcp.org

Passed audits (4)

✓ robots.txt allows AI bots✓ No CAPTCHA wall✓ Server response (TTFB)✓ API documentation

Transport & Trust (SEC 1.0.0)

HTTPS, HSTS, CSP, sniffing, referrer and CORS posture. Diagnostic only — this does not affect the CAV score. A security header does not make a page more legible to an agent, so scoring it would reward a CDN toggle that changes nothing an agent can recover. We measure it and say so.

100Transport posture (0–100, unscored)
5pass
0warn
0fail
Per-header findings (6)
HeaderEvidence
✅ HTTPSserved over HTTPS
✅ HSTSmax-age=31536000 ; includeSubDomains
✅ Content-Security-Policypolicy present, script-src does not allow inline
✅ X-Content-Type-Optionsnosniff
✅ Referrer-Policystrict-origin-when-cross-origin
➖ CORS exposureno CORS headers on the document (normal for an HTML page)
Full profile — how to improve · unused JS · network · timing

How to improve

highSplit the heaviest unused bundlehighest leverage

common.ffb856c2.js — 1104 KiB transferred, 67.5% unused

EvidenceCDP JS coverage: 745 KiB of this bundle is never executed on load.
Impact~-745 KiB transfer; lower Token Cost + faster agent parse.
Effort30–90 min
FixDynamic-import() the below-the-fold parts of common.ffb856c2.js, or drop unused dependencies.
highCut third-party weight

pbimgs.com — 4021 KiB, 38 requests

EvidenceThird-party is 64.6% of total transfer (150 requests); pbimgs.com is the largest.
ImpactFewer bytes + main-thread stalls before your content settles for an agent.
Effort1–3 h
FixLazy-load, self-host, or remove pbimgs.com; defer non-critical third-party scripts.
highBreak up long main-thread tasks

longest task 1106 ms (10 total)

EvidenceMain thread blocked 1106 ms by the longest task.
ImpactFaster interactivity + content settling.
Effort1–4 h
FixSplit heavy work, defer third-party scripts, move compute off the main thread.
mediumCut total transfer weight

9.2 MB total

Evidence9.2 MB transferred.
ImpactCheaper, faster fetch on slow links.
Effort1–3 h
FixEnable Brotli, serve WebP/AVIF images, defer non-critical resources.

Third-party impact

150 third-party requests · 6063 KiB (64.6% of transfer) · 2969 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.

Third-party domainReqsTransferMain-thread
pbimgs.com384021 KiB
bing.com19472 KiB260 ms
googletagmanager.com3463 KiB550 ms
tiqcdn.com2173 KiB100 ms
facebook.net2168 KiB136 ms
curalate.com3157 KiB581 ms
quantummetric.com14106 KiB51 ms
coherentpath.com370 KiB
site.com666 KiB60 ms
go-mpulse.net260 KiB954 ms
evgnet.com151 KiB164 ms
omtrdc.net139 KiB

Wasted JavaScript (by bundle)

Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).

BundleTransferUnusedWasted
https://www.potterybarn.com/.static/202628/90068905/dist/external/common.ffb856c2.js1104 KiB67.5%745 KiB
https://www.potterybarn.com/.static/202628/90068905/dist/header/header.3dcd0ac0.js584 KiB70%409 KiB
https://tags.tiqcdn.com/utag/wsi/potterybarn/prod/utag.js 3P172 KiB60.3%104 KiB
https://www.googletagmanager.com/gtag/js?id=G-WK1YY1TWBW 3P179 KiB47.9%86 KiB
https://www.potterybarn.com/.static/content/content.d2ab741f.js139 KiB56.3%78 KiB
https://www.googletagmanager.com/gtag/js?id=AW-1071453095&cx=c&gtm=4e67k1 3P151 KiB50.3%76 KiB
https://r.bing.com/rp/V0PQB2mPLL7pFZh5Ov8V8drLBoY.br.js 3P88 KiB85%75 KiB
https://www.potterybarn.com/.static/202628/90068905/dist/footer/footer.7d24b5d6.js134 KiB55.4%74 KiB
https://www.googletagmanager.com/gtag/js?id=DC-3372346&cx=c&gtm=4e67k1 3P133 KiB54.4%73 KiB
https://edge.curalate.com/sites/wspotterybarn-u5wh3w/experiences/custom-uploader-1545180049589/latest/experience.min.js 3P110 KiB50.1%55 KiB
https://r.bing.com/rp/nsfW_ETc906IFNs4T7DYhMTKKZc.br.js 3P68 KiB79.8%55 KiB
https://www.potterybarn.com/rFkxBdc8MeUM/BE/Hy3rbHZbul/GcuwpVz75zQi/JmUzAQ/FDZmAx/dFTCR0?v=dbf3ceeb-8210-856f-c3c0-875e57a0cfc2155 KiB33.5%52 KiB
https://cdn.quantummetric.com/qscripts/quantum-williamssonomainc.js 3P106 KiB47%50 KiB
https://connect.facebook.net/en_US/fbevents.js 3P103 KiB43.7%45 KiB
https://track.coherentpath.com/v1/track.js 3P70 KiB60.1%42 KiB

Network

211Requests
9387 KiBTransferred
67Scripts
64.6%3rd-party
10Long tasks
Script (67)
4405 KiB
Image (64)
4072 KiB
Stylesheet (7)
362 KiB
Font (3)
247 KiB
XHR (31)
212 KiB
Document (6)
82 KiB
Fetch (24)
4 KiB
Other (5)
1 KiB
Ping (4)
1 KiB
Heaviest requests (30)
URLTypeStatusTransfer
https://www.potterybarn.com/.static/202628/90068905/dist/external/common.ffb856c2.jsScript2001104 KiB
https://www.potterybarn.com/.static/202628/90068905/dist/header/header.3dcd0ac0.jsScript200584 KiB
https://assets.pbimgs.com/pbimgs/ab/images/dp/ecm/202625/2732/001/007.jpgImage200571 KiB
https://assets.pbimgs.com/pbimgs/ab/images/dp/ecm/202628/1417/001/011.jpgImage200569 KiB
https://assets.pbimgs.com/pbimgs/ab/images/dp/ecm/202628/3110/001/002.jpgImage200530 KiB
https://assets.pbimgs.com/pbimgs/ab/images/dp/ecm/202625/1638/001/010.jpgImage200197 KiB
https://www.googletagmanager.com/gtag/js?id=G-WK1YY1TWBWScript200179 KiB
https://tags.tiqcdn.com/utag/wsi/potterybarn/prod/utag.jsScript200172 KiB
https://assets.pbimgs.com/pbimgs/ab/images/dp/ecm/202625/1638/001/009.jpgImage200168 KiB
https://www.potterybarn.com/rFkxBdc8MeUM/BE/Hy3rbHZbul/hEuwpVz75zQibbaSO3/Bj4tAQ/YkZXNz/oRbRkBScript200166 KiB
https://assets.pbimgs.com/pbimgs/ab/images/dp/ecm/202624/3024/001/045.jpgImage200160 KiB
https://www.potterybarn.com/rFkxBdc8MeUM/BE/Hy3rbHZbul/GcuwpVz75zQi/JmUzAQ/FDZmAx/dFTCR0?v=dbf3ceeb-8210-856f-c3c0-875e57a0cfc2Script200155 KiB
https://assets.pbimgs.com/pbimgs/ab/images/dp/ecm/202628/1287/001/006.jpgImage200152 KiB
https://www.googletagmanager.com/gtag/js?id=AW-1071453095&cx=c&gtm=4e67k1Script200151 KiB
https://assets.pbimgs.com/pbimgs/ab/images/dp/ecm/202625/1638/001/008.jpgImage200140 KiB
https://www.potterybarn.com/.static/content/content.d2ab741f.jsScript200139 KiB
https://assets.pbimgs.com/pbimgs/ab/images/dp/ecm/202624/3024/001/043.jpgImage200134 KiB
https://www.potterybarn.com/.static/202628/90068905/dist/footer/footer.7d24b5d6.jsScript200134 KiB
https://www.googletagmanager.com/gtag/js?id=DC-3372346&cx=c&gtm=4e67k1Script200133 KiB
https://assets.pbimgs.com/pbimgs/ab/images/dp/ecm/202625/1638/001/005.jpgImage200127 KiB
https://www.potterybarn.com/.static/dist/css/content/pb/content-pb-c7f2e2438abad0c50e1799d459a042e29067a5a2.cssStylesheet200125 KiB
https://assets.pbimgs.com/pbimgs/ab/images/dp/ecm/202628/2008/001/001.jpgImage200125 KiB
https://assets.pbimgs.com/pbimgs/ab/images/dp/ecm/202624/3024/001/041.jpgImage200125 KiB
https://assets.pbimgs.com/pbimgs/ab/images/dp/ecm/202625/1638/001/007.jpgImage200124 KiB
https://www.potterybarn.com/.static/dist/css/global/pb/global-pb-3294151da18c0d80265b696161d5a9e04b437862.cssStylesheet200120 KiB
https://assets.pbimgs.com/pbimgs/ab/images/dp/ecm/202625/1638/001/004.jpgImage200118 KiB
https://assets.pbimgs.com/pbimgs/ab/images/dp/ecm/202628/1287/001/004.jpgImage200116 KiB
https://assets.pbimgs.com/pbimgs/ab/images/dp/ecm/202628/1287/001/005.jpgImage200111 KiB
https://edge.curalate.com/sites/wspotterybarn-u5wh3w/experiences/custom-uploader-1545180049589/latest/experience.min.jsScript200110 KiB
https://assets.pbimgs.com/pbimgs/ab/images/dp/ecm/202628/1417/001/007.jpgImage200107 KiB

Long tasks (>50 ms)

StartDuration
6641 ms1106 ms
2524 ms726 ms
8589 ms505 ms
7850 ms452 ms
3809 ms395 ms
12465 ms376 ms
11641 ms357 ms
3323 ms344 ms
4947 ms254 ms
5440 ms253 ms
Analyzing…
running mobile + desktop · ~30s