www.scmp.com

Report from 9/16/2026, 10:04:47 AM https://www.scmp.com
Latest run · lab, cold cache
45
9/16/2026
28-day score · p75 · the standard
3/7 runs — building history (nightly)

Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.

The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.

Core Agent Vitals badge  Embed this badge

Show your agent-readiness score anywhere — it links back to this report.

[![Core Agent Vitals](https://agentvitals.dev/badge/scmp.com.svg)](https://agentvitals.dev/results?url=https%3A%2F%2Fwww.scmp.com)
<a href="https://agentvitals.dev/results?url=https%3A%2F%2Fwww.scmp.com"><img src="https://agentvitals.dev/badge/scmp.com.svg" alt="Core Agent Vitals" height="20"></a>
What AI tells your customers about youAgent confidence: LOW
Business nameSouth China Morning Post
CategoryOrganization
🟡Price€1 · guessed from page text (no structured data)
Locationnot found
Hoursnot found
Productsnot found
🟡DescriptionNews, opinions, infographics and videos on China issues: geopolitics, diplomacy, economy, technology and lifestyle. · guessed from page text (no structured data)

An agent is likely to fabricate missing details rather than say “I don’t know”. 2/7 applicable facts come from machine-readable structured data.

45
Overall score
weighted CAV (0–100)
FAIL
0–4950–8990–100

Metrics

23%
CRR Content Recovery Poor
1.00
SSD Semantic Signal Density Good
5,313 tok
TC Token Cost Needs work
50 ms
TTFUT Time to First Useful Token N/A

Token Cost breakdown

Where the page's tokens go (≈32,545 across regions). Most tokens are real content — the agent isn't paying much for chrome.

Content
93% · 30,251
Chrome (nav / header / footer)
7% · 2,294
Boilerplate (cookie / ad)
0% · 0
Other
0% · 0

Final screenshot

Final screenshot of https://www.scmp.com

Diagnostics

high CRR Content is hidden behind JavaScript

pre-JS raw HTML

Evidence77% of content requires JS
ImpactA non-rendering agent never sees the JS-injected content.
Effort1–4 h

Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.

medium TC Token cost over budget — 7% non-content

agent representation (Chrome/markdown output)

EvidenceToken decomposition: content 93%, chrome 7%, boilerplate 0%, other 0%. 5313 tokens total.
ImpactAn agent pays for every token; 7% is chrome/boilerplate/other and crowds the context window.
Effort30–90 min

Fix: Trim boilerplate, collapse repeated structures, and drop decorative markup from agent-visible content so an agent spends fewer tokens to read the page.

Rendered profile: headless

Agent Discoverability 78/100 · Needs Work

Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →

Agent files & endpoints

llms.txt Absent at /llms.txt and /.well-known/llms.txt Learn →
robots.txt (AI bots) Major AI bots allowed Learn →
sitemap.xml No /sitemap.xml Learn →
JSON-LD structured data Types: Organization, NewsMediaOrganization, WebSite, ImageObject Learn →
~ agents.json Absent (emerging standard) Learn →
~ WebMCP endpoint Absent (emerging standard) Learn →
~ OpenAPI / API docs No OpenAPI/Swagger found Learn →

Issues (5)

llms.txt present high impact Absent at /llms.txt and /.well-known/llms.txt

Business impact llms.txt is the robots.txt for AI: it tells agents what your site is, what matters, and where to find it. Without it AI guesses — and guessing means inaccurate recommendations and lost visibility.

What we measured We fetch /llms.txt and /.well-known/llms.txt and validate the spec (H1 title + a one-line blockquote summary). We also note /llms-full.txt (your full content as Markdown).

How to fix Create /llms.txt with a short summary + key pages; optionally /llms-full.txt with full content in Markdown.

Learn how to implement →

# Your Site
> One-line description for AI agents.

## Key pages
- /products — catalog
- /pricing — plans
- /docs — documentation

Spec: https://llmstxt.org

XML sitemap present medium impact No /sitemap.xml

Business impact A sitemap is your table of contents for AI crawlers. Without it agents follow homepage links and miss deep pages (products, docs, pricing) — shrinking what they can recommend.

What we measured We fetch /sitemap.xml (and /sitemap_index.xml), confirm valid XML with <loc> entries, and check <lastmod> freshness.

How to fix Generate an XML sitemap of all public pages with current lastmod dates and reference it in robots.txt.

Learn how to implement →

# robots.txt
Sitemap: https://example.com/sitemap.xml

Spec: https://www.sitemaps.org/

~ agents.json discovery low impact Absent (emerging standard)

Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.

What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.

How to fix Publish /agents.json describing your site's capabilities and actions.

Learn how to implement →

Spec: https://github.com/wild-card-ai/agents-json

~ WebMCP endpoint low impact Absent (emerging standard)

Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.

What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.

How to fix Add a WebMCP endpoint exposing your key actions to agents.

Learn how to implement →

Spec: https://webmcp.org

~ API documentation low impact No OpenAPI/Swagger found

Business impact Programmatic agents prefer a typed API. An OpenAPI/Swagger spec lets them integrate without scraping.

What we measured We probe /openapi.json, /swagger.json, /api-docs and /.well-known/openapi.json.

How to fix Publish an OpenAPI spec at a well-known path.

Learn how to implement →

Spec: https://www.openapis.org/

Passed audits (7)

✓ robots.txt allows AI bots✓ No CAPTCHA wall✓ No content-blocking cookie wall✓ Machine-readable prices✓ No login wall on public content✓ Structured data (JSON-LD)✓ Server response (TTFB)

Transport & Trust (SEC 1.0.0)

HTTPS, HSTS, CSP, sniffing, referrer and CORS posture. Diagnostic only — this does not affect the CAV score. A security header does not make a page more legible to an agent, so scoring it would reward a CDN toggle that changes nothing an agent can recover. We measure it and say so.

59Transport posture (0–100, unscored)
2pass
1warn
2fail
Per-header findings (6)
HeaderEvidence
✅ HTTPSserved over HTTPS
❌ HSTSno strict-transport-security header
✅ Content-Security-Policypolicy present, script-src does not allow inline
❌ X-Content-Type-Optionsmissing nosniff
⚠️ Referrer-Policyno referrer-policy header (browser default applies)
➖ CORS exposureno CORS headers on the document (normal for an HTML page)
Full profile — how to improve · unused JS · network · timing

How to improve

highProfile reflects a block/challenge page — not your contenthighest leverage

whole profile

EvidenceMeasured against a block/challenge page (a bot-wall/CAPTCHA was served (www.gstatic.com)); every number here describes the wall, not your site.
ImpactAn AI agent hits the same wall and recovers none of your content — fix the block before optimizing anything else.
FixAllowlist legitimate agent user-agents / IP ranges in your WAF or bot-management and serve real content (not a challenge), then re-run.

Third-party impact

400 third-party requests · 6812 KiB (94.4% of transfer) · 1407 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.

Third-party domainReqsTransferMain-thread
i-scmp.com1433674 KiB1188 ms
gstatic.com7753 KiB
googletagmanager.com5670 KiB47 ms
doubleclick.net12294 KiB
facebook.net3273 KiB41 ms
google.com38183 KiB
googleapis.com6165 KiB
rubiconproject.com49150 KiB114 ms
tinypass.com2139 KiB17 ms
amazon-adsystem.com16107 KiB
optimizely.com391 KiB
hotjar.com263 KiB

Wasted JavaScript (by bundle)

Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).

BundleTransferUnusedWasted
https://www.gstatic.com/recaptcha/releases/BnqMGSY_YP4cCmbNINHpJPkd/recaptcha__en.js 3P347 KiB68.1%237 KiB
https://assets-v2.i-scmp.com/production/_next/static/chunks/pages/_app-c9cf6701d17878fb.js 3P368 KiB61.2%225 KiB
https://assets.i-scmp.com/subscription-template/checkout-flow.js?ts=497098 3P219 KiB78.8%173 KiB
https://assets.i-scmp.com/subscription-template/soft-paywall.js?ts=497098 3P217 KiB78.9%171 KiB
https://assets.i-scmp.com/subscription-template/abandoned-cart-flow.js?ts=497098 3P215 KiB79%170 KiB
https://assets.i-scmp.com/subscription-template/campaignPopup.js?ts=497098 3P217 KiB76.1%165 KiB
https://assets.i-scmp.com/subscription-template/mastheadrenewpopup.js?ts=497098 3P221 KiB73.5%163 KiB
https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202609040101/pubads_impl.js 3P212 KiB57.6%122 KiB
https://imasdk.googleapis.com/js/sdkloader/ima3.js 3P154 KiB78%120 KiB
https://cdn.tinypass.com/api/tinypass.min.js 3P138 KiB68.4%94 KiB
https://www.googletagmanager.com/gtag/js?id=G-VD9LCVW2ZV&cx=c&gtm=4e69e1 3P181 KiB45.3%82 KiB
https://accounts.google.com/gsi/client 3P100 KiB80%80 KiB
https://www.googletagmanager.com/gtag/js?id=AW-963446016&cx=c&gtm=4e69e1 3P160 KiB49%78 KiB
https://www.googletagmanager.com/gtag/js?id=AW-11146733413&cx=c&gtm=4e69e1 3P151 KiB48.3%73 KiB
https://www.googletagmanager.com/gtm.js?id=GTM-KC359G6 3P178 KiB40.2%71 KiB

Network

447Requests
7219 KiBTransferred
151Scripts
94.4%3rd-party
7Long tasks
Script (151)
5343 KiB
Image (43)
804 KiB
Font (6)
406 KiB
Fetch (148)
340 KiB
Other (33)
166 KiB
Document (22)
109 KiB
XHR (29)
29 KiB
Stylesheet (13)
22 KiB
Manifest (1)
1 KiB
Ping (1)
1 KiB
Heaviest requests (30)
URLTypeStatusTransfer
https://assets-v2.i-scmp.com/production/_next/static/chunks/pages/_app-c9cf6701d17878fb.jsScript200368 KiB
https://www.gstatic.com/recaptcha/releases/BnqMGSY_YP4cCmbNINHpJPkd/recaptcha__en.jsScript200347 KiB
https://assets.i-scmp.com/subscription-template/mastheadrenewpopup.js?ts=497098Script200221 KiB
https://assets.i-scmp.com/subscription-template/checkout-flow.js?ts=497098Script200219 KiB
https://assets.i-scmp.com/subscription-template/soft-paywall.js?ts=497098Script200217 KiB
https://assets.i-scmp.com/subscription-template/campaignPopup.js?ts=497098Script200217 KiB
https://assets.i-scmp.com/subscription-template/abandoned-cart-flow.js?ts=497098Script200215 KiB
https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202609040101/pubads_impl.jsScript200212 KiB
https://www.googletagmanager.com/gtag/js?id=G-VD9LCVW2ZV&cx=c&gtm=4e69e1Script200181 KiB
https://www.googletagmanager.com/gtm.js?id=GTM-KC359G6Script200178 KiB
https://www.googletagmanager.com/gtag/js?id=AW-963446016&cx=c&gtm=4e69e1Script200160 KiB
https://imasdk.googleapis.com/js/sdkloader/ima3.jsScript200154 KiB
https://www.googletagmanager.com/gtag/js?id=AW-11146733413&cx=c&gtm=4e69e1Script200151 KiB
https://micro.rubiconproject.com/prebid/dynamic/16912.jsScript200142 KiB
https://cdn.tinypass.com/api/tinypass.min.jsScript200138 KiB
https://fonts.gstatic.com/s/sourceserif4/v14/vEFK2_tTDB4M7-auWDN0ahZJW1gewtW_Wg.woff2Font200127 KiB
https://assets-v2.i-scmp.com/production/_next/static/chunks/main-4853deb52433bf80.jsScript200125 KiB
https://fonts.gstatic.com/s/sourceserif4/v14/vEFI2_tTDB4M7-auWDN0ahZJW1gb8tc.woff2Font200120 KiB
https://cdn.i-scmp.com/sites/default/files/styles/1200x800/public/d8/images/canvas/2026/09/16/b9b7c268-74e9-48df-b70d-f8d08910173d_dece6376.jpg?itok=5IpeSDEp&v=1789531684Image200113 KiB
https://www.scmp.com/Document200109 KiB
https://connect.facebook.net/en_US/fbevents.jsScript200108 KiB
https://assets-v2.i-scmp.com/production/_next/static/media/essential.f61d5067.gifImage200104 KiB
https://assets-v2.i-scmp.com/production/_next/static/chunks/2297.55e9407d52f5482f.jsScript200102 KiB
https://accounts.google.com/gsi/clientScript200100 KiB
https://cdn.i-scmp.com/sites/default/files/styles/1200x800/public/d8/images/canvas/2026/09/16/07c80334-513a-4737-bb18-76de61f6ca37_93d1d98c.jpg?itok=hGTcfjoI&v=1789551300Image20094 KiB
https://assets-v2.i-scmp.com/production/_next/static/chunks/pages/home-31df804b4c21466d.jsScript20094 KiB
https://c.amazon-adsystem.com/aax2/apstag.jsScript20093 KiB
https://cdn.optimizely.com/js/27195450406.jsScript20090 KiB
https://cdn.i-scmp.com/sites/default/files/styles/1200x800/public/d8/images/canvas/2026/09/16/0b512dfb-c616-4d3d-934e-a45841e28ad7_f74c1e15.jpg?itok=4gbsm3J0&v=1789533320Image20086 KiB
https://connect.facebook.net/signals/config/546719842096991?v=2.9.401&r=stable&domain=www.scmp.com&hme=2506fb1e365be93f3ccf36e3d92699c622e55613e451d1a2c96bc6095b3873de&ex_m=117%2C232%2C168%2C27%2C81%2C82%2C160%2C77%2C76%2C11%2C178%2C101%2C20%2C152%2C140%2C46%2C84%2C89%2C148%2C173%2C180%2C8%2C4%2C5%2C7%2C6%2C3%2C102%2C114%2C32%2C17%2C31%2C18%2C33%2C34%2C35%2C37%2C55%2C161%2C86%2C125%2C22%2C24%2C51%2C47%2C49%2C48%2C94%2C103%2C107%2C123%2C159%2C162%2C53%2C124%2C29%2C26%2C132%2C78%2C43%2C164%2C163%2C165%2C156%2C154%2C30%2C42%2C66%2C122%2C175%2C79%2C21%2C127%2C92%2C75%2C23%2C96%2C97%2C129%2C95%2C150%2C149%2C153%2C108%2C174%2C177%2C41%2C56%2C126%2C54%2C182%2C109%2C181%2C199%2C246%2C83%2C260%2C259%2C258%2C14%2C25%2C28%2C40%2C62%2C116%2C68%2C10%2C72%2C110%2C111%2C112%2C118%2C143%2C38%2C36%2C145%2C146%2C147%2C142%2C141%2C169%2C85%2C172%2C170%2C171%2C57%2C67%2C136%2C19%2C176%2C52%2C309%2C310%2C311%2C308%2C324%2C349%2C239%2C228%2C69%2C229%2C227%2C352%2C343%2C59%2C240%2C120%2C144%2C91%2C134%2C61%2C133%2C139%2C138%2C65%2C73%2C71%2C166%2C87%2C88%2C128%2C44%2C39%2C60%2C63%2C113%2C179%2C1%2C137%2C16%2C135%2C12%2C2%2C64%2C104%2C15%2C74%2C70%2C131%2C100%2C99%2C184%2C185%2C105%2C106%2C9%2C115%2C183%2C58%2C157%2C98%2C90%2C80%2C130%2C119%2C50%2C158%2C0%2C93%2C151%2C155%2C167%2C45%2C121%2C13%2C186Script20085 KiB

Long tasks (>50 ms)

StartDuration
2607 ms505 ms
749 ms205 ms
2296 ms94 ms
370 ms91 ms
3122 ms69 ms
1600 ms64 ms
299 ms53 ms
Analyzing…
running mobile + desktop · ~30s