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www.usatoday.com

Report from 9/17/2026, 10:02:40 AM https://www.usatoday.com
Latest run · lab, cold cache
43
9/17/2026
28-day score · p75 · the standard
—
3/7 runs — building history (nightly)

Scored by v3 · source-of-truth hashes: score db860d6ac94e · thresholds e94f8b33e500 — verifiable against the canonical scorer.

The 28-day score is the p75 of nightly runs — the stable number to cite. Deterministic metrics (CRR/SSD/TC) show their latest value (they move only when the site changes); timing (TTFUT) and answer-fidelity (AF) are smoothed by 28-day p75 — the same lab-vs-field split Core Web Vitals uses. Synthetic daily measurement, not real-user field data.

Core Agent Vitals badge  Embed this badge

Show your agent-readiness score anywhere — it links back to this report.

[![Core Agent Vitals](https://agentvitals.dev/badge/usatoday.com.svg)](https://agentvitals.dev/results?url=https%3A%2F%2Fwww.usatoday.com)
<a href="https://agentvitals.dev/results?url=https%3A%2F%2Fwww.usatoday.com"><img src="https://agentvitals.dev/badge/usatoday.com.svg" alt="Core Agent Vitals" height="20"></a>
What AI tells your customers about youAgent confidence: LOW
✅Business nameUSA TODAY
✅CategoryOrganization
❌Pricenot found
❌Locationnot found
❌Hoursnot found
❌Productsnot found
🟡DescriptionUSA TODAY delivers current national and local news, sports, entertainment, finance, technology, and more through award-winning journalism, photos, and videos. · guessed from page text (no structured data)

An agent is likely to fabricate missing details rather than say “I don’t know”. 2/7 applicable facts come from machine-readable structured data.

DesktopMobile
43
Overall score
weighted CAV (0–100)
FAIL
0–4950–8990–100

Metrics

27%
CRR Content Recovery Poor
0.99
SSD Semantic Signal Density Good
1,904 tok
TC Token Cost Good
9 ms
TTFUT Time to First Useful Token N/A

Token Cost breakdown

Where the page's tokens go (≈16,163 across regions). Most tokens are real content — the agent isn't paying much for chrome.

Content
87.8% · 14,185
Chrome (nav / header / footer)
11.6% · 1,879
Boilerplate (cookie / ad)
0% · 0
Other
0.6% · 99

Final screenshot

Final screenshot of https://www.usatoday.com

Diagnostics

high CRR Content is hidden behind JavaScript

pre-JS raw HTML

Evidence73% of content requires JS
ImpactA non-rendering agent never sees the JS-injected content.
Effort1–4 h

Fix: Server-render or statically generate the main content so a non-JS agent still receives it; make client rendering a progressive enhancement, not the source of truth.

Rendered profile: headless

Agent Discoverability 51/100 · Needs Work

Access & discovery checks — separate from the gated CAV metrics above. Click an issue for business impact, what we measured, and how to fix. · Take the Agent Readiness course →

Agent files & endpoints

✗ llms.txt Absent at /llms.txt and /.well-known/llms.txt Learn →
✗ robots.txt (AI bots) Blocks: GPTBot, ChatGPT-User, OAI-SearchBot, ClaudeBot, Claude-Web, anthropic-ai, PerplexityBot, Google-Extended, Applebot-Extended, CCBot, Bytespider, cohere-ai, Diffbot, FacebookBot, YouBot, Amazonbot Learn →
✗ sitemap.xml No /sitemap.xml Learn →
✗ JSON-LD structured data No JSON-LD found Learn →
~ agents.json Absent (emerging standard) Learn →
~ WebMCP endpoint Absent (emerging standard) Learn →
~ OpenAPI / API docs No OpenAPI/Swagger found Learn →

Issues (8)

✗ robots.txt allows AI bots high impact Blocks: GPTBot, ChatGPT-User, OAI-SearchBot, ClaudeBot, Claude-Web, anthropic-ai, PerplexityBot, Google-Extended, Applebot-Extended, CCBot, Bytespider, cohere-ai, Diffbot, FacebookBot, YouBot, Amazonbot

Business impact If robots.txt blocks AI crawlers you are invisible to ChatGPT, Claude and Perplexity — they skip you and recommend a competitor instead.

What we measured We read /robots.txt and test it against 16 AI user-agents (GPTBot, ClaudeBot, PerplexityBot, …) for a Disallow that blocks them.

How to fix Allow major AI bots to public content; restrict only private paths (/admin, /api).

Learn how to implement →

User-agent: GPTBot
Allow: /
Disallow: /admin/

Spec: https://platform.openai.com/docs/gptbot

~ No content-blocking cookie wall medium impact Consent platform: optanon (verify it doesn't block content)

Business impact A consent wall that hides content until a click is invisible to agents — they cannot click 'Accept'.

What we measured We fingerprint OneTrust, Cookiebot, Usercentrics and similar managers and flag content-blocking ones.

How to fix Use an overlay banner that leaves content in the DOM, not a blocking interstitial.

Spec: https://gdpr.eu/cookies/

✗ llms.txt present high impact Absent at /llms.txt and /.well-known/llms.txt

Business impact llms.txt is the robots.txt for AI: it tells agents what your site is, what matters, and where to find it. Without it AI guesses — and guessing means inaccurate recommendations and lost visibility.

What we measured We fetch /llms.txt and /.well-known/llms.txt and validate the spec (H1 title + a one-line blockquote summary). We also note /llms-full.txt (your full content as Markdown).

How to fix Create /llms.txt with a short summary + key pages; optionally /llms-full.txt with full content in Markdown.

Learn how to implement →

# Your Site
> One-line description for AI agents.

## Key pages
- /products — catalog
- /pricing — plans
- /docs — documentation

Spec: https://llmstxt.org

✗ Structured data (JSON-LD) medium impact No JSON-LD found

Business impact Schema.org JSON-LD tells agents what a page IS (product, article, business) with typed fields (price, rating, hours). Without it agents extract less reliably.

What we measured We parse <script type=application/ld+json>, validate it, and check for populated @type fields.

How to fix Add JSON-LD: Organization/LocalBusiness on the homepage, Product on product pages, Article on posts.

Learn how to implement →

<script type="application/ld+json">{"@context":"https://schema.org","@type":"Organization","name":"Your Co","url":"https://example.com"}</script>

Spec: https://schema.org/

✗ XML sitemap present medium impact No /sitemap.xml

Business impact A sitemap is your table of contents for AI crawlers. Without it agents follow homepage links and miss deep pages (products, docs, pricing) — shrinking what they can recommend.

What we measured We fetch /sitemap.xml (and /sitemap_index.xml), confirm valid XML with <loc> entries, and check <lastmod> freshness.

How to fix Generate an XML sitemap of all public pages with current lastmod dates and reference it in robots.txt.

Learn how to implement →

# robots.txt
Sitemap: https://example.com/sitemap.xml

Spec: https://www.sitemaps.org/

~ agents.json discovery low impact Absent (emerging standard)

Business impact agents.json describes what your site can DO for agents (services, endpoints, capabilities) — an emerging discovery standard. Early adopters get native agent integration.

What we measured We check /agents.json and /.well-known/agents.json for a valid configuration.

How to fix Publish /agents.json describing your site's capabilities and actions.

Learn how to implement →

Spec: https://github.com/wild-card-ai/agents-json

~ WebMCP endpoint low impact Absent (emerging standard)

Business impact WebMCP lets agents call actions on your site directly (book, buy, query) instead of scraping the DOM. Early adopters get native AI-agent interoperability.

What we measured We check /.well-known/webmcp and /webmcp.json for a valid actions array.

How to fix Add a WebMCP endpoint exposing your key actions to agents.

Learn how to implement →

Spec: https://webmcp.org

~ API documentation low impact No OpenAPI/Swagger found

Business impact Programmatic agents prefer a typed API. An OpenAPI/Swagger spec lets them integrate without scraping.

What we measured We probe /openapi.json, /swagger.json, /api-docs and /.well-known/openapi.json.

How to fix Publish an OpenAPI spec at a well-known path.

Learn how to implement →

Spec: https://www.openapis.org/

Passed audits (4)

✓ No CAPTCHA wall✓ Machine-readable prices✓ No login wall on public content✓ Server response (TTFB)

Transport & Trust (SEC 1.0.0)

HTTPS, HSTS, CSP, sniffing, referrer and CORS posture. Diagnostic only — this does not affect the CAV score. A security header does not make a page more legible to an agent, so scoring it would reward a CDN toggle that changes nothing an agent can recover. We measure it and say so.

100Transport posture (0–100, unscored)
5pass
0warn
0fail
Per-header findings (6)
HeaderEvidence
✅ HTTPSserved over HTTPS
✅ HSTSmax-age=63072000
✅ Content-Security-Policypolicy present, script-src does not allow inline
✅ X-Content-Type-Optionsnosniff
✅ Referrer-Policystrict-origin-when-cross-origin
➖ CORS exposureno CORS headers on the document (normal for an HTML page)
Full profile — how to improve · unused JS · network · timing

How to improve

highSplit the heaviest unused bundlehighest leverage

loader.js — 370 KiB transferred, 45% unused (third-party)

EvidenceCDP JS coverage: 166 KiB of this bundle is never executed on load.
Impact~-166 KiB transfer; lower Token Cost + faster agent parse.
Effort30–90 min
FixDynamic-import() the below-the-fold parts of loader.js, or drop unused dependencies. It is third-party — lazy-load or remove it.
highCut third-party weight

taboola.com — 786 KiB, 48 requests, 146 ms main-thread

EvidenceThird-party is 79.2% of total transfer (161 requests); taboola.com is the largest.
ImpactFewer bytes + main-thread stalls before your content settles for an agent.
Effort1–3 h
FixLazy-load, self-host, or remove taboola.com; defer non-critical third-party scripts.
mediumBreak up long main-thread tasks

longest task 111 ms (8 total)

EvidenceMain thread blocked 111 ms by the longest task.
ImpactFaster interactivity + content settling.
Effort1–4 h
FixSplit heavy work, defer third-party scripts, move compute off the main thread.
mediumCut total transfer weight

2.6 MB total

Evidence2.6 MB transferred.
ImpactCheaper, faster fetch on slow links.
Effort1–3 h
FixEnable Brotli, serve WebP/AVIF images, defer non-critical resources.

Third-party impact

161 third-party requests · 2126 KiB (79.2% of transfer) · 623 ms main-thread — code an agent must also fetch/run before your content settles. Fewer, lazier third-parties = faster, cheaper agent reads.

Third-party domainReqsTransferMain-thread
taboola.com48786 KiB146 ms
doubleclick.net9321 KiB105 ms
confiant-integrations.net2255 KiB76 ms
adsafeprotected.com32223 KiB253 ms
deeperdive.ai9127 KiB—
google.com5100 KiB—
googlesyndication.com1195 KiB23 ms
amazon-adsystem.com592 KiB14 ms
mxpnl.com133 KiB—
criteo.com522 KiB—
brandmetrics.com322 KiB6 ms
fastclick.net122 KiB—

Wasted JavaScript (by bundle)

Transfer-accurate — each bundle's transfer size × its unused %, ranked by wasted bytes (the biggest code-splitting wins). Unused JS also inflates Token Cost (TC).

BundleTransferUnusedWasted
https://cdn.taboola.com/libtrc/usatodaydemo/loader.js 3P370 KiB45%166 KiB
https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202609140101/pubads_impl.js?cb=122881077 3P211 KiB58.7%124 KiB
https://www.usatoday.com/uaxobl/164 KiB53.4%87 KiB
https://www.usatoday.com/uaxobl/2VELWq_EyWQHlgk2-vidu50nXg2_WjALttV21A8An0geG1VI-KJ8157 KiB53.5%84 KiB
https://accounts.google.com/gsi/client 3P99 KiB80.4%80 KiB
https://cdn.confiant-integrations.net/gptprebidnativevideo/202609151544/wrap.js 3P147 KiB51.9%76 KiB
https://vidstat.taboola.com/vpaid/units/36_2_6/infra/cmTagFEED_MANAGER.js 3P116 KiB61.9%72 KiB
https://vidstat.taboola.com/vpaid/vPlayer/player/v18.2.0/OvaMediaPlayer.js 3P88 KiB68.9%61 KiB
https://deeperdive.ai/dd.js 3P121 KiB46.8%57 KiB
https://client.aps.amazon-adsystem.com/publisher.js 3P86 KiB54.3%47 KiB
https://pixel.adsafeprotected.com/jload?anId=922805&campId=&pubId=36761088&chanId=usatoday%2Fhigh_impact%2Fhomepage&placementId=4507547420&pubCreative=138548531666&pubOrder=2197134673&cb=1789639431285&ias_adpath=%23ad-slot-7103-usatoday-high_impact-homepage-1-ac1 3P81 KiB55.3%45 KiB
https://pixel.adsafeprotected.com/jload?anId=922805&campId=&pubId=36761088&chanId=usatoday%2Fposter_front%2Fhomepage&placementId=4507547420&pubCreative=138548531666&pubOrder=2197134673&cb=1789639431286&ias_adpath=%23ad-slot-7103-usatoday-poster_front-homepage-11-ac1 3P81 KiB53.9%43 KiB
https://pagead2.googlesyndication.com/pagead/managed/js/activeview/current/ufs_web_display.js 3P74 KiB50.4%37 KiB
https://www.usatoday.com/tangstatic/js/main-q1a2z310b862fe.min.js34 KiB65.5%22 KiB
https://www.usatoday.com/tangstatic/js/pbjsandwichdirecta9-q1a2z3e1f6f9e7.min.js64 KiB32.9%21 KiB

Network

196Requests
2684 KiBTransferred
47Scripts
79.2%3rd-party
8Long tasks
Script (47)
2285 KiB
Fetch (41)
153 KiB
Image (55)
112 KiB
Document (23)
76 KiB
Other (10)
41 KiB
Font (1)
8 KiB
XHR (6)
5 KiB
Ping (12)
3 KiB
Stylesheet (1)
1 KiB
Heaviest requests (30)
URLTypeStatusTransfer
https://cdn.taboola.com/libtrc/usatodaydemo/loader.jsScript200370 KiB
https://securepubads.g.doubleclick.net/pagead/managed/js/gpt/m202609140101/pubads_impl.js?cb=122881077Script200211 KiB
https://www.usatoday.com/uaxobl/Script200164 KiB
https://www.usatoday.com/uaxobl/2VELWq_EyWQHlgk2-vidu50nXg2_WjALttV21A8An0geG1VI-KJ8Script200157 KiB
https://cdn.confiant-integrations.net/gptprebidnativevideo/202609151544/wrap.jsScript200147 KiB
https://deeperdive.ai/dd.jsScript200121 KiB
https://vidstat.taboola.com/vpaid/units/36_2_6/infra/cmTagFEED_MANAGER.jsScript200116 KiB
https://cdn.confiant-integrations.net/r5TdgVvkbv-PeaJCKaQfCh5Xsto/gpt_and_prebid/config.jsScript200108 KiB
https://accounts.google.com/gsi/clientScript20099 KiB
https://vidstat.taboola.com/vpaid/vPlayer/player/v18.2.0/OvaMediaPlayer.jsScript20088 KiB
https://client.aps.amazon-adsystem.com/publisher.jsScript20086 KiB
https://pixel.adsafeprotected.com/jload?anId=922805&campId=&pubId=36761088&chanId=usatoday%2Fhigh_impact%2Fhomepage&placementId=4507547420&pubCreative=138548531666&pubOrder=2197134673&cb=1789639431285&ias_adpath=%23ad-slot-7103-usatoday-high_impact-homepage-1-ac1Script20081 KiB
https://pixel.adsafeprotected.com/jload?anId=922805&campId=&pubId=36761088&chanId=usatoday%2Fposter_front%2Fhomepage&placementId=4507547420&pubCreative=138548531666&pubOrder=2197134673&cb=1789639431286&ias_adpath=%23ad-slot-7103-usatoday-poster_front-homepage-11-ac1Script20081 KiB
https://www.usatoday.com/Document20076 KiB
https://pagead2.googlesyndication.com/pagead/managed/js/activeview/current/ufs_web_display.jsScript20074 KiB
https://www.usatoday.com/tangstatic/js/pbjsandwichdirecta9-q1a2z3e1f6f9e7.min.jsScript20064 KiB
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Long tasks (>50 ms)

StartDuration
3381 ms111 ms
4261 ms89 ms
225 ms69 ms
1256 ms68 ms
3568 ms67 ms
564 ms54 ms
326 ms53 ms
3843 ms51 ms
Analyzing…
running mobile + desktop · ~30s